Hungenberg Produce Inc

What Hungenberg Produce Inc does

Hungenberg Produce Inc is a privately held, family-owned fresh produce grower and processor headquartered at 31466 Weld Co Rd 39.5 in Greeley, Colorado (Weld County). Founded in 1908 and incorporated in 1986, the company operates approximately 4,000 acres of farmland and a 100,000+ square foot processing facility built in 2003, producing a full line of carrot SKUs (cello, baby peeled, shredded, chip, petite, and snack packs in 1# to 5# sizes) plus five onion set varieties (Yellow Rocks, Red Planets, Silver Moons, Shallots, and Cipolline). Distribution is built on direct-store-delivery into grocery retailers nationwide, supplemented by participation in Farm to School programs in Colorado and surrounding states.

The company's technology footprint is industrial-agricultural rather than digital: GPS-guided field operations to eliminate overlap, pivot and furrow irrigation for water efficiency, and latest-generation cutting, peeling, and bagging systems in the processing facility. Food safety and quality certifications include OU Kosher (all carrots), GAP, GMP, HACCP, and GFSI-benchmarked audits through PRIMUS LABS, plus FDA and USDA standards compliance. Sales is led by Jason Hungenberg (Head of Sales) and Jordan Hungenberg (Sales and Food Safety), with Antoinette Machado managing Food Safety and Bruce Schweer managing Accounting; ownership and operational leadership remain concentrated in the third generation of the Hungenberg family.

Revenue is generated through one-time wholesale sales of fresh produce to grocery retailers and institutions, with products shipped in bailer bags, corrugated boxes, or RPCs across the United States. The company derives differentiation from multi-generational brand heritage, the sweetness profile of Colorado-grown carrots, certifications stack, and a clear "no preservatives, no Apeel" product positioning that has been publicly emphasized on the company website. No revenue figure, headcount, or institutional ownership is publicly disclosed in available sources.

Name

Hungenberg Produce Inc

Legal name

Hungenberg Produce Inc

Website

https://hungenbergproduce.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Hungenberg Produce Inc is a family-owned Colorado fresh produce grower and processor that farms approximately 4,000 acres and operates a 100,000+ SQ FT facility in Greeley, producing a full line of carrot SKUs and onion sets for nationwide direct-store delivery to grocery retailers and Farm to School programs.

Ownership category

akta.pro rank

Product category

Fresh Produce Manufacturing

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

akta.pro secondary industries

Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Fresh carrot production
• Onion set farming
• Vegetable processing
• Farm to school
• Kosher produce

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Direct sales of fresh vegetables including carrots (cello, baby peeled, premium carrots in various cuts) and onion sets to grocery stores, institutions, and through Farm to School programs. Products are sold in bailer bags, corrugated boxes, or RPCs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hungenberg Produce Inc is a family-owned agricultural producer that grows, processes, and distributes fresh carrots and onion sets. Operating approximately 4,000 acres in Greeley, Colorado, the company offers a full line of carrot products (cello, baby peeled, shred, chip, and petite) and onion set varieties (Yellow Rocks, Red Planets, Silver Moons, Shallots, Cipolline) from a 100,000+ SQ FT processing facility, shipping nationwide across the United States to grocery stores, institutions, and Farm to School programs.

Product overview

Hungenberg Produce Inc is a family-owned vegetable farming and processing company that operates a single unified offering: fresh produce cultivation and processing. The product portfolio centers on carrots ( cello, baby peeled, and premium cuts including shred, chip, and petite varieties) and onion sets (Yellow Rocks, Red Planets, Silver Moons, Shallots, and Cipolline). The company farms approximately 4000 acres and processes products at a 100,000+ SQ FT facility in Greeley, Colorado. Carrots are sold in various pack sizes (1# to 5#) and forms (whole, baby, shredded, chip, petite), while onions are sold as sets for planting and packaged finished products. All products ship nationally across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Cello Carrots Whole carrots sold in cello packaging in 1#, 2#, 3#, and 5# sizes, processed at the company's 100,000+ SQ FT facility for grocery retail and foodservice buyers.
• Baby Carrots Pre-peeled baby carrots available in 1#, 2#, and 5# packages. The company pioneered baby carrot production in 1986 and has developed specialized techniques for growing and processing them over more than 30 years.
• Petite Carrots Small-sized carrots available in 12 oz packages, representing the company's premium carrot offerings.
• Chip Carrots Cut carrot pieces sold in 16 oz packages as part of the company's processed carrot product line.
• Shredded Carrots Shredded/matchstick-cut carrots available in 10 oz snack packs, 5# bags, and matchstick cuts for foodservice and retail use.
• Snack Pack Carrots Convenience-sized carrot products in 3 oz and 2 oz snack packs for single-serve consumption, used in retail and Farm to School programs.
• Yellow Rocks Onion Sets Most popular onion variety producing large-sized onions that store well in dry-cool places and taste sweet when cooked.
• Red Planets Onion Sets Red onion variety that grows good-sized onions with a milder taste compared to other onions.
• Silver Moons Onion Sets Ebenezer-type onion popular for oriental and Mexican food dishes; the deeper planted, the larger it grows.
• Shallots Mild-tasting cooking onions sold as both sets and packaged finished product.
• Cipolline Onions Italian pearl onion variety used in cooking, sold as both sets and packaged cippolini onions.
• Packaged Onions 100-count pre-packaged onions, boiler onions, pearl onions, and cramer onions available for retail distribution.

