LALIGA BUSINESS SCHOOL

What LALIGA BUSINESS SCHOOL does

LALIGA Business School is a Madrid-headquartered higher education institution that operates as the educational arm of LALIGA, the organizing body for Spanish professional football. Founded in 2018, the school offers a portfolio of postgraduate programs targeted at individuals seeking careers in the sports industry, including the flagship MBA of LALIGA, a Master in Management, Methodology and Football Analytics, a Master in Law Applied to Professional Football, and a Master in Global Sports Marketing. The institution's core technology is an educational platform delivered through a dedicated website (business-school.laliga.com) and embedded within LALIGA's broader digital ecosystem, which spans the official LALIGA site, the LALIGA app, LALIGA FANTASY, and the LALIGA+ streaming platform.

Name

LALIGA BUSINESS SCHOOL

Legal name

LaLiga Group International, S.L.

Website

https://laliga.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LALIGA Business School is a Madrid-based higher education institution offering MBA and master's programs in football management, analytics, sports law, and sports marketing, targeting aspiring sports professionals and leveraging the LALIGA brand.

Ownership category

akta.pro rank

Product category

Sports Education

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports management education
• Football analytics programs
• Sports marketing masters
• Professional football training
• Sports law education

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Programs: Revenue generated through MBA and Master's degree programs in sports management, football analytics, sports marketing, and sports law applied to professional football.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LALIGA Business School is a higher-education institution offering postgraduate programs for professionals pursuing careers in the football and sports industry. Its portfolio includes the MBA of LALIGA along with specialized master's degrees in football analytics, sports law, and global sports marketing, all delivered under the LALIGA brand.

Product overview

LALIGA Business School offers a portfolio of postgraduate educational programs targeting professionals seeking careers in the sports industry. The offering consists of an MBA of LALIGA as the flagship program, complemented by specialized master's degrees covering Football Analytics, Sports Law, and Global Sports Marketing. These programs are designed to provide practical and theoretical knowledge specific to the football ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA of LALIGA Master of Business Administration program focused on sports management within the football industry, targeting professionals pursuing leadership roles in football organizations.
• Master in Management, Methodology and Football Analytics Master's degree program covering management methodologies and analytical approaches specific to professional football, for professionals seeking analytics and management roles in football.
• Master in Law Applied to Professional Football Master's degree focusing on legal aspects, regulations, and jurisprudence applied to professional football, intended for legal professionals working with or in sports organizations.
• Master in Global Sports Marketing Master's degree program covering sports marketing strategies and global marketing practices in the sports industry, for professionals targeting marketing roles in sports organizations and brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and strategic.

• EA SportscoreStrategic or Co-development PartnerEA Sports is the main sponsor and naming partner for LALIGA EA SPORTS (the top professional football division). The partnership grants EA Sports exclusive rights to use LALIGA branding in the EA Sports FC video game franchise, one of the world's leading sports video game franchises.
• PumacoreStrategic or Co-development PartnerPuma is a global sponsor of LALIGA, sharing the same values as the football league. Puma provides official match balls and is one of the leading sports brands worldwide.
• MahoumajorStrategic or Co-development PartnerMahou is a leading Spanish beer company and global sponsor of LALIGA. The company has over 130 years of history and is present in more than 70 countries.
• Riyadh SeasonmajorStrategic or Co-development PartnerRiyadh Season is a major global entertainment festival that partners with LALIGA for sporting events and entertainment experiences.
• PaninimajorStrategic or Co-development PartnerPanini is the exclusive licensed collector card and sticker partner for LALIGA, with their LALIGA collection being present for 51 uninterrupted seasons since 1972-73.
• SoraremajorStrategic or Co-development PartnerSorare is a blockchain-based fantasy football platform that has partnered with LALIGA to offer NFT collectibles and fantasy games featuring LALIGA players and clubs.
• MoevemajorStrategic or Co-development PartnerMoeve is the title sponsor of LALIGA GENUINE Moeve (football competition for players with intellectual disabilities) and sponsors all LALIGA competitions. The company focuses on sustainable energy transition.
• VolkswagenmajorStrategic or Co-development PartnerVolkswagen is a sponsor of LALIGA, providing official vehicles and supporting the league's mobility initiatives.
• MicrosoftstrategicTechnology or IntegrationMicrosoft provides cloud and technology services to LALIGA, helping drive digital transformation and data analytics capabilities.
• DAZNcoreChannel Partner/ Reseller/ DistributorDAZN is a major broadcasting partner for LALIGA, distributing live match coverage in multiple markets globally.
• 42 Professional Football ClubscoreStrategic or Co-development PartnerLALIGA's member clubs include top teams such as Real Madrid, Barcelona, Atlético Madrid, Sevilla, Real Betis, Valencia, Athletic Bilbao, and others across the First and Second divisions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• FC Bayern Munich - educational initiatives: FC Bayern Munich runs educational and apprenticeship programs, including the FC Bayern International Academy and management tracks for football professionals. It is a club-based peer in the German market that mirrors the LALIGA Business School model in another top European league.
• UCAM (Universidad Católica San Antonio de Murcia): UCAM is a Spanish private university with a strong sports and football sponsorship presence (it sponsors several LaLiga clubs) and offers sports-management and physical-activity programs. It competes regionally in Spain for the same student demographic.

Broad incumbents

• ESADE Business School: ESADE is a top European business school offering MBAs and executive education with sports-industry electives and cases. It competes for high-end sports-management talent with broader brand prestige and accreditations.
• IE Business School / IE University: IE offers MBAs and specialized master's in sports management and entertainment. It overlaps with LALIGA Business School in Spain-based, English-language sports business education, with stronger global brand and accreditation footprint.

Direct peers

• Johan Cruyff Institute: Johan Cruyff Institute offers master's and postgraduate programs in sports management, coaching, and marketing, targeting the same aspiring sports professionals as LALIGA Business School. Both compete for football/sports-management students across Europe and LATAM.
• CIES (FIFA Master - International Centre for Sports Studies): CIES delivers the FIFA Master in Management, Law and Humanities of Sport, one of the most recognized sport-management master's programs globally. It directly competes with LALIGA Business School's MBA and Master's offerings for the same international student pool.
• Universidad Europea - Real Madrid School of Sports Studies: Universidad Europea partners with Real Madrid to deliver sports-management and football-related academic programs, directly mirroring the LALIGA-club-backed model of LALIGA Business School in the Spanish market.

Emerging players

• University of Liverpool Online - Football Industries MBA: The University of Liverpool delivers an online Football Industries MBA and related sports business programs targeted at working professionals in the football industry, overlapping with LALIGA Business School's online-friendly professional model.
• Barça Innovation Hub (FC Barcelona): Barça Innovation Hub runs educational programs and applied research in sports science, performance, and management tied to FC Barcelona. It is a club-backed education platform that partially overlaps with LALIGA Business School's football-focused curricula.
• Northumbria University - Sport Management programs: Northumbria University offers well-established undergraduate and postgraduate sport management programs with strong football-industry placement, competing for international students seeking UK-accredited sport-business credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaLigaBusinessSchool
• LinkedInlinkedin.com/company/laliga-business-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LALIGA BUSINESS SCHOOL