Talent & Genius

What Talent & Genius does

Talent & Genius is a privately held boutique consulting and coaching firm (legal entity Nancita, Inc.) founded by CEO Nancy Marmolejo in 2000 and headquartered in Oakland, California. The firm provides executive coaching, customized leadership and team trainings, DiSC behavioral assessments (via a partnership with Wiley's Everything DiSC suite), and keynote speaking. Its core intellectual property is the Deep Genius® methodology — a registered-trademark framework that helps individuals identify innate strengths, learned skills, and life-defining experiences to surface leadership capacity — combined with trauma-informed, culturally intelligent facilitation practices.

The company's product set spans tiered private coaching (Power Hour at $497, Accelerate at $6,000 for six sessions, Momentum at $12,000 for twelve sessions), the Consultant's Lab program (offered in cohort-based and $497 self-study formats for aspiring consultants), corporate team workshops, and keynote speaking on leadership, personal branding, emotional intelligence, and Latino Heritage Month themes. Distribution is relationship-driven: a Calendly self-booking funnel, direct sales discovery calls, keynote-led inbound, and organic social channels (LinkedIn, Instagram, Facebook, a Flodesk newsletter, and a "Seen, Booked, Heard" podcast). The firm holds California Minority Business Enterprise and Woman-Owned Business certifications.

Talent & Genius serves a heterogeneous mix of enterprise clients (Microsoft, San Francisco International Airport supervisors, an aerospace engineering cohort, the CFO Leadership Council of Silicon Valley, George P. Johnson) alongside individual entrepreneurs, founders, and emerging consultants. Pricing is partially transparent for individual packages and quote-based for enterprise work and keynotes. The firm is bootstrapped, founder-controlled, employs roughly five people, and discloses no external funding.

Name

Talent & Genius

Legal name

Nancita, Inc.

Website

https://talentandgenius.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Talent & Genius is an Oakland-based boutique coaching and training firm offering executive coaching, Everything DiSC assessments, the Consultant's Lab program, and keynotes on leadership and personal branding to enterprise teams, entrepreneurs, and emerging consultants.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Services

NAICS

Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYBPAHAGAA

Talent Management & Workforce Planning Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDABAMAG

Critical Thinking & Problem Solving

Education/Corporate Training & Professional Development/Soft Skills Development

Keywords

• Executive coaching services
• Leadership development training
• DiSC behavioral assessments
• Emotional intelligence training
• Personal branding consulting

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Private Executive Coaching: One-on-one coaching for leaders, founders, and entrepreneurs with packages ranging from single Power Hour sessions to 12-session ongoing engagements. Delivered virtually or in person, including DiSC assessment.
2. Consultant's Lab Programs: Five-part framework program for new and experienced consultants available as self-paced ($497 one-time or $175/month), cohort, or one-on-one formats. Helps consultants build sustainable businesses around their expertise.
3. Corporate Training & Team Workshops: Customized training programs for organizations covering DiSC, emotional intelligence, communication, feedback, and leadership presence. Delivered as team trainings, keynotes, breakout sessions, and lunch-and-learns.
4. Keynote Speaking: Dynamic, story-driven keynotes on emotional intelligence, leadership, personal branding, and Deep Genius delivered at conferences, leadership retreats, company events, and ERG gatherings. Customized to audience and goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Talent & Genius is a boutique consulting firm that delivers executive coaching, customized leadership and team trainings, DiSC behavioral assessments, and keynote speaking engagements. Its signature offering, the Consultant's Lab, provides a structured 5-part program for aspiring and experienced consultants. Services center on emotional intelligence, personal branding, communication, and inclusive leadership development for organizational leaders, entrepreneurs, and teams.

Product overview

Talent & Genius is a boutique coaching and training firm led by Nancy Marmolejo offering a suite of professional development services. The core offerings include Executive Private Coaching with tiered packages (Power Hour, Accelerate, Momentum), Everything DiSC Assessment and Training, and Customized Trainings covering emotional intelligence, communication, feedback, and personal branding. The Consultant's Lab is a flagship 5-part program for aspiring consultants with both cohort-based and Self-Study versions. Additional services include Keynote Speaking on topics like Deep Genius, leadership presence, and empathy, plus specialized Latino Heritage Month keynotes. All services emphasize authenticity, cultural intelligence, and inclusive leadership.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Genius®: A registered trademark representing the combination of unique traits and skills that reveal one's leadership capacity, innate strengths, and highest potential. The company champions the untapped, overlooked, and buried Deep Genius within people.