Quantifiable outcome

• Tripled carrot processing capacity with 2003 facility move
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Orthodox Union (OU)coreOthersHungenberg Produce is Kosher Certified with the Orthodox Union (OU) for all carrots. This certification allows the company to serve customers requiring Kosher products and provides a quality differentiation in the market.
• PRIMUS LABScoreOthersGlobal Food Safety Initiative (GFSI) benchmarked audit conducted through PRIMUS LABS. The company certifies GAP, GMP, Harvest Crew, HACCP, Ranch, and Processing Practices through PRIMUS LABS.
• Western Growers AssociationminorOthersHungenberg Produce is a member of the Western Growers Association, an organization representing fresh produce growers in the western United States.
• Produce for Better Health FoundationminorOthersHungenberg Produce participates with the Produce for Better Health Foundation, supporting initiatives to increase fruit and vegetable consumption.
• Farm to School ProgramscoreStrategic or Co-development PartnerHungenberg Produce participates in Farm to School programs to help provide a healthier range of snacks and lunches for kids in Colorado and surrounding states.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bolthouse Farms: Bolthouse Farms is a leading producer of fresh carrots, baby carrots, and value-added refrigerated beverages. They overlap directly with Hungenberg's baby peeled, cello, and snack-pack carrot portfolio and compete in the same national grocery channel.
• Taylor Farms: Taylor Farms is one of the largest fresh-cut produce processors in North America, supplying value-added vegetables to retail and foodservice. Comparable to Hungenberg's cut, peeled, and bagged carrot operations but at much larger scale and across a broader produce portfolio.
• Fresh Express: Fresh Express is the leading US packaged salad and fresh-cut vegetable brand, owned by Chiquita. Comparable to Hungenberg's cut/bagged carrot lines in terms of value-added processing and grocery distribution, though they focus more on salads and leafy greens.
• Duda Farm Fresh Foods: Duda is a multi-generational family-owned grower-shipper of fresh vegetables and celery with its own processing facilities. Comparable to Hungenberg in the family-farming heritage, integrated growing/processing model, and direct-to-retail distribution of fresh-cut vegetables.
• Earthbound Farm: Earthbound Farm is one of the largest organic and conventional fresh produce growers/packers in the US, with a broad bagged-salad and fresh-vegetable portfolio. They overlap with Hungenberg in value-added packaged produce sold through national grocery distribution.
• Grimmway Farms: Grimmway is the largest US carrot producer and a direct competitor to Hungenberg in baby peeled, cello, and value-added carrots. Hungenberg's website even carries a banner disavowing connection to the Grimmway recall, indicating they compete for the same retail shelf and consumer mindshare.

Regional players

• Sakata Farms: Sakata Farms is a Colorado-based family vegetable grower specializing in onions, cabbage, and other row crops. They are a direct regional peer to Hungenberg in produce type and Colorado geography, although their focus skews more toward onions and bulk row crops than processed carrots.

Others

• Driscoll's: Driscoll's is the largest US berry grower-marketer with a national direct-to-retail distribution model similar to Hungenberg's. They are thematically comparable as a brand-led fresh produce company but do not compete directly in carrots or onions.

Direct peers

• Church Brothers Farms: Church Brothers is a vertically integrated fresh vegetable grower and processor with a similar farm-to-packer model serving retail and foodservice. Like Hungenberg, they operate processing facilities adjacent to growing operations and compete for direct-store-delivery vegetable contracts.
• Sweet Onion Farms / Peri & Sons Farms: Peri & Sons is a leading US onion grower, packer, and shipper with vertically integrated farming and packaging operations. They are a direct comparable to Hungenberg's onion set and packaged onion business across product category and supply chain structure.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Hungenberg-Produce/454367831311441
• LinkedInlinkedin.com/company/hungenberg-produce-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungenberg Produce Inc