Less Mess Maddie

What Less Mess Maddie does

Less Mess Maddie is a Melbourne-based, family-run and women-led cleaning service provider operating as Emjoy Aust Pty Ltd (ACN 660 336 238), founded in 2017 by Madeline Wyckelsma. The company employs more than 25 direct-hire cleaners and dedicated office staff and serves South East Melbourne and broader Victoria. The business has reached a 20,000-cleans invoiced milestone and operates entirely on internally generated capital with no disclosed external investors or parent company.

The company runs two primary service lines. The domestic arm provides hourly-billed home cleaning at A$75 per cleaner per hour plus GST (minimum two-hour booking), full-home cleans on tailored quotes, and government-funded support services for NDIS, DVA, WorkCover and TAC clients. The commercial arm offers subscription-based contracts covering offices, warehouses, healthcare and aged-care facilities, gyms, schools, childcare, event venues and post-construction cleans across Melbourne and Victoria. Specialised add-on services include end-of-lease, carpet, window/glass, tile and grout, and disinfection cleaning. All cleaners are direct employees rather than subcontractors, are police-checked and insured, and work in pairs using premium equipment including Dyson vacuums and colour-coded microfibre systems, backed by a 3-day re-clean service guarantee.

Less Mess Maddie acquires customers primarily through website quote requests, word-of-mouth referrals, customer testimonials and Instagram engagement, with phone and email used for direct commercial bookings and on-site consultations for larger contracts. Pricing is quote-based across both segments, with monthly recurring billing for commercial accounts and pay-as-you-go hourly billing for residential jobs. The company uses no proprietary technology platform beyond standard cleaning equipment and operates from a head office in Dingley Village. No revenue figure, funding history, M&A activity, patents, partnerships or third-party certifications are disclosed.

Name

Less Mess Maddie

Legal name

Emjoy Aust Pty Ltd (ACN 660 336 238)

Website

https://lessmessmaddie.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Less Mess Maddie is a Melbourne-based, family-run cleaning service providing premium domestic and commercial cleaning across South East Melbourne and Victoria, employing more than 25 direct-hire cleaners serving residential customers, small businesses, and NDIS/DVA-funded programs.

Ownership category

akta.pro rank

Product category

Residential and Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Add-On Services for Move Cleaning (Inside Cabinets/Fridge/Oven/Windows/Walls/Baseboards) (HSAEACAI)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Workplace cleaning solutions
• End of lease cleaning
• Government-funded cleaning support

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Domestic Cleaning Services: Hourly rate pricing for residential cleaning services including one-off cleans, ongoing cleans, and full-home cleaning services. Revenue generated through per-hour billing model.
2. Commercial Cleaning Services: Custom quotes for corporate cleaning including daily office cleaning, deep cleaning, post-construction cleaning, and ongoing maintenance contracts for commercial spaces.
3. Specialized Cleaning Services: Additional revenue from specialized services including end-of-lease cleaning, window and glass cleaning, tile and grout deep cleaning, and disinfection services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Less Mess Maddie provides premium residential and commercial cleaning services across Melbourne, with separate tailored offerings for households and businesses. Domestic services cover one-off cleans, full-home cleans, hourly-rate cleans, end-of-lease cleans, and government-funded support (NDIS, DVA, WorkCover, TAC). Commercial services span daily office cleaning, deep cleaning, post-construction cleaning, healthcare, retail, hospitality, gyms, warehouses, and specialised window, tile and disinfection cleans.

Product overview

Less Mess Maddie is a cleaning service provider offering two primary service lines: Commercial Cleaning Services and Domestic/Home Cleaning Services. The commercial division handles office, retail, healthcare, aged care, medical, childcare, schools, gyms, factories, warehouses, builders, event spaces, hospitality, and specialized cleaning (window/glass, tile/grout, disinfection). The domestic division provides Initial Cleans, Full-home Cleans, and hourly rate options, plus government-funded support services (NDIS, DVA, Workcover & TAC). Both divisions are supported by specialized offerings including End of Lease/Move-Out Cleaning and Carpet Cleaning as add-on services. The company operates on a model of tailored packages, hourly rates, and cleaning add-ons with a team of more than 20 cleaners and dedicated office staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cleaning Services Professional commercial and workplace cleaning services for offices, retail spaces, healthcare and medical facilities, aged care, childcare and schools, gyms and fitness centres, factories, warehouses, builders, event venues, hospitality and hotels across Melbourne. Includes daily office cleaning, deep cleaning, post-construction cleaning, window and glass cleaning, tile and grout deep cleaning, and disinfection and sanitisation services.
• Domestic / Home Cleaning Services Premium residential cleaning services including Initial Clean, Full-home Clean, and hourly-rate cleaning for clients across Melbourne. Covers regular home cleaning, one-off deep cleans, end-of-lease cleaning, move-in/move-out cleaning, and spring cleaning. Also supports NDIS, DVA, WorkCover and TAC government-funded home support clients.
• End of Lease / Move-Out Cleaning Specialised end-of-lease, bond, pre-sale, and post-sale cleaning services for tenants, property managers, and owners, including service guarantee provisions.
• Carpet Cleaning Professional carpet cleaning service to remove dirt, grime, dust, and most clear liquid spills caused by everyday foot traffic, with additional charges applicable for heavily soiled carpets.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Five Good Friends: Australian in-home care and disability-support platform that connects NDIS and aged-care clients with support workers, including domestic assistance. Comparable in tapping the NDIS/DVA-funded domestic cleaning demand Less Mess Maddie also serves.
• Steamatic Australia: Australian specialist in carpet, upholstery, and tile/grout cleaning and restoration. Comparable to Less Mess Maddie's add-on carpet cleaning and tile/grout deep cleaning services, but specialised rather than full-service.

Direct peers

• Maid2Clean: Australian domestic cleaning agency/franchise servicing homes across most metro areas. Comparable to Less Mess Maddie's residential recurring and one-off cleaning offering, with a similar target customer of time-poor households.
• Molly Maid Australia: National domestic cleaning franchise with a recurring-house-clean focus and direct-employee staff model. Directly comparable in service scope, pricing tier, and home-cleaning customer base.
• Jim's Cleaning: Australia's largest cleaning franchise network, offering both domestic and commercial cleaning with a direct-employee-style local-operator model across suburbs. Closely comparable to Less Mess Maddie in service mix and customer segments, but operates at national franchise scale.
• Absolute Domestics: Australian domestic cleaning franchise operating across metro areas with bonded and insured cleaners. Comparable residential service line-up and customer profile, with broader geographic coverage.
• Mums Who Clean: Australian platform/franchise for residential cleaning targeting busy families. Comparable in recurring domestic cleaning, women-led positioning, and Australian metro coverage.

Broad incumbents

• Sodexo Australia: Global facility management and commercial cleaning services group with significant Australian operations across corporate, healthcare, and education. Comparable in commercial cleaning scope, but as a multi-service incumbent rather than a boutique operator.
• Spotless Group: Large Australian facility-services and commercial cleaning incumbent serving offices, healthcare, transport, and government. Overlaps with Less Mess Maddie's commercial cleaning verticals but operates at national/institutional scale.
• Quayclean Australia: Australian commercial cleaning and facility services provider focused on offices, stadiums, transport, and large venues. Comparable in the commercial/contract cleaning side of Less Mess Maddie's business, but at much larger contract scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/lessmessmaddie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Less Mess Maddie