Kids On Point
Kids On Point is a 501(c)(3) nonprofit founded in 2009 in Charleston, SC, providing free year-round academic, athletic (squash), and enrichment programs to underserved youth preK–12 across two sites. It is funded entirely by donations, grants, and corporate sponsors.
- Company typePrivate
- Founded2009
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kids On Point does
Kids On Point is a 501(c)(3) nonprofit organization founded in 2009 in Charleston, South Carolina (originally as Chucktown Squash Scholars, rebranded to its current name in 2017), that provides free year-round academic, athletic, and enrichment programming to underserved youth from preK through 12th grade. Its portfolio is structured around four interlocking programs: the After-School Program at the College of Charleston campus (30 George Street), the six-week Summer Academy, the C3 civic education program for rising high school juniors and seniors, and the Path to Success college and career readiness track for 9th–12th graders. Daily programming combines academic tutoring and mentorship, athletic training centered on squash, and enrichment activities delivered through partnerships with the College of Charleston, the International African American Museum, LowCountry Food Bank, The College Sage, Bosch, and more than 30 additional enrichment partners. As of 2024 the organization operated two sites (Downtown Charleston and North Charleston at Allegro Charter School) and served 400+ students in summer programming.
The business model is entirely donation-driven and free to families. Kids On Point generates no fee revenue from students (apart from a $100 non-refundable summer registration fee) and is funded through private donations, corporate sponsorships (Boeing, Dominion Energy, Greystar, CBRE, Blaze Capital Partners), institutional grants (Coastal Community Foundation, Power:Ed, Butler Family Foundation, Trident United Way, Baird, SC Ports Authority), and an annual fundraising campaign called Giving On Point. The 2024 campaign raised $315,000 against a $300,000 goal, and the 2025 campaign set a $400,000 goal in honor of the organization's 15th anniversary. Distribution relies on community-led go-to-market: students are referred through formal partnerships with Charleston County School District, Allegro Charter School, Charleston Development Academy, Memminger Elementary, and Orange Grove Charter School, supplemented by word-of-mouth and a website-based registration funnel. The organization employs a small staff of 1–10 led by Executive Director Lauren Herterich and has earned regional recognition including the 2021 Angel Recipient designation from the South Carolina Secretary of State, the 2024 Baird Education Grant, and the 2026 Dick and Tunky Riley WhatWorksSC Award.
Kids On Point's underlying technology footprint is minimal: a WordPress website, a Classy donation platform, and active Instagram and Facebook accounts constitute the primary digital surface area. There is no mobile app, no proprietary software, no API, and no disclosed AI or data systems. The organization's core "technology" is its program design and partnership ecosystem — the structured combination of academics, squash-based athletics, and enrichment that underpins its long-term commitment model of serving students from elementary school through college graduation and workforce entry. This long-horizon approach was validated in 2022 when Jerry Manigault, an inaugural cohort member from 13 years prior, became the organization's first four-year college graduate, completing a Bachelor's degree at Clemson University.
Kids On Point firmographics
Firmographics- Name
- Kids On Point
- Legal name
- Kids On Point
- Website
- https://kidsonpoint.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kids On Point is a 501(c)(3) nonprofit founded in 2009 in Charleston, SC, providing free year-round academic, athletic (squash), and enrichment programs to underserved youth preK–12 across two sites. It is funded entirely by donations, grants, and corporate sponsors.
- Ownership category
- akta.pro rank
Kids On Point industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
- akta.pro secondary industries
- Play-Based SEL & Executive Function Skill-Building Programs (EDACAOAB), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
Keywords
Where Kids On Point is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kids On Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Kids On Point is a 501(c)(3) nonprofit that relies entirely on private and institutional support. The organization runs annual fundraising campaigns (Giving On Point), with the 2024 campaign raising $315,000 against a $300,000 goal. Programs are free for families, entirely funded through donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free programs for students - funded by donations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Kids On Point product offering
Product offeringCore offering
Kids On Point provides free year-round academic tutoring and mentorship, athletic training (centered on squash), and enrichment programming for underserved preK-12th grade youth in Charleston, SC. Core offerings include a weekday after-school program at the College of Charleston, a six-week summer academy, the C3 civic education program for high schoolers, and the Path to Success four-year college and career readiness track.
