Knee Deep Cattle Company
Knee Deep Cattle Company is a family-owned 100% grass-fed beef ranch based in Eugene, Oregon's Willamette Valley, selling Locker Beef direct to consumers and wholesale to local restaurants, grocers, and pet food retailers across Oregon.
- Company typePrivate
- Founded-
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Knee Deep Cattle Company does
Knee Deep Cattle Company is a privately held, family-owned cattle ranching operation headquartered at 84046 Lorane Hwy, Eugene, Oregon, in the Willamette Valley. The company produces 100% grass-fed beef, raising cattle on pasture with continuous and unrestricted free-range access and supplementing with clover, mineral supplements, and salt; the operation never uses feedlots, cereal grains, added hormones, or antibiotics. Carcasses are processed at a USDA-inspected facility and dry-aged for two weeks before cutting, supporting full traceability from conception to consumption. The business is run as a single-line producer rather than a multi-product platform, with the core offering being premium grass-fed beef marketed on attributes such as elevated Omega-3, CLA, and Vitamin E content.
The company operates a hybrid go-to-market spanning direct-to-consumer and wholesale channels. Direct-to-consumer revenue is generated through a Locker Beef program that sells whole, half, or quarter carcasses priced by hanging weight, with processing, cutting, wrapping, and boxing included in the price. Wholesale distribution supplies approximately 30 named accounts across restaurants (e.g., Marche, Grit Kitchen Wine, Cioppino's, Wild Duck Cafe, Eugene Country Club, Beppe & Giannis), neighborhood grocers and meat markets (Long's Meat Market, Kiva Grocery, Farmland's Market, Red Barn Grocery, Astoria Co-op), hospitality and beverage operators (The Graduate Hotel Eugene, Purlieu Wine Bar, Planktown Brewing, Nana's Irish Pub), and pet food retailers (Wag's Dog Bakery, All American Pet). Customer inquiries are handled by direct phone (541-521-1586) and email ([email protected]), and the company markets via its Squarespace-hosted website rather than a structured digital funnel.
The business is privately held with no disclosed institutional investors, no funding history, no parent company, and no public ticker. Founded more than a decade ago, it has grown organically within the Willamette Valley and adjacent Oregon markets, and remains a small, family-operated enterprise rather than a scaled agribusiness.
Knee Deep Cattle Company firmographics
Firmographics- Name
- Knee Deep Cattle Company
- Legal name
- Knee Deep Cattle Co.
- Website
- https://kneedeepcattlecompany.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Knee Deep Cattle Company is a family-owned 100% grass-fed beef ranch based in Eugene, Oregon's Willamette Valley, selling Locker Beef direct to consumers and wholesale to local restaurants, grocers, and pet food retailers across Oregon.
- Ownership category
- akta.pro rank
Knee Deep Cattle Company industry classification
Industry- Product category
- Grass Fed Beef
- NAICS
- Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
Keywords
Where Knee Deep Cattle Company is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knee Deep Cattle Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Locker Beef Sales: Direct-to-consumer sales of whole, half, or quarter beef carcasses. Price determined by hanging weight of dressed carcass. Includes processing, cutting, wrapping and boxing. Sold as Whole, Half, or Quarter beef with standard cuts including ground beef (1/3), steaks (1/3), roasts (1/3), plus short ribs, stew meat, and soup bones.
- Wholesale to Retail Partners: Sells 100% grass fed beef to meat markets, grocery stores, and restaurants in the Willamette Valley region through wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whole Beef - Full carcass purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Knee Deep Cattle Company product offering
Product offeringCore offering
Knee Deep Cattle Company raises 100% grass-fed cattle on pasture in the Willamette Valley and sells beef in whole, half, or quarter carcass portions (Locker Beef) directly to consumers, with processing, cutting, wrapping, and boxing included. The ranch also distributes the same 100% grass-fed beef wholesale to local meat markets, neighborhood grocery stores, and restaurants throughout the Willamette Valley. Cattle are never confined to feedlots, never given hormones or antibiotics, and never fed cereal grains, with beef dry-aged for two weeks before processing.
