PLUM (Felisaz SAS)

What PLUM (Felisaz SAS) does

PLUM (Felisaz SAS) is a French precision mechanical engineering company founded in 2005 by the Felisaz family in the Chamonix Valley of Haute-Savoie, France, with its operational headquarters and manufacturing facility in Thyez. The company designs, manufactures, and assembles ski touring bindings and splitboard bindings under complete in-house control of the production chain, from internal development through CNC machining to final assembly. CEO Albert Felisaz and General Manager Loïc F. lead the family-run business.

The product portfolio is organized around three ski touring binding tiers—Ultralight (110–150g), Touring Light (170–335g), and Freetouring (340–565g)—alongside a modular splitboard binding system and a complementary range of hand-shaped skis and splitboards produced in partnership with Les Shapers Alpins in the Chamonix Valley. The GUIDE series is the flagship model, carrying a 10-year warranty from the 23/24 season following more than 12 years of continuous optimization. PLUM co-developed the Rossignol XV splitboard binding and offers ancillary apparel, accessories, and spare parts. The business serves four primary customer segments: competitive ski mountaineering athletes, freeride and backcountry skiers, splitboard riders, and mountain professionals (guides, instructors, rescue personnel such as PGHM Chamonix).

PLUM generates revenue through a direct-to-consumer e-commerce platform (fixation-plum.com, available in French, English, and German), wholesale distribution via 200+ specialty outdoor retailers worldwide, and factory-direct sales from its Thyez showroom. Pricing spans from approximately €15 for apparel to €1,882 for complete splitboard packages, with binding units ranging €329–€489. A Team Pro PLUM program offers qualified mountain professionals a 30% discount, driving credibility and grassroots demand among guides and rescue personnel. The company has not disclosed revenue, headcount, or external funding.

Name

PLUM (Felisaz SAS)

Legal name

FELISAZ SAS

Website

https://fixation-plum.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PLUM (Felisaz SAS) is a French family-owned manufacturer founded in 2005 that designs, machines, and assembles precision ski touring and splitboard bindings in Haute-Savoie, selling globally through DTC e-commerce, a 200+ specialty retailer network, and a professional mountain discount program.

Ownership category

akta.pro rank

Product category

Ski Touring Bindings

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Ski touring bindings
• Splitboard bindings
• Backcountry ski equipment
• Ultralight alpine bindings
• Freeride binding systems

Headquarters

HQ city

Thyez

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct online sales to consumers through their e-commerce platform (fixation-plum.com) with pricing ranging from €15 for apparel items to €1,882 for complete splitboard packages.
2. Wholesale to Retailers: Distribution through 200+ specialty outdoor retailers worldwide, selling complete bindings, skis, splitboards, and accessories.
3. Factory-Direct Sales: Products available for purchase directly from the factory in Thyez, Haute-Savoie.
4. Ski and Splitboard Manufacturing: Hand-shaped skis and splitboards manufactured by Les Shapers Alpins in the Chamonix valley, featuring 100% Made in France construction.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PLUM designs, manufactures, and sells ski touring and splitboard bindings, complemented by hand-shaped skis, splitboards, climbing skins, crampons, apparel, and spare parts. The company controls the entire production chain in-house at its Haute-Savoie facility, emphasizing ultralight weight, durability, and safety across Ultralight (110-150g), Touring Light (170-335g), and Freetouring (340-565g) binding tiers. Products are sold direct-to-consumer via e-commerce and through a network of 200+ specialty retailers worldwide.

Product overview

PLUM (Felisaz SAS) is a French manufacturer specializing in precision-engineered ski touring and splitboard bindings, founded in 2005 in the Chamonix Valley. The company operates as a single-product-category manufacturer with binding systems at its core, complemented by a full ecosystem of related products. The product portfolio centers on ski touring bindings organized in three weight/capability tiers: ULTRALIGHT (110-150g) for minimalist touring, TOURING LIGHT (170-335g) for balanced performance, and FREETOURING (340-565g) for aggressive backcountry use. Key binding models include the GUIDE series (flagship with 10-year warranty), R130/R140, S170, SERAK, KAIRN, and OAZO for skiing; and FEYAN Carbon, ETERLOU, SOK, PEKYE, and DARI for splitboards. PLUM also produces complete splitboards (FARIO, TRANSITION, PREMS, TALPS), skis (Môle, Trou de la Mouche), apparel (ski and summer cycling wear), and accessories (skins, crampons, spare parts). The company controls the entire production chain from internal development through manufacturing to final assembly, with 100% Made in France manufacturing in Haute-Savoie. Notably, PLUM collaborates with Rossignol on the XV splitboard binding and with Les Shapers Alpins for ski and splitboard production.

