What Innovatrs does

Innovatrs is a Dutch AI consulting and engineering firm operating as a subsidiary of TNP Groep, alongside sister companies TNP Consultancy, TNP Academy, and TNP Pulse. The company helps Dutch organizations work smarter by combining process optimization, custom software engineering, AI and automation, and knowledge transfer under a single integrated delivery model. Its core offering is built around a four-phase methodology — Scan & Strategy, Working Pilots, Implementation, and Anchoring & Further Development — entered through a low-friction Discovery Traject and engineered to convert into multi-phase engagements.

The firm's technical stack spans TypeScript, Python, .NET, Azure, Microsoft 365, Power Platform, OpenAI, and Microsoft Copilot Studio, with n8n used for workflow automation. It delivers custom web applications and portals, integrations across ERP, CRM, and accounting systems, AI agents in production with monitoring and fallback, and Copilot adoption workshops. Its customer base is a mix of Dutch SMBs and select enterprises, with named case studies spanning horticulture (Tuinderij Vahl), food processing (MOWI Lemmer, ~85 million portions/year), retail/interior (Paul Roescher), and technical services (Kooiker Zuig- en Blaastechniek).

Revenue is generated entirely through professional services — advisory, custom software development, AI/automation solutions, workshops, and Discovery Traject engagements — with no public pricing and quote-based contracts. The firm operates exclusively in the Netherlands with a small, close-knit delivery team and an active hiring posture across AI consulting, AI engineering, and change management roles. Ownership is fully held by TNP Groep, with no external institutional funding or public listing.

Name

Innovatrs

Legal name

Innovatrs

Website

https://innovatrs.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovatrs is a Dutch AI consulting and engineering firm, part of TNP Groep, that helps Dutch SMBs and enterprises adopt AI through process optimization, custom software, AI agents, and change management using a four-phase methodology.

Ownership category

akta.pro rank

Product category

AI & Digital Transformation Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Innovation, Product & R&D Consulting (BPAHACAM), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• AI consulting services
• Software engineering
• Process optimization
• Workflow automation
• Digital transformation

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Process Optimization Consulting: Advisory services examining work processes to identify waste, duplicate work and delays. Focus on understanding the actual problem before recommending solutions.
2. Custom Software Development: Bespoke applications, integrations and dashboards. Engineering consultants who both advise and build production-quality software.
3. AI & Automation Solutions: Smart automation and AI-agents designed and built by engineers, deployed where they deliver real value. Includes AI assistants, document processing and quote automation.
4. Knowledge Sharing & Training: Workshops and training to make teams self-sufficient, ensuring change sticks. Includes Copilot adoption and hands-on AI workshops.
5. Discovery Traject: Small, concrete initial engagement to identify improvement potential and determine logical next steps for organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Innovatrs helps Dutch organizations work smarter by combining consulting with hands-on engineering across four pillars: process optimization, custom software engineering (web apps, integrations, dashboards), AI & automation (production AI agents, smart assistants, document/quote processing), and knowledge sharing (workshops and training). The team of strategists, engineers, and change managers both advises and builds production-grade software rather than handing off implementation.

Product overview

Innovatrs offers a unified consulting and engineering service for organizations seeking to work smarter through AI and digitalization. The offering is structured around four core pillars: Process Optimization, Software Engineering, AI & Automation, and Knowledge Sharing. Services include Data Dashboards & Process Optimization, Copilot Adoption & Hands-on Training, Customer Communication & Process Automation, and Smart Assistants & AI Automation. Custom Applications, Integrations & APIs, and AI Agents in Production form the engineering deliverable. A four-phase methodology (Scan & Strategy, Working Pilots, Implementation, Anchoring & Further Development) guides engagements, supplemented by workshop formats like AI Workshop for Management and Hands-on AI Work Sessions. A Discovery Trajectory provides the entry point for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Dashboards & Process Optimization Replaces scattered Excel files with a single reliable data source, ensuring data is available at the right moment and entered consistently by the entire team. Targets Dutch organizations needing process optimization and digitalization.
• Copilot Adoption & Hands-on Training Helps organizations truly implement Microsoft 365 Copilot through workshops with exercises on actual emails, Excel files, and Teams messages, scaling from pilot group to organization-wide adoption.
• Customer Communication & Process Automation End-to-end process automation covering quote-to-delivery communication with clear messages at the right moment, reducing inbound customer questions and increasing operational peace of mind.
• Smart Assistants & AI Automation AI assistants and AI agents that relieve staff from repetitive work, including quote processing and document processing, built in short iterations that grow with the organization.
• Custom Applications Web apps, portals, and internal tools built around the customer's specific workflows rather than forcing adaptation to off-the-shelf software. Delivered by experienced engineers writing production-grade code.
• Integrations & APIs Stable, documented integrations connecting ERP, CRM, accounting, and custom systems into a coherent software landscape.
• AI Agents in Production Robust AI solutions delivered from prompt to pipeline, including monitoring, evaluation, and safe fallback mechanisms, designed and built by engineers for production environments.
• Discovery Trajectory Small, concrete entry-point engagement that sharply identifies the improvement potential of an organization; the client then decides on a logical next step. Quote-based and scope-tailored.
• AI Workshop for Management Intensive executive workshop mapping AI opportunities, risks, and priorities, concluding with a concrete first experiment that can be started the next morning.
• Hands-on AI and Copilot Work Sessions Work sessions where teams directly use AI and Copilot tools on their own challenges, learning by doing with concrete outcomes and built confidence.

