Jade Street Consulting Inc.

What Jade Street Consulting Inc. does

Jade Street Consulting Inc. is a privately held, founder-owned boutique CPG sales brokerage headquartered in New York, New York, founded by Melissa Pashko. The firm operates as a nationwide broker representing consumer packaged goods brands in two channels — conventional and natural grocery, and sports nutrition specialty retail — with full regional coverage organized into East Coast, Central, and West Coast sales pods plus dedicated account managers for Albertsons and Ahold. Its service stack comprises brokerage representation, sales management and execution (category reviews, buyer meetings, vendor portals, promotional planning, 52-week analysis, strategy calls, trade shows, forecasting, and SPINS data integration), and distribution management (new item setup, price changes, logistics, deductions, and roadmapping). The go-to-market motion is enterprise field sales, relationship-led, and targeted at emerging and mid-stage CPG brands that lack the scale or buyer access to manage major retail accounts directly; the firm maintains a deliberately limited brand portfolio to deliver boutique-level attention.

The firm makes money on a commission / transaction-fee basis, earning a percentage of sales or fixed fees from brand partners for retail sales execution and distribution management. Pricing is not publicly disclosed and is set per engagement via a "Let's work together" contact form, consistent with custom quote-based commercial terms. The customer base is concentrated in early-stage and growth-stage CPG startups across beverages (ZOA Energy, Aqua Carpatica, Seven Teas), nutrition (Obvi, Genius Gourmet), and snack/food (Legendary Foods), with retail buyer relationships extending to Publix, Whole Foods, Sprouts, Albertsons/Safeway, Meijer, Wegmans, Bristol Farms, Harmons, Teeter, Fern, and airport, gym, juice bar, and distributor channels. The team is approximately 17 people including the CEO, a Chief Operations Director, VPs of Strategy and Sales, three regional Directors of Sales (plus a "Hidden Gems" director), five account managers, a Director of Distributor Relations, and sales operations, client success, and finance support. The firm carries no disclosed outside capital, no proprietary technology platform, and no AI/ML capabilities — its competitive position rests on founder reputation (including three 2023–2024 entrepreneurship awards), retail buyer relationships, and an intentionally selective brand portfolio.

Name

Jade Street Consulting Inc.

Legal name

Jade Street Consulting Inc.

Website

https://jadestreetconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Jade Street Consulting is a New York–based boutique CPG sales brokerage representing emerging consumer brands in U.S. grocery and sports nutrition channels through relationship-led field sales, category management, and distribution services.

Ownership category

akta.pro rank

Product category

CPG Sales Brokerage

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• CPG brokerage services
• Grocery channel sales
• Sports nutrition distribution
• Retail sales management
• Brand brokerage representation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage/Commission Services: Jade Street operates as a broker representing CPG brands in the Grocery and Sports Nutrition channels to major retailers. Revenue is generated through commission-based arrangements with brand partners, likely a percentage of sales or fixed fees for services rendered in sales management, execution, and distribution management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Jade Street Consulting Inc. is a nationwide broker specializing in the Grocery and Sports Nutrition channels, representing consumer packaged goods (CPG) brands to major retail chains such as Publix, Whole Foods, Sprouts, Albertsons, Meijer, Safeway, Wegmans, and others. The company delivers sales management, execution, and distribution management services — including category reviews, buyer meetings, new item setup, promotional activity, forecasting, and account maintenance — on a regional (East Coast, Central, West Coast) and national basis across the United States.

Product overview

Jade Street is a nationwide broker specializing in Grocery and Sports Nutrition channels for CPG brands. The company operates through two primary service modules: Sales Management & Execution (encompassing category reviews, buyer meetings, vendor portals, promotional activity, 52-week analysis, strategy calls, trade shows, forecasting, and SPINS integration) and Distribution Management (covering new item setup, price changes, logistics, and deductions). Services are delivered regionally across East Coast, Central, and West Coast regions on a national, regional, or state basis. The company works with a limited portfolio of brands they believe in, positioning themselves as an extension of each client's team.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Channel Brokerage Services
• Sports Nutrition Channel Brokerage Services
• Sales Management and Execution
• Distribution Management

Quantifiable outcome

• Strong closing rates and successful retail placements evidenced by client testimonials

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• PublixcoreChannel Partner/ Reseller/ DistributorMajor grocery retailer partner. Jade Street represents CPG brands seeking placement in Publix stores across their Southeast US footprint.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorPremium natural grocery retailer partner. Jade Street facilitates natural and organic CPG brand placement in Whole Foods stores nationwide.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorNatural grocery retailer partner. Jade Street connects health-focused CPG brands with Sprouts' 300+ store locations.
• Albertsons CompaniescoreChannel Partner/ Reseller/ DistributorMajor grocery retailer conglomerate including Safeway, Vons, Jewel-Osco, and other chains. Jade Street manages dedicated Albertsons account with specialized account manager.
• MeijercoreChannel Partner/ Reseller/ DistributorMidwestern hypermarket retailer. Jade Street represents brands seeking shelf space in Meijer stores across the Midwest.
• WegmanscoreChannel Partner/ Reseller/ DistributorPremium regional grocery chain in the Northeast. Jade Street facilitates brand placement in Wegmans' high-traffic stores.
• Bristol FarmscoreChannel Partner/ Reseller/ DistributorUpscale specialty grocery retailer in California. Jade Street connects premium CPG brands with Bristol Farms' discerning customer base.
• SafewaycoreChannel Partner/ Reseller/ DistributorMajor Western US grocery chain under Albertsons umbrella. Jade Street manages Safeway account relationships.
• HarmonscoreChannel Partner/ Reseller/ DistributorRegional grocery chain in Utah. Jade Street represents brands seeking placement in Harmons stores.
• TeetercoreChannel Partner/ Reseller/ DistributorRegional grocery retailer. Jade Street manages brand representation to Teeter stores.
• FerncoreChannel Partner/ Reseller/ DistributorRegional grocery partner. Jade Street facilitates brand placement in Fern stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acosta: One of the largest U.S. CPG sales and marketing agencies representing brands across grocery, mass, and club channels. Comparable because it offers the same core service — outsourced sales representation and retail execution — that Jade Street sells to CPG brands.
• CROSSMARK: National retail services provider offering in-store execution, merchandising, and sales representation for CPG brands. Comparable because it serves the same grocery/convenience buyer base with outsourced sales coverage.
• Daymon Worldwide: CPG-focused broker and retail services firm (now part of Advantage Solutions) with deep grocery and private-label expertise. Comparable because it brokers CPG brands into grocery channels using regional field-sales teams, the same operational model as Jade Street.
• The Integer Group: Shopper marketing and sales agency (now part of Deloitte Digital) that combines retail execution with brand-building for CPG clients. Comparable because it delivers outsourced sales representation and shopper marketing services to CPG brands in grocery and natural channels.
• Advantage Solutions: Large sales, marketing, and technology services firm for CPG brands (parent of Daymon). Directly competes with Jade Street for grocery and natural retail representation, with overlapping buyer-relationship capabilities and a much broader portfolio.

Others

• KeHE Distributors: Specialty food and natural product distributor serving independent grocers, natural food stores, and chain retailers. Comparable because KeHE is a distribution partner Jade Street actively manages on behalf of its brand clients (Director of Distributor Relations).
• UNFI: Largest U.S. wholesale distributor of natural, organic, and specialty foods. Comparable because UNFI underpins Jade Street's natural-channel distribution capability and is referenced in the company's distribution-management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jade-street-consulting-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jade Street Consulting Inc.