Segundo Muelle

What Segundo Muelle does

Segundo Muelle is a Peruvian seafood restaurant chain that operates 15+ dine-in locations across four countries: seven in Lima (San Isidro, Surco, Miraflores, San Miguel, and Asia), five in Ecuador (three in Quito, two in Guayaquil), two in Panama City, and one in Las Palmas de Gran Canaria, Spain. The chain serves traditional Peruvian marine cuisine — ceviches, tiraditos, causas, and Creole and fusion dishes — alongside curated multi-course 'Experiencias' packages, digital gift cards, and home delivery. The brand originated in San Bartolo, Peru, and has been awarded the 'Auténtica Cocina Peruana' (Authentic Peruvian Cuisine) medal, positioning itself as a recognized gastronomic reference for Peruvian seafood both domestically and abroad.

Underpinning the chain is a mesa247-powered digital platform that handles online ordering, delivery/takeout, table reservations, waitlists, gift card sales, and customer reviews, with integrations to OpenTable (Ecuador), WhatsApp (multiple countries), and payment processors Kushki, Yape, Wompi, plus Facebook and Google SSO. The company does not expose a public or partner-facing API. The legal structure is decentralized by geography, with ENCALADA MS SOCIEDAD ANONIMA CERRADA serving as the Peruvian entity and SADORNOEL CIA. LTDA. (RUC 1792461561001) operating Ecuador.

Segundo Muelle generates revenue through four streams: dine-in transaction revenue across owned and franchised locations, delivery and takeout transaction fees via mesa247, one-time gift card sales, and franchise/licensing fees from international franchisees who receive brand, recipe, training, and operational support. International expansion (Ecuador, Panama, Spain) is executed primarily through the franchise model, while domestic Peru locations operate as a mix of owned and franchised units. Pricing is not publicly disclosed; the chain prices in local currencies (PEN, USD, EUR) with VAT/IGV and a 12% service charge in Peru. No public revenue, headcount, funding history, or M&A activity is disclosed, and no AI/ML capabilities are referenced.

Name

Segundo Muelle

Legal name

ENCALADA MS SOCIEDAD ANONIMA CERRADA

Website

https://segundomuelle.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Segundo Muelle is a Peruvian seafood restaurant chain operating 15+ dine-in locations across Peru, Ecuador, Panama, and Spain, serving ceviches, fusion cuisine, and curated dining experiences to mass-market consumers, with delivery, reservations, and franchise-driven international expansion.

Ownership category

akta.pro rank

Product category

Peruvian Seafood Restaurants

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Peruvian seafood restaurants
• Ceviche specialty dining
• Seafood restaurant chain
• Restaurant franchise network
• Peruvian fusion cuisine

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Services: Revenue generated from customers dining at restaurant locations. Each location operates during specific hours and serves Peruvian seafood cuisine including ceviches, tiraditos, causas, and fusion dishes.
2. Delivery and Takeout: Online ordering revenue through the mesa247 platform for home delivery and takeaway orders.
3. Gift Cards: Sale of gift cards through their online portal for gifting occasions.
4. Franchise Fees: Revenue from franchise partnerships where franchisees pay for the right to operate Segundo Muelle locations under the brand, with comprehensive support provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Segundo Muelle operates a multi-location Peruvian seafood restaurant chain serving traditional dishes such as ceviches, tiraditos, and causas, alongside Creole, Oriental, and Italian fusion creations. The chain combines dine-in service, online delivery and takeout, table reservations, curated dining experiences, and gift cards, with international expansion driven by a franchise model across Peru, Ecuador, Panama, and Spain.

