UPFRONT Tickets

What UPFRONT Tickets does

UPFRONT Tickets is a Miami-based consumer fintech-adjacent ticketing platform founded in 2024 by co-founders Danny and Eli. The company operates a real-time price comparison engine for live event tickets, aggregating listings from 100+ providers — including all six major U.S. marketplaces (Ticketmaster, StubHub, SeatGeek, Vivid Seats, TickPick, Gametime) and 90+ broker networks — to display side-by-side all-in prices including fees, delivery, and taxes. The product is positioned as a comparison shopping tool for live event fans across sports, concerts, theater, and comedy, and is accessible via a self-serve website without requiring an account.

The company runs two revenue streams: (1) direct ticket sales at margin when UPFRONT's own broker inventory is the cheapest option surfaced in the comparison, and (2) referral/click-out fees when a competing marketplace wins on price and UPFRONT routes the user to that provider. UPFRONT-issued tickets carry no service fees to the consumer. The company holds direct broker inventory across 17,000+ events and is expanding into AI-powered seat recommendations and venue-specific content guides to drive organic acquisition. Geographic scope is limited to the United States and Canada.

Operationally, UPFRONT is a small, self-funded team with no disclosed institutional investment, no parent company, and no enterprise customers — the model is purely horizontal, B2C, product-led growth driven by word-of-mouth and SEO content. The company's go-to-market motion relies on transparency positioning (an 'Honest Price Policy') as a brand differentiator in a fee-weary market, with consumer acquisition driven through venue guides and the comparison product itself.

Name

UPFRONT Tickets

Legal name

UPFRONT Tickets

Website

https://upfront.tickets

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

UPFRONT Tickets is a Miami-based price comparison engine for live event tickets, scanning 100+ providers including Ticketmaster and StubHub to show fans all-in prices. Founded in 2024, it monetizes via direct ticket sales and referral fees while offering AI-powered seat recommendations.

Ownership category

akta.pro rank

Product category

Live Event Ticketing Platform

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Live event ticketing
• Ticket price comparison
• Event ticket aggregation
• Resale ticket marketplace
• Concert sports tickets

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Ticket Sales: When UPFRONT broker inventory is the cheapest option, customers purchase directly through UPFRONT. Revenue generated from the margin on these direct ticket sales.
2. Referral/Click-out Fees: When a competitor offers a better price, UPFRONT sends customers to the winning marketplace. UPFRONT earns referral fees from these click-outs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

UPFRONT Tickets is a price comparison and ticketing platform for live events that aggregates real-time listings from 100+ ticket providers including Ticketmaster, StubHub, SeatGeek, Vivid Seats, TickPick, and Gametime. It displays all-in prices (fees included) side-by-side so consumers can identify the cheapest option, sells its own broker inventory on 17,000+ events with $0 service fees, and provides AI-powered fan-sourced seat recommendations for select venues.

Product overview

UPFRONT Tickets is a fan-first price comparison engine for live event tickets. The core product is the UPFRONT Price Comparison Engine, which aggregates listings from 100+ ticket providers including Ticketmaster, StubHub, SeatGeek, Vivid Seats, TickPick, and Gametime, displaying all-in prices side-by-side so fans find the cheapest seat without opening multiple tabs. UPFRONT Direct Inventory provides proprietary broker inventory on 17,000+ events with $0 service fees. The Fan-Sourced Seat Recommendations feature offers AI-powered personalized seat suggestions at select venues. Venue Guides provide comprehensive insider tips for stadiums and arenas. Together, these products serve fans seeking transparent pricing and better value across concerts, sports, theater, and comedy events.

Differentiator

Problem solved

Functional benefit

Products and services

• UPFRONT Price Comparison Engine The first price comparison tool for live event tickets, scanning every major ticket site and 100+ broker networks in real time to show side-by-side all-in prices (fees included) so consumers always see the best deal with no surprises at checkout.
• UPFRONT Direct Inventory UPFRONT's proprietary broker inventory available for direct purchase, offering tickets on 17,000+ events with $0 service fees and all-in pricing displayed from the start; when this inventory is the cheapest option, customers buy directly through UPFRONT.

Quantifiable outcome

• 10-30% savings vs. shopping blind

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• TicketmastercoreTechnology or IntegrationMajor primary and resale ticketing marketplace integrated into UPFRONT's comparison engine. UPFRONT scans Ticketmaster listings and displays their all-in prices alongside competitors for comparison.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Ticketmaster, owned by Live Nation, is the dominant primary ticketing platform in the US and is one of the largest sources UPFRONT scans. As the incumbent with unmatched inventory, brand, and venue relationships, it is both a critical partner and a structural threat to UPFRONT's comparison model.
• Live Nation Entertainment: Live Nation is the largest live entertainment company globally, owning Ticketmaster and operating concerts, venues, and sponsorship businesses. It is the most consequential incumbent shaping the market UPFRONT serves.

Direct peers

• Gametime: Gametime is a last-minute ticketing app that UPFRONT aggregates. Both target impulse, mobile-first ticket purchases and emphasize transparent, all-in pricing for sports, concerts, and theater.
• SeatGeek: SeatGeek operates a secondary ticketing marketplace that aggregates inventory across multiple providers and displays all-in pricing — the most direct overlap with UPFRONT's comparison and price-display approach. Both serve fans seeking transparent live event pricing, though SeatGeek also runs a primary ticketing business for sports teams and venues.
• TickPick: TickPick is a no-fee secondary ticketing marketplace integrated into UPFRONT's engine. Its no-service-fee positioning aligns with UPFRONT's transparent pricing thesis, making it a direct competitor for value-conscious fans.
• StubHub: StubHub is a leading secondary ticket marketplace integrated into UPFRONT's comparison engine. It competes head-on as a destination for resale tickets across sports, concerts, and theater, with comparable all-in pricing features.
• Vivid Seats: Vivid Seats is a publicly traded secondary ticket marketplace that UPFRONT scans for price comparisons. It competes for the same sports, concert, and theater ticket buyers and shares the all-in pricing model.

Emerging players

• Bandsintown: Bandsintown is a concert discovery and event-listing platform with ticketing integrations. It overlaps with UPFRONT's event discovery and listing features and targets a similar concert-going audience.
• Kayak: Kayak is the archetypal travel price-aggregator and the explicit model UPFRONT references ('Google Flights for tickets'). The comparison business model, SEO-driven acquisition, and meta-display strategy are directly transferable analogies.

Others

• Capital One Shopping (formerly Wikibuy): Capital One Shopping is a comparison and coupon browser tool that earns affiliate/referral fees by routing shoppers to merchants. Although focused on retail rather than tickets, the affiliate-driven aggregation model and consumer savings positioning are directly analogous.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-jug

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPFRONT Tickets