Mrida

Name

Mrida

Legal name

Mrida

Website

https://mrida.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mrida is an Indian DTC handloom saree brand selling directly via mrida.co to women seeking authentic, artisan-crafted festive, wedding, and everyday ethnic wear sourced from clusters in Madhya Pradesh and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Malad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Mrida generates revenue through direct sales of handloom sarees via their e-commerce platform mrida.co. Customers purchase products at listed prices with occasional promotional discounts. The company offers free shipping across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Mrida is a direct-to-consumer e-commerce brand that curates and sells authentic handwoven Indian sarees sourced from artisan clusters in Chanderi and Maheshwar (Madhya Pradesh) and other weaving regions. It offers a catalog of Chanderi silk, Maheshwari cotton-silk, Pattu silk, Tussar silk, Tissue silk, Mulberry silk, Resham silk, Linen silk, and pure linen sarees organized into occasion-based and themed collections for festive, wedding, office, and everyday wear. Each product carries GI-tagged authenticity markers and transparent fabric and weave-origin disclosures published on every product page.

Product overview

Mrida is a direct-to-consumer e-commerce platform specializing in authentic handloom sarees from India. The company offers multiple curated collections and product categories organized by occasion (festive, wedding, everyday wear), fabric type (Chanderi Silk, Maheshwari Cotton Silk, Pattu Silk, Tussar Silk, Tissue Silk, Mulberry Silk, Pure Linen), and art form (Kalamkari, Bagh Print, Batik, Shibori, Dabu, Warli, Hand Block Print). Key collections include The Modern Maharani (Chanderi Silk), Roohani (Festive Wear), Saadgi (Occasion Wear), Swara (Everyday Office Wear), The Bulbul Collection (Block Print), Eastern Echoes (Tussar Shibori), Dravidian Drapes, and seasonal linen collections. Products feature traditional weaving techniques from regional artisan clusters including Chanderi (Madhya Pradesh), Maheshwar (Narmada River region), Mangalgiri, Pochampally, and Tussar-producing regions. The company sources directly from certified handloom artisans and provides transparent fabric information including GI tags for authentic Chanderi silk.

Differentiator

Problem solved

Functional benefit

Brands

• The Modern Maharani: Autumn'24 Chanderi Silk and Tissue Silk collection for weddings and festive occasions
• The Bulbul Collection
• Roohani
• Saadgi
• Swara
• Eastern Echoes
• Dravidian Drapes

Products and services

• Chanderi Silk Sarees Pure handwoven Chanderi silk sarees from Madhya Pradesh, available in Chanderi Pattu Silk and Katan Silk variants, known for sheer texture, feather-light feel, and intricate gold and silver Zari motifs. Targeted at women seeking premium festive and wedding wear.
• Maheshwari Cotton Silk Sarees Handwoven Maheshwari cotton silk sarees from Maheshwar, Madhya Pradesh, with reversible Bugdi borders, a 70-80% cotton and 20-30% silk blend, lightweight breathable weave, and subtle sheen. Targeted at women seeking everyday, office, and occasion wear.
• Pattu Silk Sarees Rich silk sarees woven with Pattu (silk) yarns, positioned for weddings and bridal occasions. Targeted at women shopping for bridal and wedding sarees.
• Tussar Silk Sarees Wild silk sarees with a natural textured golden tone and understated richness, offered in Pure Tussar Silk and Tussar Kantha Shibori variants. Targeted at women seeking earthy, natural-fibre festive wear.
• Tissue Silk Sarees Luminous handwoven sarees with metallic sheen, interlacing pure silk yarns with fine gold and silver Zari, positioned for evening receptions, weddings, and grand festive celebrations. Targeted at women shopping for luxury occasion wear.
• Mulberry Silk Sarees Pure Mulberry silk handloom sarees with rich texture and lustrous finish. Targeted at women seeking premium silk sarees for festive and gifting occasions.
• Resham Silk Sarees Pure silk sarees adorned with intricate Resham (silk thread) embroidery work and featuring signature Two-Tone Narmada borders. Targeted at women seeking embellished silk sarees.
• Linen Silk Sarees Lightweight blended sarees combining linen and silk fibres for breathability and elegant drape. Targeted at working women and summer occasion wear.
• Pure Linen Handloom Sarees Premium pure linen handloom sarees for breathable, lightweight summer use.
• Dupattas Handwoven dupattas (scarves) complementing the saree collections, featuring various art forms and fabric types. Targeted at women seeking coordinating ethnic accessories.
• The Modern Maharani Collection Regal Autumn'24 Chanderi silk saree collection featuring Kattan, Pattu silk, cotton-tissue, and single tanna tissue weaves, marketed to women seeking wedding and festive sarees with a royal aesthetic.
• The Bulbul Collection - SS'24 Spring Summer'24 Maheshwari cotton silk saree collection featuring Bagh print and hand block print techniques, inspired by the bulbul bird with earthy colours and playful bird motifs.
• From My Garden - The Bloom Edit'26 Hand-painted floral saree collection inspired by nature, featuring artistic botanical motifs.

