NPM International
NPM International is a privately held Israeli manufacturer of professional permanent makeup and micro-pigmentation devices, consumables, and accessories, selling its ORON and GLOW hardware, pigments, and patented needle cartridges through distributors in 40+ countries and an owned e-commerce shop serving permanent makeup artists and medical professionals.
- Company typePrivate
- Founded2005
- HeadquartersQiryat Motzkin, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NPM International does
NPM International (legal entity: New Permanent Makeup LTD) is a privately held Israeli manufacturer of professional permanent makeup and micro-pigmentation equipment, founded in 2005 in Kiryat Motzkin in a high-technology industrial park near Israel's northern coastline. The company designs and produces a hardware-led product ecosystem comprising the ORON (ORON 60s, ORON 58s, ORON 57) and GLOW (GLOW 7, GLOW 10, GLOW Unlimited) device families, a patented cartridge and roller system (USA Patent No. 61-561,949) with a proprietary needle-locking mechanism, over 100 REACH-certified pigment shades, more than 20 precision needle variants, and accessory systems including the CopyBrows stencil printer and StringRay measuring tool. Devices run at speeds up to 6,000+ rpm and are manufactured under ISO 13485, ISO 9001, CE, and FDA/LVD frameworks.
The company serves a global customer base of permanent makeup artists, paramedical and medical professionals, and training academies through a hybrid distribution model. Direct sales are conducted via the company-owned e-commerce storefront (shop.npm-int.com) in EUR and USD, while authorized regional distributors and branded subsidiaries cover more than 40 countries across the Americas, Europe, Asia, Africa, and Oceania. The revenue model combines one-time hardware sales (devices priced €2,350-€3,450) with a consumable annuity from pigments (€46/12ml), needles (€9-11/unit), removal solution (€175/10ml), and CopyBrows stencil paper (€22.90 for 250 sheets), creating a razor-and-blade structure that supports repeat purchasing across the installed base. With 11-50 employees, no disclosed funding rounds, and no public listing, NPM operates as a focused specialty manufacturer whose growth depends on product refresh cadence, channel partner productivity, and the expansion of certified training networks.
NPM International firmographics
Firmographics- Name
- NPM International
- Legal name
- NPM International | New Permanent Makeup LTD
- Website
- https://npm-int.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NPM International is a privately held Israeli manufacturer of professional permanent makeup and micro-pigmentation devices, consumables, and accessories, selling its ORON and GLOW hardware, pigments, and patented needle cartridges through distributors in 40+ countries and an owned e-commerce shop serving permanent makeup artists and medical professionals.
- Ownership category
- akta.pro rank
NPM International industry classification
Industry- Product category
- Micropigmentation Equipment and Permanent Makeup Supplies
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
- akta.pro secondary industry
- Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL)
Keywords
Where NPM International is headquartered
LocationHeadquarters
- HQ city
- Qiryat Motzkin
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
NPM International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Permanent Makeup Devices: Sale of professional tattoo machines and devices including ORON 60s, ORON 57, and ILay series. High-value equipment sales with prices ranging from €2,350 to €3,450.
- Pigments and Colors: Sale of professional pigments in over 100 shades. Standard bottles at €46 (12ml) and larger HFS bottles at €65 (30ml). Consumable product with repeat purchase potential.
- Needles and Cartridges: Disposable needles and cartridges sold individually or in packs. Prices range from €9-11 per needle. Required consumable for all procedures.
- Accessories: Accessories including hand pieces, foot switches, cables, stringray tools, vital products, stencil systems, and microneedling supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ORON 60s Professional Device - €3,450.00 |
| One time/ perpetual license | Pay-as-you-go | ORON 57 Device - €2,919.58 |
| One time/ perpetual license | Pay-as-you-go | ILay Devices (White Square/Round, Black Square/Round) - €2,350.00 each |
| Unit Pricing | Pay-as-you-go | Standard Pigments - €46.00 per 12ml bottle |
| Unit Pricing | Pay-as-you-go | HFS (Hair Follicle Simulation) Pigments - €65.00 per 30ml bottle |
| Unit Pricing | Pay-as-you-go | Needles - €9.00-11.00 per unit |
| Unit Pricing | Pay-as-you-go | PMU & Tattoo Removal Solution - €175.00 (10ml) |
| One time/ perpetual license | Pay-as-you-go | CopyBrows Complete Kit - €489.90 |
| Unit Pricing | Pay-as-you-go | CopyBrows Consumables - €23.90-64.90 |
| Unit Pricing | Pay-as-you-go | Eyebrow Designs Stencil Folder - €119.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NPM International product offering
Product offeringCore offering
NPM International designs, manufactures and sells professional permanent makeup and micropigmentation devices (ORON 60s, ORON 58s, ORON 60, GLOW 7, GLOW 10, GLOW Unlimited) along with consumables such as proprietary needles/cartridges, more than 100 REACH-certified pigment tones, tattoo removal solutions, and workflow accessories including the CopyBrows stencil system and StringRay measuring tool. Products are sold directly via shop.npm-int.com and through a global network of 40+ regional distributors serving permanent makeup artists, training academies, and medical/paramedical practitioners in over 40 countries.
Product overview
NPM International offers a comprehensive product portfolio for permanent makeup and micropigmentation professionals. The core offerings include advanced devices (ORON series, GLOW devices), professional pigments (100+ color tones), precision needles (20+ varieties), and supporting accessories. The company also provides specialized systems like CopyBrows for eyebrow stencil printing and PMU/Tattoo Removal solutions. Products are sold globally through authorized distributors in over 40 countries and manufactured under ISO 13485 and ISO 9001 standards.
Differentiator
Problem solved
Functional benefit
Brands
- CopyBrows: Eyebrow stencil system including printer kit, transfer solution, and design paper sheets for creating precise permanent makeup eyebrows
- StringRay
- Tat2Skin
Products and services
- ORON 60s Permanent Makeup Device Advanced permanent makeup and micropigmentation device priced at €3,450 for professional PMU artists, microblading studios and paramedical practitioners performing eyebrow, eyeliner, lip, areola, hair follicle simulation, scar camouflage, and tattoo removal procedures.
- ORON 57 Permanent Makeup Device Professional-grade permanent makeup device priced at €2,919.58, predecessor generation to the ORON 60s, for permanent makeup artists and micropigmentation clinics.
- GLOW Series Permanent Makeup Devices (GLOW 7, GLOW 10, GLOW Unlimited) GLOW 7, GLOW 10, and GLOW Unlimited permanent makeup and micropigmentation devices manufactured by NPM and sold through authorized distributors to PMU professionals worldwide.
- ORON 58s Permanent Makeup Device Permanent makeup device sold globally at leading institutes as part of NPM's innovative product line for professional cosmetic and medical tattooing.
- NPM Professional Pigments (100+ Tones) Professional pigment lineup of over 100 REACH-certified stable color tones for eyebrows, lips, eyeshadow, correction, and Hair Follicle Simulation applications, supplied in 12ml bottles (€46) and 30ml HFS bottles (€65) with stainless steel mixing balls for uniform color and customizable shade mixing.
- NPM Precision Needle Range Disposable sterile vacuum-packed needle portfolio with over 20 variants in different sizes, shapes and structures (5 RS, 5 RL, 7 RM, 1 RL), priced at €9-€11 per needle, designed for lips, eyebrows, eyeliner, eyeshadow, hair follicle simulation, scar camouflage, and areola reconstruction procedures.
- 1 RL 0.25 ST WHITE Needle (HFS) Single round liner needle (0.25mm) for hair follicle simulation (HFS) and scalp micropigmentation procedures, part of NPM's precision needle lineup.
- NPM Hand-Piece Lightweight, high-end engineering hand piece providing precise control during permanent makeup and micropigmentation procedures, compatible with NPM ORON and GLOW series devices.
- StringRay Eyebrow Sketching Tool Precision eyebrow measuring tool that stretches a string across the eyebrow area to create symmetrical guideline sketches for microblading and permanent makeup eyebrow procedures.
