Irrsinnig Menschlich E.v.

Name

Irrsinnig Menschlich E.v.

Legal name

Irrsinnig Menschlich e.V.

Website

https://irrsinnig-menschlich.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: As a non-profit organization (gemeinnütziger Verein), primary funding comes from donations. Website prominently features 'Jetzt spenden' (Donate now) functionality integrated with betterplace.org for processing.
2. Material Sales: Sale of educational materials including Info-Pocket-Guides, handbooks, posters, postcards, stickers, magnets, traveling exhibitions, and merchandise. Materials priced for individual and bulk orders with tiered pricing (e.g., EUR 4.19 for 10-guide set, EUR 5.99-179.00 for handbooks depending on quantity).
3. Exhibition Rental: Wanderausstellung (traveling exhibition) available for loan at EUR 200/week for standard version, with purchase options for various formats (Roll-Ups, Klemmleisten, Ösen).
4. Merchandise Sales: Spreadshirt-based merchandise shop (T-shirts, hoodies, stickers) with cult logos supporting the brand and mental health awareness messaging.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Irrsinnig Menschlich e.V. is a nonprofit association that develops and delivers evidence-based mental health prevention programs for young people across schools, universities, vocational training, and workplaces. Programs are delivered by expert tandems pairing personal experts with lived experience of mental health crises and professional experts from prevention and psychosocial care, supported by educational materials (Info-Pocket-Guides, handbooks, traveling exhibition, illustrated Wimmelbilder, postcards) and a network of 1,100+ trained experts at 108+ regional program locations.

Product overview

Irrsinnig Menschlich e.V. is a non-profit organization offering a portfolio of mental health prevention programs and educational materials. The core offerings are four evidence-based prevention programs targeting different age groups and settings: 'Unsere verrückten Familien!' for primary schools, 'Verrückt? Na und!' for secondary schools, 'Aufmachen!' for vocational schools, and 'Psychisch fit studieren' for higher education. All programs use tandems of personal experts (people with lived experience of mental illness) and professional experts (from prevention, health promotion, and psychosocial care) to create encounters that reduce stigma and strengthen young people. Complementing the programs is a range of educational materials including Info-Pocket-Guides, handbooks, traveling exhibitions, wimmelbilder (illustrated images), postcards, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Madly Human: International brand name used for English-language communications and international partnerships.

Products and services

• Verrückt? Na und! Seelisch fit in der Schule
• Psychisch fit in der Grundschule: Unsere ›verrückten‹ Familien!
• Aufmachen! Psychisch fit in Berufsschule und Beruf
• Psychisch fit studieren
• Hochschulen im Dialog
• Psychisch fit arbeiten
• Info-Pocket-Guides
• Handbuch »Verrückt? Na und!«
• Handbuch »Aufmachen!«
• Handbuch »Kinder psychisch kranker Eltern in der Schule«
• Wanderausstellung »Wie geht's?«
• Wimmelbogen »Unsere ›verrückten‹ Familien!«
• Postkarten
• Merchandise (T-shirts, hoodies, stickers)

Quantifiable outcome

• 68,145 people directly reached in 2025 with prevention programs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• pro mente Burgenland, AustriacoreStrategic or Co-development Partner · 1 January 2021Implementation partner for 'Mental? So What!' program in Austria. Project Manager Angelika Kroyer-Bergles described cooperation as 'cooperative, uncomplicated, co-creative, supportive, appreciative, insanely enriching and solution oriented.'
• Integra o.z., Michalovce, SlovakiacoreStrategic or Co-development PartnerCEO Janka Hurová stated 'Irrsinnig Menschlich's approach is very practical and close to young people's lives' and that programs 'inspire young people much more than theoretical lectures about life.' Implementing 'Mental? So What!' program.
• Mental Health AlliancecoreStrategic or Co-development PartnerSince official launch on February 18, 2026, brings together actors from science, practice, politics, administration, and civil society for mental health advocacy. Irrsinnig Menschlich is part of this alliance.
• betterplace.orgminorGTM or Marketing PartnerThird-party donation platform operated by gut.org gAG, Berlin. Handles donation processing and provides donation infrastructure for the organization's fundraising.
• Fordham University, New York CityminorStrategic or Co-development PartnerHosted mental health webinar for Fordham faculty and students. Katherine Milligan (Gabelli Fellow) described the tools and frameworks as intuitive and experiences as resonating deeply with students, creating 'safe space'.
• Hessische Arbeitsgemeinschaft für Gesundheitsförderung und Prävention e.V. (HAGE)minorStrategic or Co-development PartnerPartner organization in Germany. Irrsinnig Menschlich joined HAGE statement on democracy and human rights engagement.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mind (UK): One of the largest UK mental health charities, providing information, support, and campaigning on mental health — broader scope than Irrsinnig Menschlich but overlapping mental health prevention and education mandate.
• NAMI (National Alliance on Mental Illness): US-based grassroots mental health organization offering education programs (NAMI Basics, Family-to-Family) and stigma-reduction advocacy — comparable mission but operates at significantly larger scale and scope.

Direct peers

• headspace Australia: Australian youth mental health organization providing prevention, early intervention, and education programs for young people aged 12–25 — similar target audience, settings approach, and stigma-reduction mission.
• Mental Health Foundation (UK): UK charity focused on prevention, public mental health education, and anti-stigma research — overlapping prevention and education mission with comparable settings approach (school, workplace, community).
• pro mente Austria: Austrian mental health nonprofit that is itself a franchise implementation partner of Irrsinnig Menschlich's 'Mental? So What!' program — operates prevention and psychosocial services in the same DACH region.
• Born This Way Foundation: US nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and stigma reduction in schools and communities — highly comparable youth-focused mental health education mission.
• The Jed Foundation: US nonprofit protecting emotional health and preventing suicide among college students through campus programs and partnerships — closely mirrors the 'Psychisch fit studieren' higher-education model.
• Active Minds: US-based nonprofit running mental health awareness and education programs in schools and colleges using peer-to-peer and lived-experience storytelling — directly comparable to Irrsinnig Menschlich's school and university programs.
• SeeMe Scotland: Scottish anti-stigma mental health movement that uses lived-experience storytelling and community-based programs to reduce discrimination — strongly comparable methodology to the Expert Tandem Model.

Regional players

• Stiftung Deutsche Depressionshilfe: German foundation dedicated to depression awareness, prevention, and support — operates in the same German market with similar mission and target audiences, making it a domestic peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOtbyL_qc3kR-pUp8_XpfWQ
• Facebookfacebook.com/IrrsinnigMenschlich
• LinkedInlinkedin.com/company/irrsinnig-menschlich-e-v-
• Instagraminstagram.com/irrsinnig_menschlich_ev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irrsinnig Menschlich E.v.