Head Over Heels Athletic Arts

What Head Over Heels Athletic Arts does

Head Over Heels Athletic Arts is a 501(c)(3) non-profit organization operating a single gymnastics and athletic arts facility in Emeryville, California, serving Bay Area families. The organization delivers a comprehensive programming portfolio spanning recreational gymnastics classes (ages 18 months to 16+ years across multiple skill tiers), USAG-sanctioned competitive team programs (Girls Team, Boys Team, Xcel Team), seasonal and summer camps, weekend birthday party packages, monthly Parents' Night Out drop-off events, field trips, and drop-in Open Gym sessions. The facility is equipped with standard gymnastics apparatus including floor exercise areas, beams, trapeze, bars, and foam pits, plus a dedicated preschool area.

The business operates on a primarily subscription-based revenue model with monthly tuition for recurring classes, weekly billing for camps, and per-event pricing for parties and special programs. Enrollment is conducted directly through the organization's website using the ActiveNet registration platform, with no intermediary channels. A strict no-refund, no-make-up, and no-trial policy indicates the gym operates at or near capacity. Ancillary revenue is generated through birthday party bookings, Parents' Night Out fees, Open Gym drop-ins, and fundraising events including the Annual Spring Show and Annual Poker Tournament. The organization is governed by a Board of Directors, has no parent company, and accepts tax-deductible donations supporting a scholarship program that has funded 34 weeks of summer camp for underserved youth and supported 10 competitive team families.

Customer acquisition is almost entirely organic, driven by word-of-mouth referrals from satisfied families, the organization's strong local reputation, and community engagement through signature annual events. The organization maintains formal partnerships with the City of Emeryville, Alameda County Arts Commission, Good Sports (equipment support), and Fordham Properties (facility landlord), alongside a broad network of local business sponsors. There is no evidence of geographic expansion, M&A activity, venture funding, or technology-driven product development; the operation is a stable, single-site community non-profit with documented multi-year member retention.

Name

Head Over Heels Athletic Arts

Legal name

Head Over Heels Athletic Arts

Website

https://hohathleticarts.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Head Over Heels Athletic Arts is a non-profit 501(c)(3) gymnastics facility in Emeryville, California, serving Bay Area families with recreational classes, competitive teams, camps, and events for children ages 18 months to 16+ years.

Ownership category

akta.pro rank

Product category

Youth Gymnastics Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Youth gymnastics classes
• Recreational gymnastics programs
• Competitive gymnastics training
• Summer camp programs
• Birthday party venues

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gymnastics Classes: Weekly recurring gymnastics classes for children ages 18 months to 16+ years. Enrollment is on a calendar month basis with monthly tuition charges. Classes include preschool programs, developmental programs, recreational classes, and competitive team training (Girls Team, Boys Team, Xcel Team).
2. Camps: Full-day camp programs during school breaks including Summer Camp, Spring Camp, Winter Camp, Presidents Week Camp, and No School Day Camp. Available in half-day and full-day formats with after-care options.
3. Birthday Parties: Weekend birthday party packages with gymnastics activities, circus tricks, pizza, and cake. Hosts approximately 1.5 hour events with instructor-led activities.
4. Special Events: Annual Spring Show (fundraiser for scholarship program), Annual Poker Tournament (Texas Hold'em), Parents' Night Out (monthly date night drop-off program).
5. Open Gym: Drop-in open gym sessions for families and children to use facilities independently with staff supervision.
6. Donations and Scholarships: Tax-deductible donations supporting scholarship and financial aid programs. Donors contributing $100 or more may be listed in Annual Report. Spring Show fundraiser awarded 34 weeks of summer camp to underserved youth and supported 10 competitive team families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Head Over Heels Athletic Arts operates a physical gymnastics and athletic-arts facility in Emeryville, California, providing weekly gymnastics classes for children ages 18 months through 16+ years, organized into age- and skill-based tiers (Gym Tots, Gym Tumblers, Gym Kids, Co-Ed Beginner/Intermediate/Advanced, Tumbling for Teens, Adult Gymnastics) plus USA Gymnastics-sanctioned competitive teams (Girls, Boys, Xcel). The facility also runs Summer Camp, seasonal school-break camps, No School Day Camp, weekend birthday party packages, Parents' Night Out drop-off events, field trips, and open-gym sessions, supported by an in-person and online (ActiveNet) enrollment system.

