CHERYLS NORTHWEST TOURS LLC
Cheryl's Northwest Tours LLC is a Burien, Washington-based private SUV tour operator founded in 2011, offering small-group (2-5 guests) guided excursions across Seattle, Pacific Northwest national parks, wineries, geology sites, and seasonal festivals for individual tourists, cruise passengers, and local residents.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CHERYLS NORTHWEST TOURS LLC does
Cheryl's Northwest Tours LLC is a privately held tour operator founded on June 1, 2011 by Cheryl O'Brien and headquartered in Burien, Washington. The company runs private guided excursions through the Pacific Northwest using a fleet of company SUVs driven by six driver-guides, restricting each tour to groups of two to five guests. Its product portfolio spans six categories — Seattle and vicinity half-day tours, full-day excursions beyond the city, mountains/national parks/forests, seasonal festivals (Tulip, Lavender), Northwest geology and agriculture, and multi-day overnight tours — with pricing ranging from $249 to $1,099 per person plus tax.
The business sells directly to consumers through a Squarespace-hosted website with embedded Peek.com booking, supplemented by phone (206-353-3330) and email reservations. Distribution is completed via third-party review platforms (TripAdvisor, Yelp, Google Reviews) and organic social channels (Facebook, Instagram). Differentiation rests on ITMI-certified guide expertise in regional history, heritage, and geology; small-group intimacy; hotel and airport pickup; and founder-led itinerary customization.
Revenue is generated purely through per-booking tour fees and gift card sales, with no subscription, licensing, or B2B component. The company serves three customer segments — visiting tourists, cruise passengers using Seattle as a port of call, and local Seattle-area residents — and is founder-owned and bootstrapped with no disclosed external funding, acquisitions, or parent-company affiliation. Operating geography covers Washington State and parts of Oregon; the Mt. Saint Helens product is currently suspended until 2027.
CHERYLS NORTHWEST TOURS LLC firmographics
Firmographics- Name
- CHERYLS NORTHWEST TOURS LLC
- Legal name
- Cheryl's Northwest Tours LLC
- Website
- https://cherylsnwtours.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cheryl's Northwest Tours LLC is a Burien, Washington-based private SUV tour operator founded in 2011, offering small-group (2-5 guests) guided excursions across Seattle, Pacific Northwest national parks, wineries, geology sites, and seasonal festivals for individual tourists, cruise passengers, and local residents.
- Ownership category
- akta.pro rank
CHERYLS NORTHWEST TOURS LLC industry classification
Industry- Product category
- Private Tour Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (48799)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)
- akta.pro secondary industries
- Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Restaurant Progressive Dining Tours (THAJAGAB), Photography & Scenic Viewpoint Tours (THAJAAAI), Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)
Keywords
Where CHERYLS NORTHWEST TOURS LLC is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CHERYLS NORTHWEST TOURS LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Tour Bookings: Per-person pricing for private SUV tours ranging from half-day ($250) to multi-day overnight experiences ($599-$1099). Revenue is transaction-based per booking with minimum 2 guests required.
- Gift Cards: Digital gift cards available for purchase on the website, allowing customers to purchase tour experiences as gifts with no expiration date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-Day Seattle City Tour - 4 hours covering Space Needle, Pike Place Market, Pioneer Square |
| Unit Pricing | Pay-as-you-go | Leavenworth Alpine Village Tour - Full day with waterfalls |
| Unit Pricing | Pay-as-you-go | Vineyards & Wineries Yakima Tour - Full day with 3 wineries, lunch and tastings included |
| Unit Pricing | Pay-as-you-go | Pacific Ocean Beaches Tour - Full day to Long Beach, lighthouses |
| Unit Pricing | Pay-as-you-go | Marymere Falls and Port Townsend Overnight - 2 Days/1 Night |
| Unit Pricing | Pay-as-you-go | Olympic National Park and Hoh Rain Forest Overnight - 2 Days/1 Night |
| Unit Pricing | Pay-as-you-go | Pacific Ocean Beaches and Lighthouses Overnight - 2 Days |
| Unit Pricing | Pay-as-you-go | Grand Coulee Dam Overnight - 2 Days |
| Unit Pricing | Pay-as-you-go | Channeled Scablands Overnight - 2 Days |
| Unit Pricing | Pay-as-you-go | Wine Tasting, Stonehenge, Columbia Gorge - 2 Days |
| Unit Pricing | Pay-as-you-go | Mt Saint Helens National Monument - 8-9 hours |
| Unit Pricing | Pay-as-you-go | NW Geology & Agriculture Tour - 12 hours |
| Unit Pricing | Pay-as-you-go | Tulip Festival Tour - Full day to Skagit Valley |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CHERYLS NORTHWEST TOURS LLC product offering
Product offeringCore offering
Cheryl's Northwest Tours LLC provides private guided SUV tours of the Pacific Northwest for small parties of 2-5 guests, departing from Seattle and surrounding areas. Tour offerings span half-day Seattle city excursions, full-day regional trips (Leavenworth, Yakima wineries, Pacific beaches), overnight experiences (Olympic National Park, Channeled Scablands, wine country), seasonal festivals, and geology/agriculture themed routes, with hotel and airport pickup included and pricing on a per-person basis.
