M.C.Overalls
M.C.Overalls is a heritage British workwear brand, re-established in 2016, that designs and sells genderless contemporary apparel and accessories directly to creative professionals and self-starters worldwide through its Shopify e-commerce store.
- Company typePrivate
- Founded1908
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What M.C.Overalls does
M.C.Overalls is a heritage British workwear apparel brand that designs and sells genderless contemporary clothing and accessories for creative professionals. Originally established in 1908 and re-established in 2016 as a contemporary lifestyle brand, the company sells exclusively direct-to-consumer through its Shopify-hosted e-commerce store at mcoveralls.com, shipping globally to the UK, US, EU, Australia, Canada, New Zealand, Hong Kong, and the Middle East via Royal Mail, DPD, UPS, FedEx, and DHL.
The product portfolio spans dungarees, coats and jackets, shirts (snap-button, denim overshirts, cotton canvas), trousers, denim jeans, shorts, sweats, and accessories, with unit prices ranging from £80 to £150. Products are constructed primarily from 100% cotton and loopback cotton, with functional workwear details such as powder-coated snap buttons, patch pockets with flaps, and tonal branding. The core differentiator is the company's archive of original 1900s workwear silhouettes — some originally supplied to the British Armed Forces during both World Wars — re-engineered for modern wear across office, workshop, garden, and casual settings.
M.C.Overalls operates a pure direct-to-consumer model with no disclosed wholesale, marketplace, or physical retail presence. The target customer is described as a "Self-Starter, Crafter, or Creative" who values durable, heritage-inspired utilitarian clothing. Marketing is concentrated on owned digital channels — a branded blog (M.C.O Journal), an email newsletter, Instagram, TikTok, Facebook, and YouTube — supported by a #WeWorkHard community ethos. Revenue figures are not publicly disclosed and no external funding rounds or institutional investors are noted, suggesting a founder-owned or bootstrapped operating structure with 1–10 employees based in London.
M.C.Overalls firmographics
Firmographics- Name
- M.C.Overalls
- Legal name
- M.C.Overalls
- Website
- https://mcoveralls.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M.C.Overalls is a heritage British workwear brand, re-established in 2016, that designs and sells genderless contemporary apparel and accessories directly to creative professionals and self-starters worldwide through its Shopify e-commerce store.
- Ownership category
- akta.pro rank
M.C.Overalls industry classification
Industry- Product category
- Heritage Workwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where M.C.Overalls is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
M.C.Overalls business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: M.C.Overalls generates revenue through direct-to-consumer e-commerce sales of their workwear apparel. Products are sold as one-time purchases through their Shopify-hosted online store, with prices ranging from £80 to £150 per item. The company ships internationally to customers worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workwear apparel (Jackets, Shirts, Trousers, Sweats, Denim, Shorts, Accessories) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
M.C.Overalls product offering
Product offeringCore offering
M.C.Overalls designs and sells genderless contemporary workwear clothing and accessories—dungarees, jackets, shirts, trousers, denim, shorts, sweats, and accessories—built from heritage 1900s silhouettes (some originally supplied to the British Armed Forces) re-engineered with durable materials such as 100% cotton, powder-coated snap buttons, and loopback cotton. Products are sold directly to consumers worldwide through the brand's own Shopify-powered online store at prices ranging from £80 to £150 per item.
Product overview
M.C.Overalls is a heritage British workwear brand established in 1908, originally supplying uniforms to the British Armed Forces during both World Wars. The brand was re-established in 2016 as a contemporary workwear brand targeting Self-Starters, Crafters, and Creatives. The product portfolio is organized as a single unified fashion/lifestyle brand offering workwear-inspired clothing across multiple categories: Dungarees, Coats & Jackets (including Coach Jacket and Battle Jacket), Shirts (Snap Shirts, Denim Overshirts, Cotton Canvas Shirts), Trousers, Denim Jeans, Shorts, Sweats (Hoodies and Sweatshirts), Accessories, and sale items. The products feature utilitarian-focused design upgrades while staying true to archived 1900s silhouettes, enhanced for modern wear in office, workshop, garden, or casual settings.
Differentiator
Problem solved
Functional benefit
Brands
- Uniforms by M.C.O: Uniform collection offered by M.C.Overalls for workwear purposes
Products and services
- Dungarees Classic workwear dungarees, a heritage staple of the M.C.Overalls brand with utilitarian design rooted in the brand's 1900s origins. Targeted at self-starters, crafters, and creatives.
- Coats & Jackets Outerwear collection including the Fitted Cotton Canvas Coach Jacket Navy and Denim Battle Jacket Black, blending heritage silhouettes with contemporary workwear aesthetics.
- Shirts Shirt collection featuring snap button shirts, denim overshirts, and cotton canvas snap buttoned shirts in various colors including Navy, Black, Dusty Pink, Illusion Blue, and Palo Santo.
- Trousers Workwear trousers including the Relaxed-Fit Cotton Canvas Trousers and other utilitarian styles designed for durability and functionality.
- Denim Jeans Denim jeans offering classic workwear styling with contemporary fit options.
- Shorts Workwear-inspired shorts for warm weather and casual wear.
- Sweats Casual sweats and hoodies including the Relaxed Cotton Hoodie Indigo and Relaxed Cotton Sweatshirt Palo Santo, featuring loopback cotton and ribbed trims.
- Accessories Complementary workwear accessories to complete the M.C.Overalls aesthetic.
- Denim Battle Jacket Black Battle jacket design from MCO archives featuring front loophole button flap pocket, internal hidden pocket, 2 side pockets, tonal branding, and 100% cotton construction. Originally designed for British Armed Forces with comfort, practicality and durability. Priced at £150.00.
- Fitted Cotton Canvas Coach Jacket Navy Fitted coach jacket in cotton canvas, priced at £130.00, representing the brand's heritage workwear aesthetic.
- Relaxed Denim Overshirt Palo Santo Versatile overshirt crafted from 100% cotton with relaxed fit, powder coated front snap buttons, two patch pockets on chest with flaps, and M.C.Overalls embroidered logo on front left chest pocket.
- Relaxed Cotton Hoodie Indigo Garment-dyed hoodie in indigo featuring loopback cotton, ribbed trims, M.C.Overalls embroidered patch on left chest, 2 side pockets, and drawstring hoodie closure. Priced at £110.00.
- Relaxed Cotton Sweatshirt Palo Santo Casual sweatshirt in Palo Santo color with relaxed fit and M.C.Overalls branding. Priced at £100.00.
- Polycotton Collared Snap Shirt Classic British workwear piece crafted from polycotton twill with snap button fastening, front patch pocket with buttonhole detail, regular collar, and branded rivet details at back pleats.
- Lightweight Relaxed Snap Button Shirt Lightweight snap button shirt with branded snap button fastenings, front patch pocket, regular collar, and 100% cotton construction.
- Relaxed Cotton Canvas Snap Buttoned Shirt Hard-wearing cotton canvas snap button shirt with relaxed fit, blending utility-inspired design with timeless appeal for day-to-night versatility.
- Regular-Fit Cotton Sweatpants Indigo Comfortable cotton sweatpants in indigo, priced at £80.00, designed for casual wear with workwear-inspired styling.
Companies that use M.C.Overalls
Customer profileSegments1 record
Ideal customer profiles1 record
M.C.Overalls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M.C.Overalls partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered historical and core.
- SelfridgeshistoricalHistorical partnership dating to 1918 when M.C.Overalls worked with Selfridges. This represents an early retail partnership that contributed to the brand's growth during its original operation period.
- ShopifycoreShopify provides the e-commerce platform powering M.C.Overalls' online store. The platform enables product sales, inventory management, and checkout functionality for their direct-to-consumer operations.
- British Armed ForceshistoricalM.C.Overalls originally supplied uniforms to the British Armed Forces during both World Wars (WW1 and WW2), giving the brand extensive experience in durable workwear manufacturing and quality standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
M.C.Overalls competitors and assessment
Company assessmentMarket position
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
M.C.Overalls social profiles
Digital presenceM.C.Overalls financial estimates
Financial estimateRevenue estimate
Valuation estimate
M.C.Overalls leadership team
Management profileNumber of profiles
M.C.Overalls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M.C.Overalls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M.C.Overalls
What does M.C.Overalls do?
M.C.Overalls designs and sells genderless contemporary workwear clothing and accessories—dungarees, jackets, shirts, trousers, denim, shorts, sweats, and accessories—built from heritage 1900s silhouettes (some originally supplied to the British Armed Forces) re-engineered with durable materials such as 100% cotton, powder-coated snap buttons, and loopback cotton. Products are sold directly to consumers worldwide through the brand's own Shopify-powered online store at prices ranging from £80 to £150 per item.
Is M.C.Overalls a public or private company?
M.C.Overalls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M.C.Overalls founded?
M.C.Overalls was founded in 1908. It employs 1 to 10 people.
Where is M.C.Overalls based?
M.C.Overalls is headquartered in London, United Kingdom, in the Europe region.
How does M.C.Overalls make money?
One revenue line is on record: direct Product Sales.
Does M.C.Overalls have an API?
No public API is recorded for M.C.Overalls.
What industry is M.C.Overalls in?
M.C.Overalls's product category is Heritage Workwear Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 458110 and its SIC code is 5600.