Imagitime

What Imagitime does

Imagitime is a direct-to-consumer e-commerce company that creates personalized photo-based storybooks where customers upload photos and recipient details to generate customized adventure books in which the child (or adult) becomes the main character. The platform runs on a Shopify-powered storefront with a product-led growth motion offering a free 2-minute preview as the primary conversion mechanism, and produces 14 titles spanning children's themes for ages 0-15 plus one adult title ("My Reasons Why I Adore You"). Books are printed locally through Cloudprinter B.V.'s distributed network in 8 countries (US, UK, Canada, Australia, Germany, France, Spain, India) and delivered in 5-15 days, with hardcover and paperback binding options priced $34.99-$79.99 USD-equivalent depending on market.

The underlying technology stack is a conventional SaaS e-commerce assembly: Shopify for commerce, AWS for hosting, Stripe/PayPal/Razorpay for payments, Klaviyo/Brevo for email, and Meta/Google Ads plus Microsoft Clarity for analytics. Personalization depends on a third-party computer-vision service (AI Innovate Technology) for background removal rather than in-house AI/ML. Imagitime is operated by Graph Innovations Private Limited (Mumbai, India, incorporated 2021) for most markets and Pivot to Peak FZ-LLC (Ras Al Khaimah, UAE) as joint controller for EU/EEA customers under GDPR, and claims 150,000+ customers and 1,000+ 5-star reviews on Trustpilot and Google with a 1-10 person team.

Name

Imagitime

Legal name

Graph Innovations Private Limited

Website

https://imagitime.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagitime is a direct-to-consumer e-commerce brand that lets customers create personalized photo-based storybooks for children and adults, producing 14 titles shipped from local print partners in 8 countries.

Ownership category

akta.pro rank

Product category

Personalized Storybooks

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

Keywords

• Personalized storybooks
• Custom children's books
• Personalized gift books
• Photo print products
• Keepsake story books

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Book Sales: One-time purchase model for personalized physical storybooks. Customers create a free preview, then purchase the printed book in either paperback or hardcover format. Additional revenue comes from shipping charges. Email subscribers receive a 10% discount on list prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Imagitime creates personalized photo-based storybooks for children and adults. Customers upload a photo and enter the recipient's name, age, gender, and birth month to generate a free preview in approximately 2 minutes; the recipient is then placed as the main character in a 24+ page themed adventure. The company offers 13 children's titles for ages 0–15 and one adult love book, available in paperback or hardcover, printed locally in 8 countries and delivered in 5–15 days.

Product overview

Imagitime is a personalized storybook service that transforms customer photos and child names into customized adventure books. The company offers 14 distinct book titles organized into two main collections: children's books (Animal Adventure, Farm Friends, Dino Quest, The Kind Princess, Goodnight Garage, Wonders What To Be, Unicorn Magic, Child Fixes It All, Your Art Adventure, Finding Buddy: Your Time Travels, Alphabet Adventure, Birthday Superhero, World Of Possibilities) designed for various age groups from 0-15 years, and an adult collection (Your Magic: My Reasons Why I Adore You). All books are available in either Hardcover or Paperback binding options. The books are printed locally in each delivery region (US, UK, Canada, Australia, India, Germany, France, Spain) at contracted partner printing facilities and typically delivered within 5-15 days depending on location.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adventure Personalized children's storybook placing the child as the main character in an animal-themed adventure; intended for ages 0–5 as a gift or keepsake.
• Farm Friends Personalized storybook featuring farm animals with the child placed into the story as a character; intended for ages 0–3.
• Dino Quest Personalized dinosaur-themed adventure storybook with the child as the main protagonist; intended for ages 2–6.
• The Kind Princess Personalized fairy-tale storybook featuring a princess character; intended for ages 1–6.
• Goodnight Garage Personalized bedtime storybook set in a garage theme; intended for ages 1–4.
• Wonders What To Be Personalized storybook exploring different professions and careers; intended for ages 2–5.
• Unicorn Magic Personalized fantasy storybook featuring unicorns and magic; intended for ages 4–6.
• Child Fixes It All Personalized problem-solving themed storybook; intended for ages 0–4.
• Your Art Adventure Personalized art-themed storybook that incorporates the child's creativity into the narrative; intended for ages 4–6.
• Finding Buddy: Your Time Travels Personalized time-travel adventure storybook; intended for ages 6–9.
• Alphabet Adventure Personalized educational storybook that teaches the alphabet through an adventure narrative; intended for ages 0–3.
• Birthday Superhero Personalized birthday-themed superhero adventure storybook, suitable as a birthday gift.
• World Of Possibilities Personalized storybook exploring future possibilities and aspirations; intended for ages 6–15.
• Your Magic: My Reasons Why I Adore You Adult personalized love/affection book featuring reasons why someone is adored; intended for ages 18+ and sold as part of the 'Books for Grown-Ups' collection.

Quantifiable outcome

• Free preview creation takes approximately 2 minutes
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cloudprinter B.V.coreTechnology or IntegrationCloudprinter B.V. provides the printing infrastructure and logistics integration that enables Imagitime to print books locally in each destination country (US, Canada, UK, EU, Australia, India), reducing delivery times and shipping costs. This is a critical operational partnership for the localized fulfillment model.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure hosting for Imagitime's servers and operations. The privacy policy notes that servers run on AWS in the United States with EU-US Data Privacy Framework and Standard Contractual Clauses protecting international data transfers.
• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform that powers Imagitime's online store, enabling product listings, shopping cart functionality, checkout processing, and order management.
• Stripe and PayPalcoreTechnology or IntegrationStripe and PayPal process payment transactions for customer purchases. RazorPay is also used as a payment processor. Card numbers never touch Imagitime's servers, going directly to payment providers.
• Meta Platforms and Google AdsminorGTM or Marketing PartnerPaid advertising partners for customer acquisition marketing campaigns across Facebook, Instagram, and Google search platforms.
• Logistics Carriers (UPS, USPS, Royal Mail, Blue Dart, Canada Post, etc.)coreTechnology or IntegrationRegional logistics partners engaged through Cloudprinter for shipping and delivery of physical books to customers. Carriers include UPS, USPS, Royal Mail, Blue Dart, Canada Post, Latvia Post, Post NL, WarenPost National, and Spring GDS depending on destination country.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frecklebox: Frecklebox offers personalized children's books, coloring books, and gifts with the child's name and photo embedded. Same personalization mechanic, target audience (parents/grandparents), and e-commerce-led D2C model.
• Wonderbly: Wonderbly (formerly Lost My Name) is the leading global personalized children's storybook brand, offering customized books where the child becomes the protagonist. Direct competitor with similar product mechanics, multi-country operations, and gift-oriented positioning.
• Hooray Heroes: Hooray Heroes sells personalized children's storybooks featuring the child as the main character, available across multiple European markets and the US. Closely comparable product offering, target customer (parents/grandparents), and gifting occasions.
• Lovebook: Lovebook lets customers build personalized storybooks featuring reasons they love someone—directly analogous to Imagitime's 'My Reasons Why I Adore You' adult line. Same photo-based personalization and romantic gifting use case.
• I See Me!: I See Me! specializes in personalized children's books and gifts, embedding the child's name and image into illustrated stories. Same core product category, gifting use case, and parent/grandparent buyer persona.
• The Book of Everyone: The Book of Everyone creates highly customized, photo-driven books for adults and families as personalized gifts. Comparable customization pipeline (photo + personal details) and gifting positioning.
• Put Me In The Story: Put Me In The Story produces personalized books featuring licensed characters (e.g., Sesame Street) with the child's name integrated. Direct peer in personalized children's publishing, leveraging recognizable IP for gifting.

Broad incumbents

• Artifact Uprising: Artifact Uprising offers premium custom photo books and printed keepsakes for families and gift-givers. Broader personalized-print product portfolio but overlapping customer base (parents, gift-givers) and premium positioning.
• Shutterfly: Shutterfly is a large personalized photo-products platform including custom photo books, cards, and gifts. Offers a children's personalization line and shares the D2C e-commerce + partner-printed fulfillment model.

Emerging players

• Personal Creations: Personal Creations sells personalized gifts and books for adults and children, with customization options similar to Imagitime's adult gift line. Comparable D2C model and gifting occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imagitime
• Instagraminstagram.com/imagitimebooks
• LinkedInlinkedin.com/company/imagitime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagitime