Hotel Association of Tarrant County

What Hotel Association of Tarrant County does

The Hotel Association of Tarrant County (HATC) is a nonprofit trade association founded in 1940 and headquartered in Fort Worth, Texas, serving the hospitality industry across Tarrant County. Its legal name is "Hotel Association of Tarrant County" and it operates under the trade acronym "HATC," functioning as a 501(c)(6)-style member-governed body. The association's primary customers are local hotel properties and allied vendor members (e.g., pest control, restoration, landscaping, beverage distribution, commercial real estate), with a secondary tier of hospitality students engaged through scholarships and a student membership track.

HATC's product portfolio is an integrated ecosystem anchored by recurring membership and a calendar of roughly a dozen annual in-person events (monthly luncheons, the HOSPERtality Golf Tournament, casino nights, Cowboys and Rangers tailgates, legislative updates, and a holiday awards ceremony). Supporting products include a job board (staytarrantcounty.com/hatc-job-board) for hospitality hiring, a scholarship program, the HotelWatch market monitoring/reporting service, the HATC Informers newsletter dating back to at least 2015, and an Ambassadors mentorship program. The technical foundation is a standard WordPress CMS — no proprietary platform, mobile app, AI features, or API surface is disclosed; the website hosts event galleries, member resources, compliance toolkits (ADA, human trafficking, short-term rentals), and legislative updates.

Revenue is generated through two streams: recurring membership dues from hotel properties and allied vendors, and transaction-based event registration fees and corporate sponsorships from a recurring group of allied partners (Ideal Partners as presenting golf sponsor, CBRE for Forecast & Trends updates, Versacor, Massey Services, Blackmon Mooring, Regions Pest, and others). Pricing is not publicly disclosed. The association is independently governed, has no parent company, no subsidiaries, no outside investors, and operates exclusively within Tarrant County with no disclosed geographic expansion plans.

Name

Hotel Association of Tarrant County

Legal name

Hotel Association of Tarrant County

Website

https://staytarrantcounty.com

Company type

Private

Founded year

1940

Operating status

Operating

Short description

The Hotel Association of Tarrant County is a nonprofit trade association founded in 1940 that provides advocacy, networking events, workforce development resources, and industry intelligence to hotel properties and allied vendor members in Tarrant County, Texas, funded through membership dues and event sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through annual membership fees from hotel properties and allied (vendor) members in the Tarrant County hospitality industry.
2. Event Sponsorships and Registrations: Revenue is generated through event registration fees and corporate sponsorships for luncheons, golf tournaments, tailgate events, casino nights, and other networking gatherings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Hotel Association of Tarrant County (HATC) is a regional nonprofit trade association that represents hotel properties, resorts, and allied hospitality vendors operating in Tarrant County, Texas. Founded in 1940, HATC delivers member services including industry advocacy, professional networking events, workforce development programs, and a hospitality-focused job board. The association also administers scholarship programs for students pursuing hospitality careers and publishes industry communications for its membership base.

Product overview

Hotel Association of Tarrant County (HATC) operates as a membership-based professional association offering a unified platform of services for hospitality professionals in the Tarrant County, Texas region. The core offering consists of HATC Membership providing access to networking events, educational resources, and industry advocacy. The organization delivers member value through organized events (luncheons, tailgate parties, golf tournaments, casino nights, holiday awards), a job board connecting employers with hospitality talent, a scholarship program for students entering the hospitality field, HotelWatch market monitoring reports, and the HATC Informers newsletter. The products function together as an integrated ecosystem supporting hotel industry professionals through education, recruitment, networking, and industry intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• HATC Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and moderate.