Products and services

• DiSC Assessment and Training Everything DiSC assessment-based learning that helps teams understand behavioral styles, improve communication, reduce conflict, and enhance collaboration through personalized insights and actionable strategies. For organizational leaders, managers, and teams.
• Customized Trainings Tailored training programs covering emotional intelligence, communication skills, feedback fundamentals, personal branding, and coaching skills for leaders, teams, and organizations. Delivered as team trainings, keynotes, breakout sessions, and lunch-and-learns.
• Consultant's Lab A 5-part coaching and guidance system designed to help consultants build sustainable businesses around their expertise, featuring branding, positioning, business modeling, visibility, and client growth strategies. For new and experienced consultants.
• Consultant's Lab Self-Study Self-paced version of the Consultant's Lab offering five focused modules with worksheets, checklists, templates, and reflection prompts for consultants to build their business independently. Priced at $497 one-time (reduced from $997) or $175/month for 3 months.
• Private Executive Coaching One-on-one coaching for leaders, founders, and entrepreneurs including packages such as Power Hour ($497 single session), Accelerate ($6,000 for 6 sessions), and Momentum ($12,000 for 12 sessions) focused on personal branding, leadership voice, and authentic communication. Delivered virtually or in person, including DiSC assessment.
• Keynote Speaking Services Dynamic keynote presentations on topics including Deep Genius, leadership presence, listening culture, empathy advantage, career currency, and team dynamics for conferences, retreats, and corporate events. Customized to audience and goals.
• Latino Heritage Month Keynotes Cultural heritage-focused keynote sessions celebrating Latino/a contributions, exploring cultural values in leadership, team strength, and emotional intelligence with storytelling and practical tools. Delivered in-person or virtually for ERGs and company events during Latino/a Heritage Month.

Quantifiable outcome

• Participants in aerospace engineering program experienced career advances including promotions, salary increases, and increased visibility in current roles
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ashton212 / Nectar ConsultingminorImplementation/ SI/ Consulting PartnerNancy Marmolejo was part of the Ashton212 expert team of coaches working with supervisors at the San Francisco International Airport. Michelle Molitor of Nectar Consulting led the Ashton212 engagement and recommended Nancy's coaching. This was a consulting delivery partnership where Nancy served as a subcontracted expert coach.

Scale indicators3 records

Direct peers

• Marshall Goldsmith Group: Marshall Goldsmith Group is an executive coaching and leadership development boutique run by the namesake thought leader, mirroring Talent & Genius's founder-led boutique model. Both firms compete for individual executive and senior leader coaching engagements and rely heavily on the founder's personal brand.
• CoachHub: CoachHub is a global digital coaching platform offering scalable 1:1 coaching to enterprises. It directly competes for corporate coaching budgets with Talent & Genius, with a tech-enabled delivery model that gives it leverage advantages.
• The Humphrey Group: The Humphrey Group is a boutique leadership communication and executive presence firm offering coaching, workshops, and keynotes. It is highly comparable to Talent & Genius in service mix (executive presence, communication, speaking) and in its boutique, expert-led delivery model.
• The Ken Blanchard Companies: Ken Blanchard Companies delivers leadership training, coaching, and management development programs (e.g., Situational Leadership). It overlaps directly with Talent & Genius in customized team training, leadership development, and DiSC-adjacent content, with a similar mid-sized, training-led business model.

Broad incumbents

• BetterUp: BetterUp is a venture-backed digital coaching and leadership development platform serving enterprise customers with AI-augmented 1:1 coaching. It competes for the same enterprise L&D budget as Talent & Genius, but at vastly greater scale and with a technology-led delivery model.
• Development Dimensions International (DDI): DDI is a global leadership development firm specializing in leadership assessment, training, and behavioral interviewing. It is a direct competitor in the leadership development and assessment space, but with deeper technology infrastructure and global enterprise reach than Talent & Genius.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial Leadership Development and Executive Coaching practice. It competes for enterprise leadership development engagements with Talent & Genius, but with significantly greater scale, brand recognition, and proprietary assessments.
• FranklinCovey: FranklinCovey is a large, publicly-traded leadership and organizational performance firm offering training, coaching, and content (including The 7 Habits). It competes in the same leadership development and corporate training space as Talent & Genius, with much broader content libraries and global delivery.
• Center for Creative Leadership (CCL): CCL is a research-driven leadership development provider offering executive education, coaching, and assessment programs. It serves the same enterprise and individual leader buyer as Talent & Genius, with deeper research IP and credentialed faculty.

Others

• Wiley (Everything DiSC): Wiley is the publisher and licensor of the Everything DiSC assessment suite that Talent & Genius delivers as a certified partner. Wiley is an enabler and supplier rather than a direct competitor, but represents a meaningful ecosystem dependency for Talent & Genius's assessment-based services.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NancitaInc
• LinkedInlinkedin.com/company/talent-and-genius
• Instagraminstagram.com/talentandgenius

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talent & Genius