Quantifiable outcome

• 122+ products in Raksha Bandhan collection alone
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ethnix by Raymond: Ethnix by Raymond is a premium Indian ethnic wear chain offering sarees, lehengas, kurtas, and sherwanis via physical stores and online. Comparable to Mrida in premium ethnic wear positioning for festive and wedding occasions, but is a broad incumbent within the larger Raymond conglomerate portfolio.
• Pothys: Pothys is a long-established South Indian textile retail chain selling silk sarees, ethnic wear, and fabrics across physical stores. Comparable to Mrida in authentic silk saree assortment and heritage positioning, but operates as a traditional omni-channel incumbent with multi-generational brand equity.
• Myntra: Myntra is India's largest fashion e-commerce platform with a substantial ethnic wear and saree category alongside broader apparel. Comparable as a channel-level competitor for saree shoppers' wallet share, though Myntra is a broad incumbent marketplace rather than a handloom specialist like Mrida.
• Nalli Silk Sarees: Nalli is a 90+ year-old Indian saree retail chain offering premium silk sarees (Kanchipuram, Banarasi, Chanderi) across physical stores and online. Comparable to Mrida in premium silk saree assortment and heritage weave focus, but Nalli is a broad incumbent with established retail footprint and brand legacy that dwarfs Mrida's DTC-only operation.

Direct peers

• Okhai: Okhai is an Indian social enterprise DTC brand selling handcrafted apparel and home textiles from rural artisans, predominantly via own e-commerce. Comparable to Mrida in artisan-provenance storytelling, hand-block printed and embroidered ethnic wear, and online-first model serving the premium-conscious Indian consumer.
• Suta: Suta is a Mumbai-based direct-to-consumer indie fashion brand selling sarees, kurtas, blouses, and dresses via own e-commerce. Closely comparable to Mrida as both are small-team, founder-led DTC Indian fashion labels emphasizing breathable, comfortable ethnic wear for modern women, with similar Instagram-led discovery and occasion-segmented collections.
• Jaypore: Jaypore is an Indian handcraft and handloom marketplace offering sarees, kurtas, and home textiles from artisan clusters. Comparable to Mrida in heritage-handloom positioning, GI-tagged authentic products, and curated occasion-based collections targeting the premium ethnic-wear consumer.
• Tjori: Tjori is an Indian DTC marketplace for handcrafted home textiles, apparel, and accessories sourced directly from artisans. Directly comparable to Mrida's handloom/artisan-provenance positioning, premium pricing tier, and online-first go-to-market for traditional Indian textiles and sarees.

Regional players

• Dressberry / Aurelia (TCNS Clothing): Aurelia is a TCNS Clothing-owned women's ethnic and Indo-Western wear brand sold through own e-commerce and multi-brand outlets. Comparable to Mrida in the modern-Indian-woman target segment and the Swara-style everyday office-wear occasion, though Aurelia is a broader ethnic-fashion incumbent rather than a handloom specialist.

Emerging players

• Kalanjiam Fabrics: Kalanjiam Fabrics is a handloom fabric and saree brand focused on Chettinad and traditional South Indian weaves sold via own e-commerce. Emerging peer comparable to Mrida in handloom heritage, premium pricing, and online-first storytelling for the discerning Indian saree buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MridaIndia
• Facebookfacebook.com/mridasarees
• Instagraminstagram.com/mrida.co
• Pinterestin.pinterest.com/MridaIndia
• LinkedInlinkedin.com/company/mridathehandloomstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrida