It Happens Education Limited

What It Happens Education Limited does

It Happens Education Limited is a UK-based specialist provider of Relationships, Sex and Health Education (RSHE) for schools, parents, and teachers. Founded in 2005 and incorporated as a private limited company in 2021, the company is headquartered in Hereford and operates with a 14-person team of qualified teachers, RSHE specialists, two directors, two operations managers, IT support, and a business consultant. It delivers the five statutory RSHE strands — Relationships, Bodies, Substances, Equality, and Death — across Years 5 to 13 via three formats: face-to-face sessions, live webinars (using Mentimeter for anonymous interactive polling), and bespoke pre-recorded video resources. Revenue is generated through per-session and per-programme professional services contracts with UK schools, supplemented by teacher training, parent presentations, a multi-touch RSHE Support Programme consultancy, termly staff updates, festival safety programmes, and two published books sold via Waterstones.

The business model is enterprise-style direct sales: schools enquire via the company website, are matched with appropriate speakers and formats, and enter bespoke multi-year engagements typically anchored on a spiral curriculum that revisits topics progressively across year groups. Bespoke content is reviewed and approved by school staff before delivery, and all team members hold enhanced DBS checks plus Level 2 Child Safeguarding training. Acquisition channels are weighted toward teacher and parent word-of-mouth referrals, Google search, and senior-school conference presence (HMC, Society of Heads, IAPS, GSA), supplemented by an own annual conference launched in Bath in July 2025. The company is a member of the PSHE Association and a proud partner of the Sex Education Forum, and has built media credibility through BBC Operation Ouch, BBC Bitesize, and Channel 4 consultancy work.

Since 2019 the company has extended beyond schools into festival safety education, partnering with Festival Republic (Reading & Leeds), Boardmasters, and Hay Festival to deliver parent webinars, teacher training, and student sessions, with a co-developed 5-module Equality course delivered jointly with Beyond Equality. The company is founder-owned (Amy Forbes-Robertson as Founding Director, Zoe Shuttleworth as second Director from 2021), with no external institutional investment disclosed. Customer logos are concentrated in UK independent schools (Sevenoaks, Shrewsbury, Clifton, Haileybury, St Edward's Oxford, King's Bruton, Guildford High, among others) and the company states it currently supports 'hundreds of schools' across primary, prep, secondary, senior, single-sex, co-ed, faith-based, day, and boarding settings across the UK.

Name

It Happens Education Limited

Legal name

It Happens Education Limited

Website

https://ithappens.education

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

It Happens Education is a UK-based specialist RSHE provider delivering Relationships, Sex and Health Education sessions, teacher training, and parent presentations to hundreds of primary through sixth-form schools, with an expanding festival safety vertical.

Ownership category

akta.pro rank

Product category

Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

Keywords

• RSHE education
• School workshops
• PSHE training
• Sex education
• Parent workshops

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Student RSHE Sessions: Delivery of RSHE sessions to students (Year 5–Year 13) in schools. Sessions cover Relationships, Bodies, Substances, Equality, and Death. Delivered face-to-face, via live webinar, or pre-recorded. Revenue is earned per session or programme of sessions booked by schools.
2. Teacher Training: RSHE and substance education training for school staff, including full staff bodies, PSHE leads, form teachers, and boarding house parents. Delivered at INSET days or as ongoing professional development.
3. Parent Presentations: Presentations for parents and carers on RSHE topics, supporting home-school consistency. Often delivered at boarding schools just before exeat or holidays.
4. RSHE Support Programme: Multi-session consultancy programme including audit of existing RSHE provision, policy review, meetings, and a report with recommendations for compliance with statutory RSHE guidance.
5. Published Books: Sale of published books including 'Brilliant Questions about Growing Up' (Amy Forbes-Robertson & Alex Fryer) and 'This Period In My Life' (Saskia Boujo). Bulk orders available for schools and libraries.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

It Happens Education Limited provides Relationships, Sex and Health Education (RSHE) workshops, talks, and training programs delivered in UK school settings to students, parents, and teachers. The company delivers in-school education services covering personal, social, health and economic education topics for primary and secondary schools, with offerings spanning student workshops, parent engagement sessions, and teacher training. Founded in 2005 and formally incorporated as a private limited company in 2021, the company is based in Hereford, UK.

Product overview

It Happens Education is an educational services company offering a unified portfolio of RSHE (Relationships, Sex & Health Education) services for schools. The core offering comprises Student Sessions covering five subject strands (Relationships, Bodies, Substances, Equality, and Death) delivered through three formats: Face-to-Face Sessions, Live Webinars, and Pre-Recorded Sessions. These are complemented by Parent Presentations, RSHE Teacher Training, Health Education Substance Training, the RSHE Support Programme for policy compliance, and Termly Updates for Staff. The company also publishes books including 'Brilliant Questions about Growing Up' and 'This Period In My Life'. Additional offerings include Festival Education Programmes and conference presentations. All services support whole-school approaches to RSHE delivery aligned with DfE statutory guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• RSHE Workshops for Students Relationships, Sex and Health Education (RSHE) workshops delivered directly in school settings to students in UK primary and secondary schools, covering PSHE topics.
• Parent Education Talks and Workshops Education talks and workshops for parents, delivered in school settings, supporting parent engagement with RSHE/PSHE topics and the school's wider relationships and sex education provision.
• Teacher Training on RSHE/PSHE Delivery Training programs for school teachers on delivering Relationships, Sex and Health Education and PSHE topics in school settings, building in-house capacity and supporting whole-school RSHE provision.

