Bureau Vermaeck

What Bureau Vermaeck does

Bureau Vermaeck is a privately held, Rotterdam-based event management agency founded in 2017 as a family business and led by director Eva van der Vegt. The company initiates, organizes, and produces national and international sports and cultural events, with a stated preference for combining both in single productions. Its core services cover the full event lifecycle — concept development, project management, production, technical and programming execution, marketing and communications, fund applications, and bid-procedure expertise — delivered both on commission for external clients and on its own initiative through owned events.

The owned-event portfolio includes IJsvrij (annual winter ice rink festival on Plein 1940, Rotterdam since 2017, ~35,000 visitors), Rotterdam Unlimited Zomercarnaval (largest free street party in the Netherlands; absorbed via the March 2023 DUCOS Productions merger and inscribed on the UNESCO Representative List of Intangible Cultural Heritage in 2024), Latin Weekender, Kralingse Bos Festival (taken over in 2025), Blue Light United Event (legacy of the World Police & Fire Games launched 2024), Rotterdam Pride, and Rotterdam Memory Walk. Commissioned work spans major engagements such as the World Police & Fire Games Rotterdam 2022 (5,500 athletes, 25,000 visitors, 70 countries; €9.4M economic spin-off), the Eurovision 2021 city program, the NN Marathon Rotterdam, and various foundation-led events for Stichting Roparun, Erasmus MC Foundation, and Stichting Kid Dynamite Jazz.

Revenue is generated through three streams: commissioned B2B event management fees from municipalities, festival foundations, sports federations and government bodies; ticket sales, sponsorships, and concessions on its own branded events; and venue exploitation fees following the November 2025 joint takeover of the Onderzeebootloods at RDM Rotterdam with Bremer Media & Events. Customer acquisition is event-driven and relationship-based, anchored on the company's standing in the Rotterdam event ecosystem, its approximately 300-strong volunteer database, and the visibility of its flagship events. The company operates from a single Rotterdam headquarters (Van Oldenbarneveltstraat 116C) and remains a family-owned business with no disclosed external investors, parent company, or public revenue figures.

Name

Bureau Vermaeck

Legal name

Bureau Vermaeck

Website

https://bureauvermaeck.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bureau Vermaeck is a privately held, Rotterdam-based event agency founded in 2017 that initiates, organizes and produces national and international sports and cultural events on commission for governments, foundations and sports bodies, and on its own account across an owned-events portfolio including Zomercarnaval, IJsvrij and Rotterdam Pride.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Event management services
• Sports and cultural events
• Event production
• Festival organization
• Corporate event management

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commissioned Event Management: Bureau Vermaeck manages the full lifecycle of events on behalf of external clients including municipalities, festival foundations, sports organizations, and government bodies. Revenue is earned as project fees for end-to-end event delivery from concept development through production.
2. Own-Initiative Events: Bureau Vermaeck initiates, organizes, and produces its own branded events including IJsvrij (winter ice rink festival), Latin Weekender (Latin dance festival), Popfestival ODE, Fabeltjesland, and co-productions with partners. Revenue is generated through ticket sales, sponsorships, and food/beverage concessions.
3. Venue Exploitation: Bureau Vermaeck and partner Bremer Media & Events took over exploitation of the Onderzeebootloods venue at RDM Rotterdam, generating revenue through hosting third-party and internal events at the industrial event location.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bureau Vermaeck initiates, organizes, and produces national and international sports and cultural events, preferably combining both in a single event. The company operates on two fronts: commissioned full-service event management for external clients (municipalities, festival foundations, sports organizations, government bodies, corporates) and own-initiative branded festivals. Services span concept development, project management, production, technical, programming, marketing and communications, fund applications, and bid procedures.

Product overview

Bureau Vermaeck is a Rotterdam-based event agency that initiates, organizes and produces national and international sports and cultural events. Founded in 2017 as a family business, the company operates both on behalf of external parties and on its own initiative. Their portfolio includes major recurring events such as Rotterdam Unlimited Zomercarnaval (largest free street party in the Netherlands), IJsvrij (annual ice rink festival), Latin Weekender, Kralingse Bos Festival, Blue Light United Event, and Rotterdam Pride. The company also organizes one-time events like the World Police & Fire Games 2022 and provides event management services including concept development, project management, production, marketing, and communication. The company took over the DUCOS Productions portfolio in 2023, adding additional cultural events to their offerings.

Differentiator

Problem solved

Functional benefit

Brands

• IJsvrij: Romantic ice rink with winter terrace on Plein 1940, Rotterdam - annual winter festival launched in 2017
• Rotterdam Unlimited Zomercarnaval
• Latin Weekender
• Blue Light United Event
• Rotterdam Pride
• Kralingse Bos Festival
• Dunya Festival
• Rotterdam Memory Walk
• Diversity Business Club
• Popfestival ODE

Quantifiable outcome

• 5,500 athletes and 25,000 visitors from 70 countries hosted for World Police & Fire Games 2022, generating €9.4 million economic spin-off for Rotterdam
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Bremer Media & EventscoreStrategic or Co-development Partner · 21 November 2025Bureau Vermaeck and Bremer Media & Events jointly took over exploitation of the iconic Onderzeebootloods venue at RDM Rotterdam from Rotterdam Ahoy. The partnership combines Bureau Vermaeck's event organization expertise with Bremer Media & Events' event production specialization to develop the venue as a location for innovation, technology, and city-harbor connection events.
• MKB Rotterdam RijnmondcoreGTM or Marketing Partner · 7 October 2025MKB Rotterdam Rijnmond (the SMB business association for the Rijnmond region) became a partner of the Diversity Business Club (founded by Bureau Vermaeck) on International Diversity Day 2025. The partnership focuses on knowledge sharing and motivating members to work actively on diversity and inclusion, linking SMB businesses to Rotterdam Unlimited Zomercarnaval and Rotterdam Pride.
• Rotterdam AhoycoreStrategic or Co-development PartnerRotterdam Ahoy transferred the exploitation of the Onderzeebootloods to Bureau Vermaeck and Bremer Media & Events. The partnership with Rotterdam Ahoy continues through a continued partnership arrangement for various Rotterdam events.
• Rotterdam FestivalscoreStrategic or Co-development PartnerRotterdam Festivals is a regular commissioning client for Bureau Vermaeck, including the Eurovision 2021 city program on Rotterdam Zuid and ongoing festival projects. Rotterdam Festivals is a key institutional partner in Rotterdam's event ecosystem.
• Golazo SportscoreStrategic or Co-development PartnerGolazo Sports commissioned Bureau Vermaeck for support on the NN Marathon Rotterdam (2021, 2022) and organization of the KLM Urban Trail Rotterdam. The partnership ended by mutual agreement in April 2022, though specific projects continued after.
• Stichting World Police & Fire GamescoreStrategic or Co-development PartnerBureau Vermaeck was responsible for the total organization of the World Police & Fire Games Rotterdam 2022. The foundation commissioned Bureau Vermaeck for the complete event including 63 sports nationwide, opening ceremony in De Kuip, and closing ceremony on Coolsingel.
• Veiligheidsregio Rotterdam-RijnmondminorStrategic or Co-development PartnerBureau Vermaeck organized the Ultimate Fire Fighter competition together with the Veiligheidsregio Rotterdam-Rijnmond during the World Port Days (2017-2019). The partnership continues in various event safety and coordination contexts.
• Stichting Kid Dynamite JazzminorStrategic or Co-development PartnerBureau Vermaeck organized the Kid Dynamite Jazz Festival on behalf of the Stichting Kid Dynamite Jazz Foundation, an annual free family festival celebrating jazz history in the Katendrecht neighborhood of Rotterdam.
• Stichting RoparunminorStrategic or Co-development PartnerBureau Vermaeck was commissioned by Stichting Roparun to handle the finish of the Roparun relay race (500+ km) on Coolsingel in 2022, where teams raise money for people with cancer.
• Theo Braams ProjectenminorStrategic or Co-development PartnerFabeltjesland exhibition was a co-production between Bureau Vermaeck and Theo Braams Projecten, held at LP2 on Wilhelminapier in 2018, honoring the Dutch children's program Fabeltjeskrant.
• Erasmus MC FoundationminorStrategic or Co-development PartnerBureau Vermaeck handles the production of the Rotterdam Memory Walk, organized in collaboration with Erasmus MC Foundation to raise funds for dementia research at Erasmus MC. In 2024, approximately 2,000 participants raised €228,570.
• Rotterdam PartnersminorOthersRotterdam Partners is listed as a client and partner organization, with a logo displayed on the Bureau Vermaeck website's clients & partners section.
• CodartsminorOthersCodarts Rotterdam University of the Arts is listed as a client and partner, notably involved in the Fenix 1 opening event where students performed in a spectacular show produced by Bureau Vermaeck.
• HeijmansminorOthersHeijmans commissioned Bureau Vermaeck for the technical production of the Fenix 1 opening on Katendrecht in November 2019, featuring shows by Codarts, Circus Rotjeknor, and Conny Janssen Danst.
• Stichting Zomercarnaval NederlandcoreStrategic or Co-development PartnerFollowing the absorption of DUCOS Productions, Bureau Vermaeck organizes Rotterdam Unlimited Zomercarnaval in partnership with Stichting Zomercarnaval Nederland, which retains governance oversight of the carnival.
• Ducos ProductionscoreOthersDucos Productions (organizer of Rotterdam Unlimited Zomercarnaval) merged its event portfolio with Bureau Vermaeck in March 2023. Guus Dutrieux stepped back but remains involved. Bureau Vermaeck assumed continuity of Zomercarnaval and Latin Weekender.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ID&T: One of the Netherlands' largest festival and electronic music event organizers (Mysteryland, Dance Valley, Defqon.1) — broader portfolio at national/international scale, but overlaps with Bureau Vermaeck on large festival production capabilities.
• Mojo Concerts: Leading Dutch concert and live entertainment promoter — comparable in organizing large-scale public events in the Netherlands but operates at substantially larger scale and focuses on touring music acts.

Direct peers

• D&B Eventmanagement: One of the larger Dutch full-service event agencies organizing corporate events, festivals, and sports events nationally — comparable business model of end-to-end B2B event production for institutional clients.
• Golazo Sports: Dutch sports event organizer running the NN Marathon Rotterdam and similar large-scale participatory sports events — directly comparable to Bureau Vermaeck's sports event management portfolio. Bureau Vermaeck previously worked as a subcontractor to Golazo before the partnership ended in 2022.
• EventCompany: Dutch corporate and public event agency offering event management, production, and concept development — directly comparable full-service B2B event management offering targeting Dutch institutional clients.
• Stichting Zomercarnaval Nederland: Foundation that retains governance oversight of Rotterdam Unlimited Zomercarnaval — co-produces the same event Bureau Vermaeck organizes, making it a tightly coupled operating peer within the same flagship product.
• Apenkooi Events: Amsterdam-based event agency producing cultural and creative events, brand activations, and festivals — similar full-service B2B event agency model in the Dutch market.

Others

• Rotterdam Festivals: Rotterdam's public festival funding and coordination body — operates both as an institutional commissioning client of Bureau Vermaeck and as a peer orchestrator of cultural programming in the same city ecosystem.
• Rotterdam Ahoy: Major Rotterdam event venue operator (Ahoy Arena, Onderzeebootloods until 2025) — sits at the same Rotterdam event ecosystem; transferred Onderzeebootloods exploitation to Bureau Vermaeck + Bremer in November 2025.

Emerging players

• Brandnew Live: Dutch festival organizer producing events such as Festival de Liefde and Loveland van Oranje — emerging player in the Dutch cultural festival niche with partial overlap to Bureau Vermaeck's own-IP cultural festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bureauvermaeck
• LinkedInlinkedin.com/company/bureau-vermaeck
• Instagraminstagram.com/bureauvermaeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bureau Vermaeck