Product overview

Head Over Heels Athletic Arts is a non-profit 501(c)(3) gymnastics facility offering a comprehensive range of athletic programs for children and teens. The core offering consists of recreational gymnastics classes organized by age and skill level, and competitive team gymnastics programs (Girls Team, Boys Team, Xcel Team). The portfolio includes supplementary programs such as Summer Camp, Seasonal Camps (Winter, Spring, Presidents Week), No School Day Camp, Birthday Parties, Parents' Night Out, Field Trips, and Open Gym sessions. The organization also hosts annual fundraising events including the Spring Show and Poker Tournament. All programs support the mission of promoting physical health, social skills, and community spirit in youth.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Weekly gymnastics instruction for children and teens across multiple skill levels, from preschool (Gym Tots, Gym Tumblers, Gym Kids) through Co-Ed Beginner, Intermediate, and Advanced classes, Tumbling for Teens, and Adult Gymnastics. Classes are organized by age (18 months to 16+ years) and follow a structured curriculum focusing on physical fitness, skill development, balance, coordination, and social growth.
• Competitive Team Gymnastics USAG-sanctioned competitive gymnastics teams for boys and girls, including Xcel program and levels L1-L4. Teams compete at state and regional levels under professional coaching and structured training programs. Separate sub-teams: Girls Team, Boys Team, and Xcel Team.
• Summer Camp Full-day camp programs during summer months offering gymnastics instruction, art activities, outdoor play, and supervised activities for preschool and school-age children. Includes Preschool Half Day, Preschool Full Day, and School-Age Full Day options with before/after care available.
• Seasonal Camps (Winter, Spring, Presidents Week) Camp programs during school breaks including winter camp (December), spring camp (April), Presidents Week camp, and other holiday periods, offering full-day gymnastics instruction and activities.
• No School Day Camp Single-day camp programs offered on days when local schools are closed, providing full-day care with gymnastics activities and optional after-care.
• Birthday Parties Weekend birthday party packages at the Emeryville facility including gymnastics activities, circus tricks, pizza, and cake. Staff-led structured entertainment for approximately 1.5 hours with instructor-led activities.
• Parents' Night Out Monthly drop-off childcare event (typically first Friday) from 6:30-10:30pm (or 5:30-10:30pm for special sessions) where children eat pizza, play in the gym, and watch an age-appropriate movie while parents have an evening out.
• Field Trips Group visits for schools, scouts, and organizations to experience gymnastics activities at the facility, with structured programming and staff supervision.
• Open Gym Drop-in unstructured gym time for children to practice gymnastics skills, use equipment, and play in the facility under staff supervision.

Quantifiable outcome

• Boys L4 team won 1st place at state championship with multiple individual medals
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• City of EmeryvillecoreOthersMunicipal government partner providing community support and recognition as a local youth organization. Official recognition from the City of Emeryville where the gym is located.
• Alameda County Arts CommissionsupportingOthersCounty-level arts commission supporting arts and cultural programming. HOH incorporates artistic elements (performances, creative expression) in gymnastics training.
• Good SportssupportingOthersNon-profit organization that provides equipment, footwear, and apparel to youth sports programs. HOH receives support for equipment needs.
• Fordham PropertiessupportingOthersProperty management company that appears to be the landlord/property owner for the 4701 Doyle Street location.
• Local Business SponsorsminorOthersMultiple local businesses provide sponsorships and support including: Athleta (retail), Lanesplitter Pizza & Pub, Proposition Chicken, Belly Restaurant, Oaks Card Club, AssetMark, Berkeley Symphony, The Coder School, Dermatology Center of the East Bay, Travel Struck, Crossroads Trading, Fuse Fitness, Doyle Chiropractic, Misfit Combat, Bay Area Brain Spa, Escalent, and City Cruises.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• My Gym Children's Fitness Center: National children's fitness and gymnastics franchise offering structured classes, camps, and birthday parties for toddlers through early teens. Directly comparable program mix, age coverage, and party/event monetization to HOH.
• i9 Sports: Youth sports league and instruction franchise offering multi-sport programming for kids. Comparable youth-activity subscription model and community/civic-partnership approach, though broader in sport coverage than HOH.
• Goldfish Swim School: Children's activity franchise focused on swim instruction with similar subscription-recurring model, age-segmented curriculum, party add-ons, and family-oriented marketing. Comparable in operating cadence to HOH but in aquatic rather than gymnastics modality.
• Soccer Shots: Youth sports instruction franchise delivering coached soccer programs for ages 2–8 in preschools, parks, and dedicated facilities. Comparable subscription/fee-based youth sports instruction business with similar parent-segment targeting.
• The Little Gym: Global franchised children's gymnastics and motor-skills program for ages 4 months through 12 years. Closest scaled comp to HOH's preschool-through-preteen recreational gymnastics offering, plus birthday party packages. Differs in being a franchise rather than a 501(c)(3).
• British Swim School: Franchised children's aquatic instruction with year-round enrollment, party packages, and summer-camp-adjacent programming. Operationally analogous to HOH's monthly tuition, age-tiered classes, and recurring community-driven acquisition.

Broad incumbents

• Life Time Fitness: National premium fitness chain whose Life Time Kids / Life Time Academy programs offer gymnastics, swim, and youth sports at scale. HOH competes for the same time-and-tuition of Bay Area families but with a gymnastics-specialist vs. multi-vertical offering.
• The YMCA (East Bay / national): Nonprofit community fitness organization offering youth gymnastics, swim, sports, and camp programming at membership scale. HOH overlaps with YMCA's youth-rec programming but is more specialized in gymnastics apparatus training.

Emerging players

• Sky Zone: National indoor trampoline and active-kids park chain with memberships, party packages, and youth programming. Competes with HOH for the same family-event and birthday-party wallet rather than instructional gymnastics hours.

Others

• TGA Premier Junior Golf / youth sports enrichment providers: Branded youth sports enrichment franchises bringing coached instruction into schools and communities. Adjacent to HOH's instructional model and competitive team structure, relevant as a sibling category for parent-athlete program design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hohathleticarts
• LinkedInlinkedin.com/company/head-over-heels-athletic-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Head Over Heels Athletic Arts