Product overview

Segundo Muelle is a Peruvian seafood restaurant chain with a unified dining platform combining on-premise restaurant service, online ordering, and reservation management. The core offering consists of restaurant dining across 12+ locations in Peru plus international expansion in Ecuador, Panama, and Spain, serving traditional Peruvian seafood cuisine (ceviches, tiraditos, causas, creole dishes) alongside curated Experiences packages. The technology infrastructure is powered by Mesa 24/7 (mesa247.la), which enables the online ordering system (delivery and takeout), table reservations, gift cards, and customer account management. No public API is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining (On-Premise) On-premise restaurant dining across 7 locations in Lima (Peru), 5 locations in Ecuador, 2 in Panama, and 1 in Spain, serving Peruvian seafood including ceviches, tiraditos, causas, Creole dishes, and international fusion plates.
• Delivery Service Online food delivery powered by the Mesa 24/7 (mesa247) platform, enabling customers to order Peruvian seafood dishes for home delivery with delivery zone coverage and order tracking.
• Takeout (Pick-up) Online ordering for in-person pickup at the customer's preferred restaurant location without dine-in service.
• Online Reservations Table reservation system allowing customers to book dining slots at specific Segundo Muelle locations with date/time selection, party size, and waitlist options, integrated with WhatsApp and OpenTable channels.
• Experiencias (Curated Dining Experiences) Curated multi-course dining packages with set menus designed for groups, offering a premium experiential offering with specific pricing and minimum purchase requirements.
• Gift Cards Digital gift cards available for purchase online, allowing customers to buy prepaid restaurant credits as gifts for others.
• Franchise Program Franchise opportunity for entrepreneurs to operate Segundo Muelle locations, providing brand recognition, specialized consulting, training, and ongoing operational guidance.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• mesa247coreTechnology or Integrationmesa247 provides the online ordering, delivery management, and reservation platform for Segundo Muelle. The partnership enables digital commerce operations including dine-in reservations, takeaway/delivery orders, customer reviews, and order tracking. Multiple Segundo Muelle locations utilize mesa247's technology infrastructure for their online presence.
• OpenTableminorChannel Partner/ Reseller/ DistributorOpenTable integration for Ecuador locations (Floresta, Quicentro, Scala) enabling third-party reservation bookings. Provides additional distribution channel for customer reservations beyond direct website booking.
• FranchiseescoreChannel Partner/ Reseller/ DistributorSegundo Muelle operates through franchise partnerships, particularly for international expansion. Offers comprehensive support including specialized consulting to ensure franchisee profitability. The brand provides the business model, training, and ongoing operational guidance to franchise operators in Ecuador, Panama, and Spain.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Osaka: Peruvian-Japanese Nikkei cuisine restaurant chain under Acurio Restaurants, with multiple locations in Peru and abroad. Comparable in multi-country casual-dining model, premium positioning, and Peruvian culinary heritage branding.
• Astrid y Gastón: Flagship Peruvian restaurant brand of Gastón Acurio with international presence. Comparable as a Peruvian cuisine ambassador brand with global expansion and strong culinary reputation, though operating at a higher price point.
• Tanta: Peruvian restaurant chain by Acurio Restaurants with locations in Lima and internationally. Comparable in casual-dining format, Peruvian cuisine focus, and franchise/licensed expansion model.
• Pescados Capitales: Lima-based seafood restaurant concept known for ceviche-focused Peruvian cuisine. Comparable in cuisine specialization (Peruvian seafood) and full-service dining format in the same primary market (Lima).
• La Mar Cebichería: Peruvian seafood (cebichería) restaurant chain operated by the Acurio Restaurants group with locations in Lima and internationally. Direct comparable: similar cuisine focus (ceviche-centric), comparable full-service casual-dining format, and multi-country expansion strategy.

Broad incumbents

• Red Lobster: Global seafood-focused casual-dining chain with broad menu and multi-country footprint. Comparable as an established seafood-dining incumbent at much larger scale, sharing the seafood category positioning but operating at far greater breadth.
• The Cheesecake Factory: U.S.-based international casual-dining chain with an extensive menu and global locations. Comparable in multi-country casual-dining model, experiential menu positioning, and gift card / digital ordering ecosystem, though operating at significantly larger scale.
• Bonefish Grill: U.S. seafood-focused casual-dining chain (Bloomin' Brands). Comparable as a multi-unit seafood casual-dining operator with similar full-service format and seafood-driven menu mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SegundoMuelle
• Facebookfacebook.com/segundomuellelaspalmas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segundo Muelle