Absolute Domestics

What Absolute Domestics does

Absolute Domestics is a privately held Australian domestic cleaning referral agency and marketplace, founded in 1993 by Joy Vess and headquartered in Cleveland, Queensland, with operations spanning every Australian state and territory plus New Zealand. The company does not employ cleaners directly; instead, it operates as a two-sided marketplace matching vetted, police-checked independent contractors with households, earning revenue through placement/agency fees from clients and commissions from cleaners, with some arrangements billed directly through the agency (notably for NDIS, Aged Care, DVA, and insurance clients). Its core product set includes Regular Clean, One-Off Clean, End-of-Lease Clean, NDIS Clean, Aged Care Clean, and DVA Veterans Clean, supported by the proprietary MyAbdom CRM/booking platform and mobile app.

The company has built three structural assets beyond the core agency: Clean Homes (a 2009 subsidiary providing specialized NDIS, aged care, DVA, and insurance cleaning under separate governance), Housekeeping College (a 2010 training initiative delivering TAFE-approved Certificate III in Domestic Cleaning & Housekeeping), and My Cleaner Pty Ltd (the client-facing technology platform). Service delivery is coordinated through a network of 30+ area coordinators and 5,000+ active contractors, with acquisition driven by SEO, Google Ads, content marketing, social channels (Facebook, Instagram, LinkedIn, YouTube, TikTok), referral programs, and a strong organic review presence (3,400+ reviews). Pricing is unit-based (from $82 per 2 hours for regular cleans, $116.06 for 2 hours under NDIS rates) with no lock-in contracts, and the company carries $20M public liability plus personal accident insurance for cleaners. The business is bootstrapped and family-controlled, with no external institutional funding, M&A activity, or exit disclosed.

Name

Absolute Domestics

Legal name

Absolute Domestics Pty Ltd

Website

https://absolutedomestics.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Absolute Domestics is a privately held Australian domestic cleaning referral agency, founded in 1993, that matches 5,000+ vetted independent contractors with households across Australia and New Zealand via its MyAbdom booking platform, serving residential customers alongside NDIS, aged care, and DVA funded segments through its Clean Homes subsidiary.

Ownership category

akta.pro rank

Product category

Domestic Cleaning Agency

NAICS

All Other Personal Services (812990), Other Personal Services (8129)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

akta.pro secondary industry

Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA)

Keywords

• Domestic cleaning services
• House cleaning agency
• Cleaner referral platform
• NDIS approved cleaning
• Aged care cleaning

Headquarters

HQ city

Victoria Point

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Placement Fee / Agency Commission: Absolute Domestics operates as a recruitment and referral agency matching independent domestic cleaners with clients. The company earns a placement fee from clients for the matching service. Cleaners pay a commission/placement fee to the agency. Payments for cleaning services are made directly to cleaners, not to the agency.
2. Direct Service Fees: For some service arrangements, clients may receive invoices directly from the agency. The agency handles billing and collects payment before paying cleaners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Absolute Domestics is a recruitment and referral agency that matches vetted, police-checked, independent domestic cleaners with Australian and New Zealand households. The company provides six core cleaning service lines (Regular, One-Off, End-of-Lease, NDIS, Aged Care, and DVA Veterans), backed by the proprietary MyAbdom booking platform and supported by 5,000+ active independent contractors and 30+ area coordinators nationwide.

Product overview

Absolute Domestics is a recruitment and referral agency that operates as a cleaning services marketplace, connecting vetted, police-checked independent cleaners with households across Australia and New Zealand. The company offers six core cleaning service products: Regular Clean (ongoing weekly/fortnightly), Once-Off Clean (one-time deep cleans), Aged Care/Disability Clean, NDIS Clean, End-of-Lease Clean, and DVA Veterans Clean. Supporting the core services is Housekeeping College (a training program), and the MyAbdom customer portal for booking and scheduling management. The business model connects independent cleaning contractors with clients rather than employing cleaners directly.

Differentiator

Problem solved

Functional benefit

Brands

• Clean Homes: Specialized division for NDIS, Aged Care, DVA (Veterans) and insurance clients with separate governance framework, invoicing procedures and specialized payment processes.
• Housekeeping College

