Hertz Poland
Hertz Poland, operated by Motorent sp. z o.o. under license from Hertz Corporation, provides short-term, medium-term, foreign, and long-term vehicle rental, plus corporate leasing, car sharing, and chauffeur services across Poland for both business and consumer customers.
- Company typePrivate
- Founded-
- HeadquartersWarsaw, Poland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Hertz Poland does
Hertz Poland is the Polish operating presence of the Hertz brand, delivered through Motorent sp. z o.o., a privately held Polish limited liability company headquartered in Warsaw that operates under a franchise or license agreement with Hertz Corporation. The company was established with its current digital presence from 2019 onward (per website copyright) and runs a multi-line vehicle rental business in the Polish market. Its core offering spans short-term rental, medium-term rental, and foreign (cross-border) rental targeted at both leisure and business travelers, complemented by a corporate suite that includes Hertz Lease (long-term fleet leasing), Hertz GSA (global sales agreement for international corporate programs), Corporate Car Sharing, and Chauffeur Drive services.
The underlying technology stack is described as standard car rental fleet management and booking systems, with a customer-facing booking platform hosted at oferty.hertzpoland.pl and a "Panel Klienta" (customer panel) for account management. Distribution is primarily through physical rental points ("punkty") across Poland where customers pick up and return vehicles, supplemented by digital marketing through the company website, an email newsletter subscription flow, and a Facebook page. Pricing is quote-based rather than publicly listed, consistent with negotiated B2B contracts alongside published B2C rates.
Hertz Poland serves two principal customer segments: a primary Business/Corporate segment covering employee transportation, corporate travel, and fleet leasing needs, and a secondary Individual Consumer segment covering vacation travel, weekend trips, and special-occasion rentals. Revenue mechanics blend transactional short-term rentals with longer-duration leasing and corporate agreements, while growth of the business depends on fleet availability, location coverage across Poland, and continued brand support from Hertz Corporation. No revenue, headcount, or fleet size figures are publicly disclosed, and there is no evidence of proprietary technology, patents, or AI capabilities beyond standard booking and fleet management systems.
Hertz Poland firmographics
Firmographics- Name
- Hertz Poland
- Legal name
- Motorent sp. z o.o.
- Website
- https://hertzpoland.pl
- Company type
- Private
- Operating status
- Operating
- Short description
- Hertz Poland, operated by Motorent sp. z o.o. under license from Hertz Corporation, provides short-term, medium-term, foreign, and long-term vehicle rental, plus corporate leasing, car sharing, and chauffeur services across Poland for both business and consumer customers.
- Ownership category
- akta.pro rank
Hertz Poland industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)
Keywords
Where Hertz Poland is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Markets served
Hertz Poland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Hertz Poland product offering
Product offeringCore offering
Hertz Poland provides car rental and vehicle leasing services under the Hertz brand in Poland, including short-term, medium-term, and foreign rentals for leisure and business customers. For corporate clients it offers Hertz Lease long-term fleet leasing, Hertz GSA global corporate agreements, Corporate Car Sharing, and Chauffeur Drive professional driver services. The business operates its own vehicle fleet distributed through physical rental locations across Poland.
Product overview
Hertz Poland is a car rental company operating as part of the Hertz brand, offering a portfolio of vehicle rental services. The core offering includes short-term, medium-term, and foreign car rentals for leisure and business travelers. For business customers, the company provides Hertz Lease (long-term fleet leasing), Corporate Car Sharing, Hertz GSA (corporate international programs), and Chauffeur Drive services. The company operates its own vehicle fleet available through rental locations across Poland.
Differentiator
Problem solved
Functional benefit
Brands
- Hertz Lease: Long-term car leasing services for businesses
- Hertz GSA
- Corporate Car Sharing
- Chauffeur Drive
Products and services
- Car Rental (Wynajem samochodu) Core car rental service allowing customers in Poland to rent vehicles from Hertz Poland's fleet for various durations and purposes.
- Short-term Rental (Wynajem krótkoterminowy) Short-term car rental service, typically for days or weeks, targeted at leisure and business travelers needing a vehicle for brief periods.
- Medium-term Rental (Wynajem średnioterminowy) Medium-term car rental service for extended periods of weeks to months, suitable for medium-duration personal or business needs.
