TNP groep
TNP Groep is a Dutch mid-market organizational consulting firm that combines its proprietary Secure Base Effectuation methodology with its own SaaS-style TNP Pulse software to help MKB+ owner-managers and management teams execute strategy and develop leadership during growth transitions.
- Company typePrivate
- Founded2017
- HeadquartersGenemuiden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
TNP groep firmographics
Firmographics- Name
- TNP groep
- Legal name
- TNP Groep BV
- Website
- https://tnpgroep.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TNP Groep is a Dutch mid-market organizational consulting firm that combines its proprietary Secure Base Effectuation methodology with its own SaaS-style TNP Pulse software to help MKB+ owner-managers and management teams execute strategy and develop leadership during growth transitions.
- Ownership category
- akta.pro rank
Where TNP groep is headquartered
LocationHeadquarters
- HQ city
- Genemuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
TNP groep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consultancy Services: TNP Consultancy provides diagnosis, design, and guidance of organizational development including BedrijfsScan, strategy, VeranderQuickscan, implementation, and leadership coaching. Revenue is generated through project-based consulting engagements.
- TNP Academy: Targeted learning programs for leaders, management team members, project leaders, and skilled workers. Revenue is generated through in-company and open enrollment training programs.
- TNP Pulse Software: SaaS-style software licensing for strategy execution and leadership development support. Pulse is offered as a pilot (3-6 months, fixed price, no lock-in) and can continue as an ongoing license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Exploratory conversation |
| One time/ perpetual license | Pay-as-you-go | BedrijfsScan |
| Subscription | Multi-year contract | Pulse Pilot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TNP groep product offering
Product offeringCore offering
TNP Groep is a Dutch management consulting firm that helps SMB+ companies (50-500+ employees) professionalize, develop leadership, execute strategy, and prepare for business succession. It operates through three pillars: TNP Consultancy (diagnostics, strategy formulation, and implementation/leadership), TNP Academy (targeted learning programs), and TNP Pulse (proprietary SaaS software). Its proprietary Secure Base Effectuation methodology combines Secure Base Leadership with Effectuation principles to deliver sustainable behavioral change.
Product overview
TNP Groep operates as a unified consulting and software group serving SMB+ entrepreneurs and leadership teams. The portfolio spans three complementary pillars: TNP Consultancy (BedrijfsScan, BedrijfsStrategie, VeranderQuickscan, and Implementatie & Leiderschap), TNP Academy (targeted learning pathways for leaders, MT members, project leaders, and specialists), and TNP Pulse — the group's own software platform. TNP Pulse is the central software product, organized into six integrated modules: BedrijfsThermometer (organizational diagnosis), OGSM (strategy execution framework), VeranderQuickscan (change readiness assessment), SBL360 (individual Secure Base Leadership 360 feedback), TeamSBL360 (team-level SBL assessment), and the Pulse-app (mobile experience delivering nudges, AI coaching, and team dialogue tools). TNP Pulse is built and maintained by the group's AI/software sister company, Innovatrs. The consulting services and software are designed to be used together as one customer journey, with consulting work feeding the software and the software sustaining behavioral change after consultants depart.
Differentiator
Problem solved
Functional benefit
Brands
- Innovatrs: AI and software sister company of TNP Groep; builds and maintains the TNP Pulse platform and BEDDERx nudging software.
- BEDDERx
Products and services
- TNP Consultancy Core consulting service line offering BedrijfsScan (business diagnostic), BedrijfsStrategie (strategy development), and Implementatie & Leiderschap (implementation and leadership) for SMB+ entrepreneurs and management teams. Designed for Dutch MKB+ companies in installation, production, wholesale, and services sectors.
- TNP Academy Targeted learning programs covering Secure Base Leadership, Effectuation, Leiderschap in de Praktijk (Leadership in Practice), Persoonlijk Leiderschap (Personal Leadership), and Coaching. Delivered to managers and directors of SMB+ companies.
- TNP Pulse
Quantifiable outcome
- 95% of employees do not know the strategy of their own company (Kaplan & Norton, Harvard Business Review, 2005)
- +5 more outcomes
Companies that use TNP groep
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
TNP groep technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
TNP groep partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- InnovatrscoreInnovatrs is the AI and software sister-company of TNP Groep. It built the TNP Pulse software platform and handles ongoing software development. TNP describes Innovatrs as the entity that combines the experience and concepts from TNP's consultancy practice into the Pulse product. No AI for AI's sake — only concrete solutions for specific entrepreneurial challenges.
- KPMGminorKPMG is referenced as one of the clients and partners TNP has collaborated with for more than 10 years. Nature of collaboration is consulting/advisory work in the context of TNP's customer and partner ecosystem.
- HeinekenminorHeineken is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
- BASFminorBASF is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
- PonminorPon is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
- Driestar EducatiefminorDriestar Educatief is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
- Woord & DaadminorWoord & Daad is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
- LindenhaegheminorLindenhaeghe is referenced as one of the clients and partners TNP has collaborated with for more than 10 years.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
TNP groep competitors and assessment
Company assessmentBroad incumbents
- GITP: Dutch HR, assessment and development consultancy providing leadership programs, assessments and organizational consulting. Comparable to TNP's HR consulting and 360-style assessment work, with broader scale.
- Korn Ferry: Global organizational consulting firm with leadership development, talent assessment and strategy execution practices. Comparable in the leadership and organizational effectiveness space TNP serves, but operates at enterprise and global scale.
- Twynstra Gudde: One of the larger Dutch management consultancies covering strategy, people and change. Overlaps with TNP's organizational development and leadership work but at much greater scale and across public and large-corporate segments.
- Berenschot: Large Dutch consultancy operating across HR, organization and public sector. Comparable to TNP in organizational design and leadership offerings, but broader and more established, serving enterprises and government rather than focusing on MKB+.
- Heidrick & Struggles: Global executive search and leadership advisory firm. Comparable to TNP at the senior leadership development end of the spectrum, though serving large global enterprises rather than Dutch MKB+.
Direct peers
- Schouten & Nelissen: Long-standing Dutch leadership and learning provider offering training, coaching and organizational development. Comparable in target market (Dutch mid-market and corporate), methodology-driven offering and academy-style product structure.
- Effectory: Dutch employee listening and organizational development firm combining surveys, analytics and consultancy. Comparable to TNP in tech-enabled organizational diagnostics (e.g., BedrijfsThermometer/VeranderQuickscan) for the Dutch mid-market.
- Kessels & Smit: Dutch consultancy specializing in learning organizations, leadership development and organizational change. Highly comparable to TNP in size, Dutch MKB+/corporate focus and emphasis on translating theory into sustainable practice.
- Alex van Groningen: Dutch organizational and leadership development consultancy serving mid-market and family businesses. Comparable to TNP's MKB+ focus on management teams, leadership development and succession-related change.
Emerging players
- FranklinCovey: Global leadership development firm built on proprietary methodology (e.g., 'The 7 Habits') with associated tools and workshops. Comparable to TNP for its methodology-led, content-IP-driven approach to leadership change, though operating globally and at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TNP groep social profiles
Digital presenceTNP groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
TNP groep leadership team
Management profileNumber of profiles
TNP groep subsidiaries and ownership
Company hierarchySubsidiaries1 record
TNP groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TNP groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TNP groep
What does TNP groep do?
TNP Groep is a Dutch management consulting firm that helps SMB+ companies (50-500+ employees) professionalize, develop leadership, execute strategy, and prepare for business succession. It operates through three pillars: TNP Consultancy (diagnostics, strategy formulation, and implementation/leadership), TNP Academy (targeted learning programs), and TNP Pulse (proprietary SaaS software). Its proprietary Secure Base Effectuation methodology combines Secure Base Leadership with Effectuation principles to deliver sustainable behavioral change.
Is TNP groep a public or private company?
TNP groep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TNP groep founded?
TNP groep was founded in 2017. It employs 11 to 50 people.
Where is TNP groep based?
TNP groep is headquartered in Genemuiden, Netherlands, in the Europe region.
How does TNP groep make money?
Three revenue lines are on record. Consultancy Services are the primary driver. The others are TNP Academy and TNP Pulse Software.
Who are TNP groep's main competitors?
Broad incumbents on record are GITP, Korn Ferry, Twynstra Gudde, Berenschot and Heidrick & Struggles. Direct peers are Schouten & Nelissen, Effectory, Kessels & Smit and Alex van Groningen. FranklinCovey is listed as an emerging player.
Does TNP groep have an API?
No public API is recorded for TNP groep.