Products and services

• Regular Clean Ongoing weekly or fortnightly household cleaning service customized to client preferences with flexible scheduling, no lock-in contracts, and police-checked, vetted cleaners. From $82 for 2 hours.
• Once-Off Clean One-time deep cleaning service for spring cleans, move-out/move-in cleans, bond cleans, and catch-up cleans with specialist equipment and products. From $195 for 3 hours.
• Aged Care / Disability Clean Specialized domestic assistance cleaning service for older Australians, supporting independence at home through regular cleaning, vacuuming, mopping, laundry, and general tidying aligned with Support at Home program funding. From $116 for 2 hours.
• NDIS Clean NDIS-approved cleaning support providing reliable, tailored household cleaning services for people with disabilities, with plan-managed and NDIA-managed billing options. $116.06 for 2 hours.
• End-of-Lease Clean Professional end-of-lease and move-out cleaning service following a detailed checklist to leave properties spotless and inspection-ready for maximum bond return. Starts at $260 for first 3 hours.
• DVA Veterans Clean DVA-approved home cleaning services for veterans providing reliable, respectful cleaning support adapted to individual needs, routines, and preferences.
• Housekeeping College Australian-first training initiative launched in 2010 providing Certificate III in Domestic Cleaning & Housekeeping, developing skilled cleaners with qualifications and employment pathways.

Quantifiable outcome

• 32+ years of reliable, high-quality cleaning backed by thousands of happy clients
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreStrategic or Co-development PartnerNDIS-approved cleaning service provider. Provides reliable household cleaning support for NDIS participants, tailored to individual preferences and care plans. Can invoice Plan Managers or NDIA directly for plan-managed or NDIA-managed participants.
• Support at Home / Home Care PackagescoreStrategic or Co-development PartnerAged care cleaning services funded through the Support at Home program (replaced Home Care Packages in November 2025). Provides domestic assistance for older Australians to remain independent at home. Can invoice Plan Managers for plan-managed clients.
• DVA (Department of Veterans' Affairs)coreStrategic or Co-development PartnerDVA-approved home cleaning support for veterans. Services adapt to veterans' needs and circumstances, delivered with respect, consistency, and discretion. Supports veterans' independence and wellbeing at home.
• Housekeeping CollegeminorStrategic or Co-development PartnerAustralian-first training initiative launched in 2010 with two QLD locations (Woodridge and Geebung). Developed own Certificate III in Domestic Cleaning & Housekeeping with TAFE approval. More than 1,800 previously unskilled people gained qualifications and employment pathways through this program.
• My Aged CarecoreStrategic or Co-development PartnerReferral pathway for aged care assessments and service coordination. Older Australians contact My Aged Care for assessment to determine eligibility for domestic assistance funding through Support at Home program.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Others

• Care.com: Global online marketplace for care services including senior care, special needs care, and household support. Comparable to Absolute Domestics' NDIS/DVA/Aged Care segment as a marketplace connecting caregivers with households needing in-home support.

Emerging players

• Airtasker: Australian-listed home services marketplace where households post cleaning tasks and independent taskers bid. Disintermediates agencies like Absolute Domestics by directly connecting cleaners to clients, though with less vetting and weaker insurance wrapper than Absolute Domestics' model.
• hipages: Australian home services marketplace connecting tradies and domestic cleaners with households. Operates a tech-enabled matching platform comparable to MyAbdom but with broader trade services beyond cleaning.

Direct peers

• Maid4u: Australian household cleaning services provider offering regular and one-off residential cleans across metro areas. Operates similar agency-style matching of vetted cleaners with households, a direct competitive peer.
• Fantastic Services: Australian home services platform offering domestic cleaning alongside a broader services portfolio, with online booking and vetted cleaner network across major Australian cities. Direct competitor in residential cleaning with similar tech-enabled model.
• Molly Maid Australia: International franchise providing insured, vetted residential cleaning services in Australia, offering regular, one-off, and move-out cleans to households. Operates with comparable customer base, service mix, and trust/insurance positioning.
• Jim's Cleaning (Jim's Group): Australia's largest cleaning franchise network operating as a referral/agency model similar to Absolute Domestics, connecting vetted independent cleaning contractors with residential clients across Australia and New Zealand. Closest comparable peer in geography, model, and customer base.
• Clean Group Australia: Australian commercial and residential cleaning services provider offering recurring household cleans with vetted cleaners. Direct competitor in the Sydney/metro residential cleaning market with overlapping service offerings.

Regional players

• Maid Bright (New Zealand): New Zealand-based residential cleaning service operating a vetted-cleaner referral/agency model similar to Absolute Domestics. Comparable in service model and customer base within NZ where Absolute Domestics also operates.

Broad incumbents

• Spotless Group (Ventia): Large Australasian facility services provider offering residential, commercial and government cleaning contracts. Significantly broader portfolio, but offers residential cleaning services comparable in the household cleaning segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/absolutedomestics
• Facebookfacebook.com/AbsoluteDomestics
• LinkedInlinkedin.com/company/1802675
• Instagraminstagram.com/absolutedomesticsofficial
• TikToktiktok.com/@absolute_domestics
• Xx.com/abdomestics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Domestics