Peacetogetherproject

What Peacetogetherproject does

Peace Together Project is a 501(c)(3) nonprofit organization (EIN 92-0904202) headquartered in Utica, New York, with a mailing address in New Hartford, NY. It was founded in 2018 by Louis LaBella, Sr. and Chris LaBella and was formally incorporated on June 27, 2022. The organization operates on a 100% volunteer-driven model with no paid staff, and it holds a GuideStar Transparency Seal.

The organization delivers four core programs: Wish for W.A.R.M. (the flagship cold-weather item distribution initiative, with 32,337 items distributed in 2024), Be Kind 365 (a kindness-awareness campaign spanning six continents), C.A.R.E. Bags (hygiene and crisis kits launched in February 2023 in partnership with the Jewish Community of Utica), and The Peace P.O.S.S.E. (a children's crisis intervention program launched in April 2023). End beneficiaries include individuals experiencing homelessness and children in crisis, with distribution routed through 12+ named recipient shelters and community partner organizations across Central New York and additional states including Florida (Tiny Hands Foundation), Tennessee, Texas, and Louisiana.

The business model is donation-supported: the organization raises contributions from individual donors and corporate sponsors — most notably Adirondack Bank as the flagship W.A.R.M. sponsor — and converts those funds, along with in-kind contributions, into distributed goods and program services. There is no pricing model, no revenue-generating products, and no paid customer relationships; the unit economics are measured in volunteer hours and items distributed rather than revenue or ARR. Go-to-market is community- and partnership-driven, with geographic expansion executed through new recipient-agency relationships rather than through paid channels or hired staff.

Name

Peacetogetherproject

Legal name

Peace Together Project, Inc.

Website

https://peacetogetherproject.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace Together Project is a 100% volunteer-driven 501(c)(3) nonprofit in Utica, NY that runs four programs — Wish for W.A.R.M., Be Kind 365, C.A.R.E. Bags, and The Peace P.O.S.S.E. — serving people experiencing homelessness and children in crisis across multiple U.S. states and six continents via partner shelters and donations.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Services

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Coordination & Camp Management (CCCM) (BPADADAB)

akta.pro secondary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Community volunteer programs
• Homeless outreach services
• Charitable donation drives
• Nonprofit humanitarian support
• Kindness movement initiatives

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Monetary Donations: The organization accepts monetary donations through secure PayPal connection. Donors can make tribute gifts to celebrate special occasions or memorial gifts in honor of deceased loved ones.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peace Together Project is a 100% volunteer-driven 501(c)(3) nonprofit that operates community service programs supporting homeless individuals, children in crisis, veterans, and seniors. Its core offerings include the Wish for W.A.R.M. (Warm Apparel Relief Movement) online wish list drive, C.A.R.E. Bags street survival care bags, The Peace P.O.S.S.E. soft friends for traumatized children, and the Be Kind 365 kindness initiative.

Product overview

Peace Together Project is a 100% volunteer-driven 501(c)(3) nonprofit organization operating as a community platform with multiple distinct programs: Be Kind 365 (kindness initiative), Wish for W.A.R.M. (warm apparel relief), C.A.R.E. Bags (street survival care bags), and The Peace P.O.S.S.E. (stuffed animals for children in crisis). These programs work together to bring communities together through activities, events, projects, and acts of kindness supporting homeless populations, veterans, seniors, and children.

Differentiator

Problem solved

Functional benefit

Products and services

• Be Kind 365 A kindness initiative that connects communities together across the globe with simple acts of kindness, encouraging daily acts of kindness through a list of 60 simple kindness activities.
• Wish for W.A.R.M. (Warm Apparel Relief Movement) An online giving drive that provides warm apparel such as beanies, gloves, socks, hand warmers, and blankets to area homeless. Runs from Mohawk Valley Gives through December 21st (Winter Solstice/National Homeless Remembrance Day) and brings donors and shelters together through an Amazon wish list drive.
• C.A.R.E. Bags (Comfort And Relief Essentials) Street survival care bags containing basic and essential relief items for area homeless including socks, gloves, hand warmers, granola bars, hygiene items, antibiotic cream, band aids, and local resource guides. Also includes pet care bags for homeless individuals' pets.
• The Peace P.O.S.S.E. Program providing newly purchased, high-quality soft friends (stuffed animals) to children in traumatic situations and stressful emergencies. Partners with law enforcement agencies including Town of Webb, Oneida County Sheriff's Office, and the Child Advocacy Center.
• Volunteer Programs 100% volunteer-driven organization offering virtual and hands-on volunteer opportunities across multiple programs including Be Kind 365, The Peace P.O.S.S.E., and Wish for W.A.R.M.

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Jewish Community of UticacoreStrategic or Co-development Partner · 1 February 2023Partnered in February 2023 to launch the street survival care bag initiative (C.A.R.E. Bags), providing 300 care bags with basic and essential relief items for area homeless, including over 40 care bags for pets of unhoused neighbors.
• Oneida County Habitat for HumanitycoreStrategic or Co-development PartnerOrganization partnered on June 27, 2018 for Louis Jr.'s 40th Birthday Project, providing minor repairs for senior homeowners as part of an aging-in-place program.
• Hamilton CollegeminorStrategic or Co-development PartnerCollege volunteers painted stairwell railings for veteran housing project at CNY Veterans Outreach Center.
• Colgate UniversityminorStrategic or Co-development PartnerCollege volunteers participated in veteran housing painting projects at CNY Veterans Outreach Center.
• CFLRminorStrategic or Co-development PartnerPartnered with ICAN Street Outreach to reach homeless individuals in Western Oneida County, specifically the Camden area.
• Tiny Hands Foundation (Sarasota, Florida)coreStrategic or Co-development PartnerTeddy Bear Brigade organization that provided support and guidance for Peace P.O.S.S.E. program development, sharing best practices for stuffed animal distribution to children in traumatic situations.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• One Warm Coat: National nonprofit running community coat and warm-apparel drives that funnel donations to local shelters. Closest comparable to Peace Together Project's Wish for W.A.R.M. model of mobilizing donors to fulfill shelter wish lists of cold-weather items.
• Coats for Kids / K.I.D.S./Fashion Delivers: Donation-drive organizations that collect new apparel and essentials for low-income children and families. Comparable to Peace Together Project's W.A.R.M. and C.A.R.E. Bags drives that channel in-kind goods to vulnerable populations via community giving campaigns.
• Project Homeless Connect: Volunteer-mobilization nonprofit that connects homeless individuals with services and essential care items through single-day events. Mirrors Peace Together Project's model of activating volunteer networks to provide direct aid to people experiencing homelessness.
• Tiny Hands Foundation (Teddy Bear Brigade): Provides stuffed animals to children in crisis situations including law enforcement, fire, and emergency services. Peace Together Project explicitly credits Tiny Hands Foundation for guidance in developing the Peace P.O.S.S.E. program, making them a direct operational peer in the soft-friends-for-children-in-crisis niche.

Regional players

• Hope House: Homeless services nonprofit serving women, children, and families, with documented Peace Together Project partnership for W.A.R.M. and C.A.R.E. Bag donations. Comparable regional peer providing shelter and direct aid in the same community footprint.
• The Rescue Mission Alliance: Network of Rescue Mission shelters serving homeless and at-risk populations across multiple states including New York. The Rescue Mission of Utica is a documented partner/recipient of Peace Together Project's W.A.R.M. drive, making this a directly comparable regional peer in the same geography.
• ICAN (Street Outreach): Street-outreach organization serving homeless individuals in Western Oneida County and the Camden, NY area. Documented Peace Together Project partner for W.A.R.M. distribution to unhoused populations in the same Mohawk Valley geography.

Broad incumbents

• Catholic Charities USA: Federated nonprofit network providing social services including homeless outreach, refugee resettlement, and runaway youth programs (Herkimer County Catholic Charities is an existing Peace Together Project partner). Operates at a much larger scale across the same beneficiary populations.
• The Salvation Army: Large national nonprofit operating shelters, feeding programs, and emergency relief services including warm apparel distribution to homeless populations. A broad incumbent in the same emergency-relief space as Peace Together Project's W.A.R.M. and C.A.R.E. Bags programs.
• Habitat for Humanity: National nonprofit building and repairing homes for low-income families. Oneida County Habitat for Humanity is a documented Peace Together Project partner from the 2018 founding-era senior aging-in-place program, making it a directly comparable peer in volunteer-driven home-repair service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peacetogetherproject
• LinkedInlinkedin.com/company/peacetogetherproject

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Peacetogetherproject