Quantifiable outcome

• MOWI Lemmer: Participants use Copilot more frequently and more targeted after hands-on workshops
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• TNP GroepcoreStrategic or Co-development PartnerParent company group. Innovatrs is a subsidiary of TNP Groep, which also includes TNP Consultancy, TNP Academy and TNP Pulse. This relationship provides access to strategy, organizational development and cultural expertise alongside AI capabilities.
• TNP PulsecoreStrategic or Co-development PartnerSister company under TNP Groep. TNP Pulse measures organizational heartbeat through continuous engagement, culture and change capability measurements. Complements Innovatrs AI work by ensuring people are heard and included in transformation.
• TNP ConsultancysupportingStrategic or Co-development PartnerSister company providing strategy and organizational development expertise. Shared network with Innovatrs enabling access to strategic advisors alongside technical implementation.
• TNP AcademysupportingStrategic or Co-development PartnerSister company providing training and educational services. Part of the TNP Groep ecosystem for comprehensive organizational development.
• Microsoft (Azure, Microsoft 365, Power Platform, Copilot Studio)supportingTechnology or IntegrationTechnology stack partner for cloud infrastructure, productivity tools, low-code platform and AI copilot capabilities. Core technology foundation for many solutions delivered.
• OpenAIsupportingTechnology or IntegrationAI model provider for LLM-based solutions and AI agents in production. Used for building intelligent automation and copilot solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HSO: Dutch-headquartered Microsoft-focused consultancy delivering ERP, CRM and AI/Copilot implementations for mid-market organizations. Comparable to Innovatrs in combining technology consulting with custom software delivery on the Microsoft stack for Dutch and European clients.
• Incentro: Dutch digital consultancy offering strategy, data, AI and implementation services to mid-market and enterprise clients. Comparable to Innovatrs as a hybrid consultancy that both advises and builds digital and AI solutions for similar Dutch customer profiles.
• Cmotions: Dutch consultancy specializing in data, analytics and AI implementations, often on the Microsoft platform. Comparable to Innovatrs in delivering data dashboards, process optimization and AI-driven automation for Dutch mid-market and enterprise customers.
• Xebia: Large Dutch-origin IT consultancy with a strong AI, cloud and Microsoft practice serving enterprise and mid-market clients across the Netherlands and beyond. Highly comparable to Innovatrs in offering custom software engineering, AI adoption and Copilot-style enablement engagements.
• Valcon: Benelux-rooted consultancy combining management consulting with data, analytics and AI engineering. Comparable to Innovatrs in bridging strategy, process optimization and custom technology delivery for organizations undergoing transformation.

Broad incumbents

• Bearing Point Netherlands: European management and technology consultancy with a Dutch practice spanning digital, data and AI transformation. Comparable to Innovatrs in offering integrated consulting plus technology implementation for Dutch organizations modernizing operations.
• KPMG Netherlands: Big Four firm in the Netherlands with technology, data and AI advisory practices targeting large Dutch enterprises. Comparable to Innovatrs in selling AI-driven process optimization and digitalization mandates, with substantially larger delivery capacity.
• iO: Large Benelux digital agency offering strategy, marketing technology, data/AI and custom engineering services. Comparable to Innovatrs in delivering end-to-end digital transformation with both consulting and production-code capabilities for Dutch clients.
• Conclusion: Large Dutch IT services group with multiple specialist labels covering consulting, application development and AI/automation. Comparable to Innovatrs as a Dutch ecosystem of boutique-style technology labels but operating at materially greater scale and breadth.
• Deloitte Netherlands: Big Four firm in the Netherlands with large technology and AI/Copilot transformation practices serving enterprise and mid-market. Comparable to Innovatrs as a competitor for the same Dutch transformation deals, though at significantly greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovatrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovatrs