HOLYWOOD GOLF CLUB LIMITED

What HOLYWOOD GOLF CLUB LIMITED does

Holywood Golf Club Limited is a private members' golf club founded in 1904 and incorporated as a limited company in 1923, operating from a single site on Nuns Walk in Holywood, County Down, Northern Ireland, approximately five miles from Belfast city centre and two miles from Belfast City Airport. The club's core product is an 18-hole parkland course (par 70, 6,009 yards from the white tees) overlooking Belfast Lough, supplemented by an indoor Simulator Lounge built through a £1.8 million joint venture with Grand Slam Winner Rory McIlroy. The simulator facility deploys Trackman 4 Doppler radar and HD Golf technology across five bays, supported by Titleist Performance Institute (TPI) Level 3 fitness and Level 2 golf screening — a combination described as unique in Northern Ireland.

The club's product surface extends well beyond traditional golf. It operates a Performance Gym open 364 days a year with sports science equipment (Force Plates, GymAware, Matrix and Concept 2 cardio), a Performance Academy including Participation, Development, and Performance Squads for juniors, four bars plus Restaurant 1904, conference facilities accommodating 20 to 200 delegates, and a Physiotherapy service staffed by Niamh Maguire (formerly HQ Physiotherapist for Team Ireland at Olympic, European, and Youth Olympic Games). The Performance Squad and a junior section of 200+ children — described as the largest in Northern Ireland — form a structured talent development pipeline that has produced Rory McIlroy, Tom McKibbin, Jessica Carty, and Olivia McCrystal.

The business model blends recurring annual subscriptions with transaction-based and usage-based revenue. Golf memberships span eight tiers (£135 Minors to £1,295 Full 7-day); social membership is £175/year; gym membership starts at £520/year. Visitor green fees range from £20 (member guest weekday) to £60 (non-member). Transaction revenue is generated through golf lessons (£15–£50), custom club fitting using Trackman, simulator session fees, F&B across the four bars and Restaurant 1904, gym day passes, physiotherapy, and the Rory McIlroy Experience Tour at £29.50/adult. Distribution is hybrid: direct sales for memberships and corporate events, self-serve online booking via BRS Golf (tee times) and FareHarbor (simulators/tours), and channel partnerships with four approved Stay & Play hotels plus tour operators. The company has 11–50 employees and is privately held with no disclosed parent company, funding rounds, or institutional investors.

Name

HOLYWOOD GOLF CLUB LIMITED

Legal name

Holywood Golf Club

Website

https://holywoodgolfclub.co.uk

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Holywood Golf Club Limited operates a private 18-hole parkland golf club in County Down, Northern Ireland, founded in 1904 as the home club of Rory McIlroy. It serves members, visitors, corporate clients, and golf tourists through memberships, green fees, Trackman simulators, gym, F&B, and the McIlroy Experience Tour.

Ownership category

akta.pro rank

Product category

Private Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Golf course operations
• Golf coaching services
• Club membership services
• Golf simulator facility

Headquarters

HQ city

Holywood

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual memberships ranging from Minors (£135) to Full 7-day playing membership (£1,295). Monthly direct debit payments available. Additional levies include Golf Ireland Levy (£26.50), Golf Insurance (£5), Christmas Fund (£5.25), and Capital Development Levy (£100).
2. Visitor Green Fees: Daily green fee revenue from visitors not holding membership. Rates vary by day (£40-£60 for 18 holes), with reduced rates for Golf Ireland visitors (£40-£45) and guests accompanying members (£20-£25).
3. Social and Fitness Memberships: Social membership at £175 annually provides access to restaurant and bar facilities. Gym membership starts at £520 annually with additional household member rates at £275.
4. Food and Beverage: Restaurant 1904 and four bars (Main Lounge, Members Bar, Spike Bar, Simulator Lounge) generate food and beverage revenue. The club hosts events and private functions with catering packages.
5. Golf Professional Services: Individual lessons from £25-50 depending on instructor level and membership status. Custom club fitting services. Junior individual lessons at discounted rates.
6. Golf Simulator Sessions: Access to simulator bays for practice and play on over 150 virtual courses. Used for private parties, corporate events, and individual sessions booked through FareHarbor.
7. Rory McIlroy Experience Tour: Private tour at £29.50 per adult including trophy viewing, club history, photo opportunities, complimentary drink, and 'Home of Rory McIlroy' souvenir.
8. Physiotherapy Services: Performance academy physiotherapist services for injury treatment, management, and prevention, working in conjunction with the coaching and fitness teams.
9. Gym Day Passes: Day passes available for non-members to experience gym facilities, supporting conversion to full membership.
10. Corporate Partnership and Advertising: Corporate partnerships provide advertising opportunities and networking on the golf course. Six named partners: Auto Q Ltd, MAD Colour, Braham Group, Paradox Omega Oils, Belfast Insulation Ltd, J & T Ballentine Sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels14 records

