What Impact Sports Lab does

Impact Sports Lab is a privately held athletic performance company headquartered at 220 W Cummings Park, Woburn, Massachusetts, founded in 2019 to deliver integrated athletic training, mental skills coaching, performance nutrition, and recovery services to student-athletes from middle school through the professional level. The company operates a single physical facility and positions itself as the only provider in New England combining all four performance pillars — athletic development, sport psychology, performance nutrition, and recovery — under one roof. Its service roster is led by a Director of Sport & Clinical Psychology (Dr. Tony Tucci), a Director of Athletic Development (Ewan Temple), and a Director of Performance Nutrition (Tim DiLeo, MS, RD, CSSD), supported by an extended staff that includes a Doctorate, two Doctoral Candidates, seven Masters-degree holders, a Registered Dietitian, a Board Certified Neurofeedback specialist, and former professional and Division I athletes (including a former NFL Running Back). The mental skills pillar is commercialized under a distinct sub-brand, MY360 Mindset, with its own website at my360mindset.com.

The company's product surface is service-based rather than software-based. Core offerings are Athletic Development (speed, strength, agility conditioning in 55–75 minute sessions, typically 1–3 times per week), Performance Mindset (nervous system regulation, confidence building, anxiety management from a Clinical/Sport Psychologist), Performance Nutrition (1:1 individualized counseling with a Registered Dietitian), Recovery services, and Neurofeedback as a measurable add-on. Programs are tailored to sport, age, and athlete goals, and are bookable through the Vagaro platform, which the company uses for scheduling, memberships, and classes. The firm has no proprietary mobile application, no public API, and no disclosed software platform; its digital footprint is limited to a content website, the Vagaro booking integration, and standard social media channels (Facebook, Instagram, YouTube).

Impact Sports Lab's revenue model is direct-to-consumer, combining monthly subscriptions (athletic development programs and memberships) with pay-as-you-go unit pricing (1:1 training, mental skills, nutrition, and neurofeedback sessions). Pricing is not publicly disclosed on the company website and is presented only through Vagaro. The go-to-market motion relies on organic social media, website content, and a network of referral relationships with elite prep schools (Cushing Academy, Phillips Academy, Shattuck St. Mary's, Tabor Academy, Austin Prep), collegiate programs (Harvard, Yale, Cornell, Boston College, Holy Cross, Bentley), and youth sports clubs (Boston Bolts, NEFC). The company states that 2,000+ athletes have been developed and hundreds of college commitments have been achieved by athletes trained at the facility since 2019. Impact Sports Lab has not disclosed any external funding, acquisitions, parent company, or expansion beyond its single New England facility.

Name

Impact Sports Lab

Legal name

Impact Sports Lab

Website

https://impactsportslab.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Sports Lab is a Woburn, MA-based private athletic performance facility founded in 2019 that delivers integrated athletic training, sport psychology, performance nutrition, and recovery services to student-athletes across New England through a single flagship location.

Ownership category

akta.pro rank

Product category

Sports Performance Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

akta.pro secondary industries

Strength & Conditioning / Performance Training (EDALAIAI), Sports Psychology & Mental Performance Coaching (HSADAEAH), Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

Keywords

• Athletic performance training
• Sport psychology services
• Performance nutrition coaching
• Strength and conditioning
• Youth athlete development

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Training Sessions and Memberships: Direct-to-consumer athletic training services sold through Vagaro booking platform. Services include 1:1 training, athletic development sessions, mental skills training, and performance nutrition consultations. Athletes typically train 1-3 times per week with sessions ranging from 55-75 minutes depending on age group.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Impact Sports Lab operates a physical training facility offering integrated, evidence-based athletic development services for athletes from middle school through professional level. Core offerings combine speed/strength/agility training, sport psychology and mental skills coaching, performance nutrition counseling, and recovery services (including neurofeedback) delivered as a coordinated program under one roof, with bookings processed through the Vagaro platform.

