US Wellness Meats
US Wellness Meats is a farmer-owned direct-to-consumer e-commerce brand selling 100% grass-fed and pasture-raised meats, seafood, dairy, and pet food across 400+ SKUs to health-conscious consumers, athletes, and families across all 50 US states.
- Company typePrivate
- Founded2000
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What US Wellness Meats does
US Wellness Meats is a privately held, farmer-owned direct-to-consumer e-commerce company founded in 2000 in Monticello, Missouri, and headquartered in Canton, Missouri. It sells 100% grass-fed and pasture-raised meats sourced from a network of fifth-generation family farms practicing regenerative rotational grazing. The catalog spans over 400 SKUs across beef, pork, poultry, lamb, bison, wild-caught Alaskan seafood, dairy, organ meats, heat-and-serve meals, and pet food, marketed under the "Grassland Beef" trade name through the grasslandbeef.com Shopify storefront.
The company operates on a DTC model with no external venture or private equity funding. Revenue is generated through per-pound individual product sales, discounted 25lb bulk bundles (e.g., Organ Blend at $11.41/lb, 75% Lean Ground Beef at $10.31/lb), subscription/recurring options, a wholesale program for restaurants and retailers, and ancillary lines such as eGift cards and resold complementary brands (Pili Hunters, Askinosie Chocolates, Truly Grass-Fed butter, Lykens Valley Creamery cheese). Distribution is handled via FedEx cold-chain shipping to all 50 US states plus Alaska, Hawaii, and Puerto Rico, with free shipping on orders over 15 lbs.
The technology stack is conventional for a Shopify-native DTC brand: Shopify for storefront and checkout, Klaviyo for email/SMS marketing and customer retention, and Shopify Audiences for retargeting. The company has not disclosed any proprietary AI, data, or software assets. Operations are lean at 31 employees, with named managing partner John Wood (5th generation cattle farmer) and production manager Trevor Schultz. Customer segments are dominated by health-conscious consumers, athletes, fitness/paleo/keto/carnivore diet followers, families, and pet owners, with a smaller wholesale and restaurant B2B channel.
US Wellness Meats firmographics
Firmographics- Name
- US Wellness Meats
- Legal name
- US Wellness Meats
- Website
- https://uswellnessmeats.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- US Wellness Meats is a farmer-owned direct-to-consumer e-commerce brand selling 100% grass-fed and pasture-raised meats, seafood, dairy, and pet food across 400+ SKUs to health-conscious consumers, athletes, and families across all 50 US states.
- Ownership category
- akta.pro rank
US Wellness Meats industry classification
Industry- Product category
- Grass-Fed Meat Delivery
- NAICS
- Meat Retailers (445240), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Dairy Products (2020)
- akta.pro primary industry
- Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)
- akta.pro secondary industries
- Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH)
Keywords
Where US Wellness Meats is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
US Wellness Meats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Meat Sales: Primary revenue stream from direct-to-consumer online sales of grass-fed and pasture-raised meats, poultry, lamb, pork, bison, and game meats. Products sold per pound or in bundles (25lb bundles typical). Unit pricing model with volume discounts available.
- Bulk Bundle Sales: Curated product bundles (Grassland Starter Bundle, Carnivore Collection, Keto Cravings, Farmer John's Favorites) sold at discounted per-unit pricing, encouraging larger average order values and recurring purchases.
- Complementary Products (Pantry, Dairy, Snacks): Resale of third-party products including Pili Hunters nuts, Askinosie Chocolates, US Wellness Meats brand dairy (cheese, butter, ghee), sauces, seasonings, and health snacks.
- Pet Food Sales: Raw pet food products including ground meats, pet burger blends, and Dr. Siegel's Evolution Raw pet food line for dogs and cats.
- Wholesale and Restaurant B2B: Wholesale accounts for retailers and restaurant partners purchasing products for resale or culinary use.
- eGift Cards: Digital gift cards sold in various denominations with 5-year expiration, generating float revenue and driving new customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Per Pound Pricing |
| Unit Pricing | Pay-as-you-go | 25lb Bulk Bundles - Volume Discount |
| Subscription | Monthly | Subscription/Recurring Bundle Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
US Wellness Meats product offering
Product offeringCore offering
US Wellness Meats sells 100% grass-fed and pasture-raised meats, poultry, lamb, pork, bison, wild-caught seafood, dairy, and complementary pantry items through a direct-to-consumer e-commerce store. The company sources from a network of fifth-generation family farms practicing holistic and regenerative agriculture, and ships frozen perishable products nationwide via FedEx with cold-chain packaging.
Product overview
US Wellness Meats is a direct-to-consumer e-commerce platform for premium grass-fed and pasture-raised meats, operating as a single unified online storefront built on Shopify. The product portfolio centers on beef (steaks, roasts, ground beef, organs), pork, poultry, lamb, bison, and wild-caught seafood, complemented by dairy products (cheese, butter), healthy snacks, pet food, heat-and-serve meals, and pantry items. The company sells individual cuts as well as curated bulk bundles, offering over 400 products sourced from family farms practicing regenerative agriculture. Ordering is conducted through the grasslandbeef.com Shopify storefront with per-pound and bulk bundle pricing, free shipping on orders over 15 lbs within the continental US, and delivery via FedEx.
Differentiator
Problem solved
Functional benefit
Products and services
- Grass-fed Beef 100% grass-fed and grass-finished beef including steaks, roasts, ground beef, brisket, ribs, organs, franks, tallow, and specialty cuts sourced from family farms using regenerative agriculture practices. Targeted at health-conscious consumers, athletes, and families seeking clean protein.
- Pasture-raised Pork Pasture-raised heritage pork including cuts, sugar-free bacon, sausages, and pork parts. Pigs are raised outdoors on family farms with non-GMO grain supplementation.
- Pasture-raised Poultry Pasture-raised chicken, turkey, and duck including whole birds, parts, organs, sausages, jerky, broth, and soy-free chicken options. Free-range birds fed non-GMO grain with access to pasture.
- Grass-fed Lamb 100% grass-fed and grass-finished lamb including chops, roasts, ground lamb, and organ meats sourced from family farms.
- Bison Wild game bison including steaks, ground bison, stew meat, chorizo, and bison organs from regeneratively managed ranches.
- Wild-caught Seafood Wild-caught Alaskan seafood including king salmon, sockeye salmon, halibut, black cod, shrimp, scallops, sardines, mackerel, tuna, and canned salmon sourced from sustainable fisheries.
- Organ Meats and Organ Sausages Nutrient-dense organ meats including beef liver, heart, kidney, tongue, cheeks, oxtails, and organ sausages such as liverwurst, braunschweiger, and head cheese. Available as individual cuts or blended into ground beef.
- Raw Pet Food (Dr. Siegel's Evolution Raw)
Quantifiable outcome
- Two to five times higher nutrient concentrations in grass-fed vs grain-fed liver (vitamins A, E, B vitamins, omega-3s)
- +2 more outcomes
Companies that use US Wellness Meats
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
US Wellness Meats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
US Wellness Meats partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FedExcorePrimary shipping carrier for perishable goods delivery. Ships frozen products across continental US, Alaska, Hawaii, and Puerto Rico with temperature-controlled packaging. Address correction fees of $25.50 apply for routing changes. Partnership enables nationwide direct-to-consumer delivery of frozen meats.
- ShopifycoreE-commerce platform powering grasslandbeef.com online store. Handles order processing, payment processing, checkout, customer accounts, and analytics. Shopify Audiences used for advertising retargeting.
- KlaviyocoreEmail marketing platform used for promotional campaigns, cart abandonment emails, SMS/text messaging, and customer retention communications.
- Vital Choice Wild SeafoodcoreSupplier of wild-caught Alaskan seafood products including King Salmon, Sockeye Salmon, Halibut, Black Cod, Shrimp, Sardines, Mackerel, Tuna, and canned salmon. Products carry MSC sustainability certification. Ships separately from main US Wellness Meats products.
- Pili HuntersminorBrand of wild-harvested pili nuts sold on US Wellness Meats platform. Products include nuts, butters, chocolate bars, and honey. Ships separately from US Wellness Meats with own shipping rates ($8.49 standard, free over $55).
- Askinosie ChocolatesminorChocolate brand featured in pantry/snacks section, sold alongside meat and dairy products.
- Dr. Siegel's Evolution Raw (Evo Raw)coreVeterinarian-developed raw pet food line sold exclusively through US Wellness Meats. Formulations for healthy pets (85/15 lean/fat) and health-challenged pets (70/30 lean/fat with higher fat content for ketogenic diet). Dr. Siegel has 30+ years clinical practice and 20 years in integrated veterinary medicine.
- Tasmanian Grass FarmerscoreGroup of elite grass farmers on the Island of Tasmania, Australia supplying premium grass-fed beef cuts (Tenderloin Kabobs, Ribeye Steaks, Whole Ribeye Primals). Climate characterized by year-round maritime environment with no hormones or GMOs permitted on the island.
- Truly Grass-FedminorIrish grass-fed butter brand. Cows graze year-round on lush Irish grasses producing consistent, high-quality cream. Products are non-GMO, rBST-free, and antibiotic-free with naturally higher CLA levels.
- Lykens Valley CreameryminorSource of raw grass-fed cheese products (Havarti, Gouda). Produces cheese from A2-A2 whole milk, vacuum sealed for freshness. Cows are 100% grass-fed, grain-free, soy-free, and non-GMO.
- Langhorne MeatsminorTrevor Schultz (Production Manager at US Wellness Meats) is co-owner. Featured chef partner with recipe content on Discover Blog.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
US Wellness Meats competitors and assessment
Company assessmentDirect peers
- Crowd Cow: Online marketplace delivering craft meats from independent farms (beef, chicken, pork, seafood) directly to consumers. Closely comparable DTC model, farm-sourcing narrative, and product breadth targeting the same premium, traceable-protein buyer.
- ButcherBox: Subscription-based DTC company delivering grass-fed beef, organic chicken, and wild-caught seafood to U.S. consumers — the most direct head-to-head competitor to US Wellness Meats, competing for the same health-conscious, premium protein consumer with a similar bundle and subscription model.
- Vital Choice Wild Seafood & Organics: Existing supplier partner of US Wellness Meats and a direct competitor in DTC wild-caught, organic, and sustainable foods. Highly comparable business model and target customer for premium pantry and seafood categories.
- Wild Fork Foods: DTC and omnichannel frozen-meat and seafood brand offering a wide SKU range with nationwide shipping. Comparable in product breadth and direct-to-consumer cold-chain distribution, though positioned slightly more mainstream on price.
Broad incumbents
- Thrive Market: Online membership-based retailer of organic and natural foods, including a meaningful grass-fed meat assortment. Comparable DTC e-commerce model and health-conscious consumer base, though operating across broader food categories beyond meat.
- Omaha Steaks: Established direct-response meat company (since 1917) shipping frozen steaks, burgers, and prepared meats. Comparable DTC frozen-shipping business model and broad SKU portfolio, though more mainstream in positioning than US Wellness's grass-fed/regenerative focus.
Emerging players
- Good Ranchers: DTC American-raised meat brand offering grass-fed beef, pasture-raised chicken, and pork via online bundles. Comparable DTC subscription/bundle model targeting premium American-protein consumers.
- Misfits Market: Online sustainable grocery retailer offering organic produce and pasture-raised/grass-fed meat bundles with subscription-style delivery. Comparable DTC subscription model and sustainability narrative targeting similar value-conscious premium buyers.
- Force of Nature: Regenerative meat brand selling grass-fed, grass-finished, and wild meats through DTC and select retail. Closely comparable regenerative-agriculture brand story and premium positioning to US Wellness, though smaller and narrower in product range.
Others
- Pili Hunters: Wild-harvested pili nut brand whose products are sold through the US Wellness Meats platform (channel partnership). Adjacent comparison as a complementary brand in the same premium, regenerative/paleo-aligned DTC ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
US Wellness Meats social profiles
Digital presenceUS Wellness Meats financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Wellness Meats leadership team
Management profileNumber of profiles
Profiles2 records
US Wellness Meats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Wellness Meats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Wellness Meats
What does US Wellness Meats do?
US Wellness Meats sells 100% grass-fed and pasture-raised meats, poultry, lamb, pork, bison, wild-caught seafood, dairy, and complementary pantry items through a direct-to-consumer e-commerce store. The company sources from a network of fifth-generation family farms practicing holistic and regenerative agriculture, and ships frozen perishable products nationwide via FedEx with cold-chain packaging.
Is US Wellness Meats a public or private company?
US Wellness Meats is a private company. It is classified as family owned and is currently operating.
When was US Wellness Meats founded?
US Wellness Meats was founded in 2000. It employs 11 to 50 people.
Where is US Wellness Meats based?
US Wellness Meats is headquartered in Canton, United States, in the North America region.
How does US Wellness Meats make money?
Six revenue lines are on record. Direct E-commerce Meat Sales are the primary driver. The others are bulk Bundle Sales, complementary Products (Pantry, Dairy, Snacks), pet Food Sales, wholesale and Restaurant B2B and eGift Cards.
Who are US Wellness Meats's main competitors?
Direct peers on record are Crowd Cow, ButcherBox, Vital Choice Wild Seafood & Organics and Wild Fork Foods. Broad incumbents are Thrive Market and Omaha Steaks. Emerging players are Good Ranchers, Misfits Market and Force of Nature. Pili Hunters is listed as an others.
Does US Wellness Meats have an API?
No public API is recorded for US Wellness Meats.
What industry is US Wellness Meats in?
US Wellness Meats's product category is Grass-Fed Meat Delivery. Its primary akta.pro industry code is AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs), with a secondary code of AFANAEAA, Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon). Its NAICS code is 445240 and its SIC code is 2000.