Quantifiable outcome

• Hundreds of UK schools supported across primary, prep, secondary, senior, and sixth form sectors
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Hay FestivalminorStrategic or Co-development Partner · 1 January 2024Events for parents about RSHE topics and meaningful conversations at home. Collaborative work with Brook and Schools Consent Project at Hay Festival 2024.
• BrookminorStrategic or Co-development Partner · 1 January 2024Collaborative work at Hay Festival 2024 with Brook (sexual health and wellbeing charity) and Schools Consent Project on RSHE parent education events.
• Boardmasters FestivalcoreStrategic or Co-development Partner · 1 January 2023Annual festival education programme since 2023. Includes Festival Safety sessions for school students, parent webinars, and Festival Education webinars for teachers. 2025 included sessions at HMC Conference and Society of Heads Conference. 2026 included in-person training and webinars in collaboration with Boardmasters.
• Festival RepubliccoreStrategic or Co-development Partner · 1 January 2019Multi-year collaboration with Festival Republic (Reading & Leeds Festivals) on festival safety education. Projects include survey of 16-18 year olds on consent, substance use, and festival safety (2022), and ongoing programme of parent webinars and school sessions. Also West of Berkshire Safeguarding Board collaboration on student voice projects.
• Beyond EqualitycoreStrategic or Co-development PartnerBeyond Equality delivers work with boys while It Happens Education delivers Equality modules 1, 2 & 3 to all-girls groups. The two organisations collaborate on a 5-module Equality course (3 single-sex, 2 co-ed) for whole-school gender equality and VAWG prevention.
• Schools Consent ProjectminorStrategic or Co-development PartnerCollaborative RSHE sessions in schools with Schools Consent Project. Also collaborated at Hay Festival 2024.
• DBS Check OnlineminorOthersAll It Happens Education team members hold enhanced DBS disclosures registered with the Update Service, verified through DBS Check Online, demonstrating safeguarding compliance to partner schools.
• BBC (Operation Ouch / BBC Bitesize)coreGTM or Marketing PartnerContributed to BBC Operation Ouch episode 'How Are Babies Made?' on BBC Teach. Consulted on BBC teacher resource about Consent for KS3. Supported BBC Bitesize with a new programme. These media contributions build national brand credibility and drive school enquiries.
• Channel 4minorGTM or Marketing PartnerAmy Forbes-Robertson (Director) has undertaken consultancy work with Channel 4, contributing to media projects related to RSHE and sex education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coram Life Education: UK charity providing PSHE and health education programmes in primary schools, including puberty, relationships, and wellbeing content. Comparable in delivering curriculum-aligned RSHE/PSHE sessions to UK schools via trained educators.
• Schools Consent Project: UK charity delivering consent education workshops to students aged 11+ in schools. Comparable in providing UK school RSHE content, particularly on consent, and has collaborated with It Happens Education at Hay Festival 2024.
• BigTalk Education: UK-based specialist RSHE/PSHE education provider delivering workshops and sessions to schools. Closest direct competitor given similar specialist RSHE positioning, school-only customer base, and bespoke delivery model.
• In-Volve: UK PSHE and wellbeing education provider working with schools on relationships, health, and personal development topics. Comparable specialist provider for UK school PSHE/RSHE delivery.
• The Life Skills Company: UK provider of PSHE and wellbeing education for schools, delivering workshops and teacher training. Comparable in operating school-delivered educational sessions across the UK with similar subject coverage.

Broad incumbents

• Brook: UK sexual health and wellbeing charity providing education services to young people and schools on relationships, sexual health, and consent. Larger and broader portfolio than It Happens Education, with overlapping RSHE content.
• Twinkl: Large UK teacher resources and educational content subscription platform. Serves overlapping UK school customer base with curriculum-aligned teaching materials, but does not specialise in RSHE specialist delivery.
• Life Education: UK charity delivering health, wellbeing, and drug education via mobile classrooms and digital content to primary and secondary schools. Broader health/wellbeing scope but comparable school-based educational delivery model.
• The Key: UK school support and information subscription service for senior leaders. Adjacent in serving UK schools but offers strategic guidance and compliance resources rather than direct RSHE delivery.

Emerging players

• Beyond Equality: UK organisation working with boys and young men on gender equality and healthy masculinity. Existing partner of It Happens Education on its 5-module Equality course, and an adjacent emerging player in the school gender/RSHE space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/it-happens-education-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It Happens Education Limited