Differentiator

Problem solved

Functional benefit

Products and services

• R130 / R140 ski touring binding Ultralight ski touring binding priced at 399 EUR, part of PLUM's ultralight racing-oriented touring binding lineup.
• S170 ski touring binding Ultralight ski touring binding priced at 379 EUR, designed for ski mountaineering racing and lightweight touring.
• SERAK 8 / 6 / 4 ski touring binding Freetouring ski touring binding available in release values 8, 6, and 4, priced at 399 EUR for all-around ski touring use.
• KAIRN ski touring binding Freetouring ski touring binding priced at 489 EUR, featuring high-tech specifications for ski expeditions.
• GUIDE Series ski touring binding Flagship premium ski touring binding with 12+ years of optimization, including the GUIDE M STOPPER model used by the Compagnie des Guides de Chamonix; warranty extended to 10 years from the 23/24 season.
• OAZO Series ski touring binding Touring Light ski touring binding available in versions OAZO 8/6/4, priced at 329 EUR, for recreational ski touring.
• Pika ski touring binding Ski touring binding identified as CEO Albert Felisaz's preferred model, part of the PLUM binding lineup.
• FEYAN Carbon splitboard binding Carbon hiback splitboard binding designed for high-performance splitboarding with a carbon highback; part of the PLUM modular splitboard binding system.
• ETERLOU splitboard binding Soft hiback splitboard binding offering flexibility for splitboard riders using soft boots.
• SOK splitboard binding Hardboots splitboard binding for splitboard riders using hardshell boot systems, priced at 669 EUR.
• PEKYE splitboard binding component Hardboots toe piece for splitboard bindings using hardshell boot systems, part of the modular splitboard binding platform.
• DARI splitboard binding Dual entry splitboard binding with rear entry design, priced from 602.10 EUR to 669 EUR.
• FARIO Splitboard All Mountain / Freeride splitboard hand-shaped in the Chamonix valley with peripheral edge, 100% wood sandwich construction, Fiberflex technology, quadri-axial fiber, and P-tex 4509 base.
• TRANSITION Splitboard All mountain splitboard available as a standalone board from 665.26 EUR or in packs with bindings.
• PREMS Splitboard Backcountry-focused splitboard for expert riders seeking performance in untouched snow.
• TALPS Splitboard Mountain board designed for versatile mountain terrain beyond traditional resort boundaries.
• Môle Skis PLUM ski offered in various configurations with bindings, available in packs priced from 890.30 EUR to 1,656 EUR.
• Trou de la Mouche Skis PLUM ski model hand-shaped in the Chamonix valley; available in packs priced from 890.30 EUR to 1,546 EUR.
• PLUM Splitboard Skins Climbing skins for splitboards, including Transition Skins priced at 189 EUR.
• SKSPLIT Crampons Crampons for splitboard bindings priced at 89 EUR, for icy ascent conditions.
• PLUM 3R Roller Skis Roller skis for dry-land training priced at 175 EUR.
• PLUM Ski Suit Unisex ski suit available in men's and women's versions priced at 149.40 EUR (discounted from 249 EUR).
• PLUM Cycling Jersey and Bib Shorts Cycling apparel including jerseys priced from 55 EUR to 100 EUR and bib shorts at 65 EUR, in men's and women's versions.
• PLUM T-Shirts and Sweatshirts Casual apparel including ski and splitboard-specific t-shirts at 15 EUR and sweatshirts at 74 EUR, available in men's and women's versions.
• Ski and Splitboard Spare Parts Replacement parts for ski and splitboard bindings including brake systems, interfaces, and wearing parts.
• Ski/Split Grease Maintenance grease for ski and splitboard bindings priced at 6 EUR.
• Rossignol XV Splitboard Binding Collaborative splitboard binding with Rossignol featuring PLUM's splitboard base and interface combined with Rossignol's straps, spoiler, and heel cup; named after rider Xavier Delerue.

