Hangler Marketing Advisor

What Hangler Marketing Advisor does

Hangler Marketing Advisor Srl is a privately held Italian limited company headquartered in Bergamo, founded in 2008. The firm operates a dual business model that combines a digital marketing agency with an independent market research institute under one corporate entity — a structure the company explicitly highlights as relatively uncommon in Italy. The digital marketing arm delivers lead generation campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Spotify, Pinterest, and SEO; website and landing-page development on Wix and WordPress; and CRM-integrated tracking infrastructure using Meta Conversions API and server-side attribution. The market research arm delivers qualitative and quantitative fieldwork, including focus groups (with product testing and tasting), in-depth interviews, CATI/CAPI/CAWI interviews, online surveys, customer satisfaction studies, ethnographic research, and mystery shopping, supported by a national network of 200+ recruiters and 1,000+ field interviewers and moderators. Campaign design across both arms is unified by the proprietary Connection Funnel® methodology (licensed via certified practitioner status), and the firm has begun productizing AI capabilities through Miocontatto (autonomous B2B prospecting agent) and Miocalendario (AI scheduling tool).

Name

Hangler Marketing Advisor

Legal name

Hangler Marketing Advisor Srl

Website

https://hangler.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hangler Marketing Advisor is a Bergamo, Italy-based firm founded in 2008 that combines a digital marketing agency (lead generation, PPC, SEO, web development) with an independent market research institute, serving Italian SMEs and select enterprise clients.

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing services
• Lead generation agency
• Market research institute
• B2B prospecting
• Website development

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Fees charged for managed digital marketing services including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, SEO, website development, social media management, and email marketing. Billed on a project or retainer basis. No binding long-term contracts required.
2. Connection Funnel Strategy Consulting: Fees for strategic marketing consulting engagements, including the structured Connection Funnel® study and strategic planning, typically preceding broader digital marketing implementation.
3. Market Research Services: Full-service market research engagements covering focus groups, CATI interviews, in-depth interviews, online surveys, customer satisfaction surveys, and ethnographic research. Billed per project based on scope, number of cities, participant count, and moderation requirements. International coverage via Esomar network.
4. Website Development: Fees for design and development of marketing websites, landing pages, and e-commerce using Wix or WordPress. Includes post-launch support and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels13 records

Core offering

Hangler Marketing Advisor operates a digital marketing agency and an independent market research institute from Bergamo, Italy. Its digital marketing arm delivers lead generation campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), SEO, social media management, email marketing, and Wix/WordPress website development, structured around the proprietary Connection Funnel® methodology. Its market research institute provides qualitative research (focus groups with product testing, in-depth interviews, ethnographic studies) and quantitative research (CATI, CAPI, CAWI, online and customer satisfaction surveys) for B2B and B2C clients across Italy and internationally via the Esomar network.

Product overview

Hangler Marketing Advisor is a Bergamo-based marketing firm founded in 2008 that operates two distinct but complementary divisions: (1) a digital marketing agency and (2) an independent market research institute. The digital marketing arm offers a portfolio of services spanning lead generation (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads), SEO, social media marketing, website development (Wix, WordPress), and content/email marketing — unified around the proprietary Connection Funnel® methodology. Within the AI tools suite, Hangler offers two named products: Miocontatto (AI-powered B2B prospecting agent that autonomously contacts, qualifies, and schedules appointments) and Miocalendario (AI-powered appointment scheduling and calendar management tool). The market research arm provides qualitative research (focus groups with product testing, in-depth interviews, CATI, CAWI) and quantitative research (surveys, customer satisfaction) across all major Italian industry sectors. Both divisions share a pragmatic, data-driven approach with monthly reporting dashboards and CRM/tracking integration as a cross-cutting capability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• +850 quote requests generated and 1:10 return on ad spend for serramenti (window/door) sector lead generation campaign
• +1 more outcomes

Named customers10 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EsomarcoreStrategic or Co-development PartnerHangler is associated with Esomar (International Association for Market, Opinion, and Social Research), which enables the company to offer multi-country market research services in collaboration with international partners. This affiliation supports Hangler's positioning as a full-service market research institute.
• International Stadia GroupminorStrategic or Co-development PartnerHangler collaborated with International Stadia Group on an integrated research project for Venezia FC to study interest in a new stadium development. Hangler contributed the qualitative and quantitative market research methodology (focus groups, CATI, CAWI) while International Stadia Group provided sports and stadium development expertise.
• Alessandro Sportelli and Manuel Faè (Connection Funnel®)coreTechnology or IntegrationHangler holds certification to practice the Connection Funnel® methodology, a strategic marketing framework developed by Alessandro Sportelli and Manuel Faè. Hangler is among approximately 70 certified practitioners in Italy who have demonstrated concrete results with digital marketing case studies.
• LM ConsultingminorStrategic or Co-development PartnerHangler collaborated with LM Consulting (a Sardinian marketing consultancy specializing in food product launches) on a qualitative research project for a premium meat producer. LM Consulting selected Hangler for its field research capabilities including moderator recruitment, session moderation in Sardinia and Lombardy, and report delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caffeina: Italian digital creative and marketing agency offering content, performance, and brand campaigns for Italian SMEs and mid-market; overlapping service mix with Hangler's digital side.
• TSW: Italian digital marketing and CRM consultancy serving B2B and B2C clients with multichannel campaigns, comparable in senior-led engagement model and Italian mid-market focus.
• Webranking: Italian SEO and digital marketing agency, also headquartered in Bergamo, serving SMEs and B2B clients with measurable lead-generation outcomes — directly comparable scale, geography, and SME focus to Hangler.
• BVA Doxa: Italian full-service market research institute delivering qualitative and quantitative studies to corporate clients; directly comparable to Hangler's market research institute division.
• SWG: Italian independent market research and polling firm running CATI, focus groups, and survey-based studies; comparable to Hangler's market research offering in methods and Italy-focus.
• ByTek (Dentsu): Italian digital marketing agency focused on performance, lead generation, and data-driven campaigns; comparable offering in Google/Meta Ads and analytics for Italian SMEs and mid-market.

Broad incumbents

• Ipsos Italia: Italian arm of the global market research giant providing consumer insights, advertising research, and brand tracking; significantly larger incumbent competing with Hangler's research institute for enterprise research spend.
• Nielsen Italia: Italian operations of the global measurement and data analytics giant covering consumer research, ad effectiveness, and audience measurement; broad incumbent across Hangler's research and media-buying adjacencies.
• Publicis Italy: Italian operations of the global advertising network Publicis; broad incumbent spanning creative, media, and digital that competes with Hangler's full-service digital offering for larger clients.
• GfK Italia: Italian arm of the global consumer goods and market research firm; competes with Hangler on qualitative and quantitative market research engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights9 records

Customer concentration

• YouTubeyoutube.com/channel/UCVwMxg3kTHXzQtBrAUSxZdg
• Facebookfacebook.com/HanglerMarketingAdvisor
• LinkedInlinkedin.com/company/hangler-marketing-advisor
• Instagraminstagram.com/hangler_marketing_advisor
• TikToktiktok.com/@hangler_marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hangler Marketing Advisor