Higiclear

Name

Higiclear

Legal name

INSTITUTO DA LIMPEZA COMERCIO E SERVICOS LTDA

Website

https://higiclear.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Cleaning & Hygiene Supplies

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

akta.pro secondary industries

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Professional cleaning products
• Industrial hygiene supplies
• Hospital disinfectants
• Commercial cleaning distribution
• Concentrated cleaning solutions

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Cleaning Products Sales: Direct sale of professional cleaning products, hygiene materials, and accessories to businesses. Products are sold at factory prices while maintaining distributor-level service benefits including consultative sales, training, and flexible payment terms.
2. Dispenser Lending Program (Comodato):
3. Consulting and Technical Services: Technical consulting including needs assessment, team training, and ongoing monitoring services bundled with product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Higiclear distributes a comprehensive portfolio of professional cleaning and hygiene products to medium and large businesses in Brazil, including concentrated chemical cleaners, industrial degreasers, hospital-grade disinfectants, hand hygiene products, floor care waxes, and dispensing equipment. The company pairs product supply with consultative services covering needs assessment, team training, and ongoing monitoring, delivering factory-direct pricing while maintaining distributor-level service benefits such as flexible payment terms and scheduled deliveries.

Product overview

Higiclear is a professional cleaning product distributor serving medium and large businesses in Brazil, offering a comprehensive portfolio of cleaning and hygiene products. The portfolio includes multiple product lines: chemical cleaners and degreasers (Synd 250, Garra, Blanco, Fácil lines), hospital-grade disinfectants (Optigerm line), hand hygiene products (Eversoft soap line), floor care (Simplex wax products), and dispensing equipment (OptiPaper dispensers, Hand Station). Products are distributed through the 'Fácil' system featuring concentrated formulations with automatic dosing caps for economy, the '4G' system offering multiple dilution rates, and various packaging sizes from small businesses to industrial use. The company positions itself as combining factory-direct pricing with distributor convenience, serving sectors including hospitals, industries, restaurants, hotels, schools, and cleaning companies.

Differentiator

Problem solved

Functional benefit

Brands

• Optigerm: Hospital disinfectant product line for surfaces and non-critical articles
• OptiPaper
• Garra
• Synd
• Blanco
• Easy/Fácil
• New Eversoft
• FreeCô
• Prax
• Kitch Care

Products and services

• Synd 250 Industrial Degreaser (Desengraxante Industrial Synd 250) High-concentration industrial alkaline degreaser with a biodegradable formula for removing oils and greases from industrial equipment, chassis, engines, and kitchen surfaces; intended for industrial clients and professional kitchens.
• Synd N150 Neutral Biodegradable Degreaser (Desengraxante Neutro Synd N150) High-concentration neutral biodegradable degreaser formulated without caustic soda or acids, used to remove oils and greases from chassis, engines, and kitchen equipment; suitable for surfaces where acidic or alkaline products are undesirable.
• Optigerm Ready-to-Use Hospital Disinfectant (Optigerm Pronto Uso – Desinfetante Hospitalar) Ready-to-use hospital disinfectant for fixed surfaces and non-critical articles, effective against multiresistant bacteria including Candida Auris, Clostridium, MRSA, COVID-19, and H1N1; targeted at hospitals, clinics, and healthcare facilities requiring ANVISA-certified infection control.
• New Eversoft Hand Degreaser Soap (Sabonete Desengraxante New Eversoft) Creamy hand degreaser soap with exfoliating micro-spheres and moisturizing agents that preserve natural skin oils; available in recyclable and disposable packaging for industrial and commercial workplaces.
• 70% Alcohol Gel Antiseptic (Álcool Gel 70%) 70% alcohol gel antiseptic hand sanitizer with moisturizing properties, available in multiple sizes ranging from pocket bottles to 5-liter containers; suitable for healthcare, commercial, and industrial hand hygiene applications.
• Simplex 2-in-1 Anti-slip Acrylic Floor Wax (Cera Antiderrapante Acrílica Simplex 2 em 1) Anti-slip acrylic wax combining sealer and finish in a single product, delivering wet-look shine with water and detergent resistance for medium to high traffic institutional floors; intended for hotels, schools, condominiums, and commercial buildings.
• Blanco Fácil 4G Concentrated Disinfectant (Desinfetante Concentrado Blanco Fácil 4G) Concentrated disinfectant with PHMB active principle that combines cleaning and disinfection in one operation, available in three fragrance options and dosed through the Fácil 4G automatic dispensing system for commercial and industrial facilities.
• Garra 4G Concentrated Alkaline Detergent (Detergente Concentrado Alcalino – Garra 4G) Concentrated alkaline detergent using the Fácil 4G automatic dosing system with three dilution rates (1:10, 1:50, 1:100), yielding up to 200 liters of ready-to-use solution per 2-liter bottle; designed for commercial and industrial cleaning operations.
• Fácil 22 General-Purpose Concentrated Cleaner (Detergente Limpador Geral – Fácil 22 Oleak) General-purpose concentrated cleaner for heavy-duty floor and surface cleaning on sealed floors and other surfaces, with a floral fragrance and no-rinse formula for commercial cleaning operations.
• Fácil 22 SB Concentrated General-Purpose Disinfectant (Desinfetante 2 litros concentrado Uso Geral – Fácil 22 e 22 SB) Concentrated general-purpose disinfectant and cleaner with an automatic dosing system for small businesses, yielding 200-300 liters of ready-to-use solution per 2-liter container.
• Polichem Acid Descaling Product (Desincrustante Ácido Polichem) Concentrated acid descaling product based on hydrofluoric acid for heavy-duty removal of mineral deposits on concrete, steel, natural stones, and aluminum; intended for professional industrial cleaning applications.
• Hand Station Automatic Alcohol Gel Dispenser Stand (Suporte para Álcool Gel Automático Hand Station) Automatic sensor-based dispenser stand that releases alcohol gel or foam at the ideal dose without manual contact, providing efficient touchless hand hygiene for healthcare, commercial, and industrial entrances and workstations.
• OptiPaper Toilet Paper Dispenser BR19 (Dispenser Papel Higiênico OptiPaper – BR19) Classic-design toilet paper dispenser made of high-impact thermoplastic, compatible with rolls up to 500 meters and secured with a three-pin lock; intended for commercial restrooms in offices, hotels, restaurants, and healthcare facilities.
• Pump Soap Dispenser (Dispensador de Sabão Pump) 2.8-liter capacity pump dispenser for controlled dosing of detergents and degreasers, delivering economy and efficiency in commercial cleaning operations.
• Epoxy-Coated Bottle Organizer Racks (Suportes Organizadores Para Frascos – Oleak) Wire rack organizers made of epoxy-coated carbon steel designed to hold 1, 2, and 5-liter Oleak product bottles for organized storage in cleaning rooms and supply areas.
• Multi-Applicator Trigger Spray (Gatilho Multiaplicador Borrifador – Oleak)

