Hoogwerkt

What Hoogwerkt does

Hoogwerkt is a privately held Dutch B2B equipment rental company founded in 2017 and headquartered in Zoeterwoude, Netherlands, specializing in fully electric aerial work platforms, material handling equipment, and mobile scaffolding for work at height. Its fleet spans eight equipment categories — spinhoogwerkers (spider lifts up to 40m working height from Hinowa), telescopic and articulated boom lifts (up to 41m from Dingli, Nifty, Genie), mast lifts, scissor lifts (JCB, Holland Lift), electric forklifts (Still RX-series, 1.6T-3.5T), telehandlers (Faresin, Manitou up to 26m), and mobile scaffolding (MiTOWER PLUS). All machines are powered by lithium-ion batteries, marketed as vibration-free, silent, and emission-free — a positioning aligned with the Netherlands' expanding zero-emission zone regulations in urban areas. Smartphone-based machine control with integrated tracking and a customer-facing digital portal (Hoogwerkt Voor Jou) provide real-time location and self-serve order management.

The company operates a direct-to-consumer B2B go-to-market, with daily usage-based rental pricing accessible via online reservation or phone (0800-0016), restricted to KvK-registered business customers (particulieren excluded). Distribution combines nationwide delivery to project sites across major Dutch cities (Amsterdam, Rotterdam, Den Haag, Den Bosch) with self-pickup from the Energieweg 34 rental hub. Revenue is generated entirely through equipment rental — including safety accessories and portable charging solutions (9x 230V charging stations and 360 kWh mobile battery containers) — across three primary vertical segments: real estate maintenance, installation trades (HVAC, electrical, plumbing), and construction. The customer book is a long-tail mix of SMB and enterprise accounts, with five named logos spanning installation, painting, technical management, and property management. A public vacancies page indicates ongoing but modest hiring, and no external funding, acquisitions, or geographic expansion beyond the Netherlands have been disclosed.

Name

Hoogwerkt

Legal name

Hoogwerkt

Website

https://hoogwerkt.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoogwerkt is a Dutch B2B equipment rental company (founded 2017, Zoeterwoude) that rents 100% electric aerial work platforms, forklifts, telehandlers, and mobile scaffolding to construction, installation, and property maintenance businesses across the Netherlands.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Electric aerial platforms
• Aerial work platforms
• Material handling equipment
• Forklift rental
• Construction equipment rental

Headquarters

HQ city

Zoeterwoude

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Hoogwerkt generates revenue through renting out electric aerial work platforms including spinhoogwerkers, telescoophoogwerkers, kniktelescoophoogwerkers, masthoogwerkers, schaarhoogwerkers, rolsteigers, heftrucks, and verreikers. Equipment can be rented per day with online reservation capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hoogwerkt rents fully electric aerial work platforms (spider lifts, telescopic and articulated boom lifts, mast lifts, scissor lifts), electric forklifts, telehandlers, mobile scaffolding, charging solutions and safety accessories to business customers in the Netherlands. Equipment is delivered directly to project sites or picked up from the Zoeterwoude hub, with reservations and order management handled through the 'Hoogwerkt Voor Jou' online portal.

Product overview

Hoogwerkt is a Dutch B2B equipment rental company specializing in electric aerial work platforms (hoogwerkers) and material handling equipment. The portfolio centers on a comprehensive range of electrically-powered machines including spider lifts (spinhoogwerkers), telescopic boom lifts, articulated boom lifts (kniktelescoophoogwerkers), scissor lifts (schaarhoogwerkers), mast lifts (masthoogwerkers), mobile scaffolding (rolsteigers), electric forklifts, and telehandlers. All machines feature lithium-ion battery technology and are marketed as emission-free, vibration-free, and noise-reduced alternatives to diesel equipment. The offering is complemented by safety accessories available for both rental and purchase, portable charging solutions, and the 'Hoogwerkt Voor Jou' digital customer portal for online order management. The company serves sectors including real estate maintenance, installation trades, and construction across major Dutch cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinhoogwerkers (Spider Lifts) Crawler-mounted aerial work platforms with compact dimensions and excellent stability. Includes Hinowa spider lifts ranging from 15.4m to 40m working height, featuring 360-degree rotation, lithium-ion batteries and non-marking tracks for indoor and outdoor use. Rented to construction, installation and maintenance professionals.
• Telescoophoogwerkers (Telescopic Boom Lifts) Straight boom aerial work platforms with horizontal reach capabilities. Ranging from 16m to 41m working height, with all-wheel drive options and lithium-ion battery power for emission-free operation. Rented to businesses needing high-reach access.
• Kniktelescoophoogwerkers (Articulated Boom Lifts) Articulating boom lifts with knik/telescopic arm for reaching difficult access points. Models from Dingli, Nifty and Genie ranging from 10.9m to 28m working height with jib arms and rotating platforms.
• Masthoogwerkers (Vertical Mast Lifts) Vertical mast lifts for compact indoor spaces, from manual push-around to electric-powered units. Working heights from 3.5m to 10m, featuring narrow widths for door passage and lift compatibility.
• Schaarhoogwerkers (Scissor Lifts) Scissor lift aerial work platforms for vertical elevation. Available in standard, rough terrain and narrow widths from JCB, Dingli and Holland Lift. Working heights from 5m to 22m with platform capacities up to 750kg.
• Rolsteigers (Mobile Scaffolding) Mobile scaffolding systems including MiTOWER PLUS and standard wide/narrow frames. Working heights from 3m to 12.2m with various platform capacities and configurations for indoor and outdoor use.
• Heftrucks (Electric Forklifts) Electric counterbalance forklifts from Still and other manufacturers. Lifting capacities from 1.6T to 3.5T with lithium-ion batteries, including rough terrain 4x4 models with enclosed cabs.
• Verreikers (Telehandlers) Electric telehandlers and reach trucks from Faresin and Manitou. Lifting heights from 6m to 26m with capacities up to 6,000kg, including rotating models for versatile material handling.
• Oplaadstations en Mobiele Batterijen (Charging Stations and Mobile Batteries) Portable charging stations with load balancer (9x 230V connections) and mobile 360 kWh battery containers for on-site power supply and equipment charging in areas with limited grid access.
• Veiligheidsartikelen en Accessoires (Safety Accessories) Safety equipment for rental and purchase including harnesses, fall protection, safety lines, Kunststof rijplaten (road plates), stempelplaten (stabilizer plates), barriers and laadsnoeren (charging cables).
• Hoogwerkt Voor Jou (Customer Portal) Personal B2B portal for managing rental orders, tracking deliveries and accessing account-based pricing. Available via login for registered customers to monitor orders from construction sites or office locations.
• Machine Selector (Online Tool) Interactive web-based tool that helps customers select the appropriate machine based on criteria such as load type (persons/goods), work direction (vertical/articulated), required working height, reach distance, surface type and indoor/outdoor use.

