Café Landtmann
Café Landtmann is an 1873 Viennese coffeehouse on the Ringstraße (Universitätsring 4) operated under Querfeld's Wiener Kaffeehaus GesmbH, serving dine-in coffeehouse cuisine, hosting private corporate events in three dedicated rooms, and retailing in-house manufactured cakes, pastries, and an exclusive Julius Meinl coffee blend online to Austria and Germany.
- Company typePrivate
- Founded1873
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Café Landtmann does
Café Landtmann is a historic Viennese coffeehouse established in 1873 at Universitätsring 4 (Ringstraße, 1010 Vienna), directly opposite the Burgtheater and adjacent to Vienna's Rathaus. It is the flagship venue of the Querfeld family of hospitality businesses, legally operated under Querfeld's Wiener Kaffeehaus GesmbH (Firmenbuchnummer 111709d), which runs a portfolio of roughly 10 traditional Viennese coffeehouses and restaurants (including Café Museum, Café Mozart, Crossfields, Bootshaus, and Gasthaus Napoleon) employing approximately 350 staff, with Berndt Querfeld as Geschäftsführer and Cafetier. The flagship combines a daily full-service coffeehouse (breakfast, lunch, dinner, with the evening 'Landtmann bei Nacht' concept featuring Art-Déco ceiling projections and live music) with three private event rooms — Landtmann Saal (45 seats), Löwelzimmer (20 seats), and Biedermeier Zimmer (15 seats) — equipped for corporate events, press conferences, and celebrations.
Revenue is generated through four streams: in-house F&B sales (specialty coffees, Viennese pastries, breakfast, lunch specials at €15-16.90, dinner), private event venue rental for corporate and private functions, online and retail sale of in-house manufactured cakes, pastries, Guglhupf, and the exclusive Café Landtmann x Julius Meinl Wiener Röstung coffee blend via the Landtmann's Original Onlineshop (shipping to Austria and Germany), and print@home/physical gift vouchers and reloadable gift cards redeemable across all Querfeld venues. The proprietary manufacturing tail — Landtmann's Original Manufaktur, an in-house patisserie facility in Vienna's Alterlaa district — supplies the broader portfolio and powers the e-commerce channel. Sub-brands include Audi x Landtmann outdoor café (Kärntner Straße) and Café & Tortenshop Alterlaa, with Landtmann's Daily at Vienna International Airport Terminal 3 scheduled for 2027.
Go-to-market combines direct walk-in foot traffic from the prime Ringstraße address with tourist and theatergoer flow, event-driven bookings via dedicated inquiry channels, product-led e-commerce growth through landtmanns-original.at, and a digital loyalty layer via the Querfeld Bonus Club app (helloagain.at) spanning all 10 group venues. Technology surface is standard hospitality POS plus embedded payment processors (Klarna, PayPal, Sofortüberweisung) on the online shop and standard web analytics/pixels (Google Analytics, Facebook Pixel). The firm holds UNESCO Intangible Cultural Heritage recognition (via Wiener Kaffeehauskultur), a Falstaff Café Guide 2026 '3 Kaffeetassen' top-3 Vienna ranking, and a 3-star Superior Taste Award for the Meinl blend. There are no external investors, no disclosed revenue, no AI/ML capabilities, and no proprietary technology platform in the source.
Café Landtmann firmographics
Firmographics- Name
- Café Landtmann
- Legal name
- Querfeld's Wiener Kaffeehaus GesmbH
- Website
- https://landtmann.at
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Café Landtmann is an 1873 Viennese coffeehouse on the Ringstraße (Universitätsring 4) operated under Querfeld's Wiener Kaffeehaus GesmbH, serving dine-in coffeehouse cuisine, hosting private corporate events in three dedicated rooms, and retailing in-house manufactured cakes, pastries, and an exclusive Julius Meinl coffee blend online to Austria and Germany.
- Ownership category
- akta.pro rank
Café Landtmann industry classification
Industry- Product category
- Traditional Viennese Coffeehouse / Hospitality
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Independent Neighborhood Cafes (THAFADAC)
- akta.pro secondary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Café Landtmann is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Café Landtmann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food & Beverage Sales: In-house dining and drinking including specialty coffees, Viennese pastries, cakes, breakfast, lunch specials, and dinner menu. Major revenue driver with daily operations.
- Event Venue Rental: Private room rentals for corporate events, press conferences, birthdays, and celebrations. Venues include Landtmann Saal (45 seats), Löwelzimmer (20 seats), Biedermeier Zimmer (15 seats).
- Online Shop & Retail Products: Landtmann's Original Manufaktur products sold online: Guglhupf, cakes, pastries, exclusive coffee blends. Ships throughout Austria and Germany. Click & Collect available.
