What Elearnmarkets does

Elearnmarkets is an India-based online financial education platform that delivers structured trading and investing courses, mentorship programs, and webinars to retail traders and investors, primarily in the Indian market. The platform is operated by StockEdge Fintech Private Limited (formerly Kredent InfoEdge Private Limited), co-founded in 2010 by Vivek Bajaj and Vineet Patawari, with registered offices in Saltlake City, Kolkata. The product portfolio centers on the flagship Multi-Asset Trading Mentorship Program (TMP), a 6-month structured program covering equity, options, commodities (MCX), and global macro trading, alongside standalone courses such as Stock Trading 101 in 30 Days, Systematic Momentum Trading, Price Action on Equity & Commodities, and advanced options programs led by named mentors (Chetan Panchamia, Souradeep Dey). Supporting free assets include ELM School modules, financial calculators, eLearnOptions, and a paid/free webinar catalog; mobile apps are available on iOS and Android, and GoToWebinar is used for live sessions.

The underlying technology stack combines an owned LMS with mobile applications, live-streaming infrastructure, and deep integration with proprietary StockEdge analytics (a related-entity platform co-founded by the same team), plus third-party tools including TradingView, Opstra, StockMock, and SE Pro. In 2026 the curriculum added an AI Tools module that teaches usage of ChatGPT, Gemini, Claude AI, and Perplexity AI for market analysis. The business holds SEBI registrations as a Research Analyst (INH300007493) and Investment Advisor (INH000017781), which materially shape its credibility and permissible marketing posture.

Revenue is generated through a mix of one-time course purchases (₹3,000–₹25,000), subscription-style premium programs (TMP at ₹94,400 all-inclusive or ₹8,475/month EMI, CP Advanced Options 3- and 6-month live sessions up to ₹28,000), bundled combos, paid webinars (₹99–₹1,999), and certification programs (e.g., Certification in Online Research, Trading & Advisory at ₹106,200). Go-to-market is hybrid: product-led self-serve e-commerce for individual courses and webinars, layered with a sales-led, batch-based consultative funnel (WhatsApp, advisor calls, scholarships) for the high-ticket TMP program. Marketing combines YouTube (935K+ subscribers on Vivek Bajaj's channel), social channels (Twitter/X, Facebook, LinkedIn, Telegram), blog content, webinars, and a Student Ambassador/affiliate program. The platform reports 3,440,006+ learners, 5,500+ TMP alumni, 48K+ verified reviews, and a 4.7/5 average rating.

Name

Elearnmarkets

Legal name

StockEdge Fintech Private Limited

Website

https://elearnmarkets.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Elearnmarkets is an India-based online financial education platform serving retail traders and investors with structured trading courses, mentorship programs, webinars, and tools integrated with the related StockEdge analytics platform.

Ownership category

akta.pro rank

Product category

Online Trading & Investment Education

NAICS

Educational Support Services (6117), All Other Schools and Instruction (61169), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Learning Experience Marketplaces (Workshops, Mentorships, Projects) (EDAFAIAL), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• Online trading education
• Stock market courses
• Trading mentorship
• Financial education platform
• Investor training

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Course Sales: One-time purchase model for individual courses ranging from ₹3,000 to ₹25,000. Courses include recorded content, live sessions, and certification upon examination completion.
2. Trading Mentorship Program (TMP): Premium 6-month structured mentorship program priced at ₹94,400 (vs. ₹118,000 combined individual modules). Includes live sessions, trading associates, WhatsApp community, and certificate of completion. EMI options available at ₹8,475/month.
3. Webinars: Mix of free and paid webinars (₹98.9 to ₹1,999). Paid webinars on topics like derivatives, technical analysis, and fundamental analysis generate additional revenue while serving as marketing touchpoints.
4. All-in-One Course Combos: Bundled course packages (combos) offering 13+ modules at discounted prices vs. individual purchases. Examples: Financial Markets All in One (₹12,986), Stock Market All in One (₹2,498), Technical Analysis All in One (₹1,391).
5. Professional Certification Programs: Advanced certification offerings including 'Certification in Online Research, Trading & Advisory' priced at ₹106,200, targeting serious market participants seeking professional credentials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Elearnmarkets is an online financial education platform that sells self-paced stock and trading courses, structured mentor-led live programs (notably the 6-month Multi-Asset Trading Mentorship Program), free ELM School learning modules, and analytical tools such as financial calculators and the eLearnOptions framework. Its courses and mentorship are targeted at Indian retail traders and active investors seeking multi-asset (equity, options, commodities, currencies, global macro) education delivered through video lectures, live sessions, webinars, and mobile applications. The platform complements course delivery with a growing community of more than 3 million learners and supports payments in both lump-sum and EMI formats.

Product overview

Elearnmarkets is an online financial education platform offering a portfolio of trading and investing courses, mentorship programs, and learning tools. The core product portfolio includes the flagship Multi-Asset Trading Mentorship Program (TMP) — a 6-month structured program covering equity, options, commodities, and global macro trading — alongside standalone courses like Stock Trading 101 in 30 Days (beginner), Systematic Momentum Trading & Investing Strategies, Price Action and Strategies on Equity & Commodities, and multiple options trading programs. Supporting offerings include free learning modules through ELM School, financial calculators, the eLearnOptions platform, and live/recorded webinars. The platform integrates with tools like StockEdge, TradingView, Opstra, and StockMock, and recently added AI tools (ChatGPT, Gemini, Claude AI, Perplexity AI) to its curriculum.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Asset Trading Mentorship Program (TMP) Structured, mentor-led 6-month program for retail traders and investors seeking systematic multi-asset trading skills with daily live sessions, weekly reviews, quizzes, assignments, and lifetime access, including a dedicated mentor and alumni community.
• Stock Trading 101 in 30 Days Beginner-level self-paced course designed to teach the basics of stock trading in 30 days.
• Systematic Momentum Trading & Investing Strategies Course on systematic, momentum-based trading and investing strategies for traders who already have basic market exposure.
• Price Action and Strategies on Equity & Commodities Course teaching price-action based strategies for trading equities and commodities, aimed at intermediate-level traders.
• Rule-Based Options Trading Strategies Course focused on rules-based options trading strategies, including entry/exit, position sizing and risk management.
• The Trader's Edge: Live Commodity Trading Program Live training program for traders who want real-time, interactive coaching in commodity trading, with mentor-led sessions.
• The Trader's Edge: Live Options Trading Program Live training program offering real-time, interactive coaching in options trading for serious retail traders.
• All-in-One Course Combos Pre-bundled combinations of self-paced courses (e.g., Equity + Technical Analysis + Options) sold at a discount versus buying each course individually.
• ELM School (Free Learning Modules) A collection of free, structured learning modules covering fundamental finance and trading concepts, used as a free top-of-funnel acquisition channel.
• Financial Calculators Suite of free online financial calculators covering brokerage, SIP, EMI, target, goal, CAGR, margin, options, intraday and NPS, used as a utility for retail investors and a lead-gen asset for paid courses.
• eLearnOptions A focused options-trading learning resource that combines content, strategies, and analysis designed for options traders.
• Live & Recorded Webinars Free (and selectively paid) live and recorded webinars on Indian and global markets used both as marketing webinars and as part of paid learning journeys.
• Elearnmarkets Mobile App Native mobile application for iOS and Android that enables learners to consume Elearnmarkets courses, mentorship sessions, and related content on smartphone devices.

Quantifiable outcome

• 3,440,006+ learners trained on platform
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• StockEdge (StockEdge Fintech Private Limited)coreStrategic or Co-development PartnerRelated entity and platform integration. Same ownership group (formerly Kredent InfoEdge). StockEdge provides stock analytics, screening tools, and premium market data integrated with Elearnmarkets courses. Vineet Patawari and Vivek Bajaj co-founded both companies.
• TradingViewcoreTechnology or IntegrationCharting and analysis platform referenced throughout curriculum. Mentors teach using TradingView for stock screening, market insights, and data-backed trading decisions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warrior Trading: Day-trading education platform offering courses, chat rooms, and mentorship. Comparable to Elearnmarkets on subscription-based live-trader mentorship model and retail day-trader audience, though focused primarily on US markets.
• Bear Bull Traders: Online options and day-trading education platform with structured courses and community. Comparable to Elearnmarkets' options-trading and TMP curriculum in target learner (intermediate retail traders) and delivery format (live + recorded).
• Babypips.com: Established online trading education site with structured curriculum, forums, and paid mentorship add-ons. Closely comparable to Elearnmarkets on content-marketplace-plus-community model for retail traders, though with broader forex/asset focus.
• Investors Underground: Subscription-based online trading education community with chat rooms, webinars, and mentorship. Closely comparable to Elearnmarkets' TMP model on structure, pricing approach, and target customer (active retail traders seeking live mentorship).
• Zerodha Varsity: Zerodha's free educational platform is India's most widely used trading education site and a direct substitute for entry-level Elearnmarkets content. It competes for the same retail Indian trader audience with a free model, forcing Elearnmarkets to justify its paid programs.

Emerging players

• CA Rachana Ranade: Prominent Indian CA-turned-trading educator with a large YouTube following and paid courses. Direct audience overlap with Elearnmarkets' beginner retail-trader segment, particularly women and first-time investors in India.
• Power of Stocks (Prateek Singh): Popular Indian trading education YouTube creator with courses and mentorship offerings. Competes with Elearnmarkets in the same Indian retail-trader audience, primarily through free social content plus paid programs, representing a lower-priced creator-led alternative.

Others

• TradingView: Global charting and analysis platform with extensive educational content and an integrated community. Functions as a complementary ecosystem partner (Elearnmarkets teaches on TradingView) but also competes for retail traders' attention and education time.

Broad incumbents

• Udemy: Global course marketplace hosting many third-party trading and investing courses. Comparable as a broad course-marketplace channel for self-serve trading education, though Udemy lacks Elearnmarkets' India-specific multi-asset mentorship and SEBI-registered credentialing.
• MoneyControl: India's largest financial news and data platform, with growing paid Pro/learning features. Indirect competitor to Elearnmarkets for retail trader attention and education, with overlapping audience but a broader news-and-data portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elearnmarkets
• YouTubeyoutube.com/c/Elearnmarkets
• Facebookfacebook.com/elearnmarkets
• LinkedInlinkedin.com/company/9399886

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elearnmarkets