Product overview
Kids On Point is a comprehensive year-round youth development nonprofit organization providing a portfolio of interconnected programs for students in Charleston, South Carolina. The organization operates as a single unified offering with multiple program areas: the core After-School Program delivers daily academic tutoring, mentorship, and athletic training (primarily squash); the Summer Academy offers six weeks of immersive camp experiences; C3 provides civic education for high school students; and the Path to Success Program guides upperclassmen through college and career preparation. All programs work together to serve students from elementary school through college graduation, using academics, athletics, and enrichment as pillars to build confidence, resilience, and future-readiness.
Differentiator
Problem solved
Functional benefit
Brands
- C3: Connecting the Community for Change: A transformative weeklong immersive civic education program for rising high school sophomores exploring civil rights history and the democratic process across South Carolina.
Products and services
- After-School Program Year-round weekday after-school programming at the College of Charleston (30 George Street, Downtown Charleston) offering daily academic tutoring and mentorship, athletic training focused on health and wellness, and enrichment activities for underserved preK-12th grade students in Charleston, SC. Free for families.
- Summer Academy Six-week summer camp running Monday through Friday for rising K through 8th grade students, providing academic and athletic enrichment with field trips and various activities. Requires a $100 non-refundable registration fee.
- C3: Connecting the Community for Change A transformative weeklong immersive civic education program for rising 11th and 12th grade students exploring civil rights history and the democratic process through visits to significant landmarks across South Carolina, featuring testimonials from community leaders and legislators.
- Path to Success Program Four-year enrichment track for 9th-12th grade scholars guiding them through college and career preparation, including college tours, standardized test prep, and financial aid application support. Delivered in partnership with The College Sage.
Quantifiable outcome
- First four-year college graduate - Jerry Manigault graduated from Clemson University in 2022 after 13 years in the program
- +2 more outcomes
Companies that use Kids On Point
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Kids On Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kids On Point partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- College of CharlestoncorePrimary host site for Kids On Point programs; provides campus facilities including squash courts at 30 George Street; ongoing partnership since 2011 with College of Charleston students serving as volunteer mentors; President Hsu participates as guest reader at summer camp
- The College SagecoreProvides certified college counselors for 8th-12th grade students; offers weekly college and career counseling; has partnered for 5+ years to provide pro-bono college counseling services
- LowCountry Food BankcoreProvides meals and snacks for students throughout the year; supplies Thanksgiving turkeys and food support for families
- Youth 2 OceancoreInteractive environmental program at Noisette Creek; teaches water testing, wildlife, and environmental stewardship; summer field trip partner
- Charleston County Parks and RecreationcoreProvides swim lessons, free swim, basketball, gymnastics, and fitness activities for students; partnered on community events and supply drives
- Charleston Development AcademycoreSchool partner since fall 2021; led to increased student enrollment, programming support, and parent engagement; named School Partner of the Year 2024
- C3 (Charleston Civil Rights and Civics)coreWeeklong immersive civil rights education program for rising high school sophomores; visits civil rights landmarks across SC; partnership with International African American Museum, Avery Research Center, and community leaders
- Gibbes MuseumminorArt enrichment partner for summer programming; students created self-portraits exhibited at museum
- International African American MuseumcoreC3 program partner; students visit museum as part of civil rights education; advisory committee member DeMett Jenkins serves as Lilly Director of Education and Engagement
- Allegro Charter SchoolcoreNorth Charleston site host for after-school and summer programming since summer 2024 expansion
- MUSC EMPOWERRminorWorks with older students weekly on discussions around healthy relationships and developing healthy habits
- Clemson University (Call Me Mister)minorCall Me Mister program partner listed on supporters page
- Camp Happy DaysminorStudents create Valentine's cards for pediatric cancer patients; partnered on holiday events
- BoschminorPartnered with College of Charleston on robotics program that became part of year-round programming
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Kids On Point competitors and assessment
Company assessmentBroad incumbents
- YMCA of Greater Charleston: Local YMCA branch offers after-school care, academic enrichment, and athletics for youth — a broader incumbent competing for the same Charleston families, school-district partnerships, and corporate funders.
