Country Style

What Country Style does

Country Style is a Canadian quick-service restaurant chain specializing in freshly ground premium coffee and freshly prepared breakfast and lunch items, founded in 1963 in Toronto. The brand operates nearly 350+ locations across Ontario, Western Canada, and Atlantic Canada in a mix of free-standing, strip-plaza, mall, and gas/convenience settings, and is owned and operated by MTY Food Group Inc. (TSX: MTY). Its core offering is a 60-year-old proprietary secret coffee blend made from 100% premium Arabica beans sourced from Central/South America and Africa, roasted in small batches and ground in-house at each location using cold, clean water at precise temperatures for a four-minute brew cycle. Beyond coffee, the menu spans hot and cold beverages (smoothies, iced cappuccinos, iced coffee, iced tea, lemonade), bakery items (muffins, cookies, doughnuts, croissants, pecan tarts, brownies), all-day breakfast sandwiches and wraps, deli-style lunch sandwiches, and soup and chili.

The business operates on a franchise model under MTY Food Group, generating revenue through two streams: (i) retail food and beverage sales at the system-wide store base via per-transaction purchases of coffee, tea, bakery items, breakfast sandwiches, and lunch sandwiches, and (ii) franchise royalties and fees from franchisees operating individual locations. Pricing is not publicly disclosed, but the unit economics are anchored in low-ticket, high-frequency consumer transactions. Go-to-market is direct-to-consumer through physical retail, supplemented by an e-commerce-enabled website, online ordering through an order-online.ai integration for delivery and pickup, a digital gift card storefront, and the CS Perks loyalty rewards program. The target customer segment is individual Canadian consumers seeking convenient, freshly prepared coffee and breakfast/lunch options throughout the day. Marketing efforts emphasize limited-time and seasonal promotions, with no enterprise or B2B channel disclosed.

Name

Country Style

Legal name

Country Style

Website

https://countrystyle.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Country Style is a Canadian quick-service restaurant chain founded in 1963, operating nearly 350+ franchised locations across Ontario, Western and Atlantic Canada, serving individual consumers with freshly ground proprietary-blend coffee, baked goods, and all-day breakfast and lunch items under MTY Food Group.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Breakfast & Coffee QSR (THAFAAAI)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Quick-service restaurants
• Coffee and bakery
• Coffee retail chain
• Freshly baked goods
• Breakfast and lunch

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Service: Country Style generates revenue through direct food and beverage sales at its nearly 350+ retail locations across Canada. Customers purchase coffee, tea, hot/cold beverages, bakery items, breakfast sandwiches, and lunch sandwiches at individual transaction prices.
2. Franchise Revenue: Country Style operates as a franchised brand under MTY Food Group, generating revenue through franchise fees and royalties from franchisees operating individual locations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Country Style is a Canadian quick-service restaurant chain that sells freshly brewed coffee made from a proprietary secret blend with in-house grinding, alongside freshly baked goods, all-day breakfast items, lunch sandwiches, soups, and chili. The brand operates more than 350 locations across Canada and targets on-the-go consumers seeking quality coffee and ready-to-eat meals throughout the day.

Product overview

Country Style is a Canadian quick-service restaurant chain operating nearly 350+ locations across Ontario, Western and Atlantic Canada, specializing in freshly ground premium coffee and freshly baked goods. The company operates as a unified restaurant concept with multiple menu categories including hot beverages (coffee, tea, hot chocolate), cold beverages (smoothies, iced cappuccinos), bakery items (muffins, cookies, doughnuts, croissants), all-day breakfast sandwiches, deli-style lunch sandwiches, and soup & chili. Founded in 1963 and now part of MTY Food Group, Country Style offers a consistent menu across various restaurant formats including free-standing, strip plaza, mall, and gas/convenience locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Beverages Hot coffee and tea beverages made from Country Style's proprietary secret blend coffee, served to walk-in customers at all Canadian retail locations.
• Cold Beverages Cold coffee and other chilled drink offerings available at Country Style locations across Canada for individual consumers.
• Bakery Items Freshly baked goods produced and sold daily at Country Style locations, offered to on-the-go consumers seeking ready-to-eat baked items.
• All-Day Breakfast Breakfast menu items available throughout operating hours at Country Style locations, designed for consumers seeking quick morning-style meals at any time of day.
• Lunch Sandwiches Lunch sandwich offerings served to walk-in customers at Country Style locations, providing ready-to-eat midday meal options.
• Soup and Chili Hot soup and chili menu items sold to consumers at Country Style locations as part of its quick-service hot food offerings.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MTY Food Group Inc.parent companyOthersCountry Style is owned and operated by MTY Food Group Inc., a major Canadian franchisor and quick-service restaurant operator. MTY Food Group is headquartered at 8210 Transcanada Road, Saint-Laurent, Québec. Country Style is listed on the MTY Franchising website as one of the brands in their portfolio.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Starbucks Canada: Starbucks operates a large Canadian footprint of corporate and licensed coffee stores with an expanding food menu (breakfast sandwiches, bakery items), competing for the same premium-coffee-and-baked-goods occasions as Country Style. Both compete on coffee quality and café experience.
• Timothy's World Coffee: Timothy's is a Canadian specialty coffee chain offering freshly brewed coffee, espresso beverages, and light food items in café settings, competing for similar premium coffee occasions as Country Style.
• Second Cup: Second Cup is a Canadian specialty coffee chain with both franchised and corporate locations across Canada, historically a direct competitor in the premium coffee space with similar café formats and bakery offerings to Country Style.
• Tim Hortons: Tim Hortons is Canada's largest quick-service coffee and breakfast chain with thousands of locations nationwide, making it the dominant direct competitor to Country Style across Ontario, Western and Atlantic Canada. Both brands target similar morning daypart demand with coffee, baked goods, and breakfast sandwiches.

Broad incumbents

• Dunkin' Donuts: Dunkin' is a large U.S.-headquartered coffee and donut chain with a Canadian presence (operated as a franchise), offering a directly comparable coffee-plus-baked-goods product mix to Country Style's bakery and breakfast menu.
• A&W Canada: A&W is a major Canadian QSR chain with hundreds of locations nationwide offering breakfast items, coffee, and burgers, competing with Country Style on breakfast daypart traffic and coffee quality claims.
• McDonald's Canada (McCafé): McDonald's is a broad incumbent QSR with thousands of Canadian locations, offering McCafé premium coffee, breakfast sandwiches, and bakery items that compete directly with Country Style's core menu on price-convenience grounds.

Emerging players

• Coffee Culture Café: Coffee Culture is a smaller Canadian specialty coffee chain with locations across multiple provinces, offering premium coffee and light food in a café setting — a more boutique but directly comparable concept to Country Style's premium coffee positioning.

Regional players

• Mary Brown's Chicken: Mary Brown's is a Canadian QSR franchise chain with a strong presence in Ontario, Western and Atlantic Canada, comparable to Country Style as a sibling MTY Food Group brand operating in overlapping Canadian geographies with a similar franchise-led model.
• Williams Coffee Pub: Williams Coffee Pub is a Southwestern Ontario regional coffee and light-food chain operating neighborhood café-pub hybrid locations, directly comparable to Country Style's community coffee-and-food model in overlapping markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CountryStyleCDN
• Facebookfacebook.com/CountryStyleCDN
• LinkedInlinkedin.com/company/country-style-food-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Style