Quantifiable outcome

• Trillingvrij, geluidsarm en zonder uitstoot - vibration-free, silent operation without emissions

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• HinowacoreTechnology or IntegrationHinowa is a key supplier of spinhoogwerkers (spider lifts) to Hoogwerkt's fleet. The partnership includes lithium-ion battery powered spin lifts ranging from 15.4m to 40m working height with features like 360-degree rotation, non-marking tracks, and compact design for indoor/outdoor use.
• StillcoreTechnology or IntegrationStill supplies electric forklift trucks (RX20 and RX60 series) with lithium-ion battery technology ranging from 1.6T to 3.5T lifting capacity, featuring fast battery exchange and 24/7 operational capability.
• JCBcoreTechnology or IntegrationJCB provides electric scissor lifts (S-series) and other aerial work platforms featuring lithium-ion batteries, non-marking tires, and compact design for various working heights.
• DinglicoreTechnology or IntegrationDingli supplies electric scissor lifts and rough terrain equipment with lithium-ion batteries, including models up to 22m working height with high load capacities.
• GeniecoreTechnology or IntegrationGenie provides mast lifts and boom lifts with electric drive technology, suitable for indoor use with compact dimensions and quiet operation.
• NiftycoreTechnology or IntegrationNifty supplies compact knick-telescope boom lifts with lithium batteries, featuring narrow design for working in confined spaces with outreach capabilities up to 21m.
• FaresincoreTechnology or IntegrationFaresin provides electric rigid telehandlers (6.0m models) combining lifting capacity with versatility for material handling applications, featuring quick-coupling hydraulic systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLG Industries: Leading global OEM of aerial work platforms and telehandlers, competing in the same product categories Hoogwerkt rents. Comparable as a supplier-partner shaping the equipment Hoogwerkt can offer and price.
• Haulotte: French OEM specializing in aerial work platforms (boom lifts, scissor lifts, mast lifts). Comparable on product category and as a supplier whose product decisions affect Hoogwerkt's electric fleet strategy.
• Boels Rental: Largest equipment rental company in the Netherlands and broader Europe, offering aerial work platforms, forklifts, and a wide range of construction equipment. Direct overlap on Hoogwerkt's core MEWP and forklift categories, with a broader portfolio, denser depot network, and enterprise contracts.
• Genie (Terex): Major global OEM of aerial work platforms whose equipment (mast lifts, boom lifts) appears in Hoogwerkt's fleet via the Genie partnership. Comparable as a manufacturer-supplier that also influences rental economics industry-wide.
• Manitou: French OEM and rental operator of telehandlers, aerial work platforms, and forklifts. Overlaps with Hoogwerkt on telehandlers (verreikers) and MEWPs; relevant as both a supplier/partner and as a vertically integrated competitor moving into rental.
• JCB: British OEM of construction equipment including electric scissor lifts (S-series) supplied to Hoogwerkt. Comparable on product category overlap and as a strategic supplier-partner whose electric roadmap shapes fleet availability.

Regional players

• Huur & Stuur: Dutch-focused aerial work platform and lifting equipment rental company serving similar trades and installation customers in the Netherlands. Comparable as a same-geography, similar-customer rental competitor.
• Workx Group: Dutch aerial work platform and material handling equipment rental company. Directly competes in the same Netherlands MEWP and forklift rental categories with overlapping customer segments in construction and installation.

Direct peers

• Mateco: European aerial work platform rental specialist active in the Netherlands, Belgium, and Germany. Directly competes in the same MEWP rental category with similar customer types (construction, installation, maintenance).
• Riwal: Dutch-headquartered aerial work platform specialist with operations across Europe. Most directly comparable peer given its singular focus on MEWPs and scissor/boom lift rental — the same core category Hoogwerkt serves — though at significantly larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoogwerkt
• LinkedInlinkedin.com/company/hoogwerkt
• Instagraminstagram.com/hoogwerkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoogwerkt