Safe@Work

What Safe@Work does

Safe@Work (legal entity: SafeAtWork Sweden AB) is a Swedish workplace safety and occupational health training company founded in 2015 and headquartered in Solna, Sweden. The company delivers approximately 50 training modules across four core verticals—traffic and eco-driving safety, emergency response driving, first aid/CPR, and fire/ergonomics/work-environment management—serving Swedish enterprise and public-sector customers including IKEA, Carlsberg, Skanska, E.ON, Stora Enso, Novo Nordisk, Tullverket, and Kriminalvården.

The core technology is an e-learning and compliance platform built on third-party TalentLMS, offered in four subscription tiers (Basic at 3,000 SEK/month for 0–50 employees, Plus at 5,000 SEK/month for 0–100, Premium at 9,000 SEK/month for 0–250, Enterprise at 15,000 SEK/month for 0–500). The platform includes SSO, SCORM, and HR-system integration, with white-label branding and train-the-trainer sessions at higher tiers. Instructor-led training is delivered through partnerships with seven specialized facilities across Sweden (Stockholm, Gothenburg, Malmö, Örebro, Umeå, Bromma, Norrtälje), with additional international delivery capability in Norway, Denmark, Finland, and parts of Africa. Course content is developed in collaboration with Swedish authorities including Arbetsmiljöverket, HLR-Rådet, Brandskyddsføreningen, and Trafikverket.

The business model combines recurring subscription revenue (Basic/Plus/Premium/Enterprise tiers with per-employee overage pricing) with one-time professional-services revenue from instructor-led courses (3-hour HLR from 12,490 SEK, multi-day driver training on custom quote) and per-course e-learning licenses (590–1,980 SEK/person). Go-to-market is sales-led via a small named team (CEO Daniel Lundberg handling enterprise sales, Marie Palmucci operations, Daniel Lund product/marketing) supplemented by self-serve e-learning purchase, content marketing, organic SEO, and presence at ETSC conferences. The company reports 5,000+ course participants annually, 4.86/5 from 1,000+ verified reviews, 99.8% customer satisfaction, and claims over 2,000 tons of CO₂ reduced annually for customers through eco-driving training. Safe@Work is a privately-held, founder-operated, self-funded company with no disclosed investors, no M&A history, and no parent organization.

Name

Safe@Work

Legal name

SafeAtWork Sweden AB

Website

https://safeatwork.nu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe@Work is a Swedish workplace safety and occupational health training company founded in 2015, delivering e-learning and instructor-led courses in traffic safety, eco-driving, first aid, fire safety, and ergonomics to enterprise and public-sector customers across the Nordics.

Ownership category

akta.pro rank

Product category

Workplace Safety Training

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK)

akta.pro secondary industries

Ergonomics & Manual Handling / Material Handling Safety (EDABAEAJ), Workplace Violence Prevention & Personal Safety (EDABAEAO)

Keywords

• Workplace safety training
• Occupational health education
• Traffic safety courses
• Emergency response driving
• First aid certification

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Platform Revenue: Monthly/annual subscription tiers (Basic 3000 SEK/mo, Plus 5000 SEK/mo, Premium 9000 SEK/mo, Enterprise 15000 SEK/mo) with per-employee pricing for additional staff and courses. Includes e-learning access, reporting tools, and administrative features.
2. Instructor-Led Training: One-time professional services revenue from hands-on training courses including driver training, emergency response training, first aid, fire safety, and conflict management. Offered as full-day or multi-day programs at various locations.
3. Per-Course E-Learning: Individual course purchases for specific training needs (e.g., traffic safety 990-590 SEK/person, emergency response driving 990-1980 SEK/person) with varying access periods from 30-90 days depending on tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Safe@Work sells workplace safety and occupational health training delivered as a subscription-based e-learning platform (Basic, Plus, Premium, Enterprise tiers for 50–500 employees), supplemented by instructor-led courses on traffic safety, eco-driving, emergency response driving, first aid (HLR), fire safety (Heta Arbeten/Brandfarliga Arbeten), ergonomics, and crisis management. Training is conducted in Swedish and English at partner facilities across Sweden with international delivery capability, and includes proprietary course content developed in collaboration with Swedish authorities.

Product overview

Safe@Work is a Swedish workplace safety and occupational health training company founded in 2015, offering a portfolio of approximately 50 training modules across multiple delivery formats (web-based e-learning, instructor-led, blended learning, conferences, and on-site training). The core offering consists of four subscription-based Learning Management System (LMS) platforms tiered by company size: Basic (0-50 employees), Plus (0-100), Premium (0-250), and Enterprise (0-500). The platforms include web-based courses in traffic safety, eco driving, emergency driving, ergonomics, and first aid. Beyond the subscription platforms, the company sells individual courses à la carte and offers specialized training tracks including driver training (basic, advanced/protection, emergency vehicle), fire safety (hot work, flammable work, fire protection, evacuation), first aid (HLR/CPR, first aid at traffic accidents), health (ergonomics, stress management, conflict management), and risk analysis (SBA - Systematic Fire Protection). The company also announced two new package solutions launching Q4 2026: Konferenspaket (conference package) and Arbetsmiljö Komplett (complete occupational health management). Training is delivered through a network of course locations across Sweden (Stockholm/Gillinge, Gothenburg/Stora Holm, Malmö/Bulltofta, Örebro/Ytong, Umeå/Hörnefors) and internationally, with delivery available 24/7, weekdays, weekends, day and night.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe@Work E-Learning & Work Environment Platform TalentLMS-based subscription platform offering web-based courses in traffic safety, eco-driving, emergency response driving, ergonomics, first aid, fire protection, evacuation, conflict management, and crisis leadership. Includes administration portal, competence database, live reporting, risk-assessment templates, and SCORM/SSO/HR-system integrations, delivered in tiered packages from 50 to 500 employees.
• Traffic Safety / Driver Training (Förarutbildning) Half-day and full-day instructor-led driver training combining theory and on-track practical exercises in braking, distance assessment, curve handling, and safety policy. Meets Swedish Work Environment Authority (Arbetsmiljöverket) requirements and is offered at training centers in Stockholm, Gothenburg, Malmö, Örebro, and Umeå.
• Advanced / Protection Driver Training (Avancerad förarutbildning / Skyddsförarutbildning) Advanced instructor-led driver training for experienced drivers, including protection driver training for regular and armored vehicles. Tailored for authorities such as Kriminalvården and Tullverket and international corporations, delivered in Swedish, English, and Spanish.
• Emergency Vehicle Driver Training (Utryckningsförarutbildning) Instructor-led emergency vehicle driver training developed with national and international instructors, covering theory, legislation, precision driving, braking, distance assessment, and curve handling for blue-light and emergency response drivers.
• Eco-Driving / Sustainable Driving (Sparsam körning) Instructor-led sustainable driving training combining traffic safety with eco-driving techniques such as planned driving, smooth acceleration, engine braking, and smart gear use to reduce fuel consumption, costs, and emissions.
• E-Learning Safe Driving (E-learning Säker bilkörning) 30–45 minute web-based traffic safety course developed with researchers and authorities, combining interactive exercises, films, and pedagogical text covering driving preparation, load safety, risk self-assessment, distractions, fatigue, stress, and speed. Available in Swedish and English; priced 590–990 SEK per person.
• E-Learning Eco-Driving (E-learning Eco Driving / Sparsam körning) Web-based eco-driving course adaptable to the participant's fuel type and driving habits, following Swedish Transport Agency guidelines and international research on fuel efficiency techniques and environmental responsibility.
• E-Learning Emergency Response Driving (E-learning Säker utryckningskörning) 60-minute web-based emergency driving course improving driver risk awareness and problem-solving in high-pressure situations, covering legislation, risks, responsibilities, preparation, speed impact, and personal prerequisites; priced 990–1,980 SEK per person.

