Every Electric
Every Electric is a New York City climate-tech company founded in 2023 that deploys 2-kWh plug-in A/C powerbanks to NYC renters, aggregating them into a virtual power plant that earns revenue through Con Edison's demand-response program while providing participants cash rewards and backup power.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Every Electric does
Every Electric is a New York City-based climate-tech company founded in 2023 that deploys microwave-sized, 2-kilowatt-hour plug-in battery powerbanks designed to power window air conditioners in renter-occupied housing. The hardware is purpose-built for installation-free use: the unit plugs between a standard wall outlet and a window A/C, requires no wiring or landlord approval, and provides emergency backup power. The core product is delivered through three program tiers — Essential (no-cost with a refundable $50 deposit, up to $150/year per A/C in earnings), Patron (customer-owned at $899/$650 per unit, up to $250/year per A/C in boosted earnings plus 20x backup power), and Community Access (no-deposit, waitlist-based for eligible homes). As of the 2026 NYC heat wave approximately 10,000 window A/C units had requested batteries, and the company participated in a Con Edison demand-response pool that enrolled over 50,000 users representing 500 megawatts of capacity.
The business model rests on two intertwined revenue mechanics. First, Every Electric aggregates the residential powerbanks into a virtual power plant that participates in Con Edison's regulated Smart Usage Rewards demand-response program, generating recurring, usage-based grid-service payments from the utility (households averaged $200 in rewards in 2025). Second, the Patron tier monetizes the customer base directly through one-time hardware sales, where a portion of each purchase cross-subsidizes free Community Access units for neighbors, creating a self-reinforcing growth loop. The capital stack reflects the mission-aligned profile: private equity is paired with social-impact debt financing and grants from the New York State Research and Development Authority (NYSERDA), supporting the inclusive-energy angle of the Community Access program.
Go-to-market is community- and utility-led. The company relies on earned media across CBS News New York, The City, West Side Rag, Queens Daily Eagle, and Canary Media, alongside a self-serve web portal (my.everyelectric.com) for sign-up and onboarding. The Con Edison utility channel — in which the utility directs eligible customers into Every Electric's onboarding flow — is the primary distribution partnership and the regulatory anchor for the demand-response revenue stream. The company was recognized with the Con Edison Rising Star Award and operates as a six-person team headquartered in New York, NY, with no disclosed investors named beyond the categories above and no public revenue figures.
Every Electric firmographics
Firmographics- Name
- Every Electric
- Legal name
- Every Electric, Inc.
- Website
- https://standardpotential.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Every Electric is a New York City climate-tech company founded in 2023 that deploys 2-kWh plug-in A/C powerbanks to NYC renters, aggregating them into a virtual power plant that earns revenue through Con Edison's demand-response program while providing participants cash rewards and backup power.
- Ownership category
- akta.pro rank
Every Electric industry classification
Industry- Product category
- Residential Distributed Energy Storage
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation) (EUAFALAJ)
- akta.pro secondary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where Every Electric is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Every Electric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Demand-Response Revenue (Utility Grid Services): Every Electric aggregates residential A/C powerbanks into a virtual power plant that participates in Con Edison's demand-response program (Smart Usage Rewards). The company earns payments from the utility for reducing grid strain during peak demand, sharing a portion with participants (up to $150 per summer month per A/C). This is a recurring, usage-based revenue model driven by grid service contracts with the utility.
- Patron Powerbank Sales: Sale of the Patron-tier powerbank ($899 per unit) to customers who wish to own their device, boost earnings (up to $250/year per A/C), and support access for a neighbor. This is a one-time hardware sale with ongoing demand-response participation benefits.
- Community Access / Grant Funded Expansion: Expansion of clean energy access to eligible homes funded by social-impact debt financing and grants from NYS Research and Development Authority, enabling free powerbank deployment to qualifying residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Essential: No-cost powerbank with refundable deposit, up to $150/year per A/C in earnings |
| One time/ perpetual license | Pay-as-you-go | Patron: Own the powerbank for $899 ($650 per unit), up to $250/year per A/C in boosted earnings |
| Freemium | Pay-as-you-go | Community Access: No deposit, waitlist-based access for eligible homes, up to $150/year per A/C |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Every Electric product offering
Product offeringCore offering
Every Electric deploys microwave-sized 2-kilowatt-hour plug-in battery powerbanks to New York City residents to power window air conditioners, enabling participation in Con Edison's utility demand-response program (Smart Usage Rewards). Customers earn cash rewards as the aggregated fleet operates as a virtual power plant to reduce grid strain during peak summer demand, with hardware offered free via the Essential tier, for purchase via the Patron tier, or via no-deposit Community Access for eligible homes.
Product overview
Every Electric operates a smart electricity network platform designed for New York City residents, offering three interconnected programs centered around plug-in A/C powerbanks: the Essential program (no-cost powerbank with $50 refundable deposit), the Patron program (customer-owned powerbank at $650 with boosted earnings), and the Community Access program (no-deposit inclusive energy for eligible homes). All programs enable participants to earn cash rewards by participating in utility demand-response programs while providing emergency backup power and renter-friendly flexible savings.
Differentiator
Problem solved
Functional benefit
Brands
- Essential: No-cost powerbanks with a simple refundable deposit. Includes free smart powerbanks, emergency backup power, and easy plug-and-play for earnings. $50 deposit fully refundable, up to $150/year per A/C.
- Patron
- Community Access
Products and services
- Essential A/C Powerbank Program A no-cost smart powerbank program that distributes 2-kWh plug-in batteries to NYC residents to power window air conditioners. Customers plug the powerbank into a standard wall outlet and earn cash rewards by participating in Con Edison's demand-response program, while receiving emergency backup power during outages.
- Patron A/C Powerbank Program A premium powerbank offering where customers purchase the 2-kWh plug-in battery outright at $650 per unit. Includes boosted demand-response earnings (up to $250/year per A/C), 20x backup power capacity, priority upgrades, and funds powerbank access for a neighbor in the community.
- Community Access A/C Powerbank Program A no-deposit program that expands clean energy access to eligible NYC homes on a waitlist basis. Eligible participants receive the same 2-kWh plug-in powerbank and demand-response benefits as the Essential tier, earning up to $150/year per A/C without any upfront deposit.
Quantifiable outcome
- Households averaged +$200 in rewards in 2025
- +3 more outcomes
Companies that use Every Electric
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Every Electric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Every Electric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Con EdisoncoreEvery Electric is an official partner in Con Edison's demand-response program (Smart Usage Rewards), deploying 2-kWh plug-in A/C powerbanks to NYC renters to reduce grid strain during peak demand. Con Edison directs customers to Every Electric's platform and pays participants up to $150 per summer month. During the 2026 heat wave, the program had over 50,000 users representing 500 megawatts of capacity enrolled.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Every Electric competitors and assessment
Company assessmentEmerging players
- Span.IO: Span makes smart electrical panels that enable whole-home energy management and DER integration in residential settings. It is an emerging peer with partial overlap as both enable renter/homeowner DER participation, though Span's hardware focus is different from Every Electric's plug-in battery model.
- Sealed: Sealed is a home energy efficiency and electrification company that finances and manages residential upgrades including thermal comfort and storage. It is an emerging peer with thematic overlap on renter- and homeowner-focused residential energy access.
Direct peers
- EnergyHub: EnergyHub provides a DER management platform that utilities use to run residential demand-response and VPP programs. It is a direct peer as it sits between distributed residential devices and utility grid services, similar to Every Electric's role with Con Edison.
- AutoGrid (Uplight): AutoGrid, now part of Uplight, provides a DERMS platform for utilities to aggregate and dispatch distributed energy resources including residential batteries. It is a direct peer in the VPP aggregation software stack serving utilities.
- Uplight: Uplight provides utility customer engagement and DER orchestration software that enables utilities to run residential demand-response programs. It is a direct peer in the utility DR software/services layer alongside Every Electric's VPP model.
- Leap: Leap is a virtual power plant software platform that enables distributed energy resources like residential batteries to participate in wholesale electricity markets. It is a direct peer as both companies build VPP aggregation infrastructure for grid services revenue.
- OhmConnect: OhmConnect is a residential demand-response and virtual power plant operator that pays customers to reduce electricity usage during peak events. It is a direct peer to Every Electric as both aggregate distributed residential assets into utility DR programs and earn grid service revenue.
Broad incumbents
- Sunrun: Sunrun is a leading residential solar and battery installer that also participates in utility VPP programs through its Brightbox battery product. It is comparable as a residential battery DR aggregator, though its homeowner-only focus contrasts with Every Electric's renter focus.
- GridPoint: GridPoint provides energy management and demand-response solutions for commercial and residential customers through a software platform. It is a broad incumbent comparable in the DER aggregation and DR services space.
- Tesla Energy (Powerwall / Autobidder): Tesla Energy offers Powerwall home batteries and Autobidder VPP software that aggregates distributed batteries for grid services. It is a broad incumbent peer operating in residential DR/VPP with greater scale and capital resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Every Electric social profiles
Digital presenceEvery Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every Electric leadership team
Management profileNumber of profiles
Every Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every Electric
What does Every Electric do?
Every Electric deploys microwave-sized 2-kilowatt-hour plug-in battery powerbanks to New York City residents to power window air conditioners, enabling participation in Con Edison's utility demand-response program (Smart Usage Rewards). Customers earn cash rewards as the aggregated fleet operates as a virtual power plant to reduce grid strain during peak summer demand, with hardware offered free via the Essential tier, for purchase via the Patron tier, or via no-deposit Community Access for eligible homes.
Is Every Electric a public or private company?
Every Electric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Every Electric founded?
Every Electric was founded in 2023. It employs 1 to 10 people.
Where is Every Electric based?
Every Electric is headquartered in New York, United States, in the North America region.
How does Every Electric make money?
Three revenue lines are on record. Demand-Response Revenue (Utility Grid Services) is the primary driver. The others are patron Powerbank Sales and community Access / Grant Funded Expansion.
Who are Every Electric's main competitors?
Emerging players on record are Span.IO and Sealed. Direct peers are EnergyHub, AutoGrid (Uplight), Uplight, Leap and OhmConnect. Broad incumbents are Sunrun, GridPoint and Tesla Energy (Powerwall / Autobidder).
Does Every Electric have an API?
No public API is recorded for Every Electric.
What industry is Every Electric in?
Every Electric's product category is Residential Distributed Energy Storage. Its primary akta.pro industry code is EUAFALAJ, Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation), with a secondary code of HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers). Its NAICS code is 2211 and its SIC code is 4911.