Jim's Dog Wash

What Jim's Dog Wash does

Jim's Dog Wash is a franchise division of Jim's Group Pty Ltd that delivers mobile pet grooming services across Australia. The company provides dog washing, dog grooming, de-shedding, clipping and styling, flea and tick treatments, and cat grooming to individual pet owners through a network of 200+ franchisees operating fully equipped mobile grooming trailers. Services are delivered directly to customers' homes via booking by phone (131 546) or online, targeting pet owners who value convenience, owners of anxiety-prone pets, and households without easy access to traditional grooming facilities.

The underlying service technology consists of proprietary mobile grooming trailers outfitted with specialized Hydrobath systems, instant gas hot water for temperature-controlled washing, and climate-controlled interiors suitable for Australian conditions. The franchisor operates a small corporate team (1-10 employees) headquartered at 48 Edinburgh Road, Mooroolbark, Victoria. The business model is franchising under Jim's Group Pty Ltd: franchisees pay fees and royalties to operate under the Jim's Dog Wash brand and use its operational systems, while end customers pay on a quote-based per-service basis. The franchise network covers all eight Australian states and territories across metropolitan and regional areas and reportedly services 10,000+ dogs annually.

The brand is positioned as "Australia's Best Loved" dog wash and has won Product Review's Best Dog Wash & Grooming Business award in both 2024 and 2025. Pricing is not publicly disclosed; customers must request a quote or book a service. There are no disclosed funding rounds, no enterprise customers, no mobile applications, no public APIs, and no technology partnerships, indicating a traditional service franchise rather than a technology-enabled business.

Name

Jim's Dog Wash

Legal name

Jim's Group Pty Ltd

Website

https://jimsdogwash.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jim's Dog Wash is a franchise division of Jim's Group Pty Ltd operating 200+ mobile pet grooming franchises across all Australian states and territories, delivering dog washing, grooming, flea treatments, and cat grooming services directly to customers' homes.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Mobile Bath & Brush / De-Shedding (HSANABAF)

akta.pro secondary industries

Mobile Flea, Tick & Medicated Shampoo Treatments (HSANABAG), Standard Full-Service Dog Grooming (HSANAAAA), Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL), De-Shedding Treatment (Brush-Out/Blow-Out) (HSANALAA)

Keywords

• Mobile dog grooming
• Pet washing services
• Dog grooming franchise
• Flea and tick treatment
• Pet care services

Headquarters

HQ city

Mooroolbark

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Jim's Dog Wash generates revenue through its franchise model, where franchisees pay fees to join the network and receive training, support, brand access, and operational systems. Franchisees operate their own mobile dog grooming businesses under the Jim's brand.
2. Direct Service Revenue: Revenue generated from mobile dog washing and grooming services provided directly to pet owners. Services include dog washing, dog grooming, flea and tick treatments, de-shedding, clipping and styling, and cat grooming.

Distribution channels1 record

Marketing channels6 records

Core offering

Jim's Dog Wash provides mobile dog washing, dog grooming, de-shedding, clipping and styling, flea and tick treatments, and cat grooming services delivered directly to customers' homes via fully equipped mobile grooming trailers operated by franchisees. Services are booked online or via the 131 546 phone line and are performed by 200+ police-checked and insured franchisees across all Australian states and territories.

Product overview

Jim's Dog Wash operates as a franchise-based mobile dog grooming business offering services across Australia. The core offering consists of Dog Washing (using Hydrobath technology), Dog Grooming, and Flea & Tick Treatment services. These are delivered through a mobile service model where franchisees travel to customer homes in fully equipped trailers. Additional services include de-shedding treatments and cat grooming. The business operates under a franchise model with over 200 local franchisees nationwide, offering services through both online booking and phone booking (131 546).

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Washing Professional dog washing service using Hydrobath technology with warm fresh water, shampoos, and conditioners for a thorough coat and skin clean, delivered to customers' homes via mobile trailers.
• Dog Grooming Comprehensive dog grooming services including full grooming options, de-shedding, clipping, and styling to ensure dogs look and feel their best, delivered via mobile trailers at customers' homes.
• Flea & Tick Treatment Professional flea and tick inspection and treatment services addressing scratching and fur licking issues in dogs, delivered via mobile trailers.
• Jim's Dog Wash Franchise Opportunity Franchise offering under Jim's Group providing franchisees with a fully equipped mobile grooming trailer, training, brand access, operational systems, and ongoing support to operate a mobile dog wash and grooming business.
• Cat Grooming Professional grooming services for cats delivered by franchisees via the mobile grooming trailer network.

Quantifiable outcome

• 10,000+ dogs pampered per year
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Pet Circle: Leading Australian online pet supplies retailer expanding into services and subscription offerings. Comparable Australia-focused pet care brand but competes on product/supply rather than grooming services directly.

Broad incumbents

• Petbarn: Major Australian specialty pet retailer with in-store grooming salons across most states. Competes with Jim's Dog Wash on grooming services, particularly for customers preferring a fixed-location model over mobile visits.
• Best Friends Pets: Australian pet retail chain offering grooming services at many locations. Provides traditional in-store grooming as an alternative to Jim's mobile franchise model for convenience-agnostic pet owners.

Direct peers

• Pawshake: Australian-origin platform connecting pet owners with local pet service providers including groomers. Comparable end customer (Australian pet owners seeking convenience) but operates as an intermediary rather than direct franchise network.
• Mad Paws: Australian online marketplace for pet services including dog grooming, sitting and walking. Comparable as an Australia-based pet services brand, though operating as a marketplace rather than a direct service franchise.
• Barkbus: US-based mobile dog grooming company operating a fleet of purpose-built grooming vans offering doorstep washing, grooming, and nail services. Closely mirrors Jim's Dog Wash's mobile-first, single-purpose service vehicle approach.
• Splash and Dash Groomerie & Boutique: US mobile and self-service dog wash and grooming franchise network. Comparable to Jim's Dog Wash on mobile grooming service delivery and franchisee-driven operating model.
• Aussie Pet Mobile: International mobile pet grooming franchise with Australian operations offering in-home dog washing and grooming services via equipped vans. Most direct comparable business model to Jim's Dog Wash, including franchise structure and doorstep delivery.

Emerging players

• Dogtopia: International pet care franchise focused primarily on daycare, boarding, and spa/grooming services. Comparable franchise model in pet services but primarily facility-based rather than mobile.
• Zoom Pet Grooming: Australian mobile pet grooming service operating equipped vans for doorstep dog washing and grooming. Direct emerging competitor in the same mobile category as Jim's Dog Wash.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@JimsGroup
• Facebookfacebook.com/jimsdogwash
• Instagraminstagram.com/jims_dogwash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim's Dog Wash