Core offering

Holywood Golf Club operates an 18-hole parkland golf course in Holywood, County Down, Northern Ireland, serving members, visitors, tourists, and corporate clients. The club provides golf course access (via memberships and visitor green fees), professional coaching, indoor simulator practice (Trackman and HD Golf), gym and physiotherapy services, dining (Restaurant 1904 and four bars), and a signature Rory McIlroy Experience Tour. It is recognized as the home club of Grand Slam Winner Rory McIlroy and offers corporate event hosting, team building, and Stay & Play packages with partner hotels.

Product overview

Holywood Golf Club operates as a comprehensive golf and leisure facility offering an 18-hole parkland golf course, indoor golf simulators using Trackman and HD Golf technology, a fitness gym, dining facilities (Restaurant 1904 and four bars), professional coaching services, conference facilities, and various membership programs. The club is notably the home of Grand Slam Winner Rory McIlroy and offers unique experiences including the Rory McIlroy Experience Tour. Services span golf course access, simulator practice, fitness training, physiotherapy, corporate events, team building, and retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant 1904: Fine dining restaurant at the heart of the clubhouse with beautiful views over Belfast Lough
• The Rory McIlroy Club and Trophy Experience Tour
• The Lounge
• Members Bar
• Spike Bar
• Simulator Lounge

Products and services

• 18-Hole Parkland Golf Course 18-hole parkland golf course set in the Holywood Hills of County Down, Northern Ireland, with scenic views over Belfast Lough. Course is par 70, 6,009 yards (White tees), suitable for golfers of all abilities, with green fees and member access.
• Indoor Golf Simulators State-of-the-art indoor golf simulator facility featuring Trackman 4 Doppler radar and HD Golf technology, with three Trackman simulator bays and two HD Golf bays offering access to 150+ virtual courses for year-round practice, parties, and corporate events.
• Restaurant 1904 Fine dining restaurant at the clubhouse offering cuisine described among the finest in Northern Ireland, with views over Belfast Lough, accessible to members and visitors.
• Bars & Dining Facilities Four distinct bar facilities including the Main Lounge (capacity 200, with dance floor and TVs), Members Bar (boutique setting, capacity 40), Spike Bar (direct course access for golfers), and Simulator Lounge bar.
• Golf Professional Services (Coaching) PGA professional coaching services including individual lessons (indoor and outdoor), short-game and long-game programs, group sessions, and ladies and junior programs. Rates differ by instructor level (Academy, Senior Instructor, PGA Fellow PRO) and member status.
• Gym & Fitness Centre State-of-the-art fitness suite with strength equipment, cardio theatre (Matrix and Concept 2), functional training space, and sports science testing facilities, open 364 days per year with annual memberships and day passes available.
• Performance Academy (Junior Development) Comprehensive junior golf development program including Participation, Development, and Performance squads, plus ladies programs and individual lessons, supporting over 200 juniors described as the biggest junior section in Northern Ireland.
• Physiotherapy Services Performance academy physiotherapy delivering injury treatment, pain management, and prevention services, working in conjunction with the coaching and fitness teams.
• Conference Facilities Three meeting room facilities (Members Bar, The Lounge, Simulator Lounge) hosting conferences and corporate events with capacities from 20 to 200 people, equipped with projectors, flat screen TVs, and PA systems.
• Corporate Golf Events Corporate golf day packages at the Home of Rory McIlroy, including course access, clubhouse hospitality, and marketing opportunities, delivered for corporate clients such as Belfast Telegraph, Bridgewater Communications, and Fold Housing Group.
• Rory McIlroy Experience Tour Private guided tour at £29.50 per adult including visits to Rory's major championship trophies and Ryder Cup memorabilia, photo opportunities, complimentary drink, and 'Home of Rory McIlroy' souvenir.
• Group Bookings (Societies, Tour Operators, Charity) Tailored packages for society golf, tour operators (including Rory Experience Tour packages), corporate events, and charity golf days including packages for Mencap, Air Ambulance NI, and Children's Heartbeat Trust.
• Golf Membership Packages Annual membership tiers including Minors (£135), Juvenile (£260), Young Adult 18-24 (£515), Young Adult 25-29 (£840), Lifestyle (£515), Associate 6-day (£1,030), Full 7-day (£1,295), Social (£175), and International, available via direct debit monthly or annual payment plus associated levies.
• Stay & Play Packages Golf vacation packages partnered with approved hotels including The Harrison Chambers of Distinction, The Nines, Titanic Hotel Belfast, and Moxy Belfast City; International Members receive up to 3 complimentary nights per year at Titanic Hotel.
• Custom Club Fitting Professional club fitting using Trackman technology with leading manufacturers including TaylorMade, Ping, Titleist, Callaway, Honma, Cobra, and Mizuno to identify optimal specifications tailored to each golfer.
• Team Building Events Corporate team building activities including simulator parties, pro-led indoor and outdoor sessions, and quiz nights combining golf, dining and entertainment.
• Online Pro Shop E-commerce platform at holywoodproshop.com for golf equipment, apparel, and Holywood Golf Club merchandise including 'Home of Rory McIlroy' branded items.

Quantifiable outcome

• Over 200 juniors in the junior program, described as the biggest in Northern Ireland
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Auto Q LtdminorGTM or Marketing PartnerQuality car dealership in Belfast offering vehicles for every budget with customer service focus. Cars are HPI backed with Momentum warranty. Provides corporate partnership advertising and networking opportunities at Holywood Golf Club.
• MAD ColourminorGTM or Marketing PartnerPrint, creative, digital, spaces, exhibit and signage company with nearly 45 years in business. Offers design agency, events, interiors, vehicle graphics, bespoke joinery, and signage services. Corporate partner providing visual branding solutions.
• Braham GroupminorGTM or Marketing PartnerAfter 50 years in business, provides complete installation packages including Electrical Contracting, Mechanical Contracting, and Street and Floodlighting divisions. Corporate partner with long-term business presence.
• Paradox Omega OilsminorGTM or Marketing PartnerFounded in 2007, small family business selling omega 3 fish oil worldwide with unique formulation making it fresh, stable and effective. Corporate partner representing Northern Ireland business success story.
• Belfast Insulation LtdminorGTM or Marketing PartnerNorthern Ireland's leading insulation installer with over 25 years experience and 10,000+ successful installs per year in domestic and new build markets. Corporate partner with strong local business reputation.
• J & T Ballentine SalesminorGTM or Marketing PartnerEstablished in 1963 in Belfast as manufacturers, agents and distributors for electrical and engineering equipment. Now one of the industry leaders with partnerships with leading global manufacturers. Long-standing corporate partner.
• The Harrison Chambers of DistinctionminorGTM or Marketing PartnerBohemian boutique hotel in Belfast's theatre and arts district since 1879. Approved hotel partner for Stay & Play Packages offering stylish, boutique, elegant rooms for discerning travellers.
• The NinesminorGTM or Marketing PartnerBangor-based hotel with modern trendy bar area and intimate adjoining restaurant. Approved Stay & Play partner with sea breeze terrace, signature cocktails, and views of sunset.
• Titanic Hotel BelfastminorGTM or Marketing PartnerLocated in Belfast's Titanic Quarter in the historic Harland & Wolff Headquarters and Drawing Offices. Approved hotel partner offering up to 3 complimentary nights per year for International Members. Part of Stay & Play Packages.
• Moxy Belfast CityminorGTM or Marketing PartnerMarriott brand hotel in Belfast city centre with playful vibe and bold design. Approved Stay & Play partner offering promotional code G2081 for golf visitors.
• TrackmancoreTechnology or IntegrationTrackman 4 Doppler radar technology provider for golf simulation and performance analysis. Part of £1.8 million joint venture with Rory McIlroy. Provides 3D club head and ball tracking for simulator bays.
• HD GolfcoreTechnology or IntegrationHD Golf simulator technology provider for the indoor golf experience. Part of £1.8 million joint venture. Offers incredible realism, accuracy and ease of use with competition and game features.
• Titleist Performance Institute (TPI)coreTechnology or IntegrationHolywood is the only location in Northern Ireland with TPI Level 3 Fitness trainer and TPI Level 2 Golf coach. TPI screening certified facility for golf-specific fitness and swing analysis.
• Partnership Golf ClubsminorChannel Partner/ Reseller/ DistributorInternational Members receive 2 complimentary rounds per year at Partnership clubs as part of membership benefits. Network of affiliated golf clubs offering reciprocal playing access.
