Kate Gould Gardens Limited

What Kate Gould Gardens Limited does

Kate Gould Gardens Limited is a London-based, founder-owned boutique garden design and installation firm founded in 1998 by Kate Gould. Operating from Radlett, Hertfordshire with a tight-knit team of approximately 1–10 employees, the firm specializes in bespoke garden design and build services for wealthy private residential clients — ranging from small urban London gardens to country estates — and also produces award-winning show gardens for prestigious horticultural exhibitions including the RHS Chelsea Flower Show, Singapore Garden Festival, and Ascot Spring Garden Show. Kate Gould personally oversees every design, supported by project managers Keith (an MBE recipient) and Colin, an in-house build team, and dedicated PR.

The company's core offering is an integrated Design + Build service that pairs bespoke 2D and 3D garden design (mood boards, planting plans, lighting plans, technical drawings) with full on-site installation by an in-house team. A Design Only service is offered to clients who prefer to manage construction independently. Revenue is generated through bespoke, quote-based project fees agreed after an initial site consultation and fee proposal, typically delivered as multi-year contracts. The go-to-market is consultative and sales-led, supported by a portfolio website, sustained earned media across The Telegraph, The Guardian, Evening Standard, BBC Gardeners' World, and Gardens Illustrated, and high-visibility show garden exhibitions that double as marketing channels.

Kate Gould Gardens has accumulated at least five RHS Chelsea Flower Show gold medals, including a 2022 triple-medal win ('Out Of The Shadows': Gold, Best in Category, Best in Construction) and gold at the 2017 show with 'City Living'. The firm is a registered member of BALI (British Association of Landscape Industries) and Kate Gould is a Member of the Society of Garden Designers (MSGD). The company operates primarily in London, Southeast England, and the Home Counties, has no external funding, no parent company, and no acquisitions to date, retaining its founder-owned status.

Name

Kate Gould Gardens Limited

Legal name

Kate Gould Gardens Limited

Website

https://kategouldgardens.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Kate Gould Gardens Limited is a London-based, founder-owned boutique garden design and installation firm founded in 1998, specializing in bespoke private residential gardens and award-winning show garden commissions across London and Southeast England.

Ownership category

akta.pro rank

Product category

Landscape Design and Installation Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Garden design services
• Landscape design
• Garden installation
• Planting design
• Landscape construction

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Garden Design Services: Bespoke garden design services including site visits, consultations, fee proposals, mood boards, 2D and 3D design visuals, planting plans, construction details, lighting plans, and technical plans. All designs are personally overseen by Kate.
2. Garden Installation/Build Services: Full implementation of garden designs by an experienced on-site team, including sourcing materials, selecting plants, and project management through to completion.
3. Design Only Services: Design-only service for clients who wish to implement the design with their own contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Kate Gould Gardens Limited provides bespoke garden and landscape design, build, and installation services for private residential clients (and select commercial and charity commissions) in London, the Home Counties, and southeast England. The integrated Design + Build offering covers site consultation, fee proposal, mood boards, 2D and 3D visuals, planting plans, lighting plans, technical plans, sourcing of materials and plants, and full on-site installation by an in-house team. A Design Only service is also offered for clients who wish to use their own contractor.

Product overview

Kate Gould Gardens Limited offers a single, integrated garden design and installation service built around a 'Design + Build' model. The core offering combines bespoke garden design with in-house installation by a skilled build team, allowing the company to oversee projects from initial concept through to completion. The company also offers a 'Design Only' option for clients who wish to use their own contractors. Services are delivered through two main channels: Show Gardens (exhibition designs for RHS Chelsea Flower Show, Singapore Garden Festival, and other prestigious horticultural events) and Private Client Gardens (bespoke residential garden design for private homeowners). The company is particularly known for small urban garden design in London and has won multiple awards including five Chelsea gold medals.

Differentiator

Problem solved

Functional benefit

Products and services

• Design + Build Service A comprehensive, end-to-end service combining bespoke garden design with full on-site installation by Kate Gould Gardens' in-house build team. Includes initial site consultation, fee proposal, mood boards, 2D images, 3D models, planting plans, lighting plans, technical plans, material and plant sourcing, and project-managed construction. Targeted at homeowners seeking a single point of accountability from concept to completion.
• Design Only Service A design-only service producing complete garden designs (including 2D visuals, 3D models, planting plans, lighting plans, and technical plans) that clients can then have implemented by a contractor of their choice. Intended for clients who prefer to manage the build phase independently.
• Show Gardens Design and installation of exhibition/show gardens for prestigious horticultural shows including the RHS Chelsea Flower Show, Singapore Garden Festival, and Ascot Spring Garden Show. Commissioned by charitable organizations and corporate partners to communicate brand or charitable messages, the firm has won multiple gold medals and Best in Show awards at these events.
• Private Client Gardens Bespoke garden design and installation services for private residential clients, ranging from small city gardens and London roof terraces to large country estates. Services include landscape design, bespoke planting, lighting, water features, and outdoor structures, delivered under the Design + Build or Design Only model.

Quantifiable outcome

• Multiple gold medals at RHS Chelsea Flower Show including Best In Category awards
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Greenfingers CharitycoreStrategic or Co-development PartnerGreenfingers Charity commissions Kate Gould Gardens to design and build therapeutic gardens for children's hospices. The 2019 Chelsea garden highlighted the therapeutic benefits of outdoor spaces for life-limited children with complex needs. The garden was later relocated to Richard House Children's Hospice.
• New West End CompanycoreStrategic or Co-development PartnerNew West End Company partnered with Sir Simon Milton Foundation to commission Kate Gould Gardens for the 'New West End Garden' at RHS Chelsea Flower Show 2018. The garden was later permanently installed in Old Quebec Street as part of a greening London initiative.
• Sir Simon Milton FoundationcoreStrategic or Co-development PartnerSir Simon Milton Foundation co-commissioned the New West End Garden with New West End Company for RHS Chelsea Flower Show 2018 to create urban green spaces in London's West End.
• CED StoneminorOthersProvided innovative porcelain paving for the Ascot Spring Garden Show 2018 garden.
• LoknanminorOthersProvided sustainable bamboo decking for the Ascot Spring Garden Show 2018 garden.
• Leisure Plan / DedonminorOthersSupplied outdoor furniture including Tibbo dining table and Ahnda arm chairs for the Ascot Spring Garden Show 2018.
• EncompassminorOthersProvided the Zero circular fire pit designed by Ivano Losa for the Ascot Spring Garden Show 2018.
• OFYRminorOthersLoaned the OFYR Island 100 outdoor cooking equipment for the Ascot Spring Garden Show 2018.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bunny Guinness: Long-established UK garden designer with show garden credentials and a private residential practice. Comparable individual-designer brand positioning and UK luxury clientele.
• Sarah Price Gardens: RHS Chelsea Flower Show gold-medal winning UK garden designer working across residential and show garden commissions. Comparable niche positioning as a designer-led boutique studio.
• Landform Consultants: UK landscape design and construction firm specializing in high-end private residential gardens with integrated design and build delivery. Directly comparable service model and target clientele.
• Marcus Barnett Garden Design: Established London garden designer with multiple Chelsea medals, working across private residential and show garden projects. Comparable designer-led boutique with strong show-garden brand building.
• Jo Thompson Garden Design: Award-winning UK garden designer with multiple Chelsea medals, focused on private residential gardens in London and the South East. Comparable designer-led brand and luxury residential client base.
• Andy Sturgeon Design: Award-winning UK garden designer with multiple RHS Chelsea Flower Show gold medals and a focus on contemporary, naturalistic private gardens. Comparable award-led brand, niche positioning, and London client base.
• Randle Siddeley Associates: London-based landscape architecture practice combining garden design with landscape construction for private residential and commercial clients. Comparable integrated service offering and luxury positioning.
• Bowles & Wyer: UK-based garden design and landscape construction firm offering an integrated design + build service to private clients across London and the Home Counties. Closely comparable business model, geography, and high-end residential focus.
• Charlotte Rowe Garden Design: London-based garden designer specializing in small urban gardens and roof terraces for private clients. Directly comparable niche in compact urban garden design, the same specialty Kate Gould Gardens is known for.

Others

• Society of Garden Designers (SGD): UK professional body for garden designers of which Kate Gould is a Member (MSGD). Acts as a peer ecosystem and credentialing institution rather than a competitor; comparable members form the broader peer set for the firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kate-gould-gardens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kate Gould Gardens Limited