Quantifiable outcome

• Reduction in chemical product consumption through concentrated products and proper dosing
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Oleak (Oleak Indústria e Comércio)coreStrategic or Co-development Partner · 1 January 1955Long-standing strategic partnership since 1955 with Oleak, a 100% Brazilian-owned cleaning product manufacturer. Oleak provides a complete line of products for infection prevention and professional cleaning, including hospital disinfectants, degreasers, and hygiene products. Products include brands like Garra, Optigerm, Prax, and Synd, all manufactured with ANVISA Good Manufacturing Practices certification and ABNT PE344 sustainable product certification.
• OptiPapercoreTechnology or IntegrationPartnership for paper products including paper towels, toilet paper, and dispensers. OptiPaper provides the dispenser product line including automatic paper towel dispensers, toilet paper dispensers, and napkin holders.
• ESG Pro BrasilminorGTM or Marketing PartnerESG Pro Brasil support partnership, indicating commitment to environmental, social, and governance practices in sustainability initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Start Química: Brazilian manufacturer of professional cleaning chemicals and hygiene products serving B2B customers across industrial, institutional, and food-service segments. Directly comparable product portfolio and Brazilian geographic focus.
• Bunzl: Global distribution and supply-chain company specializing in cleaning, hygiene, and hospitality supplies, including operations in Latin America. Directly comparable as a B2B cleaning products distributor with multi-category bundling capability.
• Spartan do Brasil: Brazilian subsidiary of Spartan Chemical, manufacturing and distributing professional cleaning chemicals for industrial, institutional, and food-service customers. Most direct product-and-model overlap with Higiclear.
• Brilhaqui: Brazilian manufacturer and distributor of professional cleaning products, including disinfectants, degreasers, and hygiene lines, serving B2B customers across multiple Brazilian regions — closely comparable in product portfolio and customer base.

Regional players

• Imperial Dade: Large U.S.-focused janitorial and foodservice distribution company serving similar B2B customer segments. Comparable business model as a multi-category cleaning products distributor, though primarily operating in North America rather than Brazil.

Broad incumbents

• Rubbermaid Commercial Products: Manufacturer of commercial cleaning tools, waste handling, and hygiene dispensing systems. Overlaps with Higiclear's dispenser and accessories category but does not focus on chemical formulations.
• Ecolab Brasil: Global leader in water, hygiene, and infection-prevention solutions, with substantial Brazilian operations serving healthcare, food service, hospitality, and industrial customers — competing broadly in the same end markets as Higiclear with much deeper resources.
• SC Johnson Professional: Professional division of SC Johnson producing cleaning, hygiene, and disinfectant products for commercial and institutional customers globally, including Brazilian presence. Overlapping product portfolio but part of a much larger consumer-goods organization.
• Diversey Brasil: Brazilian arm of global B2B hygiene and cleaning products company (now part of Solenis). Overlaps with Higiclear in professional cleaning chemicals and dispensing systems but operates at significantly larger scale with a global R&D and product portfolio.
• 3M Brasil: Brazilian operations of 3M, which produces cleaning chemicals, janitorial supplies, and facility hygiene products as part of a much broader industrial and consumer portfolio. Overlaps with Higiclear's cleaning and hygiene offerings but is not specialized in this niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/higiclear
• YouTubeyoutube.com/channel/UCttlH-uGX3lHBasUhDXnLuA
• Facebookfacebook.com/higiclear
• LinkedInlinkedin.com/company/higiclearcps
• Instagraminstagram.com/higiclear

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higiclear