Old Palm Liquor

What Old Palm Liquor does

Old Palm Liquor is a privately operated restaurant and wine bar located at 133B Lygon Street, Brunswick East, Melbourne. The venue operates daily from 12pm until late and is positioned as a casual, quality-focused hospitality experience centered on minimal-intervention natural wines, craft beers, and a seasonally rotating menu. Its core technology is culinary rather than digital: an open kitchen built around a wood-fired grill, with preparation methods spanning open-fire cooking, fermentation, pickling, and curing, using seasonal produce sourced from established local farmers and producers. Menus are delivered through multiple structured formats, including a daily a la carte menu, a four-course set sharing menu for groups of 7 or more, a winter braise menu (Mon–Wed), a Saturday long lunch with bottomless house wine, and a Sunday roast.

The business generates revenue from four streams: dine-in food and beverage sales, private events and venue hire (full venue or undercover garden), wine delivery operated through partner Bahama Gold (within 10km of Brunswick East and same-day Australia-wide), and digital gift vouchers sold online. Distribution combines a single physical storefront with three digital channels — the company website, the SevenRooms reservation system, and the Bahama Gold wine delivery storefront. Marketing uses a mix of website content, downloadable PDF menus, email, and social media presence across Facebook, Twitter, LinkedIn, and WhatsApp.

Old Palm Liquor serves three primary customer segments: regular dining guests and wine enthusiasts seeking natural wine and seasonal cuisine, event hosts and celebrants booking private functions, and large-party diners (7+ guests) seeking set-menu experiences. The company invests in staff capability through WSET (Wine and Spirit Education Trust) training as an employment benefit, supporting its wine-led service proposition. Founded in an unspecified year with no disclosed ownership, funding, or financial details, it is described in its own careers page as an "energetic, growing business," though the only operating footprint is one venue in Brunswick East.

Name

Old Palm Liquor

Legal name

Old Palm Liquor

Website

https://oldpalmliquor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Palm Liquor is a privately operated single-venue restaurant and wine bar in Brunswick East, Melbourne, serving natural wines and a seasonally rotating wood-fired menu to walk-in diners, event hosts, and wine delivery customers.

Ownership category

akta.pro rank

Product category

Restaurant and Wine Bar

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

Keywords

• Restaurant dining services
• Natural wine bar
• Private events venue
• Wine delivery service
• Wood-fired seasonal cuisine

Headquarters

HQ city

Brunswick East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant dining: Food and beverage sales from dine-in service at the restaurant and wine bar in Brunswick East, Melbourne. Open 12pm-Late, seven days a week.
2. Private events and venue hire: Full venue or undercover garden can be hired exclusively for lunches or dinners, 7 days a week. Large group bookings available on long banquet tables within regular lunch and dinner services.
3. Wine delivery: Wine delivery service through Bahama Gold, delivering 12pm-11pm Monday-Sunday within 10km of Brunswick East, with same-day shipping Australia wide.
4. Gift vouchers: Digital gift vouchers available for purchase online and emailed to recipients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Old Palm Liquor is a single-venue restaurant and natural wine bar in Brunswick East, Melbourne, serving a seasonal menu built around a wood-fired open kitchen using local produce, fermentation, pickling, and curing. It complements the food program with a curated, natural wine list and offers supplementary services including private events and venue hire, wine delivery through partner Bahama Gold, gift vouchers, and online table reservations via SevenRooms.

Product overview

Old Palm Liquor is a restaurant and wine bar offering a unified hospitality experience. The core offering combines full-service dining with an ever-evolving wine list focused on natural wines. The restaurant provides multiple dining formats including daily seasonal a la carte menus, special group menus (Four-course Set Sharing, Winter Braise, Saturday Long Lunch, Sunday Roast), wine delivery through Bahama Gold, and event hosting services for private functions. Additional offerings include gift vouchers and online table reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Wine Bar Dining Full-service restaurant and wine bar at 133B Lygon Street, Brunswick East, open daily from 12pm until late. Serves a seasonal menu built around a wood-fired open kitchen, fermentation, pickling, and curing, paired with a natural, minimal-intervention wine list. Open to walk-ins with bookings recommended.
• Four-course Set Sharing Menu Seasonal four-course set sharing menu designed for groups of 7 or more guests, formatted as a shared dining experience.
• Winter Braise Menu Two-course winter braise menu available Monday to Wednesday for lunch and dinner, sized for groups of 2 to 6 guests.
• Saturday Long Lunch Three-course Saturday lunch service with bottomless house wine, available until 4pm on Saturdays.
• Sunday Roast Two-course Sunday roast offering available until 4pm or while supplies last.
• Wine List Ever-evolving wine list focused on natural, minimal-intervention, lo-fi wines sourced from local producer relationships; served alongside the food menu at the venue.
• Wine Delivery Service Bottle delivery service for Old Palm Liquor's wines, operated in partnership with Bahama Gold. Delivers within the hour up to 10km from Brunswick East between 12pm and 11pm Monday-Sunday, with same-day shipping available Australia-wide.
• Parties & Events Hosting Event hosting service offering full venue or undercover garden hire for birthdays, corporate events, and weddings, with exclusive seated and standing menus. Large group bookings are available on long banquet tables within regular lunch and dinner services.
• Gift Vouchers Digital gift vouchers purchasable online via secure payment and delivered by email to the recipient, redeemable at Old Palm Liquor.
• Table Bookings Online table reservation service powered by SevenRooms, allowing guests to book tables at the Brunswick East venue; walk-ins are also accepted.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bahama GoldminorChannel Partner/ Reseller/ DistributorBahama Gold provides the bottle delivery service for Old Palm Liquor. They deliver wine orders from 12pm-11pm Monday to Sunday within 10km of Brunswick East, and offer same-day shipping Australia-wide. For enquiries, call 9388 0954.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Embla: Melbourne wine bar and restaurant built around natural wines and a wood-fired kitchen. Closely matched concept — wine-led, open-fire cooking, seasonal menu — in a similar inner-city market.
• Marion: Melbourne wine bar emphasizing small-producer and natural wines alongside a simple seasonal food menu. Directly comparable small-format, wine-anchored hospitality model.
• Bar Liberty: Melbourne natural wine bar with a seasonal food program. Directly comparable on minimal-intervention wine focus, small-plate-style menu, and inner-city neighborhood hospitality positioning.
• Etta: Melbourne wine-focused restaurant on Rathdowne Street offering seasonal small and large plates with a strong natural and minimal-intervention wine program. Highly comparable wine-led fine-casual format.
• Tipo 00: Melbourne CBD pasta-focused restaurant with a strong Italian wine list and walk-in friendly bar seating. Comparable small-footprint, high-turnover dining model with curated beverage program.
• Cumulus Inc. Andrew McConnell's all-day Melbourne restaurant on Flinders Lane with wine bar seating and a curated wine list. Similar premium casual dining positioning with strong beverage focus and high-cover turnover.
• 10 William Street: Melbourne CBD wine bar and restaurant pairing an Italian-leaning menu with a low-intervention, natural-leaning wine list. Closest comparable in city-center positioning, wine-forward identity, and small-venue intimacy.
• Napier Quarter: Melbourne wine bar and restaurant on Napier Street, Fitzroy, featuring natural-leaning wines and a seasonal kitchen. Comparable inner-north Melbourne neighborhood positioning and wine-led concept.

Broad incumbents

• Attica: One of Australia's most recognized fine-dining restaurants, also Melbourne-based, with a serious wine program. Comparable Melbourne premium hospitality market, but operates at a higher price tier and tasting-menu format.

Others

• Bahama Gold: Melbourne-based alcohol delivery service that already powers Old Palm Liquor's bottle delivery channel. Adjacent infrastructure partner rather than a competitor, but relevant to understanding the company's off-premise delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/old_palm
• Facebookfacebook.com/oldpalmliquor
• LinkedInlinkedin.com/company/old-palm-liquor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Palm Liquor