Mario Plachutta Ges.m.b.h.

What Mario Plachutta Ges.m.b.h. does

Mario Plachutta Ges.m.b.h. is a privately held, family-owned restaurant group headquartered in Vienna, Austria, founded in 1987 by Ewald Plachutta. The company operates seven full-service Viennese-cuisine restaurants in Vienna — Wollzeile, Hietzing (Stammhaus), Nussdorf, Gasthaus zur Oper, Neuer Markt, Grünspan, and Mario — each run through a separate subsidiary company under the family structure. Its culinary identity is anchored on two Viennese signatures: Tafelspitz (boiled beef) and Wiener Schnitzel, the first of which Plachutta is widely credited with re-popularizing in Austrian dining.

The business operates on a traditional dine-in model supplemented by group menus (€48–€69 per person) and a direct-to-consumer channel including a takeaway service and an online shop selling Plachutta-published cookbooks (notably the Wirtshaus cookbook) and gift vouchers; delivery is not offered. Employees approximately 260 people, including a long-running program employing people with Down syndrome. The customer base is mass consumer, ranging from individual diners and tourists to large groups and corporate events, with no enterprise contracts. Pricing is mid-to-upper casual dining by Viennese standards, with check averages in the €25–€45 range on à la carte menus.

Mario Plachutta is family-owned with no external PE or VC backing and has remained focused on the Vienna market across three decades. Celebrity clientele (Maradona, George Lucas, Jeff Goldblum) and authored cookbooks have built durable brand equity. Technology is standard hospitality SaaS (Molzait reservations, Wirecard payments, Google Analytics, MessageBird email) with no disclosed AI/ML capability. Revenue is not publicly disclosed; based on headcount and Vienna full-service restaurant benchmarks, estimated annual revenue falls in the $25M–$50M band.

Name

Mario Plachutta Ges.m.b.h.

Legal name

Mario Plachutta Ges.m.b.H.

Website

https://plachutta.at

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Mario Plachutta Ges.m.b.h. is a Vienna-based, family-owned restaurant group founded in 1987, operating seven full-service Viennese-cuisine restaurants under separate subsidiaries, serving individual diners, tourists, and groups with a dine-in, takeaway, and online shop model.

Ownership category

akta.pro rank

Product category

Viennese Restaurants / Austrian Fine Dining

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Viennese cuisine restaurants
• Austrian fine dining
• Tafelspitz specialty
• Wiener Schnitzel veal
• Restaurant gift vouchers

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant dine-in services: Plachutta operates 6+ Viennese cuisine restaurants in Vienna generating revenue from food and beverage sales for dine-in customers. The flagship locations include Wollzeile, Hietzing, and Nussdorf. Additional restaurants include Gasthaus zur Oper, Neuer Markt, Grünspan, and Mario.
2. Online shop (cookbooks, vouchers): The company operates an online shop selling Plachutta cookbooks, gift vouchers, and merchandise. Vouchers are valid for 3 years and redeemable at all Plachutta restaurants.
3. Takeaway/online food ordering: Takeaway ordering available for all restaurant locations. Pickup times are daily 11:30am - 9:00pm. No delivery service is offered; pickup is exclusively at the ordering restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mario Plachutta Ges.m.b.H. operates a portfolio of approximately seven Viennese cuisine restaurants across Vienna, Austria, serving traditional Austrian dishes with signature specialties of Tafelspitz (slow-simmered boiled beef from traceable Austrian free-range cattle, served in copper pots) and authentic Wiener Schnitzel made exclusively from veal. Complementing dine-in service, the company provides takeaway pickup, group/event catering for parties of 15 or more with multi-course set menus, and an online shop selling gift vouchers (3-year validity) and published Plachutta cookbooks.

Product overview

Mario Plachutta Ges.m.b.H. operates a portfolio of seven Viennese restaurants across Vienna, Austria, specializing in authentic Wiener Küche (Viennese cuisine) with world-renowned specialties: Tafelspitz (world-famous boiled beef) and Wiener Schnitzel. The company's core offering consists of dine-in restaurant experiences at seven locations (Wollzeile, Stammhaus Hietzing, Nussdorf, Gasthaus zur Oper, Neuer Markt, Mario, and Grünspan), complemented by a takeaway service (Plachutta Take Away) and an online shop for gift vouchers and cookbooks. The Plachutta Group employs 260 people across 6 businesses, positioning itself as Vienna's premier destination for traditional Austrian cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Plachutta Wollzeile: Flagship restaurant located in the heart of Vienna at Wollzeile 38, 1010 Wien
• Plachutta Nussdorf
• Stammhaus Hietzing
• Plachutta Gasthaus zur Oper
• Plachutta Neuer Markt
• Grünspan
• Mario