Product overview

Impact Sports Lab offers an integrated athletic development platform combining four core services: Athletic Development (speed, strength, and conditioning training), Performance Mindset (mental skills and sport psychology), Performance Nutrition (individualized dietary counseling), and Recovery services. The company also offers Neurofeedback as an add-on service. All services are designed to work together under one roof, with individualized programming tailored to each athlete's goals, sport demands, and experience level. The facility serves athletes from middle school through professional levels.

Differentiator

Problem solved

Functional benefit

Brands

• MY360 Mindset: Performance mindset training and mental skills services offered as a distinct brand/service line, with dedicated website at my360mindset.com

Products and services

• Athletic Development Sports performance training program focusing on speed, strength, agility, conditioning, and long-term athletic development. Sessions run 55–75 minutes depending on age group (55 minutes for elementary/middle school, 75 minutes for high school/college), with athletes typically training 1–3 times per week. Designed for athletes from middle school through professional level.
• Performance Mindset (MY360 Mindset) Mental skills training program helping athletes regulate their nervous system, overcome mistakes, build confidence, manage anxiety, and improve emotional control for performance under pressure. Delivered by the Director of Sport & Clinical Psychology and operated as a distinct sub-brand with its own dedicated website (my360mindset.com).
• Performance Nutrition Individualized 1:1 customized nutrition sessions with action steps, helping athletes optimize energy, recovery, strength, body composition, and overall health through practical, sustainable nutrition strategies. Delivered by a Registered Dietitian and Board Certified Specialist in Sports Dietetics (CSSD).
• Recovery Services Recovery-focused services integrated into the comprehensive athletic development system to help athletes reduce injury risk and optimize performance. Complements the athletic development, mental skills, and nutrition pillars under one roof.
• Neurofeedback Board-certified neurofeedback services offered as part of the comprehensive training approach to help athletes optimize brain performance and recovery. Bookable through the Vagaro platform alongside other services.

Quantifiable outcome

• 2,000+ Athletes Developed
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• EXOS: National athletic performance and integrated wellness company operating training centers across the U.S. Serves professional, collegiate, and youth athletes with a similar integrated approach but at significantly greater scale and geographic reach.
• IMG Academy: Florida-based national sports training and education academy offering integrated athletic, academic, and performance programs. Broad incumbent serving elite youth athletes across multiple sports with similar multi-disciplinary positioning.

Others

• TrueSport (USADA): US Anti-Doping Agency's TrueSport initiative provides educational resources on performance, mindset, and nutrition for youth athletes. Thematically aligned with Impact Sports Lab's mental performance and nutrition pillars, serving as an ecosystem-level reference point for the integrated youth athlete development category.

Direct peers

• TB12: Foxborough, MA-based integrated athletic performance and recovery brand founded by Tom Brady. Comparable New England location, multi-pillar philosophy (training + recovery + nutrition), and premium positioning serving serious athletes.
• Velocity Sports Performance: Chain of athlete training centers focused on speed, strength, and athletic development for youth and high school athletes. Comparable service mix and target demographic in the youth performance training space.
• Mike Boyle Strength and Conditioning: Woburn, MA-based strength and conditioning facility founded by a renowned S&C coach. Most direct geographic peer—same city, similar athlete-development customer base, and overlapping speed/strength/agility offering—making it the closest competitive benchmark.
• Parisi Speed School: National franchise specializing in speed, agility, and strength development for youth athletes. Directly comparable customer segment (student-athletes) and overlapping core service in athletic development.

Emerging players

• Mindset Performance Institute: Mental performance coaching provider for athletes, focused on confidence, focus, and resilience training. Directly comparable to Impact Sports Lab's MY360 Mindset sub-brand pillar of integrated performance services.
• Athletic Lab: Multi-location training center offering integrated athletic development, performance, and recovery services. Comparable integrated pillar offering with growing geographic footprint in select U.S. markets.

Regional players

• Reactive Sports Performance: Regional sports performance facility offering training, speed/agility, and recovery services to youth athletes. Comparable service mix targeting student-athletes in a defined geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKsjH-nYX0ovAwRaBPci_pA
• Facebookfacebook.com/ImpactSportsLab2020
• Instagraminstagram.com/impactsportslab/?hl=en
• LinkedInlinkedin.com/company/impact-sports-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Sports Lab