Jaggers Restaurant

What Jaggers Restaurant does

Jaggers Restaurant is a US fast-casual restaurant chain operating a made-to-order, scratch-made menu centered on double-stacked burgers, hand-breaded chicken sandwiches and tenders, made-to-order salads, sides, hand-spun milkshakes, and a kids menu. The first location opened in 2014 in Noblesville, Indiana; the corporate parent, Jaggers Development Corporation, is headquartered at 6040 Dutchmans Lane, Louisville, Kentucky, and the brand operates as a wholly-owned subsidiary within the Texas Roadhouse (NASDAQ: TXRH) family of brands. The brand was created by Kent Taylor, founder of Texas Roadhouse, and is now expanding via a formalized franchise program alongside The Saxton Group, a large multi-unit franchisee.

Name

Jaggers Restaurant

Legal name

Jaggers Development Corporation

Website

https://eatjaggers.com

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Fast-casual dining
• Made-to-order burgers
• Scratch-made chicken
• Restaurant loyalty program
• Franchise restaurant chain

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and beverage sales: Direct food and beverage sales through dine-in, takeout, delivery, and drive-thru transactions at restaurant locations.
2. Franchise fees: Franchise development fees for territory development. Requires capital of $10-20 million USD or over $20 million USD net worth.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Jaggers Restaurant operates a fast-casual concept serving made-to-order burgers, chicken sandwiches, hand-breaded chicken tenders, salads, sides, milkshakes, kids meals, and desserts. Food is scratch-made in-house, including fresh-daily vegetables, homemade chicken batter, and in-house sauces and dressings. Orders are fulfilled via dine-in, drive-thru, pickup, delivery, online, and mobile app, supported by the Jaggers Rewards loyalty program.

Product overview

Jaggers Restaurant is a fast-casual restaurant chain offering made-to-order, scratch-made food. The product portfolio centers on burgers (Crazy Good Cheeseburger, Bacon Cheeseburger, Black Bean Veggie Burger), chicken sandwiches (Crispy Chicken, Spicy Crispy Chicken), hand-breaded chicken tenders, and made-to-order salads. Complementary offerings include sides (Shoestring Fries, Tater Tots, Mac 'n Cheese), hand-spun milkshakes (Peanut Butter Pie Shake, Oreo Cookies 'n Cream Shake), kids meals, and desserts. Digital products include an online ordering platform (eatjaggers.com), mobile app (iOS/Android), the Jaggers Rewards loyalty program (earning 1 point per dollar spent), and gift cards. Catering services are available by contacting local locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Double-stacked made-to-order burgers including Crazy Good Cheeseburger, Bacon Cheeseburger, Mushroom Swiss Burger, BBQ Cheddar Burger, Green Chile Cheeseburger, Sunrise Burger, Bacon Avocado Burger, and a Black Bean Veggie Burger, sold to dine-in and off-premise customers.
• Chicken Sandwiches Chicken sandwich menu featuring Crispy Chicken, Crispy Chicken Deluxe, Spicy Crispy Chicken, Country Fried Chicken, California Grilled Chicken, and Grilled Chicken Deluxe, served to dine-in and off-premise customers.
• Chicken Tenders Hand-breaded chicken tenders served in portions ranging from 4-piece up to 100-piece packs, made with Jaggers' proprietary homemade batter.
• Salads Made-to-order fresh salads including the Grilled Chicken Cobb, chopped and tossed when ordered with homemade dressings.
• Sides Side dishes including Shoestring Fries, Tater Tots, Fruit Cup, Side Salad, Mac 'n Cheese, Edamame, and Coleslaw.
• Drinks Beverage offerings including Coca-Cola fountain products, iced teas, fresh lemonades, and bottled water.
• Milkshakes Hand-spun milkshakes including Peanut Butter Pie Shake, Strawberry Shake, Chocolate Shake, Banana Split Shake, Vanilla Bean Shake, Oreo Cookies 'n Cream Shake, Ghirardelli Brownie Shake, and Chocolate Chip Cookie Shake.
• Kids Menu Children's meals including Chicken Bites, Cheeseburger, Hamburger, Grilled Cheese, and Mac 'n Cheese.
• Sweets Dessert items including Ghirardelli Brownie and Chocolate Chip Cookie.
• Gift Cards Digital and physical Jaggers gift cards available for purchase and use at any Jaggers location.
• Catering Services Catering offerings for large group orders arranged by calling local Jaggers restaurants, leveraging the made-to-order menu for off-premise events.
• Jaggers Rewards Loyalty Program Free-to-join points-based loyalty program where members earn 1 point per dollar spent and redeem points for menu items at tiers of 25 (drink/side/sweet), 50 (regular shake), 75 (burger/sandwich/salad/tenders), and 100 (combo meal), with birthday rewards and exclusive offers.
• Online Ordering Platform Web-based ordering platform on eatjaggers.com enabling customers to place pickup and delivery orders and search for nearby locations.
• Jaggers Mobile App Native mobile application for iOS (App Store) and Android (Google Play) enabling online ordering, rewards tracking, and faster checkout at Jaggers restaurants.
• Jaggers Franchise Program Franchise development opportunity allowing qualified operators (with $10–20 million USD capital or over $20 million USD net worth) to develop exclusive Jaggers territories in approved domestic and international markets.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• The Saxton GroupcoreChannel Partner/ Reseller/ DistributorOne of the country's largest McAlister's Deli franchisees signed a landmark deal to grow the Jaggers brand. The Saxton Group represents a significant franchisee partnership for expansion.
• Texas RoadhousecoreStrategic or Co-development PartnerJaggers is a Texas Roadhouse brand created by Kent Taylor, founder of Texas Roadhouse. Texas Roadhouse supports the brand as part of its family of brands including Bubba's 33.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BurgerFi: BurgerFi is a fast-casual burger chain emphasizing natural ingredients and sustainability, competing directly with Jaggers in the premium fast-casual burger space with overlapping menu items including burgers, chicken, and shakes.
• Shake Shack: Shake Shack is a premium fast-casual burger chain emphasizing high-quality ingredients, hand-spun shakes, and a digital-first ordering experience, comparable to Jaggers' made-to-order premium positioning, hand-spun milkshakes, and overlapping menu categories.
• Culver's: Culver's is a Midwest-based fast-casual chain known for ButterBurgers and frozen custard, with overlapping geography in Indiana where Jaggers was founded and a similar made-to-order burger and chicken positioning under a multi-state franchise model.
• Chick-fil-A: Chick-fil-A is a leading chicken-focused fast-food chain known for strong loyalty, mobile ordering, and operational excellence, comparable to Jaggers' chicken sandwich and tender offerings as well as its multi-channel digital infrastructure.
• Smashburger: Smashburger is a fast-casual burger chain offering smashed-style burgers with made-to-order preparation and a broad menu including chicken and salads, directly competing with Jaggers in the fast-casual burger and chicken category with similar franchise-driven expansion.
• PDQ: PDQ is a chicken-focused fast-casual chain similar in scale and concept positioning to Jaggers, with comparable hand-breaded chicken tenders, scratch-made sides, and a growing franchise-driven operating model.
• Wayback Burgers: Wayback Burgers is a fast-casual burger franchise chain offering made-to-order burgers and shakes, comparable to Jaggers' franchise-driven expansion model and similar product positioning in the fast-casual segment.
• Five Guys: Five Guys is a leading American fast-casual burger chain known for customizable made-to-order burgers and fresh ingredients, directly competing with Jaggers in the premium fast-casual burger segment with overlapping dine-in, takeout, and digital ordering channels.

Broad incumbents

• Texas Roadhouse: Texas Roadhouse is the publicly traded parent company of Jaggers (NASDAQ: TXRH) and a leading casual dining steakhouse chain; Jaggers leverages Texas Roadhouse's operational DNA, supply chain, and brand credibility to enter the fast-casual segment.

Others

• McAlister's Deli: McAlister's Deli is a fast-casual chain whose largest franchisee (The Saxton Group) is Jaggers' strategic franchise partner; while not directly competing, the operational relationship and shared franchise operator make McAlister's a relevant ecosystem comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/eatjaggers
• Facebookfacebook.com/eatjaggers
• Instagraminstagram.com/eatjaggers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaggers Restaurant