- Gift Vouchers & Cards: Print-at-home gift vouchers and reloadable gift cards made from coffee paper. Redeemable at all Querfeld family locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Special - Weekday midday offering |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
Café Landtmann product offering
Product offeringCore offering
Café Landtmann operates a traditional Viennese coffeehouse serving specialty coffees, daily-fresh pastries and cakes, and Austrian cuisine across breakfast, lunch, dinner and late-night ("Landtmann bei Nacht") service. Beyond dine-in, the business sells cakes, Guglhupf and an exclusive Café Landtmann x Meinl coffee blend via its own online shop (landtmanns-original.at), hosts private corporate and celebratory events in dedicated rooms, and runs the Querfeld Bonus Club loyalty program plus gift voucher sales across the Querfeld family locations.
Product overview
Café Landtmann operates as a portfolio of Viennese hospitality brands under the Querfeld family (Querfeld's Wiener Kaffeehaus GesmbH), centered on the flagship traditional coffeehouse established in 1873. The core offering combines Viennese coffeehouse dining (specialty coffees, pastries, and Austrian cuisine) with event hosting and retail products. Key product lines include: the flagship Café Landtmann restaurant, Landtmann's Original Manufaktur (in-house pastry production), the Landtmann's Original Onlineshop (e-commerce for cakes and Guglhupf), the Querfeld Bonus Club loyalty program, and Gift Vouchers/Gift Cards. The brand extends through sub-brands including Landtmann x Audi outdoor café, Café & Tortenshop Alterlaa, and the upcoming Landtmann's Daily at Vienna International Airport (2027). A notable product launch is the Café Landtmann x Meinl exclusive coffee blend.
Differentiator
Problem solved
Functional benefit
Brands
- Querfeld Bonus Club: Loyalty program allowing customers to earn and redeem points at all Querfeld family coffeehouses and restaurants.
- Landtmann's Original Onlineshop
Products and services
- Café Landtmann Dining (Food & Beverages) Full-service Viennese coffeehouse restaurant offering specialty coffees, daily fresh pastries and cakes, classic Viennese and Austrian cuisine, and contemporary interpretations of traditional dishes, served across breakfast, lunch specials and evening dining (Landtmann bei Nacht).
- Event & Private Dining Private event venue hosting corporate events, press conferences, birthdays, graduation celebrations and Christmas parties, with multiple rooms (Löwelzimmer, Landtmann Saal, Biedermeier Zimmer) equipped with state-of-the-art event technology for 15-45 guests.
- Gift Vouchers & Gift Cards Gift voucher program redeemable at all Querfeld family cafés and restaurants, available as print@home digital vouchers online and as reloadable gift cards made from recycled coffee paper at the cafés.
- Café Landtmann x Meinl Coffee Blend Exclusive single-origin coffee blend developed in partnership with Julius Meinl: 100% Arabica beans, dark Vienna roast (Wiener Röstung), sold at Café Landtmann locations and through the Landtmann's Original online shop.
- Landtmann's Original Onlineshop E-commerce platform selling Café Landtmann branded cakes (Guglhupf, Landtmann's Feine Torte, Sacher Torte, Esterházy, Mozart Torte) and gift items, with Click & Collect and shipping to Austria and Germany.
- Querfeld Bonus Club Loyalty rewards program spanning all Querfeld family cafés and restaurants, where members earn points per visit and redeem for free coffees, pastries, Prosecco, and tier-based perks (e.g., Gold status with event invitations and a signed Café Landtmann book).
- Café & Tortenshop Alterlaa Landtmann's Original café and cake shop at Center Alterlaa (1230 Vienna), serving coffee specialties, apple strudel, breakfast, cakes and Prosecco on a spacious terrace, open daily including Sundays and holidays.
- Landtmann x Audi (Outdoor Café) Seasonal outdoor café at Kärntner Straße 26 (Oper/Karlsplatz, 1010 Vienna), combining Audi lifestyle branding with Viennese coffeehouse culture, open daily with heated umbrellas and offering Melange, pastries, bar snacks, Aperol Spritz, beer and Prosecco.
Companies that use Café Landtmann
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Café Landtmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Café Landtmann partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Julius MeinlcoreExclusive Café Landtmann x Meinl coffee blend partnership. The Wiener Röstung is a 100% Arabica dark roast, awarded Superior Taste Award with 3 stars by International Taste Institute. Available at Café Landtmann, Café Museum, Café & Tortenshop Alterlaa, and Landtmann's Original online shop.
- Querfeld Family BusinessescoreCafé Landtmann is part of the Querfeld family of Viennese coffeehouses and restaurants including Café Museum, Café Mozart, Crossfields, Bootshaus, and Gasthaus Napoleon. Gift vouchers and bonus club rewards are redeemable across all locations.
