What Npm, Ooo does

NPM Group (OOO NPM) is a Russian private manufacturing company founded in 1997 in Novosibirsk, specializing in beverage dispensing equipment under the PEGAS brand. The company's core products dispense carbonated drinks in PET and glass containers using counter-pressure method, with portfolio extensions including the PEGAS S-DRIVE automatic throttle device (claimed as a world first), BeerBox vending machine for draft beer, and PEGAS CrafTap for international markets. NPM operates a 12,000 sqm full-cycle manufacturing complex producing 98% of parts in-house (mold making, casting, plastic injection molding, assembly) at a rate of 350,000 units per year, with cumulative installed base of 1,000,000 PEGAS devices reached by 2021.

The business model is primarily hardware sales (PEGAS dispensing equipment, NPM.Plast injection molding for external clients since 2014), with a recurring SaaS layer added in 2016 via RADIUS, an operational control and business efficiency system available on web and iOS/Android. Go-to-market is direct enterprise and SMB sales through an in-house commercial service, supported by dedicated brand websites and factory tour programs. NPM claims equipment presence in 80 countries across 5 continents with 85% market share, serving draft beer retailers and small-to-medium breweries. Customers include 16,000+ cumulative draft beer stores (as of 2009), and no specific enterprise anchor customers are publicly disclosed. NPM also generates ancillary revenue from office, conference, and coworking space rentals at its Novosibirsk facility. The company is privately held with no disclosed parent, institutional investors, or public funding rounds.

Name

Npm, Ooo

Legal name

Общество с ограниченной ответственностью "НПМ"

Website

https://npmgroup.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

NPM Group is a Russian private manufacturer of PEGAS brand beverage dispensing equipment, complemented by RADIUS operational management SaaS and NPM.Plast injection molding services, serving draft beer retailers and breweries across 80 countries.

Ownership category

akta.pro rank

Product category

Beverage Dispensing Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Plastics Product Manufacturing (3261), Industrial Mold Manufacturing (333511)

SIC

General Industrial Machinery & Equipment (3560), Plastics Products, Nec (3089), Beverages (2080)

akta.pro primary industry

Blow Molding & Thermoforming Packaging Equipment (Bottle/Tray Making) (IMALAOAK)

akta.pro secondary industries

Custom Injection Molding & Contract Manufacturing (Job Shops/CMs) (IMANAFAJ), Thermoforming Tooling, Mold & Die Manufacturing (IMANAHAJ)

Keywords

• Beverage dispensing equipment
• Counter-pressure filling
• Plastic injection molding
• Operations management software
• Beverage packaging machinery

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Beverage Dispensing Equipment Sales (PEGAS): NPM manufactures and sells beverage dispensing equipment under the PEGAS brand globally. Products include devices for dispensing carbonated drinks in PET and glass using counter-pressure method. Equipment is sold to businesses in 80 countries across 5 continents, serving 85% of the market.
2. Plastic Injection Molding Services (NPM.Plast): NPM.Plast provides full-cycle plastic injection molding under pressure, producing plastic products for PEGAS needs as well as for external clients since 2014.
3. RADIUS SaaS Product: Since 2016, NPM has been developing IT products and comprehensive business solutions. RADIUS is an operational control and business efficiency system available as web version and mobile app on iOS and Android.
4. Office Space Rental: NPM offers office, conference hall, and coworking space rentals at their facility in Novosibirsk, including conference rooms (162 sqm), yoga hall (216 sqm), event hall, volleyball court, and dining services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NPM Group designs and manufactures beverage dispensing equipment under the PEGAS brand, producing devices that fill carbonated drinks in PET and glass using counter-pressure method; its 12,000 sqm Novosibirsk facility runs full-cycle production from mold casting to assembly and packaging. The company also develops and sells the RADIUS operational control SaaS (web + iOS/Android) for business efficiency, and runs NPM PLAST, a plastic injection molding service for internal needs and external clients. Other commercial activities include office space rental, factory tours, and specialized dispensing products such as PEGAS S-DRIVE and BeerBox.

Product overview

NPM Group operates as a high-tech manufacturing company with three main product lines: PEGAS beverage dispensing equipment (the core product), RADIUS operational management software, and NPM PLAST plastic injection molding services. PEGAS equipment fills carbonated drinks using counter-pressure method and serves 80 countries globally. RADIUS provides web and mobile business efficiency tools. NPM PLAST supplies internal plastic parts and serves external clients. The portfolio includes specialized dispensing devices (S-DRIVE with automatic throttle, CrafTap for international markets, BeerBox vending machine) and operational software solutions.

Differentiator

Problem solved

Functional benefit

Brands

• PEGAS: Equipment for dispensing carbonated beverages in PET and glass using counter-pressure method. World-class brand serving 80 countries on 5 continents.
• RADIUS
• NPM PLAST

Products and services

• PEGAS Beverage Dispensing Equipment Beverage dispensing equipment under the PEGAS brand for filling carbonated drinks in PET and glass containers using counter-pressure method. Equipment operates in 80 countries across 5 continents and is sold to draft beer retailers, breweries, and beverage businesses globally.
• RADIUS Operational Control SaaS Operational control and business efficiency system enabling task management, results monitoring, employee workload planning, efficiency matrices, and quality assessment. Available as web version and mobile app for iOS and Android for companies seeking operational and efficiency tooling.
• NPM PLAST Plastic Injection Molding Full-cycle plastic injection molding under pressure, producing plastic products for internal PEGAS needs as well as for external clients since 2014. Includes mold making, plastic injection molding, and assembly capabilities.
• PEGAS S-DRIVE Dispensing Device with Automatic Throttle The world's first dispensing device with automatic throttle, developed in-house by NPM under the PEGAS brand. Represents a pioneering innovation in beverage dispensing technology.
• BeerBox Vending Machine First vending machine for beer dispensing, expanding NPM's portfolio into automated retail of draft beer from a self-contained vending unit.
• PEGAS CrafTap Dispensing Device Dispensing device launched for international markets in 2008 to dispense draft beer, marking NPM's initial push into foreign markets under the PEGAS brand.
• PEGAS Classic Foam Suppressor First foam suppressor (penogasitel) product launched under the PEGAS brand in 2004, establishing the brand identity in beverage dispensing accessories.
• Waterpak Water Bottling Line Water bottling line launched in 2001 as NPM's first serial production line for water bottling operations.

Quantifiable outcome

• 1,000,000 PEGAS dispensing devices produced by 2021
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NPM.PlastcoreOthersNPM.Plast is a subsidiary of NPM Group providing full-cycle plastic injection molding under pressure. Founded in 2014, it produces plastic products for PEGAS internal needs as well as for external clients. Part of NPM's integrated manufacturing ecosystem.
• RADIUS (myradius.ru)coreOthersRADIUS is an IT product developed by NPM Group since 2016. It is an operational control and business efficiency system available as web version and mobile app on iOS and Android. Part of NPM's diversification into IT products and comprehensive business solutions.
• USA Partner (First International Partner)minorChannel Partner/ Reseller/ DistributorNPM established its first international partner in the USA in 2010, marking the beginning of its international expansion beyond Russia. This was a strategic milestone for entering the North American market for PEGAS beverage dispensing equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GEA Group: Large industrial equipment group whose beverage and filling segment overlaps with NPM's dispensing business; broader portfolio and far larger scale position GEA as an incumbent competitor rather than a niche specialist.
• Alfa Laval: Global industrial equipment supplier serving beverage, food and dairy with pumps, heat exchangers and process systems — comparable as a broad incumbent with adjacent beverage-processing equipment offerings.
• ProMach: North American packaging machinery conglomerate offering beverage filling lines among many other packaging categories; comparable as a broad incumbent in industrial packaging equipment serving beverage end markets.
• Sacmi Group: Italian manufacturer of packaging, processing and molding equipment for beverages and other industries; relevant peer due to overlapping bottle/beverage packaging machinery and plastics technology (also adjacent to NPM.Plast).

Direct peers

• Bevcorp: North American manufacturer of beverage filling equipment, particularly for craft beer and small breweries — overlapping segment focus with NPM's small/medium brewery and draft-beer-retail positioning.
• Serac Group: French manufacturer of bottle filling and capping equipment for beverages, personal care and food — competes in the same PET/glass filling niche as PEGAS with similar SME-beverage and brewery customer profile.
• Krones AG: German-based global leader in beverage filling and packaging machinery, including PET and glass bottle fillers using counter-pressure technology — directly comparable product category and customer base (breweries and beverage producers) to NPM's PEGAS line.
• Sidel (Tetra Pak): Global supplier of PET beverage packaging equipment, including stretch-blow molding and filling lines; directly comparable in serving carbonated-beverage and beer customers with bottle filling technology.
• KHS GmbH: German manufacturer of filling and packaging systems for beverages, with strong presence in PET and glass bottle fillers for carbonated drinks and beer — overlapping directly with NPM's core counter-pressure dispensing equipment market.
• CFT Group: Italian beverage processing and packaging equipment maker with filling lines for beer and carbonated drinks — direct overlap with PEGAS on counter-pressure bottle filling for the brewing industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Npm, Ooo