- Vital Accessory product for permanent makeup procedures, sold through NPM's accessories category.
- PMU & Tattoo Removal Solution Lactic acid removal solution at 40% concentration, priced at €175 for 10ml, designed for the removal of permanent makeup pigments and tattoo ink when combined with NPM's 52rs or 88rs needles; certification required for purchase.
- CopyBrows Eyebrow Stencils Printer Kit Complete eyebrow stencil printing system priced at €489.90, including inkjet printer, USB cable, 11-page eyebrow design folder (Hair Stroke, Powder, Ombré, Borderlines), ink cartridge, 30ml stencil transfer solution, 250 A4 transfer paper sheets, paper holder, and double-sided skin marker.
- CopyBrows Stencil Transfer Paper Sheets A4 size stencil transfer paper sheets (20cm x 28cm) for use with the CopyBrows stencil printing system, available in packs of 250 sheets that can be trimmed to smaller sizes.
- NPM Scalp Roller Roller device designed for hair follicle simulation procedures as part of NPM's HFS (Hair Follicle Simulation) product line for scalp micropigmentation practitioners.
Quantifiable outcome
- Roller technology halves time required per client while maintaining quality, effectively doubling client throughput per day
- +2 more outcomes
Companies that use NPM International
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
NPM International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NPM International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Kala Viet Co., Ltd (Vietnam)coreAuthorized NPM distributor in Vietnam. Located at Level 12, VIWASEEN Tower, 48 To Huu, Trung Van Ward, Nam Tu Liem District, Hanoi, Vietnam. Contact via [email protected].
- Dermatec (Colombia)coreLeading distributor with 17 years experience in Colombia and South America. Located at Cra 43 A # 7-50A, Office 1012, Tower DANN, Medellín, Colombia. Contact: +57 3155059533.
- NPM USAcoreNPM branded operation in USA with locations in Las Vegas, NV (5348 Vegas Drive) and Staten Island, NY (180 Walcot Ave). Website: www.npm-usa.com, Tel: 727-773-7710.
- NPM MexicocoreAuthorized NPM distributor in Mexico. Located at Av. Eulogio Parra 3200-L23, Col. Prados Providencia, Guadalajara, JAL, MX 44670. Website: www.npm-international.com.mx, Tel: +52 (33) 3121-8737.
- Becas Medikal AŞ (Turkey)coreTurkish distributor since 2016. Located at Halkalı Merkez Mahallesi Dereboyu Caddesi No:56, Balkon Plaza Kat:7, Küçükçekmece, İstanbul, Turkey. Owner: Burcu Soydan and Esat Soydan. Distributes NPM for permanent makeup, hair simulation, and tattoo removal.
- NPM CanadacoreAuthorized NPM distributor in Canada. Located at 303-1687 West Broadway, Vancouver BC, Canada. Website: www.npm-canada.ca, Tel: 727-773-7710.
- NPM AustraliacoreAuthorized NPM distributor in Australia. Located in Prestons NSW 2170, Australia. Contact: [email protected], Tel: +61 411426055.
- Dermotec / NPM Paris (France)coreNPM distributor in France. Located at 38 avenue de Wagram 75008, Paris, France. Website: www.dermotec.fr, Tél: +33 (0)188336168.
- Essjay Consultants (UK)coreNPM distributor in United Kingdom. Located at St Catherine's House, Woodfield Park, Tickhill Road, Balby, Doncaster, DN4 8QP. Email: [email protected].
- Tünde Méhn PMU Art International School (Hungary)coreNPM's sole distributor in Hungary for almost 4 years. Located at Bécsi út 100, Budapest 1034, Hungary. Provider of NPM training and distribution services.
- Sulé Loggenberg MMPSI (South Africa)coreWorld renowned institute of permanent makeup and microblading representing NPM in South Africa. Located at 61 Van Wouw Street, Sasolburg, 1947, Free State, South Africa. Website: www.suleloggenberg.co.za.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
NPM International competitors and assessment
Company assessmentDirect peers
- Biotek: Italian manufacturer of professional permanent makeup and micropigmentation devices, needles, and consumables. Directly competes with NPM in the PMU device and cartridge category across Europe and global markets.