- DerenkominorInterior design partner - Innenarchitektur für Hotel & Gastronomie. Responsible for café interior design.
- Vienna International AirportminorLandtmann's Daily coming 2027 to Terminal 3 south expansion food court. Will bring Viennese coffeehouse experience to airport travelers.
- AudiminorAudi x Landtmann outdoor café at Kärntner Straße 26, combining Audi lifestyle with Viennese coffeehouse culture at a prime shopping street location.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Café Landtmann competitors and assessment
Company assessmentDirect peers
- Café Hawelka: Long-established Viennese coffeehouse (opened 1939) on the Dorotheergasse, also part of the UNESCO-protected Wiener Kaffeehauskultur and a direct competitor for traditional Viennese coffeehouse dining in Vienna's inner city.
- Café Sacher: Famous Viennese coffeehouse attached to Hotel Sacher, known for the Original Sacher-Torte; competes head-to-head with Café Landtmann for premium Viennese coffeehouse experience and tourist day traffic.
- Café Central: Iconic Viennese Grand Café in the Palais Ferstel on the Herrengasse, similarly ranked among Vienna's top traditional coffee houses and competing for the same cultural-tourism and theater clientele as Café Landtmann.
- Demel: Historic Viennese k.u.k. Hofzuckerbäcker patisserie and café on Kohlmarkt, directly comparable for premium Viennese pastries, cakes, and coffeehouse retail, and a competitor for tourist spend in Vienna's 1st district.
- Café Jelinek: Traditional Viennese coffeehouse on the Otto-Bauer-Piazza, another established Kaffeehauskultur venue competing for local regulars and the same cultural-café audience as Café Landtmann.
- Aida Café-Pâtisserie: Austrian café-pâtisserie chain with multiple Vienna locations offering coffee and traditional pastries at accessible price points; competes with Café Landtmann in the everyday Viennese café segment.
Broad incumbents
- Starbucks Reserve: Premium-format global coffee chain that competes for premium-coffee and tourist customers in Vienna, contrasting with Café Landtmann's traditional Viennese positioning.
- Julius Meinl: Vienna-based coffee roaster and gourmet retailer that is both Café Landtmann's exclusive coffee-blend partner and a broader incumbent in Austrian specialty coffee retail, with overlapping premium positioning.
Regional players
- Ströck: Austrian bakery-café chain with strong Vienna presence, comparable to Café Landtmann in the café-bakery segment though positioned for higher-volume, more everyday consumption.
Others
- Landtmann Tokio: The Querfeld family's Tokyo sub-brand referenced on the Café Landtmann site, sharing brand DNA and serving as an early internationalization vector rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Café Landtmann social profiles
Digital presenceCafé Landtmann compliance and trust
Trust signalCompliance4 records
Café Landtmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Café Landtmann leadership team
Management profileNumber of profiles
Profiles1 record
Café Landtmann subsidiaries and ownership
Company hierarchySubsidiaries6 records
Café Landtmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Café Landtmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Café Landtmann
What does Café Landtmann do?
Café Landtmann operates a traditional Viennese coffeehouse serving specialty coffees, daily-fresh pastries and cakes, and Austrian cuisine across breakfast, lunch, dinner and late-night ("Landtmann bei Nacht") service. Beyond dine-in, the business sells cakes, Guglhupf and an exclusive Café Landtmann x Meinl coffee blend via its own online shop (landtmanns-original.at), hosts private corporate and celebratory events in dedicated rooms, and runs the Querfeld Bonus Club loyalty program plus gift voucher sales across the Querfeld family locations.
Is Café Landtmann a public or private company?
Café Landtmann is a private company. It is classified as family owned and is currently operating.
When was Café Landtmann founded?
Café Landtmann was founded in 1873. It employs 1 to 10 people.
Where is Café Landtmann based?
Café Landtmann is headquartered in Vienna, Austria, in the Europe region.
How does Café Landtmann make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are event Venue Rental, online Shop & Retail Products and gift Vouchers & Cards.
Who are Café Landtmann's main competitors?
Direct peers on record are Café Hawelka, Café Sacher, Café Central, Demel, Café Jelinek and Aida Café-Pâtisserie. Broad incumbents are Starbucks Reserve and Julius Meinl. Ströck is listed as a regional player. Landtmann Tokio is listed as an others.
Does Café Landtmann have an API?
No public API is recorded for Café Landtmann.
What industry is Café Landtmann in?
Café Landtmann's product category is Traditional Viennese Coffeehouse / Hospitality. Its primary akta.pro industry code is THAFADAC, Independent Neighborhood Cafes, with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 72251 and its SIC code is 5810.