Product overview
Knee Deep Cattle Company offers a single unified product line centered on 100% grass fed beef, sold primarily as Locker Beef in whole, half, or quarter portions directly to consumers. The company operates as a cattle ranching business rather than a multi-product platform, with their core offering being premium grass fed beef products distributed through direct sales, local meat markets, grocery stores, and restaurants in the Willamette Valley region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Grass fed beef contains 60% more Omega-3 fatty acids compared to grain-fed beef
- +1 more outcomes
Companies that use Knee Deep Cattle Company
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
Knee Deep Cattle Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Knee Deep Cattle Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USDA Processing PlantcoreGrass fed beef is locally processed at a USDA processing plant, ensuring compliance with federal inspection requirements for meat products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Knee Deep Cattle Company competitors and assessment
Company assessmentDirect peers
- Country Natural Beef: Cooperative of Pacific Northwest ranchers producing grass-fed and natural beef for regional and national retail. Comparable in cattle production practices and regional identity, though larger and cooperative-structured.
- Painted Hills Natural Beef: Oregon-based producer of grass-fed and naturally raised beef, distributed to restaurants and retailers across the Pacific Northwest. Direct comparable in product, geography, and channel mix.
- Oregon Country Beef: Cooperative of Oregon and Washington ranchers producing natural and grass-fed beef. Directly comparable in product type and Pacific Northwest regional focus.
- Carman Ranch: Family-owned Oregon ranch selling 100% grass-fed beef direct-to-consumer and to regional restaurants. Closely comparable in size, model (DTC + regional wholesale), and pasture-based production philosophy.
- US Wellness Meats: Direct-to-consumer grass-fed beef and pasture-raised meat retailer. Comparable in DTC channel focus and grass-fed product positioning, though broader in protein mix.
- Thousand Hills Cattle Company (Grassland Beef): Mid-scale grass-fed beef brand sourcing from a network of U.S. ranchers and selling via DTC and retail. Comparable product category (100% grass-fed) and channel approach, but with national rather than single-ranch identity.
Regional players
- Firstlight Grass Fed Beef (New Zealand): New Zealand-origin 100% grass-fed beef brand selling into U.S. premium retail and foodservice. Comparable in pure grass-fed product positioning; relevant as a competitive counter in the imported grass-fed segment.
Emerging players
- Mindful Meats: Northern California pasture-raised, grass-fed beef brand supplying Bay Area restaurants and retailers. Comparable in small-scale regenerative ranching model and chef/restaurant channel focus.
Broad incumbents
- Niman Ranch: Nationally distributed premium protein brand with sustainable, naturally raised beef (and pork, lamb). Comparable in sustainable ranching positioning but operates at much larger scale across multiple proteins.
- White Oak Pastures: Vertically integrated Georgia ranch producing grass-fed beef and other pasture-raised proteins sold DTC and through retail. Comparable in regenerative/grass-fed positioning and DTC model, but multi-species and broader in scope.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Knee Deep Cattle Company social profiles
Digital presenceKnee Deep Cattle Company compliance and trust
Trust signalCompliance1 record
Knee Deep Cattle Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knee Deep Cattle Company leadership team
Management profileNumber of profiles
Knee Deep Cattle Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knee Deep Cattle Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knee Deep Cattle Company
What does Knee Deep Cattle Company do?
Knee Deep Cattle Company raises 100% grass-fed cattle on pasture in the Willamette Valley and sells beef in whole, half, or quarter carcass portions (Locker Beef) directly to consumers, with processing, cutting, wrapping, and boxing included. The ranch also distributes the same 100% grass-fed beef wholesale to local meat markets, neighborhood grocery stores, and restaurants throughout the Willamette Valley. Cattle are never confined to feedlots, never given hormones or antibiotics, and never fed cereal grains, with beef dry-aged for two weeks before processing.
Is Knee Deep Cattle Company a public or private company?
Knee Deep Cattle Company is a private company. It is classified as family owned and is currently operating.
When was Knee Deep Cattle Company founded?
Knee Deep Cattle Company was founded in -1. It employs 1 to 10 people.
Where is Knee Deep Cattle Company based?
Knee Deep Cattle Company is headquartered in Eugene, United States, in the North America region.
How does Knee Deep Cattle Company make money?
Two revenue lines are on record. Locker Beef Sales are the primary driver. The others are wholesale to Retail Partners.
Who are Knee Deep Cattle Company's main competitors?
Direct peers on record are Country Natural Beef, Painted Hills Natural Beef, Oregon Country Beef, Carman Ranch, US Wellness Meats and Thousand Hills Cattle Company (Grassland Beef). Firstlight Grass Fed Beef (New Zealand) is listed as a regional player. Mindful Meats is listed as an emerging player. Broad incumbents are Niman Ranch and White Oak Pastures.
Does Knee Deep Cattle Company have an API?
No public API is recorded for Knee Deep Cattle Company.
What industry is Knee Deep Cattle Company in?
Knee Deep Cattle Company's product category is Grass Fed Beef. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations. Its NAICS code is 112111 and its SIC code is 200.