Haunted Basement

What Haunted Basement does

Haunted Basement Productions LLC is a Brooklyn-based boutique video production studio operating under the DBA "Haunted Basement." The firm was founded in 2023 by three siblings — A.J. Serrano, Bubba Serrano, and Ashleigh Erturk — and operates with a four-person team including Creative Producer Hailey Choi. Its service offering spans five verticals: Commercial Work, Branded Content, Post-Production, Original Films, and Motion Design, positioning the studio as a full-stack creative partner rather than a single-discipline vendor.

The studio's production capability rests on the founders' training at Harvard, UCLA, and USC and Choi's prior festival and Broadway production credits, combined with a network of recurring collaborators including Brian Lemieux, Chris Nicastro, and mrs. hopewell. Visible customer associations include editorial outlets (The New Yorker, VICE, Complex), music tech (Splice), education (EF), nonprofit (United Way), coworking (Workbar), and consumer brands (Embark, Craftwell, MATH), with public testimonials from named actors and creative directors.

The business model combines project-based commercial production fees with two owned-and-operated extensions: a Spotify-hosted podcast and a direct-to-consumer merchandise shop. The studio maintains an active presence on Instagram, TikTok, and LinkedIn, and publishes a blog that functions as an inbound lead channel. No external funding, parent company, patents, certifications, or awards are disclosed in the available data.

Name

Haunted Basement

Legal name

Haunted Basement Productions LLC

Website

https://hauntedbasement.video

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Haunted Basement is a Brooklyn-based boutique video production studio founded in 2023 by three siblings, serving brands across commercial, branded, post-production, original film, and motion design work, with supplemental podcast and merchandise revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Commercial Video Production Services: Creative production for broadcast and digital advertising, branded content, and post-production services for agencies, production crews, and in-house creative teams. Project-based pricing model.
2. Merchandise Sales: Direct-to-consumer sales of branded merchandise including t-shirts, hoodies, hats, accessories, and digital products through their online shop.
3. Original Films and Music Videos: Original Haunted Basement Productions including narrative shorts and music videos. Also produces original podcast content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Haunted Basement is a Brooklyn-based creative video production company that produces commercials for broadcast and digital advertising, story-driven branded content, original films and music videos, and post-production services including editing, color grading, VFX, motion design, sound design and mixing. The company serves brands, agencies, production crews, in-house creative teams, and artists, and additionally sells branded merchandise through an online shop.

Product overview

Haunted Basement is a sibling-run full-service video production company offering a portfolio of creative production services. The core offerings include Commercial Work (broadcast and digital advertising), Branded Content (story-driven promotional content), Post Production (editing, coloring, VFX, motion design, sound design and mix), and Original Films (narrative shorts and music videos). Motion Design services provide logo, text, and character animations as part of their post-production capabilities. The company also produces 'Haunted Basement: The Podcast' available on Spotify and Apple Podcasts, and operates a merchandise shop selling branded apparel and accessories. Services span the full production pipeline from creative concepting and scripting through storyboarding, production, and post-production finishing.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• mrs. hopewellminorOthersShot a music video for mrs. hopewell's single 'dirtysix' on a family vacation in Vancouver, B.C. The project was produced as original content demonstrating their music video capabilities.
• Brian LemieuxcoreStrategic or Co-development PartnerCreative producer and collaborator who has worked on Haunted Basement projects. Appeared as guest on podcast Episode 002 to discuss favorite films of 2022. Described as 'a producer with a perfect creative, technical and logistical brain who is able to problem solve on the fly.'
• Chris NicastrocoreStrategic or Co-development PartnerWriter/Director who collaborated with A.J. on editing his debut feature 'Six Weeks to Twelve Years' (2019). Episode 003 of podcast covers the making of this film. A.J. served as editor on the project.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radical Media: Independent global production studio producing commercials, branded content, films, and music videos. Directly comparable as a peer creative-production studio covering the same commercial + branded + original film mix.
• Tool of North America: Production and post-production studio producing commercials and branded content with in-house post. Comparable because both combine production with integrated post/finishing services for brand work.
• Reset Content: Boutique production company producing commercials, branded content and music videos. Closely matched service portfolio and client segments (brands/agencies) to Haunted Basement.
• Variable: Boutique production company producing commercials, branded content, music videos and original films. Directly comparable in service offering, target clients (brands and agencies), and operating model.
• Smuggler: Production company with directors producing commercials, music videos, and feature films. Closely aligned service mix (commercial + branded + music video/film) and similar boutique/director-led operating model.
• Division of Labor: San Francisco-based video production and creative company producing brand content and commercials. Direct comp as a boutique production house serving agency and brand clients in the same commercial/branded content space.
• Park Pictures: Independent commercial and content production company producing brand films, spots, and music videos. Same boutique-to-mid-scale commercial + branded + music video production orientation as Haunted Basement.
• Hecho Studios: Creative production studio producing branded content and commercials. Comparable in service offering (commercials and branded content) and small-team delivery model.

Broad incumbents

• Anonymous Content: Long-established production and content company producing commercials, branded films, and original features. Comparable because both operate at the intersection of commercial advertising production and original film, though Anonymous Content operates at materially greater scale.

Regional players

• BRIC Arts Media: Brooklyn-based arts and media organization presenting and producing media, film, and performances in the Brooklyn market. Comparable as a Brooklyn-anchored creative video/film entity, though primarily a non-profit presenter, not a direct commercial peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/haunted-basement-productions
• Instagraminstagram.com/_hauntedbasement_
• TikToktiktok.com/@hauntedbasementhbp?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haunted Basement