- National Urban Squash + Education Association (NUSEA): National umbrella for the urban-squash youth-development model that Kids On Point exemplifies (formerly Chucktown Squash Scholars); NUSEA-affiliated programs use the same academics-plus-squash-plus-college-access blueprint across ~25 cities.
Direct peers
- Higher Achievement: Multi-city nonprofit providing year-round academic enrichment, mentoring, and college-prep for underserved middle-schoolers — same academic-plus-enrichment-plus-college-access model as Kids On Point's Path to Success and After-School programs.
- Horizons National: Network of summer learning programs for underserved K-8 students focused on preventing summer learning loss — directly comparable to Kids On Point's six-week Summer Academy in target population, seasonality, and outcome thesis.
- Communities In Schools of South Carolina: Statewide affiliate of the national Communities In Schools network; provides in-school and after-school support for at-risk K-12 students — directly comparable mission, target population, and partnership model with school districts.
- WINGS for Kids: Charleston-area (and broader Southeast) after-school nonprofit focused on social-emotional learning for underserved elementary students; Kids On Point's Program Director Dylan Woodward previously worked at WINGS, indicating direct familiarity and overlapping service model.
Others
- Coastal Community Foundation: Regional community foundation that awarded KOP a $25,000 COVID-19 relief grant and funds many similar Charleston nonprofits; an enabling peer/institutional capital source rather than a service competitor.
Regional players
- Camp Happy Days: Charleston-based youth nonprofit listed as a Kids On Point partner; serves children facing serious illness/medical challenges — comparable nonprofit operating model and donor base in the same Charleston market.
- Trident United Way: Regional United Way that has funded KOP ($5,300 community engagement grant, 2020); comparable operating geography and overlapping donor pool, though broader social-services remit.
- Boys & Girls Clubs of the Coastal Plain: Regional after-school and youth-development nonprofit operating in South Carolina lowcountry with free programming for underserved youth — same target demographic and free-programming model, though broader geographic footprint and broader activity mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kids On Point social profiles
Digital presenceKids On Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids On Point leadership team
Management profileNumber of profiles
Profiles7 records
Kids On Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids On Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids On Point
What does Kids On Point do?
Kids On Point provides free year-round academic tutoring and mentorship, athletic training (centered on squash), and enrichment programming for underserved preK-12th grade youth in Charleston, SC. Core offerings include a weekday after-school program at the College of Charleston, a six-week summer academy, the C3 civic education program for high schoolers, and the Path to Success four-year college and career readiness track.
Is Kids On Point a public or private company?
Kids On Point is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids On Point founded?
Kids On Point was founded in 2009. It employs 1 to 10 people.
Where is Kids On Point based?
Kids On Point is headquartered in Charleston, United States, in the North America region.
How does Kids On Point make money?
One revenue line is on record: donations and Fundraising.
Who are Kids On Point's main competitors?
Broad incumbents on record are YMCA of Greater Charleston and National Urban Squash + Education Association (NUSEA). Direct peers are Higher Achievement, Horizons National, Communities In Schools of South Carolina and WINGS for Kids. Coastal Community Foundation is listed as an others. Regional players are Camp Happy Days, Trident United Way and Boys & Girls Clubs of the Coastal Plain.
Does Kids On Point have an API?
No public API is recorded for Kids On Point.
What industry is Kids On Point in?
Kids On Point's product category is Youth Development Services. Its primary akta.pro industry code is EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies), with a secondary code of EDACAOAB, Play-Based SEL & Executive Function Skill-Building Programs. Its NAICS code is 61 and its SIC code is 8200.