HealthLinks Magazine

Name

HealthLinks Magazine

Legal name

Charleston, SC Physicians (HealthLinks Family of Services)

Website

https://healthlinksmagazine.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Health Media & Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Local health magazine
• Healthcare advertising directory
• Wellness editorial publication
• Medical provider network
• Community health news

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Print and Digital Advertising: Selling advertising space in the magazine and on the website to healthcare providers, medical practices, hospitals, senior living facilities, and related healthcare businesses in the Charleston area.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HealthLinks Magazine publishes a bimonthly digital health magazine covering local Charleston-area healthcare providers, wellness topics, and community health news. In addition to the magazine, it produces health-related podcasts, maintains provider directories, and runs annual recognition programs (Best In Health Awards and South Carolina Best Nurses) that connect local healthcare practitioners with Charleston-area readers and consumers.

Product overview

HealthLinks Magazine operates as a unified media platform centered on its bimonthly digital publication covering health and wellness topics for the Charleston, SC region. The product portfolio includes the core HealthLinks Magazine (delivered via FlippingBook digital format), two complementary podcast series (HealthLinks Magazine Podcast and Publisher Series Podcast), two award programs (Best In Health Awards and South Carolina Best Nurses), and a provider directory service listing healthcare professionals across multiple specialties. The publications serve readers interested in senior health, pediatric health, diabetes, cancer, alternative medicine, women's health, and men's health content.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthLinks Magazine A bimonthly digital health magazine covering local Charleston-area healthcare providers, wellness topics, and community health news. Distributed free to local readers and monetized through advertising from healthcare providers and practices.
• HealthLinks Magazine Podcast A podcast series aligned with HealthLinks Magazine editorial content, featuring health and wellness discussions for Charleston-area audiences and distributed via Apple Podcasts, Spotify, and iHeart.
• Publisher Series Podcast A podcast series featuring the publisher and local healthcare voices, extending the HealthLinks brand into on-demand audio content.
• Best In Health Awards An annual recognition program that celebrates outstanding healthcare providers in the Charleston, SC area, combining editorial promotion with an in-person awards event.
• South Carolina Best Nurses An annual recognition program honoring exceptional nurses across South Carolina, serving as both an editorial franchise and a community engagement event.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mount Pleasant Magazine: Hyper-local lifestyle magazine serving the Mount Pleasant/Charleston area with bimonthly print issues and digital distribution. Directly comparable as a community-led regional publication monetized through local advertising in the same Charleston footprint.
• Charleston Magazine: Flagship regional lifestyle magazine for the Charleston Lowcountry with long-form local content, events, and a heavy advertising-driven business model. Comparable because it operates the same community-led, event-supported local media playbook in the same Charleston market.

Broad incumbents

• Post and Courier (Charleston): Dominant regional daily newspaper serving the Charleston Lowcountry with digital, print, events and special publications including health-adjacent coverage. Comparable as a broad incumbent in Charleston local media whose healthcare-marketing relationships and content reach compete with HealthLinks' niche.
• Healthline Media: One of the largest digital health content publishers in the U.S., covering conditions, wellness, nutrition and provider-relevant topics at national scale. Comparable as a broad incumbent competing for the same healthcare advertising and content consumption attention that HealthLinks targets locally.
• WebMD: Long-established national health information publisher and advertising platform reaching both consumers and healthcare professionals. Comparable as a broad incumbent in the health-content + healthcare-advertising space that defines the competitive ceiling for niche health media brands.
• Everyday Health Group: Large digital health media company spanning consumer health, condition-specific content, and professional audiences with significant healthcare-pharma advertising. Comparable as a broad incumbent whose national ad scale and content depth set the competitive bar for regional health publications.

Regional players

• Charleston City Paper: Alternative local news and lifestyle publication in Charleston with strong local advertising, events and community engagement. Comparable because it competes for the same Charleston-area local advertising dollars and uses community-led content and events to monetize a regional audience.
• Bizjournals (Charleston Business Journal): Regional business news outlet covering Charleston's healthcare, professional services and executive audiences with events and advertising. Comparable as a regional media competitor capturing the same local healthcare-business advertising and executive mindshare that HealthLinks targets.

Emerging players

• Well+Good: Digital wellness media brand covering fitness, nutrition, mental health and beauty with a multi-channel content + events model. Comparable because it mirrors HealthLinks' magazine-style wellness content, podcasting, and community-event monetization approach, though at national scale.

Others

• Athenahealth / Healthcare Success (local healthcare marketing agencies): Healthcare-specialized marketing agencies and consultancies that buy media on behalf of providers. Comparable as an adjacent ecosystem participant shaping where Charleston healthcare practices allocate their marketing budgets relative to publications like HealthLinks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@healthlinksvideo
• Facebookfacebook.com/HealthLinksMagazine
• LinkedInlinkedin.com/company/healthlinks-magazine
• Instagraminstagram.com/healthlinksmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthLinks Magazine