Quantifiable outcome

• GUIDE binding warranty extended to 10 years from season 23/24, reflecting 12+ years of optimization and testing

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RossignolcoreStrategic or Co-development PartnerRossignol, one of the leaders in French ski and snowboard brands, collaborated with PLUM on the Rossignol XV splitboard binding. The binding features PLUM's splitboard base and interface while incorporating Rossignol's straps, spoiler, and heel cup technology, named after rider Xavier Delerue.
• Les Shapers AlpinscoreOEM/ Whitelabel/ Licensing PartnerPLUM partners with Les Shapers Alpins to manufacture their skis and splitboards. Products are 100% Made in France, hand-shaped in the Chamonix Valley with high-end finishes including peripheral edge, 100% wood sandwich construction, Fiberflex technology, quadriaxial fiber, P-tex 4509 base.
• SKITRABcoreStrategic or Co-development PartnerSKITRAB is featured in PLUM's Pro Corner for sale alongside PLUM products. SKITRAB specializes in ski touring bindings, representing a complementary brand partnership.
• HILXminorStrategic or Co-development PartnerHILX eyewear partnership with PLUM, providing eyewear products for PLUM athletes and customers.
• Compagnie des Guides de ChamonixcoreGTM or Marketing PartnerThe world's first guide company (created in 1821) chose PLUM bindings for their ski outings, particularly the GUIDE M STOPPER model. This partnership provides credibility among professional mountain guides.
• Les Carroz (Ski Resort)minorStrategic or Co-development PartnerPLUM developed a partnership with Les Carroz ski resort to create two marked and secured trails exclusively for ski touring. This initiative aims to make ski touring more accessible and address issues with nighttime ski tourers while promoting safe practices.
• Skimo StatsminorStrategic or Co-development PartnerThree young Slovakian ski mountaineering enthusiasts created Skimo Stats to bring ski mountaineering to the next level. The platform provides easy access to results, races, athlete profiles, calendars, and rankings, covering major events with photography and smartphones.
• Odyssée MontagneminorStrategic or Co-development PartnerFrench mountain guide agency specializing in expeditions, mountaineering, and trekking worldwide. Founded 25 years ago by Sandrine and Pierre, they remain a human-scale agency focused on mountain activities.
• Refuge de BostanminorGTM or Marketing PartnerA mountain refuge in the Giffre valley near Samoëns. Accessible via a trail marked with PLUM colors, maintained by the refuge. Partnership includes promotional activities for PLUM products.
• Refuge BuffèreminorGTM or Marketing PartnerA mountain refuge in the Clarée valley offering ski touring access. PLUM partners with the refuge for promotional activities.
• B4EXPERIENCEminorGTM or Marketing PartnerExperience-focused company partnership with PLUM for mountain sports experiences.
• MOUNTAIN LEGACYminorGTM or Marketing PartnerMountain legacy company partnership with PLUM for promoting mountain sports culture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G3 ( Genuine Guide Gear ): Canadian maker of ski touring bindings and skins. Directly comparable to PLUM in the tech/pin binding category and the backcountry touring customer base, with similar weight-class segmentation.
• Voilé Splitboard Bindings: Long-standing US splitboard binding and splitboard manufacturer. Directly comparable to PLUM's splitboard binding/board offering for the backcountry splitboard segment.
• Spark R&D: Specialist splitboard binding manufacturer. Direct peer to PLUM's splitboard binding line (FEYAN/ETERLOU/SOK/PEKYE/DARI), serving the same splitboard riders and competing for the same specialty retailer shelf space.
• Karakoram Splitboard Bindings: US splitboard binding brand with an interface-driven, modular approach. Comparable to PLUM on splitboard binding modularity and high-performance positioning, though more US-centric in distribution.
• Fritschi Diamir: Swiss manufacturer of pin (tech) ski touring bindings. Most direct comparable to PLUM: same core product category (alpine touring bindings), same independent specialty positioning, and overlapping weight/durability trade-offs in mid-to-light touring segments.
• Ski Trab: Italian ski touring binding and ski manufacturer, also distributed via PLUM's Pro Corner. Closely comparable in product mix (bindings + skis) and target customer (touring racers and mountain professionals).
• ATK Bindings: Italian specialist in lightweight ski touring bindings, with strong racing and freeride-touring lines. Directly comparable to PLUM across the ultralight-to-freetouring weight tiers and the racing/community-driven GTM motion.

Broad incumbents

• Dynafit: Italian brand (owned by Oberalp Group) and the dominant incumbent in ski touring bindings, skis, and boots. Larger and broader portfolio than PLUM, but overlapping core customers and product categories.
• Salomon MTN (ski touring line): French global sports brand with a dedicated MTN touring binding and ski range. Overlaps with PLUM in alpine touring bindings and French specialty retail, but at materially greater scale and broader portfolio.
• Marker / Marker Dalbello Völkl: Major German alpine and touring binding manufacturer with much broader scale and global distribution. Competes with PLUM at the free-touring/frame-binding tier and via specialty retail.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1kyU7xj5whcpvujr-uOehQ
• Facebookfacebook.com/fixation.plum
• LinkedInlinkedin.com/company/plum-felisaz-sas
• Instagraminstagram.com/plum_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUM (Felisaz SAS)