Quantifiable outcome

• 4.86/5 overall rating from over 1000 verified online reviews
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Gillingebanan (Stockholms Trafiksäkerhetscenter)coreStrategic or Co-development PartnerTraining facility partnership providing driver training courses at one of Sweden's most modern traffic training facilities with 4 separate tracks, conference rooms, and eco-friendly operations. Safe@Work has delivered training here since 2016.
• Stora Holm TrafikövningsplatscoreStrategic or Co-development PartnerTraining facility in Gothenburg providing driving courses and safety training with large well-planned areas and newly built facilities. Partnership active since 2016.
• BulltoftabanancoreStrategic or Co-development PartnerTraining facility in Malmö providing driver training and safety courses, strategically located 25 minutes from airport and 15 minutes from central station. Partnership since 2016.
• YtongbananminorStrategic or Co-development PartnerTraining facility near Örebro for driving courses and safety training with conference facilities and catering.
• Hörnefors TrafiksäkerhetscenterminorStrategic or Co-development PartnerTraining facility 30 minutes from Umeå providing driver training and safety education.
• I Am Safe Konsult ABcoreTechnology or IntegrationPartnership with I Am Safe for instructor training for blue light instructors. Founded in 2017, providing training to current and prospective instructors within emergency vehicle organizations in collaboration with Trafikverket, MSB, and VTI.
• SolvallaminorStrategic or Co-development PartnerConference facility partnership in Bromma offering course venues with views over the race track, 1500 free parking spaces, and proximity to airport.
• Sundsta SäteriminorStrategic or Co-development PartnerLong-standing partnership with award-winning restaurant and catering, conference facilities, activities, and accommodation in Norrtälje.
• UNICEFcoreStrategic or Co-development PartnerSocial responsibility partnership where Safe@Work donates school packages for underprivileged children for each e-learning license sold. Collaboration supports children's education in Nepal and disaster relief through School-in-a-box programs.
• Arbetsmiljöverket (Swedish Work Environment Authority)coreStrategic or Co-development PartnerClose collaboration since 2015 ensuring all training courses meet current requirements. Transparent course content review process.
• HLR-Rådet (Swedish CPR Council)coreTechnology or IntegrationPartnership ensuring all HLR and D-HLR courses follow HLR-Rådet guidelines. Main instructors are main instructors for HLR-Rådet.
• Brandskyddsföreningen (Swedish Fire Protection Association)coreTechnology or IntegrationAuthorized organizer for Hot Work training. Training certificates can be registered in ID06 competency database. Courses available in Swedish and English.
• Trafikverket (Swedish Transport Administration)coreStrategic or Co-development PartnerCollaboration for Zero Vision (Nollvisionen) traffic safety goals. Safe@Work works structurally and systematically toward the shared goal of zero fatalities or serious injuries in road traffic.
• ETSC (European Transport Safety Council)coreStrategic or Co-development PartnerSole Swedish representative at ETSC traffic safety conferences where winning concepts are highlighted and awarded. Learning from European best practices.
• Gold Standard Climate ProjectscoreOthersClimate compensation through Gold Standard certified climate projects in Rwanda, Chad, and Brazil, ensuring documented effects on climate and local living conditions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SGS: World-leading testing, inspection, and certification firm with workplace safety and driver training offerings. Competes at the enterprise end of the safety-training market but is broader and less specialized.
• TÜV Rheinland: Global certification and training provider with workplace safety, road safety, and occupational health programs. Larger scale and broader portfolio than Safe@Work, but directly competes for enterprise safety-training contracts.
• Bureau Veritas: Global testing, inspection, and certification company offering safety training and compliance services. Targets similar enterprise buyers on safety/quality certifications though with much broader portfolio.
• DEKRA: Global testing, inspection, and certification organization with broad workplace safety, driver, and occupational health training services. Operates across multiple industries rather than specializing in Safe@Work's niche, but overlaps on automotive/workplace safety training.

Regional players

• St John Ambulance: UK-based first aid and CPR training charity with international presence. Direct overlap with Safe@Work's HLR/first aid portfolio in training methodology, though serves different geographic markets.
• Brandskyddsföreningen: Swedish Fire Protection Association, the issuing body for Hot Work certification and a Safe@Work partner. Also runs its own training and certification programs, making it both an enabler and partial competitor in fire-safety training.

Direct peers

• Previa: Swedish occupational health services provider (part of Falck Group) delivering workplace safety training, health examinations, and rehabilitation. Comparable customer base of Swedish enterprises and similar regulatory-compliance-driven model.
• Avonova: Swedish occupational health and safety services company offering workplace health, rehabilitation, and safety training to Swedish enterprises. Direct overlap with Safe@Work's manager/safety-representative training and Arbetsmilj\u00f6verket-aligned offerings.
• I Am Safe Konsult AB: Swedish blue-light and emergency vehicle instructor training partner of Safe@Work (founded 2017 with Trafikverket/MSB/VTI collaboration). Closely aligned offering in emergency-response driver education.
• Falck Denmark: Nordic emergency response, first aid, and safety training provider. Overlaps with Safe@Work's HLR/CPR, emergency-response driving, and blue-light personnel training segments across Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SafeAtWorkSweden
• LinkedInlinkedin.com/company/safe-work-sweden
• Instagraminstagram.com/safeatwork

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe@Work