- Perma Blend: US-based manufacturer of professional PMU pigments and microblading supplies. Directly competes with NPM's pigment line and shares the same practitioner customer base, with strong North American distribution.
- Tina Davies Professional: UK/Canada-based PMU pigment, needle, and accessory brand serving microblading and permanent makeup artists. Comparable consumables portfolio and global e-commerce distribution model.
- FK Irons / Microbeau: US manufacturer of professional tattoo and PMU machines (Spektra, Bellar, Flux lines) and cartridge needles. Comparable premium device positioning with strong artist-community brand following.
- MT.DERM (Amiea): German manufacturer of professional tattoo and permanent makeup devices (e.g., Amiea, Cheyenne lines) and cartridges. Closely comparable product portfolio, premium positioning, and global distribution through beauty institutes.
- Cheyenne Tattoo Supply: German premium tattoo and PMU device maker with proprietary cartridge systems. Comparable to NPM in targeting professional artists with high-end machines, cartridge needles, and accessories.
Emerging players
- Li Pigments: US-based PMU pigment and microblade supplier specializing in color theory and formulation. Comparable consumables product line with a focus on the professional PMU artist segment.
Broad incumbents
- Aurelia (Long-Time-Liner): German PMU device and pigment manufacturer with a long-established brand (since 1980s). Comparable premium positioning in permanent makeup devices, with training academy and global distributor network.
- Bellaroma (PhiAcademy/PhiBrows): Bulgaria-based global microblading and PMU training and supply brand under PhiAcademy. Broader portfolio spanning education, pigments, and tools, with comparable practitioner customer base and worldwide reach.
Others
- Dermaflage / Cosmetic Tattoo Supplies (generic distributors): Multi-brand PMU and cosmetic tattoo supply distributors serving the same practitioner customer base as NPM's distributors. Adjacent ecosystem participant rather than a direct product competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NPM International social profiles
Digital presenceNPM International compliance and trust
Trust signalCompliance5 records
NPM International financial estimates
Financial estimateRevenue estimate
Valuation estimate
NPM International leadership team
Management profileNumber of profiles
Profiles1 record
NPM International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NPM International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NPM International
What does NPM International do?
NPM International designs, manufactures and sells professional permanent makeup and micropigmentation devices (ORON 60s, ORON 58s, ORON 60, GLOW 7, GLOW 10, GLOW Unlimited) along with consumables such as proprietary needles/cartridges, more than 100 REACH-certified pigment tones, tattoo removal solutions, and workflow accessories including the CopyBrows stencil system and StringRay measuring tool. Products are sold directly via shop.npm-int.com and through a global network of 40+ regional distributors serving permanent makeup artists, training academies, and medical/paramedical practitioners in over 40 countries.
Is NPM International a public or private company?
NPM International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NPM International founded?
NPM International was founded in 2005. It employs 11 to 50 people.
Where is NPM International based?
NPM International is headquartered in Qiryat Motzkin, Israel, in the Middle East region.
How does NPM International make money?
Four revenue lines are on record. Permanent Makeup Devices are the primary driver. The others are pigments and Colors, needles and Cartridges and accessories.
Who are NPM International's main competitors?
Direct peers on record are Biotek, Perma Blend, Tina Davies Professional, FK Irons / Microbeau, MT.DERM (Amiea) and Cheyenne Tattoo Supply. Li Pigments is listed as an emerging player. Broad incumbents are Aurelia (Long-Time-Liner) and Bellaroma (PhiAcademy/PhiBrows). Dermaflage / Cosmetic Tattoo Supplies (generic distributors) is listed as an others.
Does NPM International have an API?
No public API is recorded for NPM International.
What industry is NPM International in?
NPM International's product category is Micropigmentation Equipment and Permanent Makeup Supplies. Its primary akta.pro industry code is CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products), with a secondary code of HSALAIAL, Brow & Lash Correction / Removal Services (PMU Removal/Color Correction). Its NAICS code is 32513 and its SIC code is 2844.