Country Style
Country Style is a Canadian quick-service restaurant chain founded in 1963, operating nearly 350+ franchised locations across Ontario, Western and Atlantic Canada, serving individual consumers with freshly ground proprietary-blend coffee, baked goods, and all-day breakfast and lunch items under MTY Food Group.
- Company typePrivate
- Founded1963
- HeadquartersRichmond Hill, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Country Style does
Country Style is a Canadian quick-service restaurant chain specializing in freshly ground premium coffee and freshly prepared breakfast and lunch items, founded in 1963 in Toronto. The brand operates nearly 350+ locations across Ontario, Western Canada, and Atlantic Canada in a mix of free-standing, strip-plaza, mall, and gas/convenience settings, and is owned and operated by MTY Food Group Inc. (TSX: MTY). Its core offering is a 60-year-old proprietary secret coffee blend made from 100% premium Arabica beans sourced from Central/South America and Africa, roasted in small batches and ground in-house at each location using cold, clean water at precise temperatures for a four-minute brew cycle. Beyond coffee, the menu spans hot and cold beverages (smoothies, iced cappuccinos, iced coffee, iced tea, lemonade), bakery items (muffins, cookies, doughnuts, croissants, pecan tarts, brownies), all-day breakfast sandwiches and wraps, deli-style lunch sandwiches, and soup and chili.
The business operates on a franchise model under MTY Food Group, generating revenue through two streams: (i) retail food and beverage sales at the system-wide store base via per-transaction purchases of coffee, tea, bakery items, breakfast sandwiches, and lunch sandwiches, and (ii) franchise royalties and fees from franchisees operating individual locations. Pricing is not publicly disclosed, but the unit economics are anchored in low-ticket, high-frequency consumer transactions. Go-to-market is direct-to-consumer through physical retail, supplemented by an e-commerce-enabled website, online ordering through an order-online.ai integration for delivery and pickup, a digital gift card storefront, and the CS Perks loyalty rewards program. The target customer segment is individual Canadian consumers seeking convenient, freshly prepared coffee and breakfast/lunch options throughout the day. Marketing efforts emphasize limited-time and seasonal promotions, with no enterprise or B2B channel disclosed.
Country Style firmographics
Firmographics- Name
- Country Style
- Legal name
- Country Style
- Website
- https://countrystyle.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Country Style is a Canadian quick-service restaurant chain founded in 1963, operating nearly 350+ franchised locations across Ontario, Western and Atlantic Canada, serving individual consumers with freshly ground proprietary-blend coffee, baked goods, and all-day breakfast and lunch items under MTY Food Group.
- Ownership category
- akta.pro rank
Country Style industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Breakfast & Coffee QSR (THAFAAAI)
- akta.pro secondary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Country Style is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Country Style business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Food Service: Country Style generates revenue through direct food and beverage sales at its nearly 350+ retail locations across Canada. Customers purchase coffee, tea, hot/cold beverages, bakery items, breakfast sandwiches, and lunch sandwiches at individual transaction prices.
- Franchise Revenue: Country Style operates as a franchised brand under MTY Food Group, generating revenue through franchise fees and royalties from franchisees operating individual locations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Country Style product offering
Product offeringCore offering
Country Style is a Canadian quick-service restaurant chain that sells freshly brewed coffee made from a proprietary secret blend with in-house grinding, alongside freshly baked goods, all-day breakfast items, lunch sandwiches, soups, and chili. The brand operates more than 350 locations across Canada and targets on-the-go consumers seeking quality coffee and ready-to-eat meals throughout the day.
Product overview
Country Style is a Canadian quick-service restaurant chain operating nearly 350+ locations across Ontario, Western and Atlantic Canada, specializing in freshly ground premium coffee and freshly baked goods. The company operates as a unified restaurant concept with multiple menu categories including hot beverages (coffee, tea, hot chocolate), cold beverages (smoothies, iced cappuccinos), bakery items (muffins, cookies, doughnuts, croissants), all-day breakfast sandwiches, deli-style lunch sandwiches, and soup & chili. Founded in 1963 and now part of MTY Food Group, Country Style offers a consistent menu across various restaurant formats including free-standing, strip plaza, mall, and gas/convenience locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Beverages Hot coffee and tea beverages made from Country Style's proprietary secret blend coffee, served to walk-in customers at all Canadian retail locations.
- Cold Beverages Cold coffee and other chilled drink offerings available at Country Style locations across Canada for individual consumers.
- Bakery Items Freshly baked goods produced and sold daily at Country Style locations, offered to on-the-go consumers seeking ready-to-eat baked items.
- All-Day Breakfast Breakfast menu items available throughout operating hours at Country Style locations, designed for consumers seeking quick morning-style meals at any time of day.
- Lunch Sandwiches Lunch sandwich offerings served to walk-in customers at Country Style locations, providing ready-to-eat midday meal options.
- Soup and Chili Hot soup and chili menu items sold to consumers at Country Style locations as part of its quick-service hot food offerings.
Companies that use Country Style
Customer profileSegments1 record
Ideal customer profiles1 record
Country Style technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Country Style partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MTY Food Group Inc.parent companyCountry Style is owned and operated by MTY Food Group Inc., a major Canadian franchisor and quick-service restaurant operator. MTY Food Group is headquartered at 8210 Transcanada Road, Saint-Laurent, Québec. Country Style is listed on the MTY Franchising website as one of the brands in their portfolio.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Country Style competitors and assessment
Company assessmentDirect peers
- Starbucks Canada: Starbucks operates a large Canadian footprint of corporate and licensed coffee stores with an expanding food menu (breakfast sandwiches, bakery items), competing for the same premium-coffee-and-baked-goods occasions as Country Style. Both compete on coffee quality and café experience.
- Timothy's World Coffee: Timothy's is a Canadian specialty coffee chain offering freshly brewed coffee, espresso beverages, and light food items in café settings, competing for similar premium coffee occasions as Country Style.
- Second Cup: Second Cup is a Canadian specialty coffee chain with both franchised and corporate locations across Canada, historically a direct competitor in the premium coffee space with similar café formats and bakery offerings to Country Style.
- Tim Hortons: Tim Hortons is Canada's largest quick-service coffee and breakfast chain with thousands of locations nationwide, making it the dominant direct competitor to Country Style across Ontario, Western and Atlantic Canada. Both brands target similar morning daypart demand with coffee, baked goods, and breakfast sandwiches.
Broad incumbents
- Dunkin' Donuts: Dunkin' is a large U.S.-headquartered coffee and donut chain with a Canadian presence (operated as a franchise), offering a directly comparable coffee-plus-baked-goods product mix to Country Style's bakery and breakfast menu.
- A&W Canada: A&W is a major Canadian QSR chain with hundreds of locations nationwide offering breakfast items, coffee, and burgers, competing with Country Style on breakfast daypart traffic and coffee quality claims.
- McDonald's Canada (McCafé): McDonald's is a broad incumbent QSR with thousands of Canadian locations, offering McCafé premium coffee, breakfast sandwiches, and bakery items that compete directly with Country Style's core menu on price-convenience grounds.
Emerging players
- Coffee Culture Café: Coffee Culture is a smaller Canadian specialty coffee chain with locations across multiple provinces, offering premium coffee and light food in a café setting — a more boutique but directly comparable concept to Country Style's premium coffee positioning.
Regional players
- Mary Brown's Chicken: Mary Brown's is a Canadian QSR franchise chain with a strong presence in Ontario, Western and Atlantic Canada, comparable to Country Style as a sibling MTY Food Group brand operating in overlapping Canadian geographies with a similar franchise-led model.
- Williams Coffee Pub: Williams Coffee Pub is a Southwestern Ontario regional coffee and light-food chain operating neighborhood café-pub hybrid locations, directly comparable to Country Style's community coffee-and-food model in overlapping markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Country Style social profiles
Digital presenceCountry Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Style leadership team
Management profileNumber of profiles
Country Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Style
What does Country Style do?
Country Style is a Canadian quick-service restaurant chain that sells freshly brewed coffee made from a proprietary secret blend with in-house grinding, alongside freshly baked goods, all-day breakfast items, lunch sandwiches, soups, and chili. The brand operates more than 350 locations across Canada and targets on-the-go consumers seeking quality coffee and ready-to-eat meals throughout the day.
Is Country Style a public or private company?
Country Style is a private company. It is classified as corporate owned and is currently operating.
When was Country Style founded?
Country Style was founded in 1963. It employs 5,001 to 10,000 people.
Where is Country Style based?
Country Style is headquartered in Richmond Hill, Canada, in the North America region.
How does Country Style make money?
Two revenue lines are on record. Retail Food Service is the primary driver. The others are franchise Revenue.
Who are Country Style's main competitors?
Direct peers on record are Starbucks Canada, Timothy's World Coffee, Second Cup and Tim Hortons. Broad incumbents are Dunkin' Donuts, A&W Canada and McDonald's Canada (McCafé). Coffee Culture Café is listed as an emerging player. Regional players are Mary Brown's Chicken and Williams Coffee Pub.
Does Country Style have an API?
No public API is recorded for Country Style.
What industry is Country Style in?
Country Style's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAI, Breakfast & Coffee QSR, with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 722513 and its SIC code is 5810.