• Massey ServicesminorGTM or Marketing PartnerPest control services company that has sponsored HATC events including the HOSPERtality Golf Tournament and Casino Night events.
• Blackmon MooringminorGTM or Marketing PartnerCleaning and restoration services company that has been an event sponsor for HATC programs.
• VersacorminorGTM or Marketing PartnerCorporate wellness and cleaning services provider that has been a recurring event sponsor for HATC events including tailgates, golf tournaments, and legislative updates.
• Ideal PartnersminorGTM or Marketing PartnerEvent sponsor for HATC golf tournaments, presenting sponsor for the 2025 and 2026 HOSPERtality Golf Tournaments.
• SPSD LandscapingminorGTM or Marketing PartnerLandscaping services company that has sponsored HATC events including the Tailgate & Ranger Game.
• ATI RestorationminorGTM or Marketing PartnerRestoration services company listed as a sponsor of HATC programs.
• Texas Hotel & Lodging AssociationmoderateStrategic or Co-development PartnerState-level hospitality association collaborating with HATC on industry initiatives including a hospitality careers recruitment film for workforce development.
• Tarrant Area Food BankminorStrategic or Co-development PartnerCommunity partner for food bank initiatives and community outreach programs supporting the broader Tarrant County community.
• Ben E. Keith BeveragesminorGTM or Marketing PartnerBeverage distributor providing food and refreshments at tailgate events, including the Tailgate & Ranger Game.
• GTL TransportationminorGTM or Marketing PartnerTransportation services provider offering shuttle service to and from stadium events, enabling member participation in tailgate events.
• Regions PestminorGTM or Marketing PartnerPest control services company that has sponsored multiple HATC events including Forecast & Trends Updates and the HOSPERtality Golf Classic.
• R. Williams ElectricminorGTM or Marketing PartnerElectrical services company that has sponsored HATC bowling tournaments and events.
• Young LivingminorGTM or Marketing PartnerEssential oils and wellness products company that has sponsored HATC February Luncheons.
• CBREmoderateStrategic or Co-development PartnerCommercial real estate and hospitality consulting firm that provides annual Forecast & Trends Update presentations for HATC members.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dallas Hotel Association: The neighboring DFW-area regional hotel association. Directly comparable in scale and mission to HATC and competes for the same North Texas corporate vendor sponsorships, making it a strong benchmarking peer.
• Greater Houston Hotel & Lodging Association: A regional hotel association serving the Houston metro. Operates the same membership-association-plus-events model as HATC in a different Texas market, making it a near-perfect functional peer for benchmarking programs, sponsorships, and member engagement.
• San Antonio Hotel & Lodging Association: Another Texas regional hotel association following the same membership, advocacy, and event-driven model as HATC. It is a relevant peer for understanding sponsorship economics and member retention in similar-sized Texas markets.
• Austin Hotel & Lodging Association: Regional lodging association serving Austin. Comparable in structure to HATC and useful as a peer for understanding how Texas regional associations adapt programming around fast-growing local hotel markets.

Others

• U.S. Travel Association: The national umbrella organization for the U.S. travel industry. Relevant as an upstream industry body whose advocacy and research indirectly shape the environment in which HATC and its members operate, and which regional lodging associations often coordinate with.
• STR (CoStar): The hospitality data and benchmarking firm whose market intelligence HATC features at its August STR Luncheons. It is an ecosystem peer — not a competing association — but a key data partner whose products and reports shape member expectations for industry analytics.
• Asian American Hotel Owners Association (AAHOA): A national trade association representing hotel owners, many of whom operate properties in Tarrant County. It is an adjacent peer because it competes for the same hotel-owner members' dues dollars and offers overlapping advocacy and education programming.

Regional players

• Visit Fort Worth: The destination marketing organization for Fort Worth / Tarrant County. It is an adjacent peer — not a membership trade association — but it operates in the same geography, pursues overlapping hospitality stakeholders, and frequently co-markets around the events HATC organizes.

Broad incumbents

• Texas Hotel & Lodging Association: The state-level lodging association for Texas, already a formal strategic partner of HATC. It offers the same core membership, advocacy, and event model at a broader geographic scale, making it the closest structural peer even though it competes for member mindshare.
• American Hotel & Lodging Association: The national U.S. lodging industry association. It is a logical upstream peer: many Tarrant County hotels hold AHLA memberships, and HATC effectively serves as the local complement, mirroring AHLA's membership, advocacy, and education model at a regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hotel-Association-of-Tarrant-County-143167195695213
• LinkedInlinkedin.com/company/hotel-association-of-tarrant-county

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Association of Tarrant County