What LCH Ltd does

Lcd Firenze (legal entity: Lcd Srl, VAT IT02127050488) is a Florence-based graphic design and visual communication studio founded in 1986 by Franca Gori and Gianni Sinni. The studio delivers project-based design services across visual identity, web design, print design, illustration, data visualization, wayfinding systems, and comprehensive design system development. Clients include Italian public administration bodies (Presidency of the Council of Ministers, Comune di Firenze, Infratel Italia / Ministero dello Sviluppo Economico, Comune di Isnello), universities and academies (Università di Firenze, Università di Siena, Accademia di Belle Arti di Catania, California State University), museums and cultural institutions (Museo Novecento, Opificio delle pietre dure, Museo Marino Marini), and consumer/industrial brands (Alce Nero, Enoteca Pinchiorri, B&C Speakers, Targetti, Nana Bianca). Long-running historical engagements include Emporio Armani (1989–1992) and Mediaset (2001–2014), and the studio now celebrates 40 years (1986–2026 copyright).

The studio's underlying capabilities center on visual communication design rather than software development, encompassing typography, brand systems, data visualization (notably 'Il Calcio Conta' with more than 40 infographic tables for Rai Eri / Bur Rizzoli and ongoing La Lettura pages for Corriere della Sera), wayfinding design (Manifattura Tabacchi), and PA-compliant web design following Italian Designers Italia guidelines and WCAG Livello AA accessibility. Technical execution on web projects is supported by a long-standing development partnership with Dinamo Digitale (announced 2024), while human-computer interaction expertise on national-scale institutional projects has been delivered through a 2018 co-bid partnership with BSD for the Italian schools web model commissioned by the Presidency of the Council of Ministers.

Lcd Firenze operates as a project-based professional services studio, generating revenue through discrete client engagements rather than subscriptions or standardized products. New business is handled directly through creative director Gianni Sinni ([email protected]) and account manager Chiara Galli ([email protected]), with pricing conducted via direct inquiry rather than published rates. The studio maintains a small, senior footprint (reported headcount range 1–10) anchored at Piazza Cestello 10, Florence, with the marketing function relying on a portfolio website (lcd.it), Behance, Instagram, and Facebook rather than paid acquisition. There are no subsidiaries, no fundraising activity, and no parent company; Lcd Srl has operated independently across its 35+ year history.

Name

LCH Ltd

Legal name

Lcd Srl

Website

https://lcd.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Lcd Firenze (Lcd Srl) is a Florence-based graphic design and visual communication studio founded in 1986, serving Italian public institutions, universities, museums, and private-sector brands with project-based design services across visual identity, web, print, illustration, data visualization, and wayfinding systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design Services: Project-based design services including visual identity design, web design and development, publication design, infographic and data visualization, wayfinding systems, and communication campaigns for institutional and corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lcd Firenze (Lcd Srl) is a Florence-based graphic design and visual communication studio providing project-based design services across visual identity, web design, print design, illustration, data visualization, wayfinding systems, and design system development. The studio serves Italian public institutions, cultural organizations, universities, and private corporate clients with comprehensive brand and digital communication solutions.

Product overview

Lcd Firenze is a graphic design and visual communication studio based in Florence, Italy. Founded in 1986, the studio operates as a single-service design practice offering visual identity, web design, print design, illustration, data visualization, and wayfinding system services. The studio does not maintain a product portfolio but rather provides professional design services across various sectors including public administration, cultural institutions, and commercial enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design Services Corporate identity, logo design, and brand identity systems development for institutional and commercial clients, including typography, color palettes, and design guidelines.
• Web Design and Development Website design, user experience, and digital communication solutions for public administration and private clients, including projects compliant with Italian PA design guidelines.
• Print Design Services Graphic design for print materials including catalogs, brochures, posters, books, and promotional materials for editorial and corporate clients.
• Illustration Services Custom illustration work for editorial, institutional, and commercial projects, often produced in collaboration with external illustrators.
• Data Visualization Infographic design and visual data representation for reports, publications, and digital platforms, including complex multi-table infographic projects.
• Wayfinding Systems Urban orientation systems and interior signage design for architectural spaces and public venues, including large-scale district and facility wayfinding projects.
• Design System Development Comprehensive visual language systems including typography, color palettes, design guidelines, and brand architecture for organizations and institutions.

Quantifiable outcome

• Project recognized with Kantar Information is Beautiful Award Shortlist 2014
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dinamo DigitalecoreTechnology or Integration · 1 January 2024Long-standing partnership for web development projects. Dinamo Digitale provides technical development and backend systems while Lcd handles design. Collaborative projects include B&C Speakers website redesign, Università di Siena visual identity, and Alvisi Kirimoto portfolio website.
• BSD (studio specializzato in human-computer interaction)coreStrategic or Co-development Partner · 1 January 2018Won the public competition together with BSD for the web model project for Italian schools, commissioned by the Presidency of the Council of Ministers. BSD contributed human-computer interaction expertise while Lcd provided visual design.
• Librì Progetti EducativiminorStrategic or Co-development Partner · 1 January 2015Ongoing collaboration on educational projects. Lcd works with Librì on multimedia projects, educational guides, and school campaign materials involving Italian illustrators.
• Comune di IsnellominorOthers · 1 January 2015Client partnership for GAL Hassin / Parco Astronomico delle Madonie project. Won first prize in international competition for the astronomical science center's visual identity.
• Giorgio Fratini (Illustrator)minorOthers · 1 January 2015Collaborating illustrator on multiple projects including Alce Nero, Cooperativas Sin Fronteras, and Librì educational materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagram: Global design partnership with a partner-led model offering brand identity, web design, and visual communication across cultural, institutional, and corporate clients. Closely comparable to Lcd Firenze in service mix, boutique scale per partner, and prestige-led positioning, though at much larger geographic scope.
• Total Design: Long-established Amsterdam design consultancy covering brand identity, wayfinding, and editorial design for public and private institutions across Europe. Comparable in longevity, public-sector track record, and multidisciplinary visual communication practice.
• Studio Dumbar: Dutch independent design studio specializing in visual identity, wayfinding, and design systems for public-sector and cultural clients (e.g., Dutch government branding). Highly comparable to Lcd Firenze's PA design-guideline work and wayfinding practice.
• H-57: Milan design studio offering brand identity, web design, and visual communication across corporate, cultural, and institutional accounts. Directly comparable boutique Italian peer with similar client mix and award-recognition profile.
• Leftloft: Milan-based independent design studio with strong identity, branding, and editorial design credentials for premium Italian and European clients. Comparable in scale, positioning, and emphasis on visual communication craft.
• Sagmeister: New York-based independent design studio known for identity, editorial, and cultural work for high-profile clients. Comparable as a founder-led boutique with strong creative reputation and selective project portfolio.
• Carosello Lab: Italian creative studio specializing in visual identity, branding, and digital communication for cultural and corporate clients. Comparable to Lcd Firenze in scale, design-led approach, and emphasis on identity systems.
• Mucca: Milan-based brand design and visual communication studio serving corporate, cultural, and institutional clients with identity, editorial, and digital design. Direct Italian peer with comparable service breadth across brand and editorial design.

Broad incumbents

• Wolff Olins: Global brand consultancy with strong public-sector and cultural client portfolio in identity and design systems. Comparable service profile to Lcd Firenze's institutional design work, operating at much larger scale.
• Landor & Fitch: Global brand consulting and design firm with identity, wayfinding, and digital practices serving institutional and corporate clients worldwide. Comparable offering to Lcd Firenze but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LcdGraphics
• Instagraminstagram.com/lcdgraphics
• LinkedInlinkedin.com/company/lcd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LCH Ltd