What Dinamo does

Dinamo (DBA: Dinamo Digitale) is an Italian privately-held digital services agency headquartered in Colle di Val d'Elsa (Siena), operating since 2012. The firm delivers three interconnected service lines: (1) Marketing & Comunicazione, covering brand identity, social media management, SEO/SEM, content marketing, and PR; (2) Design e Sviluppo, covering web applications, native apps, CMS/CRM, UX/UI design, and bespoke API systems; and (3) Building & Industrial Automation, integrating certified solutions across Honeywell, Crestron, KNX, Control4, Lutron, Siemens PLC, and Tridium Niagara 4 platforms.

The technical backbone relies on a polyglot web stack (Node.js, Python, Go, PHP) with a proprietary in-house framework available in PHP, Ruby on Rails, and Node.js versions, used as the substrate for custom API systems that serve multiple client types from a single database. DevOps practices (Docker, Kubernetes, GKE, CI/CD, Infrastructure as Code) support microservice orchestration. The team is deliberately interdisciplinary, combining technical roles (Lead Developer, Full Stack, Front-end, Art Directors, UX/UI) with humanistic roles (Copywriting, Strategy, Content Specialists, Photographers).

Revenue is generated entirely through professional-services engagements — bespoke project work rather than packaged software products or recurring SaaS contracts. GTM is sales-led and direct: clients are acquired through consultation, co-design workshops, and (for public-sector work) formal tenders. Customer segments span Italian universities, public institutions, cultural foundations, and SMEs/enterprises across food systems, manufacturing, design/furniture, and music. There is no disclosed recurring revenue, public funding, or institutional investor backing; ownership remains private with no parent company identified.

Name

Dinamo

Legal name

Dinamo

Website

https://dinamodigitale.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinamo Digitale is an Italian digital services agency delivering marketing communication, web/app development, and building automation integration to universities, public institutions, and SMEs, primarily across Italy.

Ownership category

akta.pro rank

Product category

Digital Agency Services (Marketing, Web Development, and Building Automation)

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Digital marketing services
• Web development services
• Building automation integration
• Brand identity design
• Custom software development

Headquarters

HQ city

Colle Di Val D'elsa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based custom software development including web applications, CMS, mobile apps, IoT systems, and platforms. Revenue is generated through bespoke development projects with deliverables tailored to client specifications.
2. Design Services: Brand identity, corporate identity, visual design, and UX/UI design services delivered as consulting and project engagements.
3. Marketing & Communication Services: Strategic marketing services including social media management, SEO, SEM, SEA, content marketing, and PR/press office services.
4. Building & Industrial Automation: Design, programming, configuration, commissioning and follow-up of building automation systems for enterprise and residential applications, including system integration services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dinamo Digitale is an Italian digital services agency that delivers end-to-end digital transformation through three interconnected service lines: Marketing & Communication (brand identity, SEO/SEM, social media, content marketing, PR), Design & Development (websites, web applications, native mobile apps, CMS/CRM, IoT systems, custom API platforms built on a proprietary multi-language framework), and Building & Industrial Automation (design, programming, configuration and commissioning of integrated automation systems). Services are delivered as bespoke projects via direct client engagement with universities, public institutions, enterprises, and cultural organizations across Italy.

Product overview

Dinamo is a digital services firm (not a software product company) that offers three interconnected service lines: Marketing & Comunicazione (strategic marketing, brand identity, social media, SEO/SEM, content marketing, PR), Design e Sviluppo (web development, native apps, custom API systems, UX/UI design), and Building & Industrial Automation (smart building systems, industrial IoT, integrated dashboards). They have also delivered specific client projects documented as case studies, including FOODMETER (sustainability measurement platform), UNIPLATE (university dining mobile app), SIMULA (VR training distribution platform), Prima Observatory on Innovation (agri-food research showcase platform), LES (legal tech startup), and the EC2U European university alliance platform. Services are tailored to each client rather than sold as standardized software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Comunicazione Strategic marketing and communication services including brand identity, corporate identity, traditional and digital advertising, social media management, SEO, SEM, SEA, content marketing, and press/PR services. Applies user-centered design principles to both digital and traditional communication channels. For Italian enterprises, universities, public institutions, and cultural organizations.
• Design e Sviluppo Web design and development services encompassing websites, web applications, native apps, CMS, CRM, IoT systems, and custom API platforms. Uses proprietary frameworks in PHP, Ruby on Rails, and Node.js, with front-end technologies including Angular, Vue.js, React, React Native, NativeScript, Ionic, and Cordova. Delivered as bespoke projects to enterprises, universities, and public institutions.
• Building & Industrial Automation Design, programming, configuration, commissioning, and follow-up of building and industrial automation systems. Manages technical systems, security systems, communication infrastructure, and entertainment systems through integrated dashboards controllable via web browsers, mobile apps, and dedicated devices. Integrates Honeywell, Centraline, Lutron, Crestron, KNX, Control4, and Siemens PLC platforms. For enterprise and residential clients.
• Custom API Systems Bespoke API development services that enable a single database to serve multiple client types (native apps, web, video, totems, digital signage) with guaranteed performance, responsiveness, and scalability. Available in PHP, Ruby on Rails, and Node.js implementations. Delivered as project-based custom engineering to enterprise and institutional clients.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HoneywellcoreTechnology or IntegrationHoneywell dealer and certified integrator for building automation systems. Dinamo is a certified partner providing sales, integration, and support for Honeywell automation solutions in enterprise and residential applications.
• CrestroncoreTechnology or IntegrationCertified Crestron Programmer (CTI-P301, CTI-P201, CTI-P202, CTI-P203) and Digital Media Designer (DMC-D). Dinamo provides programming and integration services for Crestron automation systems.
• KNXcoreTechnology or IntegrationKNX certified programmer (certified by KNX Association Italia in 2012). Dinamo integrates KNX building automation protocols into their solutions.
• Control4coreTechnology or IntegrationControl4 Certified Programmer providing home and building automation integration services.
• Siemens PLCcoreTechnology or IntegrationCertified Siemens PLC Programming partner (2017) for industrial automation solutions.
• Tridium Niagara 4coreTechnology or IntegrationTridium Certified (Niagara 4 - UK, 2019) for advanced building automation integration.
• LCDminorStrategic or Co-development PartnerCollaborative partnership for cross-disciplinary project work.
• KinèminorStrategic or Co-development PartnerCollaborative partnership for interdisciplinary project delivery.
• nasonero studiominorStrategic or Co-development PartnerCreative and design collaboration partner.
• ZAG ArchitectureminorStrategic or Co-development PartnerArchitecture and design collaboration partner.
• Law Engineering SystemsminorStrategic or Co-development PartnerLegal and engineering systems collaboration for specialized projects.
• Van Boerum & Frank Associates, Inc.minorStrategic or Co-development PartnerInternational collaboration partner for specialized consulting.
• LabVR - Università di SienaminorStrategic or Co-development PartnerCollaboration with university virtual reality lab for immersive technology projects.
• CognitominorStrategic or Co-development PartnerCollaboration partner for specialized project delivery.
• Pro.digiminorStrategic or Co-development PartnerCollaboration partner for digital transformation projects.

Scale indicators2 records

Others

• Tridium (Honeywell): Vendor of the Niagara 4 building automation framework for which Dinamo is a certified integrator. Indirect peer — Dinamo's automation revenue depends on the Tridium/Honeywell ecosystem, so it is both an ecosystem enabler and a dependent partner.

Broad incumbents

• Almaviva: Major Italian IT services and digital transformation group. Comparable because it competes for public-sector and enterprise digital, application development and integration contracts in Italy — much larger and broader in scope.
• Sirti: Italian infrastructure and systems integrator with a digital/IoT practice. Comparable because it bids on building automation, industrial IoT and large-scale digital infrastructure projects — a much larger incumbent competing for the same Italian enterprise and telco/utility mandates.
• Tinexta: Italian digital trust, cybersecurity and marketing tech group. Comparable via its digital marketing/communication arm competing for similar Italian enterprise and public-sector digital mandates, though operating at much larger scale.
• Reply: Large Italian-listed systems integration and digital services group. Comparable because it competes for the same enterprise digital transformation, custom development and IoT/automation mandates, but at much greater scale and with a wider portfolio.

Direct peers

• Interagence: Italian digital agency providing web development, marketing communication and digital strategy. Comparable mid-sized competitor serving Italian SMEs, public bodies and cultural institutions like Dinamo.
• Hello Monnalisa: Italian creative and digital agency combining brand identity, web development and content production. Comparable to Dinamo in service mix and focus on design-led digital transformation for Italian clients.
• Caffeina: Italian independent digital agency focused on branding, web and content strategy. Comparable mid-sized direct competitor serving Italian SMEs and brands with integrated creative + digital services.
• Conflux: Italian digital agency offering web development, marketing and communication services. Comparable mid-sized agency competing for similar Italian enterprise and institutional clients with overlapping service lines.
• Mum: Italian independent digital agency offering integrated marketing, branding, web development and content services. Closely comparable to Dinamo in scope (strategy + creative + tech) and mid-market Italian client base.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dinamodigitale

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinamo