What CELEBRATEMERCY does

CelebrateMercy is a 501(c)(3) tax-exempt nonprofit organization founded in 2010 by Tarek El-Messidi and headquartered in Mason, Ohio (mailing address only — no disclosed physical office). Its stated mission is to help audiences discover the truth about Prophet Muhammad and transform their lives through his example and teachings. The organization delivers free Islamic educational programming across three primary formats: weekly live webinars (Friday Gems), seasonal month-long programs (Ramadan 2026 with 70+ free webinars over 30 days, and Dhul Hijjah 2026), and traveling in-person conferences (Content of Character series, which communities can apply to host locally via the 'Bring the Prophet to Your City' initiative). Its audience spans 115 countries, supported by 700,000+ YouTube subscribers, 1,000+ produced videos, and over 10 million cumulative video views.

The organization's technology stack is entirely composed of third-party SaaS platforms rather than proprietary systems. The marketing website runs on Squarespace; course delivery, email/SMS/WhatsApp automation, and the online storefront run on Kajabi; donation processing uses LaunchGood (campaigns), Every.org (crypto and stock), and Coinbase Commerce (BTC, ETH, LTC, BCH); landing pages are built in GiveCloud; volunteer forms run on Wufoo; and workflow automation uses Zapier, with VeriSign-secured SSL transactions. There is no proprietary platform, mobile app, API, or in-house AI capability.

The business model is donation-funded philanthropy rather than commercial revenue. Income streams include tax-deductible individual donations (Tax ID 27-4171311), a small e-commerce store selling books, apparel, Islamic decor, and jewelry (with seasonal discounts up to 50%), and program sponsorships for Ramadan and Dhul Hijjah webinars. Core customer segments are Muslim adults seeking spiritual connection, Muslim youth (with explicit focus on the segment struggling with or leaving the faith), and non-Muslim/interfaith audiences. The team is small — four named core staff plus two open hires — and the organization supplements capacity through a global volunteer and community-organizer network that hosts local events.

Name

CELEBRATEMERCY

Legal name

CelebrateMercy

Website

https://celebratemercy.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

CelebrateMercy is a 501(c)(3) nonprofit founded in 2010 that delivers free Islamic educational programs about Prophet Muhammad to global Muslim audiences through weekly webinars, seasonal programs, traveling conferences, and video content reaching 115 countries.

Ownership category

akta.pro rank

Product category

Religious Education Services

NAICS

Religious Organizations (8131), Arts, Entertainment, and Recreation (71), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Islamic Broadcasting (MPABALAG)

akta.pro secondary industries

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Islamic education programs
• Religious webinar content
• Faith-based community events
• Nonprofit charitable organization
• Spiritual educational content

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, CelebrateMercy relies primarily on tax-deductible donations from individuals. Donations are accepted through LaunchGood campaigns, Every.org crypto donations, check, stock, and other methods. Tax ID: 27-4171311.
2. Store/Merchandise Sales: The organization operates an online bookstore and merchandise store selling books, apparel, Islamic decor, and jewelry. Ramadan store sales offer up to 50% discounts.
3. Program Sponsorships: Organizations and individuals can sponsor specific Ramadan and Dhul Hijjah webinars. Sponsorships help fund the free programs and extend reach to millions globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CelebrateMercy is a 501(c)(3) nonprofit that delivers free Islamic educational programs about the life and character of Prophet Muhammad through weekly live webinars (Friday Gems), seasonal month-long Ramadan and Dhul Hijjah programs with 70+ webinars, traveling in-person conferences (Content of Character), digital publications, and an e-commerce store selling books, apparel, Islamic decor, and jewelry.

Product overview

CelebrateMercy is a 501(c)(3) non-profit organization that delivers Islamic education through a multi-channel platform built on Squarespace (organizational website) and Kajabi (course and membership platform). Its core products include: Friday Gems — a weekly live webinar with Quran recitation, character-based teaching, and Q&A; Ramadan 2026 — a seasonal month-long program with over 70 webinars, named series, and nightly Qur'an recitations; Dhul Hijjah 2026 — a seasonal program with Arafah and Dhul Hijjah webinars and a fundraising campaign; Content of Character — a traveling in-person conference program; and the Prophetic Dhul Hijjah Planner — a downloadable digital resource. Supporting offerings include the CelebrateMercy Store (selling books, apparel, and Islamic décor on Kajabi), online webinars, short films, and digital publications. Fundraising and donation processing is handled through integrated third-party platforms including LaunchGood, Every.org, and Coinbase Commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Friday Gems: CelebrateMercy's weekly live online program to help people discover the truth about Prophet Muhammad and transform their lives through his beautiful example and teachings.
• Content of Character

Products and services

• Friday Gems A weekly live online webinar program aimed at helping busy Muslim adults maintain a consistent connection with Prophet Muhammad on the most blessed day of the week. Each session features recitation of Surah Al-Kahf, a practical reminder on the Prophet's life and character, and a Q&A discussion with an esteemed teacher.
• Ramadan 2026 Program A comprehensive seasonal Islamic education program for Ramadan 1447 AH, offering over 70 free webinars across 30 days, nightly Qur'an recitation series, multiple named educational series, special Night 27 programming, and a fundraising contest with Umrah trip prizes.
• Dhul Hijjah 2026 (DH26) A seasonal Dhul Hijjah program offering webinars (Finding Forgiveness — Arafah Special, Days of Divine Love), a global fundraising campaign to bring Prophetic gatherings to local cities, and a downloadable Prophetic Dhul Hijjah Planner.
• Content of Character Conference A traveling in-person conference program that connects communities locally and worldwide to Prophet Muhammad through character-building content. Communities can apply to host a Content of Character event in their region.
• Prophetic Dhul Hijjah Planner 2026 A free downloadable digital planner distributed via email opt-in, designed to help users follow the Prophet Muhammad's example during the blessed days of Dhul Hijjah through daily spiritual guidance and practices.
• CelebrateMercy Store An e-commerce storefront selling CelebrateMercy books, apparel, Islamic decor, and jewelry. Seasonal sales (e.g., up to 50% off Ramadan sales) are offered. The store operates on the Kajabi platform.

Quantifiable outcome

• Reached 115 countries with educational content
• +6 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Productive Muslim: Digital platform producing Islamic-themed content on personal development, productivity, and spirituality. Comparable as a content-led organization targeting English-speaking Muslims with online programs and courses.
• Ilm Foundation: U.S.-based Islamic educational nonprofit producing short-form video series and online courses. Comparable as a digital-first Islamic education brand producing video content and structured programs for global Muslim audiences.
• Bayyinah Institute: Islamic educational organization founded by Nouman Ali Khan delivering video lecture series, online courses, and seminars on Quranic Arabic and character. Direct comparable on digital Islamic education and content-led programming.
• SeekersGuidance: Online Islamic education nonprofit offering free courses, webinars, and scholar-led Q&A. Directly comparable as a donation-funded platform distributing Islamic educational content via webinars and digital courses.
• Yaqeen Institute for Islamic Research: U.S.-based Islamic educational nonprofit producing digital research papers, videos, and courses on Islamic thought. Comparable to CelebrateMercy as a digitally-distributed Islamic education platform targeting English-speaking Muslims globally.
• AlMaghrib Institute: Islamic education nonprofit delivering intensive weekend seminars and online courses on Islamic sciences. Comparable as a donation-funded Islamic education brand with both in-person seminars and online course delivery.
• Qalam Institute: U.S.-based Islamic educational nonprofit producing online courses, seminars, and digital content on Quran and Arabic. Comparable as a digitally-distributed Islamic education organization with course-based programming and global reach.
• Muslim Central: Audio and video library platform hosting Islamic lectures, conferences, and webinars. Comparable as a media distribution layer for Islamic content, including webinars and recorded programs targeting global Muslim audiences.

Broad incumbents

• Islamic Relief USA: Large U.S.-based Muslim humanitarian nonprofit with global programs and broad donor base. Comparable as a 501(c)(3) faith-rooted nonprofit with diverse donation channels (including crypto via Every.org) and global program reach, though operating at materially larger scale and focused on humanitarian relief.
• Mercy Without Limits: Larger U.S.-based Muslim humanitarian nonprofit running donation campaigns and community programs. Comparable as a 501(c)(3) Muslim-led organization with a strong fundraising operation and community-driven programming, though focused on humanitarian relief rather than Islamic education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/celebratemercy
• Xx.com/celebratemercy
• Facebookfacebook.com/celebratemercy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CELEBRATEMERCY