Products and services

• Plachutta Wollzeile Restaurant Flagship Plachutta restaurant in Vienna's 1st district (Wollzeile 38, 1010 Wien) offering world-famous Tafelspitz and Wiener Schnitzel in the heart of the city center. Operated by Mario Plachutta Ges.m.b.H.
• Stammhaus Hietzing Restaurant Original family restaurant near Schönbrunn Palace at Auhofstraße 1, 1130 Wien, operated by Eva und Ewald Plachutta GmbH. Known as the Stammhaus and birthplace of the Plachutta success story.
• Plachutta Nussdorf Restaurant Plachutta restaurant in Vienna's 19th district at Heiligenstädterstraße 179, 1190 Wien, set in a historic renovated building with a courtyard garden popular with local gourmets.
• Plachuttas Gasthaus zur Oper Restaurant near the Vienna State Opera at Walfischgasse 5-7, 1010 Wien, with traditional wood-paneled ambiance, known for serving Vienna's best Wiener Schnitzel. Operated by PWG Restaurantbetriebs GmbH.
• Plachuttas Neuer Markt Plachutta restaurant at Neuer Markt in Vienna's city center where modernity meets tradition. Operated by PNM Restaurantbetriebs GmbH & Co KG.
• Mario Restaurant Plachutta group restaurant with Mediterranean flair at Lainzer Straße 2, 1130 Wien (Hietzing district). Operated by P.& M. Unternehmensbeteiligungs GmbH & Co Marios Restaurant KG.
• Plachutta Grünspan Plachutta beer garden restaurant at Ottakringerstraße 266, 1160 Wien, described as Vienna's most beautiful beer garden. Operated by Topic Restaurant Betriebs- und ProjektgesmbH.
• Group Reservations & Event Catering Catering and reservation service for groups of 15 or more people with curated multi-course set menus priced between €48 and €69 per person, including Tafelspitz Menu (€69), Gustostückerl Menu (€62), Pescetarian Menu (€57), Vegan Menu (€54), Filetspitzen Menu (€52), and Beetroot Tatar Menu (€48).
• Plachutta Take Away Takeaway food ordering service available across all Plachutta restaurant locations for pickup only (no delivery). Pickup times are daily 11:30am–9:00pm at the ordering restaurant.
• Plachutta Gift Vouchers Digital and physical gift vouchers sold through the Plachutta online shop, valid for 3 years and redeemable across all Plachutta restaurants for food and beverages.
• Plachutta Cookbooks Line of published cookbooks featuring original Plachutta recipes: Der Goldene Plachutta, Plachutta Wiener Küche, Plachutta Viennese Cuisine (English edition), Die gute Küche (two volumes), and Die Plachutta Kochschule (two volumes). Signed by Prof. Ewald Plachutta when ordered. Books are subject to Austrian fixed book pricing law.
• Plachutta Online Shop E-commerce storefront operated by Mario Plachutta Ges.m.b.H. for selling Plachutta gift vouchers and cookbooks online.

Quantifiable outcome

• Serves world-renowned Viennese cuisine to international celebrities and regular guests from around the world
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• WWF (Wildlife donation recipient)minorOthersPlachutta donated €5,000 to WWF wildlife projects as part of its social commitment and charitable activities.
• Down Syndrome Austria organizationscoreOthersPlachutta has been actively employing people with Down syndrome for over a decade, currently with 5 individuals with special needs integrated into the team. This represents a core social commitment.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Demel: Historic Viennese patisserie and chocolatier on Kohlmarkt with an attached café serving Viennese specialties. Comparable as a heritage Viennese culinary institution combining dining with branded retail products (pastries, confectionery).
• Zum Schwarzen Kameel: One of Vienna's oldest traditional restaurants and wine bars, dating back centuries, serving classic Austrian cuisine. Comparable as a multi-generational Viennese dining institution with strong heritage and full-service traditional menus.
• Café Landtmann: Historic Viennese Kaffeehaus-restaurant near the Burgtheater serving traditional Austrian cuisine alongside its famous coffeehouse culture. Comparable as a Vienna institution offering full-service traditional Austrian dining in a heritage setting.
• Figlmüller: Iconic Viennese restaurant famous for its Wiener Schnitzel, operating multiple locations in Vienna. Directly comparable as a heritage Viennese full-service restaurant brand with a single signature dish as its identity.
• Hotel Sacher: Luxury Vienna hotel famous for the Original Sacher-Torte and home to Restaurant Anna Sacher and the Blaue Bar. Comparable as a globally recognized Viennese culinary institution combining heritage dining with brand-driven retail (pastries, cookbooks).
• Meissl & Schadn: Viennese restaurant specializing in classic Wiener Küche, particularly Schnitzel and Tafelspitz, located in the 1st district. Comparable as a Vienna full-service restaurant competing directly for the same traditional Austrian dining customer.
• Café Central: World-famous Viennese coffee house in the Palais Ferstel serving Austrian specialties and Viennese coffeehouse culture. Comparable as a heritage Viennese full-service dining institution with strong brand recognition.
• Lugeck: Upscale Viennese restaurant near the Schwedenplatz serving contemporary Austrian cuisine with traditional roots. Comparable as a Vienna-based full-service restaurant focused on elevated Austrian culinary tradition.

Regional players

• Le Train Bleu: Iconic Belle Époque brasserie inside Paris's Gare de Lyon serving classic French cuisine in a heritage, ornately decorated setting. Comparable as a heritage European full-service dining institution with strong tourist and cultural pull, single-city footprint, and premium positioning.
• The Wolseley: Grand European café-restaurant in London serving Austrian-influenced breakfast, lunch, and dinner in a heritage banking hall setting. Comparable as a grand European café-brasserie concept with full-service traditional menus in a single prime city location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Plachutta
• Instagraminstagram.com/plachuttarestaurants
• LinkedInlinkedin.com/company/plachutta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mario Plachutta Ges.m.b.h.