Product overview
Cheryl's Northwest Tours LLC operates a fleet of private SUV tours departing from Seattle, Washington. The company offers exclusive, private tour experiences for 2-5 guests using comfortable SUVs with driver-guides. Tour portfolio spans six main categories: Seattle & Vicinity half-day tours, Full Day outside Seattle excursions, Mountains/National Parks/Forests tours, Seasonal Festival experiences, NW Geology & Agriculture educational tours, and Overnight multi-day tours. The company was founded in 2011 and conducts tours year-round, specializing in Pacific Northwest history, heritage, geology, and local culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Seattle & Vicinity - Half Day Tours Private guided half-day SUV tours of Seattle and surrounding areas (up to 7 hours), covering city highlights and nearby destinations such as Whidbey Island/Deception Pass, Mt. Rainier Gondola, Suquamish Indian Tribe, and the WA Legislative Building, for small groups of 2-5 guests with hotel or airport pickup included.
- Full Day Outside Seattle Tours Full-day private guided SUV tours departing from Seattle to destinations outside the city, including the Leavenworth Alpine Village Tour ($319/person), Vineyards & Wineries Yakima Tour ($359/person), and Pacific Ocean Beaches Tour ($379/person), with lunch and tastings included where applicable for parties of 2-5 guests.
- Mountains, National Parks & Forests Tours Private guided SUV tours to Pacific Northwest mountain, national park, and forest destinations, including the Mt. Saint Helens National Monument tour (currently closed until 2027), Olympic Peninsula, Quinault Rain Forest, and other hiking-trail destinations for small parties of 2-5 guests.
- Seasonal Festival Experiences Private guided SUV tours timed to Pacific Northwest seasonal events, including the Skagit Valley Tulip Festival Tour (April, $249/person), Lavender Festival (June), and other regional seasonal festival experiences for 2-5 guests.
- NW Geology & Agriculture Tours Private educational SUV tours focused on Pacific Northwest geology and agriculture, including the 12-hour NW Geology & Agriculture Tour ($399/person) covering Ice Age flooding features, Channeled Scablands, Dry Falls, and Eastern Washington agricultural regions for small groups.
- Overnight Tours Multi-day (typically 2 days/1 night) private guided SUV tours with overnight accommodations, including Marymere Falls/Port Townsend ($599/person), Olympic National Park/Hoh Rain Forest ($1,099/person), Pacific Ocean Beaches/Lighthouses ($899/person), Grand Coulee Dam ($825/person), Channeled Scablands ($899/person), and Wine Tasting/Stonehenge/Columbia Gorge ($925/person), inclusive of hotel, lunches, and applicable entry fees for 2-5 guests who know each other.
- Gift Cards Digital gift certificates purchased online through the Peek.com booking platform that can be redeemed toward any Cheryl's Northwest Tours private SUV tour experience in Washington State, with no expiration date.
Companies that use CHERYLS NORTHWEST TOURS LLC
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CHERYLS NORTHWEST TOURS LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
CHERYLS NORTHWEST TOURS LLC partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights4 records
CHERYLS NORTHWEST TOURS LLC competitors and assessment
Company assessmentBroad incumbents
- Withlocals: Online marketplace for private, locally-guided tours and experiences in destinations worldwide, including Seattle. Overlaps directly in business model (private guide, small-group experiences sold direct to consumers) and target customer, but serves many markets beyond the Pacific Northwest.