- Foreign Rental (Wynajem zagraniczny) Car rental service enabling customers to take a Hertz Poland vehicle abroad for international travel.
- Hertz Lease Long-term vehicle leasing service for businesses and individuals requiring fleet management, distributed under the Hertz Lease sub-brand.
- Hertz GSA (Global Sales Agreement) Global sales agreement program for corporate clients managing international car rental needs across Hertz's worldwide network.
- Corporate Car Sharing Business car sharing solution enabling companies to manage employee transportation needs efficiently through a shared corporate fleet.
- Chauffeur Drive Professional chauffeur and driver service providing premium transportation with a Hertz-provided vehicle and driver.
Companies that use Hertz Poland
Customer profileSegments2 records
Ideal customer profiles2 records
Hertz Poland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hertz Poland partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Hertz Poland competitors and assessment
Company assessmentDirect peers
- Avis Budget Group: Global car rental brand (Avis, Budget) operating in Poland. Directly competes with Hertz Poland in airport/city rentals and corporate accounts under a similar brand-franchise model.
- Sixt: Global car rental brand with strong European presence, including operations in Poland. Directly comparable to Hertz Poland across short-term, lease, and corporate rental product lines and customer segments.
- Enterprise Rent-A-Car: Largest global car rental operator with extensive European footprint. Comparable to Hertz Poland across retail and corporate rental, fleet leasing, and replacement vehicle programs.
- Green Motion: International car rental franchise brand operating in multiple European countries via local franchisees. Directly comparable to Hertz Poland as a brand-led, franchise-distributed rental operator.
- Europcar: Major European car rental brand with Polish operations offering short- and long-term rentals and corporate leasing, directly overlapping with Hertz Poland's product set.
Regional players
- 99Rent: Polish car rental brand focused on short- and long-term rentals across major Polish cities. Competes with Hertz Poland in the domestic leisure and corporate segments.
- Panek S.A. Polish-headquartered car rental and car-sharing operator offering short- and long-term rentals and a fleet subscription model. Highly comparable to Hertz Poland in the Polish market with strong local brand recognition.
Emerging players
- Getaround: Peer-to-peer car sharing and short-term rental platform. Adjacent competitor in mobility and short-term access, particularly relevant as Hertz Poland expands its Corporate Car Sharing product.
- Traficar: Polish car-sharing operator offering short-trip, app-based vehicle access. Comparable to Hertz Poland's Corporate Car Sharing product line, with a more digitally native operating model.
Broad incumbents
- ALD Automotive: Large multinational vehicle leasing and fleet management company with Polish operations. Comparable to Hertz Poland's Hertz Lease long-term fleet leasing product and corporate customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hertz Poland social profiles
Digital presenceHertz Poland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hertz Poland leadership team
Management profileNumber of profiles
Hertz Poland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hertz Poland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hertz Poland
What does Hertz Poland do?
Hertz Poland provides car rental and vehicle leasing services under the Hertz brand in Poland, including short-term, medium-term, and foreign rentals for leisure and business customers. For corporate clients it offers Hertz Lease long-term fleet leasing, Hertz GSA global corporate agreements, Corporate Car Sharing, and Chauffeur Drive professional driver services. The business operates its own vehicle fleet distributed through physical rental locations across Poland.
Is Hertz Poland a public or private company?
Hertz Poland is a private company. It is classified as corporate owned and is currently operating.
When was Hertz Poland founded?
Hertz Poland was founded in -1.
Where is Hertz Poland based?
Hertz Poland is headquartered in Warsaw, Poland, in the Europe region.
Who are Hertz Poland's main competitors?
Direct peers on record are Avis Budget Group, Sixt, Enterprise Rent-A-Car, Green Motion and Europcar. Regional players are 99Rent and Panek S.A.. Emerging players are Getaround and Traficar. ALD Automotive is listed as a broad incumbent.
Does Hertz Poland have an API?
No public API is recorded for Hertz Poland.
What industry is Hertz Poland in?
Hertz Poland's product category is Car Rental Services. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of THADAOAH, Long-Term Corporate Rentals (Monthly/Project-Based). Its NAICS code is 5321 and its SIC code is 7510.