• Golf IrelandcoreOthersGolf Ireland levy of £26.50 applies to adult memberships and £6.50 to juveniles. Compulsory insurance fee of £5 for golf categories. Golf Ireland governs handicap indexes and CDH numbers for members.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lahinch Golf Club: Iconic Irish links club in County Clare with strong tradition, hosting multiple Irish Opens. Comparable parkland/links club on the island of Ireland competing for international golf tourists and corporate outings, with a similar membership-and-visitor revenue model.
• The K Club: Luxury resort and golf destination in County Kildare, Ireland, with two championship courses, hotel, F&B, and corporate event facilities. Comparable full-service golf hospitality offering targeting corporate clients, events, and Stay & Play tourism in the Irish market.
• Royal Portrush Golf Club: Northern Ireland's premier championship links, host of The Open Championship and one of the world's top-ranked courses. Direct regional peer competing for the same Northern Ireland golf tourist and corporate event demand as Holywood, with significantly stronger brand cachet.
• Slieve Russell Hotel Golf & Country Club: Three-star hotel and golf resort in County Cavan, Ireland, offering championship course, leisure centre, and conference facilities. Comparable multi-revenue golf hospitality venue on the island of Ireland targeting events and golf breaks.
• Ardglass Golf Club: Coastal parkland club in County Down, Northern Ireland, serving a similar local and tourist market with an 18-hole layout and clubhouse. Closely comparable regional peer with overlapping membership and visitor dynamics within an hour of Holywood.
• Lough Erne Resort: Five-star golf resort in Enniskillen, Northern Ireland, with two courses, hotel, spa, and conference facilities. Comparable premium destination for Stay & Play packages, corporate events, and golf tourism, though with a stronger lodging component.
• Royal County Down Golf Club: Consistently ranked among the top courses in the world and located in Newcastle, County Down. Direct peer to Holywood in serving premium inbound golf tourists to Northern Ireland, with a stronger heritage brand but less focus on junior development and simulator-based coaching.

Broad incumbents

• Wentworth Club: Private members' golf and country club in Surrey, England, with three courses, clubhouse, F&B, and event facilities. Comparable premium private members' club model with strong corporate and event business, though with a much larger membership base and London-area catchment.
• Gleneagles: Iconic luxury golf and leisure resort in Perthshire, Scotland, with three championship courses, multiple hotels, spa, and event venues. Comparable premium destination for golf breaks, corporate hospitality, and Stay & Play packages, operating at much larger scale and brand recognition.
• Trump Turnberry: Luxury golf resort and hotel in Ayrshire, Scotland, with multiple championship courses and full hospitality operations. Comparable as a UK/Ireland premium golf destination with strong brand and integrated lodging, but at significantly larger scale than Holywood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Holywoodgc1904
• YouTubeyoutube.com/channel/UC3kj3siv6gNgO0fOtFV46hw
• Facebookfacebook.com/holywoodgc1904
• LinkedInlinkedin.com/company/holywood-golf-club-limited
• Instagraminstagram.com/holywoodgc1904

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLYWOOD GOLF CLUB LIMITED