- Tours by Locals: Global marketplace connecting travelers with private local guides across many destinations, including Seattle and the Pacific Northwest. Comparable in that it sells private, guide-led tours to the same customer segment, but operates at much larger scale and as a multi-destination platform rather than a single-region operator.
- Viator (Tripadvisor): Largest online marketplace for tours, activities, and attractions worldwide, where Cheryl's Northwest Tours already maintains a TripAdvisor listing. Competes indirectly by aggregating many Seattle/Pacific Northwest tour options and driving significant booking volume to operators.
- Airbnb Experiences: Global platform that distributes privately-led tours and experiences, including many in the Seattle/Pacific Northwest market. Overlaps in the private-guide, small-group, direct-to-consumer model but at platform scale rather than as a single regional brand.
Direct peers
- Limo Tours of Seattle: Seattle-area operator running private SUV/limousine-based wine, city, and sightseeing tours for small groups. Closely comparable vehicle-based private-tour format, pricing tier, and Pacific Northwest customer base.
- Seattle's Best Tours: Seattle-based private and small-group tour operator offering city, wine, and surrounding-area tours. Directly comparable as a regional private-tour competitor with overlapping customer base of tourists and cruise passengers in the Seattle/Pacific Northwest market.
- Customized Tours: Pacific Northwest private tour operator offering customized itineraries for small groups, including Seattle, wine country, and national parks. Directly comparable product mix, customer segment, and premium small-group positioning.
Regional players
- Pacific Northwest Journeys: Regional operator focused on Pacific Northwest multi-day and nature-based tours. Comparable in geographic focus and outdoor/PNW itinerary style, though typically oriented toward group departures rather than strictly private SUV tours.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CHERYLS NORTHWEST TOURS LLC social profiles
Digital presenceCHERYLS NORTHWEST TOURS LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHERYLS NORTHWEST TOURS LLC leadership team
Management profileNumber of profiles
Profiles1 record
CHERYLS NORTHWEST TOURS LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHERYLS NORTHWEST TOURS LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHERYLS NORTHWEST TOURS LLC
What does CHERYLS NORTHWEST TOURS LLC do?
Cheryl's Northwest Tours LLC provides private guided SUV tours of the Pacific Northwest for small parties of 2-5 guests, departing from Seattle and surrounding areas. Tour offerings span half-day Seattle city excursions, full-day regional trips (Leavenworth, Yakima wineries, Pacific beaches), overnight experiences (Olympic National Park, Channeled Scablands, wine country), seasonal festivals, and geology/agriculture themed routes, with hotel and airport pickup included and pricing on a per-person basis.
Is CHERYLS NORTHWEST TOURS LLC a public or private company?
CHERYLS NORTHWEST TOURS LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHERYLS NORTHWEST TOURS LLC founded?
CHERYLS NORTHWEST TOURS LLC was founded in 2011. It employs 1 to 10 people.
Where is CHERYLS NORTHWEST TOURS LLC based?
CHERYLS NORTHWEST TOURS LLC is headquartered in Seattle, United States, in the North America region.
How does CHERYLS NORTHWEST TOURS LLC make money?
Two revenue lines are on record. Private Tour Bookings are the primary driver. The others are gift Cards.
Who are CHERYLS NORTHWEST TOURS LLC's main competitors?
Broad incumbents on record are Withlocals, Tours by Locals, Viator (Tripadvisor) and Airbnb Experiences. Direct peers are Limo Tours of Seattle, Seattle's Best Tours and Customized Tours. Pacific Northwest Journeys is listed as a regional player.
Does CHERYLS NORTHWEST TOURS LLC have an API?
No public API is recorded for CHERYLS NORTHWEST TOURS LLC.
What industry is CHERYLS NORTHWEST TOURS LLC in?
CHERYLS NORTHWEST TOURS LLC's product category is Private Tour Services. Its primary akta.pro industry code is THAJAAAJ, Neighborhood & Local Life Tours (Communities & Hidden Gems), with a secondary code of THAAAGAB, Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation). Its NAICS code is 561520 and its SIC code is 7900.