Brooklyn Craft Company

What Brooklyn Craft Company does

Brooklyn Craft Company is a privately held craft retail and education business operating from a single physical storefront at 165 Greenpoint Avenue in Brooklyn, New York, supplemented by a Shopify-powered e-commerce platform that serves customers in the United States, Brazil, and Mexico. The company sells a broad assortment of fiber arts and craft supplies — yarn, fabric, sewing notions, embroidery floss, felting and weaving materials, fabric dyes, adhesives, beading supplies, craft books, and ready-to-make DIY kits — sourced from over 30 vendors including DMC, Clover, Hawthorn Handmade, Beka, Blue Ridge Basket Kits, and Surebonder. The product catalog spans unit prices from approximately $1.25 for embroidery floss to $299.99 for the Easy Tuft Tool, with no subscription or tiered pricing model.

Name

Brooklyn Craft Company

Legal name

Brooklyn Craft Company

Website

https://brooklyncraftcompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn Craft Company is a privately held Brooklyn-based craft retailer and educator, selling fiber arts supplies online and from its Greenpoint flagship while teaching sewing, knitting, embroidery, and related crafts through in-person and virtual workshops for hobbyists, families, and private groups.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

Yarn, Knitting & Crochet Shops (CRALADAC)

akta.pro secondary industries

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Needlepoint & Embroidery Shops (CRALADAE), Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK), Quilting & Patchwork Shops (CRALADAB)

Keywords

• Craft retail store
• DIY workshops
• Fiber arts supplies
• Sewing classes
• Yarn and fabric

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: E-commerce and physical retail store sales of craft supplies including yarn, fabric, needles, tools, kits, patterns, and notions for various fiber arts and crafting disciplines.
2. Workshop Fees: Revenue from in-person and virtual workshops teaching sewing, knitting, crochet, embroidery, weaving, felting, dyeing, and other craft techniques. Classes offered as drop-in sessions and multi-session courses.
3. Gift Cards: Gift card sales providing flexible currency for workshop participation and retail purchases.
4. Private Events: Booking of exclusive party experiences for groups seeking private crafting events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Brooklyn Craft Company operates a modern craft store and DIY workshop space in Greenpoint, Brooklyn, selling yarn, fabric, tools, kits, and patterns for fiber arts. It also runs expert-led in-person and virtual workshops covering sewing, knitting, crochet, embroidery, weaving, felting, and dyeing, as well as kids' classes and private events.

Product overview

Brooklyn Craft Company is a modern craft store and DIY workshop space located in Greenpoint, Brooklyn. The company operates both a physical retail store and an online e-commerce platform (built on Shopify) offering a comprehensive range of craft supplies across multiple categories including knitting/crochet, fiber crafts (spinning, felting, weaving, macramé, punch needle), sewing, quilting, needlework/embroidery, mending/darning, fabric dyes, adhesives, paper crafts, beading/jewelry making, and books. The product portfolio includes craft kits, tools, materials, and patterns from over 30 vendors including DMC, Clover, Hawthorn Handmade, Beka, and many others. The company also offers in-person and virtual workshops teaching various craft techniques, kids classes, and private event booking for groups.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Workshops Expert-led, hands-on classes in sewing, knitting, crochet, embroidery, weaving, felting, and dyeing held at the Brooklyn Craft Company studio for individual adult crafters.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herrschners: Long-established direct-to-consumer craft retailer (catalog + online) selling yarn, needlework, kits, and sewing supplies. Comparable in product mix and DTC orientation, though without a physical retail or workshop presence.
• Lion Brand Yarn: Heritage yarn brand with direct-to-consumer online store selling yarn, patterns, hooks, needles, and tools. Closely comparable on the knit/crochet product side, with similar e-commerce-first distribution and brand-led content.
• JOANN: Largest US specialty craft retailer carrying fabric, yarn, sewing, and needlework supplies across hundreds of stores. Most direct comparable for product mix and customer base, though JOANN operates at chain scale rather than the hybrid workshop-plus-retail model.
• Craftsy (TN Marketing): Online craft education platform offering classes and supplies across sewing, quilting, knitting, and other fiber arts. Closely comparable on the workshop/education side of Brooklyn Craft Company's offering.
• Michaels: North America's largest specialty arts, crafts, and hobby retailer with broad assortment across yarn, sewing, paper crafts, and kids' activities. Offers in-store classes that overlap with Brooklyn Craft Company's workshop programming.
• WEBS - America's Yarn Store: Online-focused yarn and knitting retailer offering a curated assortment of yarns, tools, patterns, and project kits. Comparable in product mix and DTC e-commerce orientation, though without the workshop/education layer.
• Purl Soho: NYC-based yarn, fabric, and sewing retailer with both physical stores and an online shop, plus classes and workshops. Among the closest comparables to Brooklyn Craft Company's hybrid retail + education model in an urban setting.
• LoveCrafts: Online craft retailer selling yarn, fabric, sewing patterns, and kits globally. Directly comparable to Brooklyn Craft Company's e-commerce assortment, particularly on knit/crochet and sewing, with similar curated multi-vendor marketplace DNA.

Broad incumbents

• Hobby Lobby: Large US arts, crafts, and home decor chain carrying yarn, fabric, sewing notions, and seasonal crafts. Overlaps with Brooklyn Craft Company's product categories but operates at vastly greater scale and lacks the workshop programming model.
• Etsy: Global marketplace for handmade and craft supplies, including yarn, fabric, sewing notions, and DIY kits. Competes for the same DIY craft enthusiast buyer on the online side, but does not operate physical retail or workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brooklyncraftcompany
• LinkedInlinkedin.com/company/brooklyn-craft-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Craft Company