What Pacific Wild does

Pacific Wild is a nonprofit charitable organization founded in 2008 and headquartered at 1529 Amelia Street in Victoria, British Columbia, with a field office on Denny Island. Its mission is wildlife and ecosystem conservation across the Great Bear Rainforest and the broader northwest Pacific region of Canada. The organization delivers this mission through six themed advocacy campaigns — Save BC Wolves, Save BC Bears, End Bottom Trawling, Protect Pacific Herring, Marine Protection, and Fish Farms Out — supported by science-based research, policy advocacy, and coalition organizing with First Nations and environmental groups.

The core product surface combines advocacy campaigns, educational resources, and multimedia storytelling. Technical components include ArcGIS StoryMaps for interactive data visualization, an educational resource library (research papers, species spotlights, classroom materials, coloring books, fact cards), grade-specific curricula (Grades 4-5 and 10-12), and a substantial documentary catalog anchored by the Great Bear Rainforest IMAX film narrated by Ryan Reynolds and distributed theatrically worldwide. Events and webinars extend the offering into live community engagement, including the annual Dog Walk for Wolves, Ocean Week programming, and conservation science webinars such as 'Scents of Survival.'

Revenue mechanics are donation-led across a diversified giving portfolio: individual donations (one-time and recurring), corporate giving, planned giving via wills and estates, stock and securities gifts, vehicle donations, foundation grants, merchandise sales (books, apparel, wildlife prints), and fundraising events such as the WildAuction. The organization is registered as a charity (EIN 464018715), rated by Charity Navigator, and is a member of 1% for the Planet. Primary beneficiaries are wildlife and ecosystems; primary stakeholders are individual donors, 120 First Nations represented through the First Nations Wild Salmon Alliance, 80+ partner environmental organizations, educators and students, and government policymakers in federal and B.C. provincial jurisdictions.

Name

Pacific Wild

Legal name

Pacific Wild

Website

https://pacificwild.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Wild is a British Columbia-based nonprofit conservation organization that protects Great Bear Rainforest wildlife through advocacy campaigns, educational resources, multimedia storytelling, and coalition-building with First Nations and environmental groups.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

Keywords

• Wildlife conservation advocacy
• Marine protected areas
• Conservation education
• Habitat preservation
• Environmental nonprofit

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Primary revenue stream from individual supporters donating through the website, including one-time and recurring gifts
2. Corporate Giving: Corporate sponsorships and giving programs for businesses supporting conservation
3. Planned Giving: Legacy gifts through wills and estate planning
4. Merchandise Sales: Online shop selling books, apparel, and wildlife prints
5. Vehicle Donations: Program accepting donated vehicles as contributions
6. Stock and Securities Gifts: Donations of stocks, securities, and life insurance
7. Foundation Giving: Grants and funding from foundations supporting conservation work
8. Fundraising Events: Special events including WildAuction and community fundraisers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Pacific Wild is a nonprofit conservation organization that runs wildlife and ecosystem protection campaigns (e.g., Save BC Wolves, Save BC Bears, Fish Farms Out, Marine Protection, Protect Pacific Herring, End Bottom Trawling) in British Columbia's Great Bear Rainforest. It supplements these campaigns with science-based educational resources, ArcGIS StoryMaps, classroom curricula, webinars and events, publications, and the Great Bear Rainforest IMAX film narrated by Ryan Reynolds.

Product overview

Pacific Wild is a conservation organization offering a portfolio of advocacy campaigns, educational programs, and multimedia resources focused on protecting wildlife and ecosystems in British Columbia's Great Bear Rainforest. The core offerings include themed conservation campaigns (wolves, bears, herring, marine protection, fish farms, trawling), supported by educational resources such as research papers, ArcGIS story maps, and classroom programs. The organization also produces multimedia content including the Great Bear Rainforest IMAX film, publications, and hosts events and webinars. This is a non-profit advocacy and education portfolio rather than a unified technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of Pacific Wild: Community organization supporting Pacific Wild's conservation work through fundraising events like the annual WildAuction.
• SEAS Community Initiative
• Marine Protection Microsite

Products and services

• Conservation Campaigns Platform Themed wildlife and ecosystem protection campaigns for British Columbia covering wolves, grizzly bears, wild salmon, herring, marine protected areas, bottom trawling, and open-net salmon farms. Targeted at the general public, donors, First Nations, and policymakers, with petition, letter-writing, and policy engagement tools.
• Educational Resources and Research Library Free-access science-based educational materials covering open-net pen salmon farming impacts, wolf reduction programs, caribou recovery, herring conservation, and B.C. trawler fishery transparency. Targeted at teachers, students, researchers, and the general public seeking evidence on Pacific Wild's campaign issues.
• ArcGIS StoryMaps Interactive web-based story maps powered by ArcGIS that combine maps, multimedia, and data to educate users about Great Bear Rainforest ecosystems, marine protected areas, bottom trawling impacts, and conservation expeditions. Targeted at educators, students, and the general public.
• Classroom Education Programs Grade-specific K-12 conservation curricula including Herring in the Classroom for Grades 4-5 and the Land to Sea program for Grades 10-12, with species spotlights and teacher activity guides built around The Sea Wolves and The Salmon Bears books. Targeted at teachers and students in British Columbia and across Canada.
• Events and Webinars Virtual webinars and in-person community events covering marine conservation, wolf behavior, Southern Resident killer whale research, and supporter engagement activities such as the Dog Walk for Wolves. Targeted at donors, educators, and the general public.
• Great Bear Rainforest IMAX Film Large-format IMAX documentary film about the Great Bear Rainforest featuring grizzlies, coastal wolves, sea otters, and spirit bears, narrated by Ryan Reynolds, with an accompanying IMAX Educator Guide. Distributed through theaters worldwide and targeted at general audiences and educators.
• Conservation Publications and Books Conservation-themed books including The Sea Wolves and The Salmon Bears co-authored by Ian McAllister and Nicholas Read, with accompanying classroom activity guides. Sold through the Pacific Wild online shop and targeted at educators, students, and general readers.
• Conservation Merchandise Shop Online storefront selling conservation-themed apparel, books, and wildlife prints, which also functions as a donation channel. Targeted at individual supporters and the general public.

Quantifiable outcome

• Achieved ban on grizzly bear trophy hunting in B.C. in 2017
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• First Nations Wild Salmon AlliancecoreStrategic or Co-development PartnerCoalition of 120 First Nations in British Columbia advocating for the removal of open-net salmon farms to protect wild salmon. Pacific Wild actively supports and collaborates with this alliance on the Fish Farms Out campaign.
• Valhalla Wilderness SocietycoreStrategic or Co-development PartnerCo-authored 11-point open letter to government regarding grizzly bear stewardship framework, with over 55 signatories from environmental and animal care organisations
• Rogue Detection TeamscoreStrategic or Co-development PartnerPartnership for Orca Action Month webinar on conservation detection dogs helping scientists study Southern Resident killer whales
• SeaDoc Society (Dr. Deborah Giles)coreStrategic or Co-development PartnerCollaborated on 'Scents of Survival' webinar exploring how conservation detection dogs are helping protect endangered Southern Resident killer whales
• Northern Shelf Bioregion Marine Protected Areas NetworkflagshipStrategic or Co-development PartnerPacific Wild holds seats on regional advisory committees as a representative stakeholder for the conservation sector. The Indigenous-led plan endorsed by 15 First Nations, federal and provincial partners in February 2023
• Marine Planning Partnership for the Pacific (MaPP)coreStrategic or Co-development PartnerMulti-year initiative developing marine use plans and ecosystem-based management for the B.C. coast with First Nations and provincial government
• 1% for the PlanetminorOthersEnvironmental giving organization that Pacific Wild is a member of, committing to donate 1% of sales to environmental causes
• SEAS Community InitiativeminorStrategic or Co-development PartnerSupport for SEAS Community Initiative as part of research and education programming
• Pacific Salmon FoundationminorStrategic or Co-development PartnerReference to Pacific Salmon Foundation's Salmon Waters Program for the Pacific Salmon Explorer interactive tool
• Friends of Pacific WildcoreGTM or Marketing PartnerFormal friends organization supporting Pacific Wild through fundraising events like the annual WildAuction and community engagement
• Eagle Wing ToursminorGTM or Marketing PartnerPartner hosting World Ocean Day celebrations at Fisherman's Wharf in Victoria

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nature Conservancy of Canada: Canada's largest private land conservation organization, with significant BC holdings and marine/freshwater work. Comparable conservation mission but relies primarily on land acquisition rather than pure advocacy.
• WWF-Canada: Canadian affiliate of WWF, operating across species and habitat programs including Pacific marine and freshwater work. Larger and broader in scope; comparable advocacy footprint but with a national/international portfolio beyond Pacific Wild's BC focus.
• Greenpeace Canada: Large Canadian environmental advocacy organization with significant ocean, forestry, and climate campaigns, including BC-relevant activity. Overlaps Pacific Wild on marine and habitat issues but with a much larger national/global platform.

Direct peers

• Living Oceans Society: BC-based marine conservation nonprofit focused on sustainable fisheries, salmon farming, and marine protected areas along Canada's Pacific coast. Closely comparable mission, geography, and advocacy targets.
• David Suzuki Foundation: Vancouver-headquartered Canadian environmental advocacy foundation running science-based campaigns on biodiversity, oceans, and climate. Closely comparable mission, donor base, and use of science communication / storytelling.
• Sierra Club BC: BC chapter of the Sierra Club, focused on old-growth forests, species protection, and climate advocacy in the province. Directly comparable scope, geography, and grassroots campaign orientation.
• Wilderness Committee: Canadian conservation advocacy organization with strong BC operations running campaigns on wilderness protection, logging, and species at risk. Comparable grassroots mobilization, petition, and public-comment model.
• Ecojustice: Canada's largest environmental law charity, frequently intervening on BC wildlife policy, Species at Risk Act listings, and habitat cases. Comparable as a science-and-law advocacy peer targeting the same regulatory forums.
• Raincoast Conservation Foundation: BC-based science-driven conservation nonprofit working on the same Great Bear Rainforest / South Coast wildlife issues (wolves, salmon, marine protection). Directly comparable as a regional research-and-advocacy peer with similar campaign and education models.

Emerging players

• Sea Shepherd Conservation Society: International marine wildlife conservation organization with active campaigns on salmon aquaculture and fisheries. Partial overlap with Pacific Wild on the Fish Farms Out and bottom trawling files; comparable advocacy intensity but operates at a global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pacificwild
• YouTubevimeo.com/pacificwild
• Facebookfacebook.com/PacificWild
• Instagraminstagram.com/pacificwild
• LinkedInlinkedin.com/company/pacific-wild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Wild